Analysis of Relationship between Tourism Information Search Motivation, Tourism Omni-Channel Satisfaction: Considering the Moderator Effects of Tourism Experience and Perceived Risk

Franchising has long been a method by which organizations seek to expand and facilitate local market development. However, franchising as a growth strategy can often be hampered by lack of suitable franchisees. To mitigate this shortage, some franchisors have engaged in recruiting franchisees internally from the ranks of their employees in addition to the traditional approach of recruiting franchisees externally. Predominantly franchisees are individuals rather than corporations and thus purchasing a franchise should most commonly be characterized as a consumer acquisition. To explore the relationship between subjective knowledge, perceived risk, and information search behaviors when purchasing a franchise qualitative interviews were conducted with franchisees from the restaurant industry. Half of these respondents were externally recruited having never worked for the franchisor and half were internally recruited having previously been employees of the franchisor. The external recruits expressed a strong desire to own their own business and engaged in extensive decision-making processes with significant information search when purchasing their franchises. Contrastingly, the internal recruits expressed a strong desire to be their own boss and engaged in limited, bordering on habitual decision-making processes with negligible information search when acquiring their franchises. The results reveal that differences in subjective knowledge and perceived risk appear to significantly impact the extent of information search between these two groups. A model of the relationship between subjective knowledge, perceived risk and information search in the purchasing of a franchise is developed that reconciles these findings. The findings also have practical implications for franchisors’ franchisee recruiting efforts which are integral to their capacity to develop local markets.

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Tourism Information Search System Based on Android Mobile Phone

Applied Mechanics and Materials ◽

10.4028/www.scientific.net/amm.687-691.2728 ◽

2014 ◽

Vol 687-691 ◽

pp. 2728-2731

Author(s):

Yan Hu

Keyword(s):

Mobile Phone ◽

Information Search ◽

Multimedia Application ◽

Normal Operation ◽

Application Software ◽

Search System ◽

Google Maps ◽

Operation System ◽

Guide System ◽

Tourism Information

In this paper, a design and an implementation on an intelligent guide system based on Android platform is proposed. The hardware of system is based on ARM platform, and the schematics of its main modules such as power, SDRAM are given. Then Android operation system is transplanted on the ARM platform. On this basis, the application software is developed using Eclipse and Android SDK, and it is consisted of three modules: multimedia application, web maps and recording. The module of multimedia application includes audio, picture and video. Web maps can display Google Maps on the device and achieve positioning. The record module has implemented the several normal operation on a record, such as creating, modifying and displaying.

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Understanding collaborative tourism information searching to support online travel planning

Online Information Review ◽

10.1108/oir-05-2017-0141 ◽

2019 ◽

Vol 43 (3) ◽

pp. 369-386 ◽

Cited By ~ 3

Author(s):

Abu Shamim Mohammad Arif ◽

Jia Tina Du

Keyword(s):

Information Search ◽

User Study ◽

Ease Of Use ◽

Online Information ◽

Information Searching ◽

Search System ◽

Content Type ◽

Travel Planning ◽

Collaborative Search ◽

Tourism Information

Purpose Collaborative information searching is common for people when planning their group trip. However, little research has explored how tourists collaborate during information search. Existing tourism Web portals or search engines rarely support tourists’ collaborative information search activities. Taking advantage of previous studies of collaborative tourism information search behavior, in the current paper the purpose of this paper is to propose the design of a collaborative search system collaborative tourism information search (ColTIS) to support online information search and travel planning. Design/methodology/approach ColTIS was evaluated and compared with Google Talk-embedded Tripadvisor.com through a user study involving 18 pairs of participants. The data included pre- and post-search questionnaires, web search logs and chat history. For quantitative measurement, statistical analysis was performed using SPSS; for log data and the qualitative feedback from participants, the content analysis was employed. Findings Results suggest that collaborative query formulation, division of search tasks, chatting and results sharing are important means to facilitate tourists’ collaborative search. ColTIS was found to outperform Tripadvisor significantly regarding the ease of use, collaborative support and system usefulness. Originality/value The innovation of the study lies in the development of an integrated real-time collaborative tourism information search system with unique features. These features include collaborative query reformulation, travel planner and automatic result and query sharing that assist multiple people search for holiday information together. For system designers and tourism practitioners, implications are provided.

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The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes

Strategic Innovative Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-33865-1_36 ◽

2016 ◽

pp. 283-289 ◽

Cited By ~ 1

Author(s):

Gabriela Balladares ◽

Francesc Miralles ◽

Chris Kennett

Keyword(s):

Information Search ◽

Perceived Risk ◽

Online Information ◽

Alternative Evaluation

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An Integrated Model of Perceived Risk and Risk-Reducing Strategies in the Tunisian Stock Market

Ethical and Social Perspectives on Global Business Interaction in Emerging Markets - Advances in Business Strategy and Competitive Advantage ◽

10.4018/978-1-4666-9864-2.ch014 ◽

2016 ◽

pp. 240-283

Author(s):

Azza Béjaoui ◽

Adel Karaa

Keyword(s):

Stock Market ◽

Information Search ◽

Perceived Risk ◽

Structural Equation ◽

Equation Model ◽

Individual Investors ◽

Psychometric Paradigm ◽

Antecedents And Consequences ◽

Brokerage Firms ◽

Risk Reducing

This chapter examines the antecedents and consequences of the perceived risk of investors towards the Tunisian stock market. A questionnaire was developed and distributed to 411 individual investors chosen by 24 brokerage firms. Using the structural equation model, we operationalize the risk following the psychometric paradigm according to subjective variables (i.e. familiarity and controllability). Results prove that controllability is a significant factor in the formation of perceived risk. We also show that several factors related to the investor, the listed companies and to the stock market can influence the perceived risk by the investor towards the Tunisian stock market. Similarly, we find that perceived risk leads to intensive information search, good performance and a strong reinvestment intention. These results attest the importance of the risk perception in the decision-making process.

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