scholarly journals CONSTRUCTION OF SOCIAL PROBLEMS IN THE MEDIA AND AGENDA-SETTING THEORY: THE LIMITS OF CONCEPTS’ COMPATIBILITY

Author(s):  
Anastasia Dmitrievna KAZUN ◽  
2017 ◽  
Vol 19 (3) ◽  
pp. 7
Author(s):  
Nicoleta Corbu ◽  
Olga Hosu

This article seeks to expand the agenda setting theory and its later ramifications, by complementing them with the hypothesis of the articulation function of mass-media. Defined as the capacity of the media to offer people the words and expressions associated with defending specific points of view, the articulation function suggests a new ramification of the agenda setting theory, namely the key words level of agenda setting. Building on the third-level assumption about the transfer of issues and attributes from the media to people’s agenda in bundles, we argue that each issue is in fact transferred together with a set of “key words”, corresponding to the additional sub-topics related to the issue.


Author(s):  
Maxwell McCombs ◽  
Sebastián Valenzuela

This chapter discusses contemporary directions of agenda-setting research. It reviews the basic concept of agenda setting, the transfer of salience from the media agenda to the public agenda as a key step in the formation of public opinion, the concept of need for orientation as a determinant of issue salience, the ways people learn the media agenda, attribute agenda setting, and the consequences of agenda setting that result from priming and attribute priming. Across the theoretical areas found in the agenda-setting tradition, future studies can contribute to the role of news in media effects by showing how agenda setting evolves in the new and expanding media landscape as well as continuing to refine agenda setting’s core concepts.


2019 ◽  
Vol 3 (1) ◽  
pp. 63-81 ◽  
Author(s):  
Gennadiy Chernov ◽  
Maxwell McCombs

Abstract This paper explores the philosophical orientations within which agenda setting operates, and agenda setting’s place within the broader framework of the media effects tradition, specifically in comparison with framing and priming. It also responds to earlier criticisms of agenda setting for its supposed lack of theoretical richness and narrowly understood underlying mechanisms. Both ontological and epistemological statuses of the agenda-setting theory are analyzed in order to place agenda setting into the communication discipline’s broader context. This paper demonstrates that the most important distinction between framing and agenda setting is that they are based on different ways of knowing. While the epistemological bases of priming are similar to the theory of agenda setting, the paper argues that further progress will depend not only on practical studies of different aspects of agenda setting, but also on theoretical and philosophical conceptualizations in the future.


2016 ◽  
Vol 12 (2) ◽  
pp. 30 ◽  
Author(s):  
Diogenes Lycarião ◽  
Rafael Cardoso Sampaio

The agenda-setting theory is one of the powerful study fields in communication research. Nevertheless, it is not a settled theory. Recent studies based on big data indicate seemingly contradictory results. While some findings reinforce McCombs and Shaw’s original model (i.e. the media set the public agenda), others demonstrate great power of social media to set media’s agenda, what is usually described as reverse agenda-setting. This article – based on an interactional model of agenda setting building – indicates how such results are actually consistent with each other. They reveal a complex multidirectional (and to some extent) unpredictable network of interactions that shape the public debate, which is based on different kinds of agenda (thematic or factual) and time lengths (short, medium or long terms).


Author(s):  
Inge Hutagalung

In general, media coverage can have a strong influence on the reputation of a cultural heritage. Media coverage often has an effect on a cultural heritage’s reputation when ‘good’ or ‘bad’ news is reported.This amplifying effect has often been studied through the lens of agenda setting theory. The hypothesis behind the theory is that the frequency with the media report on an issue determines that issues’ salience in the minds of the general public. In other words, the media may not be successful often time in telling people what to think, but it is stunningly successful in telling its readers what to think about. The news media ‘set’ the public agenda.Since people cannot possibly attend no to every little detail about the cultural heritage around them, setting in communication is important because it helps shape the perspectives through which people see all cultural heritage in the world.In generating good news coverage about a cultural heritage, communicating with the media is one of important activities that should be maintained between communication professionals (in cultural heritage) with journalists. Keywords: media coverage, agenda setting, framing news


Author(s):  
Marco Aurelio Moura dos Santos ◽  
Marco Antonio Barbosa

Resumo: Aborda-se a formação do discurso ideológico do Direito e a influência do agendamento promovido pela mídia na formação da opinião pública, bem como a apropriação e/ou a influência da mídia na formação do discurso jurídico. Consta-se que as decisões judiciais cada vez mais são divulgadas e comentadas por especialistas nos meios de comunicação, especialmente as mais polêmicas, o que produz reflexividade “causa-efeito” entre os agendamentos noticiados e a consequente influência no ajuizamento de demandas, provocando a indagação se a legitimação do discurso dos profissionais do Direito sustenta-se apenas em fundamentos jurídicos e sociais ou se também sofre influência ideológica dos meios de comunicação. Conclui-se que o discurso jurídico é resultado de inúmeras ideologias, intensamente influenciadas pela opinião pública, que por sua vez também é determinada pelo agendamento promovido pela mídia.Palavras-chave: Mídia; Opinião pública; Discurso ideológico do direito; Ideologia; Sociedade da informação. Abstract: This paper deals with the formation of the ideological discourse of law and the influence that the agenda setting promoted by the media has in the formation of the public opinion, as well as with the appropriation and/or influence of the media in shaping the legal discourse. It is noted that court decisions are increasingly disclosed and commented by experts through the media, especially the most controversial, which produces a "cause and effect" reflexivity between the reported agenda and the consequent influence on the filing of demands, which causes questioning if the legitimacy of the legal practitioners’ speech supports itself only on legal and social grounds or if it is also influenced by the media. It concludes that the legal discourse is the result of many ideologies, heavily influenced by public opinion, which in turn is also determined by the agenda setting promoted by the media.Keywords: Media; Public opinion; Ideological legal speech; Ideology; Information society.


2021 ◽  
Vol 14 (2 (40)) ◽  
pp. 5-25
Author(s):  
Dana Raluca BUTUROIU ◽  
Mihai GAVRILESCU

Based on recent ramifications of the traditional agenda-setting model, this paper aims at analyzing the convergence of the media and the public agenda in times of crisis. Specifically, drawing upon the network agenda-setting theory, this article explores the main key words associated with COVID-19—related topics in both the media and the public agendas. Main findings suggest that the media used context dependent key words to refer to the pandemic. At the beginning of the pandemic, in March 2020, both television and online news stories referred to issues related to the vi- rus itself, to the measures taken to limit its spread, and to some medical conditions, while in January 2021 media focused on key words related to vaccination and immunization. In terms of public agenda, results show that people tended to refer to pandemic-related issues mainly in negative terms, due to both media exposure and, presumably, personal experiences. These results offer valuable insights into the dynamics of both media and public agenda in the context of the COVID-19 pandemic, providing fertile ground for better understanding how media shape several public attitudes and behaviors.


2020 ◽  
Vol 7 ◽  
pp. 1-5
Author(s):  
Fernanda Ferreira ◽  
Marceli Silva ◽  
Rafiza Barão

Professor Maxwell McCombs began his career as a journalist in the 1960s, as a reporter for the New Orleans Times. A decade later, McCombs, in partnership with Donald Shaw, developed one of his major theories -the agenda-setting hypothesis, now considered a theory, which reflects on the influence of the mass media in relation to public affairs. In the 1980s, McCombs became a professor in the Journalism Department at the University of Texas. In this interview, we seek to recover the basis of the Agenda-setting theory and confront the initial hypothesis with the contemporary scenario and the advent of the internet, contextualizing particularities of Brazilian politics and electoral process and seeking to reflect on the possibility of scheduling different media, especially TV. McCombs was emphatic in saying that the media agenda plays an important ethical role "to use time and space for important topics and not fun topics"


2017 ◽  
Vol 1 (2) ◽  
pp. 137-157
Author(s):  
Miki Tanikawa ◽  
Shuning Lu

Abstract This study investigated whether English-language news media, which increased coverage of two large, well known private universities in Japan, increased their salience in the minds of international residents in Japan. Based on the agenda-setting theory of media influence, the authors made use of university enrollment trends as an indicator of public salience and found that the English-language media contributed to the growing prestige of the universities among the non-Japanese population. Academic reality in Japan underwent little change during that period with the top ranking government-funded universities, whose coverage in the English-language media did not increase, remained more prestigious within the local context, as is evident from local university rankings. This study also demonstrates that the media can exert an agenda-setting influence on institutions of higher learning, a domain that has not been traditionally investigated. The study also addresses the influences of the international, English-language press in the context of a non-English speaking country, Japan, and how the, “need for orientation” (NFO), might have been a factor.


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