scholarly journals A brief look on Agenda - setting theory nowadays

2020 ◽  
Vol 7 ◽  
pp. 1-5
Author(s):  
Fernanda Ferreira ◽  
Marceli Silva ◽  
Rafiza Barão

Professor Maxwell McCombs began his career as a journalist in the 1960s, as a reporter for the New Orleans Times. A decade later, McCombs, in partnership with Donald Shaw, developed one of his major theories -the agenda-setting hypothesis, now considered a theory, which reflects on the influence of the mass media in relation to public affairs. In the 1980s, McCombs became a professor in the Journalism Department at the University of Texas. In this interview, we seek to recover the basis of the Agenda-setting theory and confront the initial hypothesis with the contemporary scenario and the advent of the internet, contextualizing particularities of Brazilian politics and electoral process and seeking to reflect on the possibility of scheduling different media, especially TV. McCombs was emphatic in saying that the media agenda plays an important ethical role "to use time and space for important topics and not fun topics"

Author(s):  
Maxwell McCombs ◽  
Iris Chyi ◽  
Spiro Kiousis

The agenda-setting role of the news media is a powerful influence on what we pay attention to and how we understand the vast world of public affairs that lies beyond our personal experience. Subsequent to the seminal Chapel Hill study in 1972, agenda setting theory has expanded beyond the influence of the news media on the public to elaborate the broader process of agenda setting. The scope of the theory now extends from the elements that shape the media agenda to the consequences of agenda-setting effects for attitudes and opinions. This article presents the results of two empirical studies recently published in the United States that further elaborate this process. One explicates how the press shifts its spotlight from one aspect to another of a major news event to build the prominence of that event on the media agenda. The second explicates the implications of prominence on the media agenda for the public’s attitudes and opinions about public figures.


2017 ◽  
Vol 19 (3) ◽  
pp. 7
Author(s):  
Nicoleta Corbu ◽  
Olga Hosu

This article seeks to expand the agenda setting theory and its later ramifications, by complementing them with the hypothesis of the articulation function of mass-media. Defined as the capacity of the media to offer people the words and expressions associated with defending specific points of view, the articulation function suggests a new ramification of the agenda setting theory, namely the key words level of agenda setting. Building on the third-level assumption about the transfer of issues and attributes from the media to people’s agenda in bundles, we argue that each issue is in fact transferred together with a set of “key words”, corresponding to the additional sub-topics related to the issue.


Author(s):  
Maxwell McCombs ◽  
Sebastián Valenzuela

This chapter discusses contemporary directions of agenda-setting research. It reviews the basic concept of agenda setting, the transfer of salience from the media agenda to the public agenda as a key step in the formation of public opinion, the concept of need for orientation as a determinant of issue salience, the ways people learn the media agenda, attribute agenda setting, and the consequences of agenda setting that result from priming and attribute priming. Across the theoretical areas found in the agenda-setting tradition, future studies can contribute to the role of news in media effects by showing how agenda setting evolves in the new and expanding media landscape as well as continuing to refine agenda setting’s core concepts.


2019 ◽  
Vol 47 (1) ◽  

Joline Cramer, Jaap de Jong & Frank Nuijens University media in The Netherlands: threats and opportunitiest University media in The Netherlands face a number of risks. This study explores which changes chief editors of Dutch college media and media experts foresee to deal with these threats and what opportunities they see to make university media future-proof for the next ten years. Threats are: the editorial staff is confronted with a growing international target group that is not served optimally, faces competition from numerous internal news services of the university and in some situations the editorial independence of editors is called into question. Opportunities: critical journalism is the oxygen for university democracy; critical news on all subjects and at all levels remains the raison d’être for the university media. Investigative journalism is seen as an important opportunity to set the university agenda and stay relevant. Connecting the international members of the academy to the university is the greatest challenge and opportunity. Keywords: university media, agenda-setting theory, network theory, innovation, investigative journalism


2019 ◽  
Vol 3 (1) ◽  
pp. 63-81 ◽  
Author(s):  
Gennadiy Chernov ◽  
Maxwell McCombs

Abstract This paper explores the philosophical orientations within which agenda setting operates, and agenda setting’s place within the broader framework of the media effects tradition, specifically in comparison with framing and priming. It also responds to earlier criticisms of agenda setting for its supposed lack of theoretical richness and narrowly understood underlying mechanisms. Both ontological and epistemological statuses of the agenda-setting theory are analyzed in order to place agenda setting into the communication discipline’s broader context. This paper demonstrates that the most important distinction between framing and agenda setting is that they are based on different ways of knowing. While the epistemological bases of priming are similar to the theory of agenda setting, the paper argues that further progress will depend not only on practical studies of different aspects of agenda setting, but also on theoretical and philosophical conceptualizations in the future.


Author(s):  
Roy Foster

Oxford University Press, with a long tradition of publishing scholarly books on English literature, canonical authors, and anthologies of poetry, did not introduce a contemporary poetry list until the 1960s. Under the direction of Jon Stallworthy, himself a noted poet, and with the support of the Delegates, the Press developed a vibrant list that included the work of poets from Britain, Ireland, America, Australia, and New Zealand, as well as English poetic translations of European titles. Despite its critical success the poetry list was not profitable, and, facing serious financial constraints across the business, the Finance Committee decided to discontinue the list in 1998. The chapter discusses the financial considerations behind the decision, the heated debate it provoked both within the University and in the media, and the lasting impact of the controversy on the Press.


1998 ◽  
Vol 56 (4) ◽  
pp. 307-313
Author(s):  
Reinhard Klein

Kurzfassung Im Anschluß an Teil 1Klein, Reinhard: Strukturförderung und die Beachtung von Umweltbelangen in den USA. Mechanismen und Praxis — Teil 1: Strukturförderung in den USA. In: Raumforschung und Raumordnung (1998) 2/3, S. 194–200 schildert dieser Teil der zusammengefaßten Ergebnisse einer Untersuchung, die der Autor 1997 in den USA erstellt hat,Klein, Reinhard F.: Environmentally Friendly Decision-Making in Structural Policies. An Analysis of the Mechanisms and Practice in the U.S. and Conclusions for the European Union. LBJ School of Public Affairs (The University of Texas at Austin). — Austin TX 1997. = Working Paper No. 86. (Eine deutschsprachige Fassung ist beim Verfasser erhältlich.) zunächst das US-System zur Beachtung der Umweltbelange in der Entscheidungsfindung. An den Beispielen der Maßnahmen derEconomic Development Administration und derCommunity Development Block Grants wird die Praxis der Umweltprüfung strukturrelevanter Maßnahmen des Bundes dargestellt. Danach wird die Bedeutung von Umweltgenehmigungen beleuchtet. Nach einer kurzen allgemeinen Bewertung der US-Erfahrungen schließt der Beitrag mit ausführlichen Schlußfolgerungen für die Strukturpolitik der Europäischen Union und deren Durchführung. Integration, Durchsetzung, Unterstützung, Offenheit sowie Begleitung und Kontrolle sind die angesprochenen Grundsätze.


Geophysics ◽  
1996 ◽  
Vol 61 (4) ◽  
pp. 1237-1240

Faruq E. Akbar received his BS (1988) in civil engineering from Bangladesh University of Engineering and Technology and his MS (1992) in geophysics from the University of New Orleans, Louisiana. He is currently a PhD student in the Department of Geological Sciences, University of Texas at Austin. His professional interests are seismic data processing, modeling, migration, and inversion.


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