Teaching the creative class? Media education and the media industries in the age of ‘participatory culture’

2013 ◽  
Vol 14 (1) ◽  
pp. 25-41 ◽  
Author(s):  
David Buckingham
Comunicar ◽  
2012 ◽  
Vol 19 (38) ◽  
pp. 75-82 ◽  
Author(s):  
Joan Ferrés ◽  
Alejandro Piscitelli

The changes occurring in the media environment over the last decade force us to revise the parameters from which media education is to be implemented today, in a new age of communications. This article seeks to provide some criteria that media education or media literacy should follow, and especially a coordinated proposal of dimensions and indicators to define the new media competence. The proposal has been made by the authors of this article from the contributions made by 50 renowned Spanish and foreign experts in Media Literacy. The proposal focuses on six major dimensions: languages; technology; interaction processes; production and dissemination processes; ideology and values, and the aesthetic dimension. And it is structured around two areas of work in every dimension: the production of their own messages and the interaction with outside messages. We propose to develop this media education in the context of participatory culture, combining critical and aesthetic thinking with the expressive capacity; the development of personal autonomy with social and cultural commitment. Finally, we propose to combine technological revolution with neurobiological revolution, assuming changes produced in the conception of the human mind, especially as regards the importance of emotions and unconscious processes over reasoned and conscious ones.Los cambios que se han producido en el entorno comunicativo durante la última década obligan a revisar los parámetros desde los que se ha de impartir la educación mediática. En este artículo se ofrecen algunos criterios que deberían presidir esta educación y, sobre todo, una propuesta articulada de dimensiones y de indicadores para definir la nueva competencia mediática. La propuesta ha sido realizada por los autores y ajustada a partir de las aportaciones hechas por 50 reconocidos expertos, españoles y extranjeros, y gira en torno a seis grandes dimensiones: lenguajes, tecnología, procesos de interacción, procesos de producción y difusión, ideología y valores, y dimensión estética. Y está estructurada en torno a dos ámbitos de trabajo: el de la producción de mensajes propios y el de la interacción con mensajes ajenos. Se propone desarrollar esta educación en el marco de la cultura participativa, compaginando el espíritu crítico y estético con la capacidad expresiva, el desarrollo de la autonomía personal con el compromiso social y cultural. Se pretende, en fin, compaginar la revolución tecnológica con la neurobiológica, asumiendo los cambios producidos en la concepción de la mente humana, sobre todo en lo referente al peso de las emociones y del inconsciente sobre los procesos razonados y conscientes.


2020 ◽  
Vol 28 (2) ◽  
Author(s):  
Zlatina Dimitrova ◽  
◽  
◽  

The theoretical research focuses on the educational experience for the formation of media literacy among school-age children in different countries around the world. The article presents various options for the formation of media literacy, based on three educational models. According to the first model, media education is represented in the form of a compulsory subject in schools, which is studied by students in different grades. According to the second educational model, media habits are acquired within the interdisciplinary (integrated) approach – the use of the media in traditional school subjects, including native and foreign languages, literature, social sciences. The third model offers practical and informal integration of media education as a supplement and replacement of specific subjects or the intersection between them. The article examines in detail the media training opportunities offered in Canada, the United Kingdom, Finland and Spain, as their experience in media education is applied in a number of other countries around the world. Special attention is paid to the first steps in the introduction of media literacy training among students in Bulgaria, which is carried out only in the last 5-6 years.


2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Edivânia Cristina Dos Santos Reis ◽  
Nayara Evellyn Santos Fontes ◽  
Rodrigo De Souza Santos

In the second term of 2020, the Education Post-Graduation Program of the Federal University of Sergipe offered a discipline called Fundamentals of Education, mandatory to the Mastership course. The purpose of the discipline was to discuss some relevant themes to the academic formation. This group chose the theme “Education, Media and Media Processes”, elaborating a presentation that constituted relevant positions and reflections for subjects involved in the discipline. Therefore, the concepts of Media-Education, Teacher Education, Emergency Remote Education were approached. Thus, the work aims to analyze the contributions of the disciplines to the use of media in education. This work was carried out with interactive media activities, oral questionnaires, writings and collective debates. After the activities in the class, it was reported that there is still an evident lack of training for teachers in the use of the media.


2020 ◽  
pp. 230-239
Author(s):  
David Buckingham

Advocates of digital education have increasingly recognized the need for young people to acquire digital media literacy. However, this idea is often seen in instrumental terms, and is rarely implemented in any coherent or comprehensive way. This paper suggests that we need to move beyond a binary view of digital media as offering risks and opportunities for young people, and the narrow ideas of digital skills and internet safety to which it gives rise. The article propose that we should take a broader and more critical approach to the rise of ‘digital capitalism’, and to the ubiquity of digital media in everyday life. In this sense, the paper argue that the well-established conceptual framework and pedagogical strategies of media education can and should be extended to meet the new challenges posed by digital and social media.This article presents some reflections as an epigraph of the special issue "Digital learning: distraction or default for the future", whose final result has allowed us to group a set of critical research and analysis on the inclusion of digital technologies in educational contexts. The points of view presented in this epigraph is also developed in more detail in the book "The Media Education Manifesto" (Buckingham, 2019).


Author(s):  
محسن عبود كشكول

The importance of media education in our present time lies in its supposed role in rationalizing the youth’s use of digital media, as the school is no longer able to continue its knowledge and educational pioneering role in light of the excessive and absurd use of the Internet, just as the teacher is no longer a main source of science and knowledge. Considering the study curricula, addressing the negative impact of the excessive use of digital media on the school, as well as addressing the decline in the role of the family and its withdrawal from educational competition with the school, and thus education has lost the mandate of the school and the family to educate the new generation in favor of the hegemony of the new media authority, which is called metaphorically. Fifth, which overtook all authorities, including the authority of traditional media (the fourth power), so that control over the child went beyond control of his family and parents, and the challenge became before those concerned with education, how can the new media be a source of education, entertainment, education, guidance and direction, and in various methods of influence, By using multiple and amazing techniques that are characterized by transcending the limits of time and space, and according to that the great impact of the new media, we see a decline in public education. Illiteracy and its limited means, as well as retreating and losing its control over the social environment, which calls on researchers to study ways to rationalize media education, enhance human awareness of the media, and give it the largest share in influence and direction, and in social upbringing and raising young and old together.


2009 ◽  
Vol 11 (2) ◽  
Author(s):  
Índia Mara Aparecida Dalavia de Souza Holleben ◽  
Marlene Lucia Siebert Sapelli

A educação acontece em diferentes espaços. A mídia também é um desses espaços. Por isso, neste artigo, propusemo-nos a analisar algumas questões, que consideramos relevantes e que, em geral, ocultam a hegemonia de uma classe sobre a outra. No processo educativo que acontece por meio da mídia, há uma contribuição para fortalecer tal hegemonia. Isso comprova a não neutralidade da educação. A mídia tem se mostrado como partido ideológico da elite, e o poder que exerce neste espaço social pode ser definido como poder simbólico, atrelado intimamente ao poder econômico, político e, em alguns casos, até coercitivo. Para discutirmos a mídia como instrumento educativo, em favor da manutenção do status quo, optamos em fazê-lo apresentando como duas temáticas que são por ela tratadas: Gênero e o Movimento dos Trabalhadores Rurais Sem Terra.   Palavras-chave: Mídia. Educação. Consenso. Hegemonia. Gênero. Movimento dos Trabalhadores Rurais Sem Terra.   Education is settled in different places and the media is also one of these places. Therefore, in this article we propose to analyze some relevant questions that can usually hide the hegemony of a class on the other. In the educative process intermediated by the media, we can notice a contribution to empower this hegemony. This put in evidence the education no neutrality position. The media can be understood as an ideological political organization of the upper class and its power can be defined as a symbolic one, linked to the economic and politician forces and even acting, in some cases, as a coercion element. To discuss the media as an educative instrument, in favor of the of the status quo maintenance, we present two thematic that have been followed: Gender and Movimento dos Trabalhadores Rurais Sem Terra (The Movement of the Agricultural Workers With No Land).   Keywords: Media. Education. Consensus. Hegemony. Gender. Movimento dos Trabalhadores Rurais Sem Terra.


2012 ◽  
Vol 143 (1) ◽  
pp. 28-35 ◽  
Author(s):  
Kirsten Seale

The media industries are becoming increasingly reliant on amateur labour, and Australia's highest rating television program, MasterChef Australia, is no exception. The show's grand narrative of ‘making over’ home cooks into professionals is at odds with its calculatedly ambivalent representation and deployment of the trope of the amateur. This article proposes that MasterChef is instead invested in deferring the attainment of professional status so as to ensure the continued provision of inexpensive labour and content provided by amateurs.


Author(s):  
Tessa Dwyer

This chapter presents a case study of global TV site Viki (www.viki.com), which offers amateur subtitling in around 200 languages for media from around the world. It focuses on the ways in which fansubbing and fan repurposing of technology has been adopted in the corporate and media industries via crowdsourcing, underscoring the commerce/community tensions that characterise ‘participatory culture’. In its aim to overcome the geopolitical constraints that limit the availability of media in many parts of the globe, Viki deploys a legal, business framework that overrides the national and linguistic biases of professional subtitling and dubbing via the ‘chaos’ of fan agency and interventionist practice. It also pinpoints the critical role played by language and multilingual publics within the evolving dynamics of convergence. Finally, this case study explores claims that fansubbing and other forms of community translation may be contributing to the ongoing marginalisation of linguistically diverse publics by enabling industry players to continue to underserve minor language communities.


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