Real.L – Lehre vor Ort (ein Praxisbeispiel)

2018 ◽  
Vol 3 ◽  
Author(s):  
Tanja Korzer ◽  
Ronald Scherzer-Heidenberger
Keyword(s):  

Das Projekt Real.L ist als inter- und intradisziplinäres Projekt (Reallabor) in Kooperation zwischen unterschiedlichen Fachbereichen an der Universität Leipzig und der HTWK Leipzig sowie verschiedenen Praxispartnern durchgeführt worden. Real.L setzte sich aus insgesamt 9 Teilprojekten an 5 Stadträumen/Standorten entlang der Leipziger Magistrale Georg-Schumann-Str. zusammen. Nach der Konzeptentwicklung erfolgte im Rahmen eines öffentlichen Aktionstages die Umsetzung der Projekte in Form verschiedener symbolischer Interventionen wie beispielsweise die Bespielung leerstehender Ladenlokale durch einen Popup Store in Kooperation mit den Unternehmen vor Ort, die Belebung von öffentlichen Plätzen durch ein Freilichtkino, eine Bouleaktion und Vorträge oder die Aktivierung der Nachbarschaften entlang der Magistrale durch Platzgestaltung und die Erstellung individueller thematischer Stadtkarten. Außerdem wurde das Prinzip eines offenen „Shopping-Centers“ als Konzept für die Geschäftslage diskutiert. Den Initialprojekten liegen wirtschaftlich tragfähige und langfristig umsetzbare Konzeptionen zugrunde.

The article focuses on the problem of the lack of objective evaluation of space-planning arrangement of buildings as a creative approach of the architect to the performing of functional tasks by the object. It is proposed to create a methodology for assessing the functional of space-planning solutions of buildings on the basis of numerical simulation of functional processes using the theory of human flows. There is a description of the prospects of using this method, which makes it possible to increase the coefficient of compactness, materials and works saving, more efficient use of space, reduce the cost of the life cycle of the building, save human forces and time to implement the functional of the building. The necessary initial data for modeling on the example of shopping and shopping-entertainment centers are considered. There are three main tasks for algorithmization of the functional of shopping centers. The conclusion is made about necessity of development of a method for objective assessment of buildings from the point of view of ergonomics of space-planning decisions based on the study of human behavior in buildings of different purposes.


2019 ◽  
Vol 14 (2) ◽  
Author(s):  
Novita Novita

Traditionally, mall developers have tried to attract consumers through store diversity and availability of products in one place (one-stop shopping concept). But now, consumer market is more segmented. To obtain customer loyalty, mall must be able to attract unique motives and experiential needs, not just offering a shopping place that provides complete items at attractive prices. This paper aims to answer a major challenges in the success of the mall to attract visitors on the online shopping trends. Data were collected using questionnaires to mall visitors in Jakarta. A sample of 380 was analyzed using Multiple Linear Regression. This study suggests that physical shopping centers must be create a new atmosphere to attract different segments. hopping malls must provide different concepts and create new experiences that consumers can’t get in online purchases. Keywords : aesthetic, exploration, escape, convenience, mall shopping behavior.


1998 ◽  
Vol 16 (1) ◽  
pp. 113-126 ◽  
Author(s):  
Thomas Miceli ◽  
C Sirmans ◽  
Denise Stake
Keyword(s):  

2012 ◽  
Vol 174-177 ◽  
pp. 1796-1800
Author(s):  
Ye Zi Dai

It has been several decades since HongKong developed shopping centers. During the process, a set of design concepts, which in accordance with actual local condition, were produced. By studying the Morphology of HongKong shopping centers about exterior environment and interior space, the article tried to analysis their design features as well as the experiences we can learn from.


2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Arif Fatkur Rohman ◽  
Bambang Syairudin ◽  
Endah Angreni

Development and competition business of transporting had been restrictive. Each operators race competition do innovation, efficiency, and continuous improvement. The customers of PT Pelni from year to year continues to decrease. Although actually PT Pelni also improve themselves, repair service and innovation, but still be unable to improve the number of passengers. This study attempts to know the level customer satisfaction PT Pelni to make known well and innovation that has done is in line with hope customers. The measurement of the customer satisfaction PT Pelni done with the approach servqual method. Aspects which are under consideration includes 5 dimensions main namely tangibles, reliability, responsiveness, assurance, and empathy which divided in 29 indicators variable. This research using respondents as the sample. Data analysis used the analysis method servqual and cartesious diagrams. The research results show that there are inconquirity between hope customers by the fact experienced. The largest is in dimension tangible, with the gap an average of -1,3.While gap smallest there are in dimension responsiveness -0,42. Analysis by diagram cartecious show you some attribute in the main priority improvement: furnishings that high quality (2), facilities shopping centers on a vessel (4), the availability of a bed with the corresponding numbers of a ticket (6), size cabin large (7), and the condition a clean room (8). All those attributes including in dimension of tangible.


2019 ◽  
Author(s):  
Adil Fadillah

Lokasi Ritel seringkali menjadi keputusan sangat penting yang dibuat oleh ritel, karena pertimbangan berikut:PERTAMA, Lokasi merupakan pertimbangan utama bagi konsumen dalam memilih ritelKEDUA, keputusan memilih lokasi ritel merupakan strategi penting. Karena ritel dapat menggunakannya sebagai keuntungan untuk bersaingAda 3 tipe Lokasi Dasar yang bisa dipilih oleh Ritel :A.Shopping CentersB.City or Town LocationsC.Freestanding LocationsRitel pun dapat memilih tempat di lokasi nontradisional seperti airport atau lokasi lainnyaSHOPPING CENTERSIstilah Shopping Center sudah dikenal sejak awal tahun 1950-an.Shopping Center merupakan grup ritel dan bisnis lain yang direncanakan, dibangun, dimiliki dan dimanage sebagai satu kepemilikan.Bentuk Shopping Center ada dua :1.Strip Shopping Center. Yaitu Shopping Centers yang umumnya mempunyai tempat parkir langsung di depan toko. Canopy terbuka membuat mudah akses ke toko, namun kelemahannya tidak mempunyai area jalan yang menghubungkan dengan toko lain2.Malls. Yaitu Shopping Centers yang menyediakan area parkir di tempat terpisah dari toko (terpencil)dan pelanggan akan berjalan untuk menuju toko. Mall memiliki ruas jalan yang diapit toko (berhadapan) untuk dilalui konsumen. CITY OR TOWN LOCATIONSSekalipun shopping center ini berada di kota besar, lokasi ritel ini bertipe tidak direncanakan, dimiliki banyak pemilik, dan mempunyai akses langsung dari jalan.The Central Business District merupakan area bisnis tradisional yang berada di keramaian kota dalam suatu kota besar.


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