The Effect of Product Innovation, Value Co-Creation on Marketing Performance of a SMEs in Covid-19 Pandemic Era

2021 ◽  
Vol 20 (2) ◽  
pp. 110-124
Author(s):  
Fauziyah Rahmawati ◽  
Santi Novani
Keyword(s):  
Product Innovation ◽  
Structural Equation ◽  
Research Method ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Marketing Performance ◽  
Food And Beverage ◽  
Self Administered Questionnaire

This study aims to analyze product innovation and value co-creation on marketing performance in this pandemic covid-19. SMEs of food and beverage used as a sample. Sampling was done using a purposive sampling technique. Data were collected using a self-administered questionnaire. This study uses 34 data from MSMEs in the food and beverage sector affected by COVID-19. Partial Least Square (PLS) on Structural Equation Modeling (SEM) was chosen as the research method in this study. The results show that value co-creation have a significant effect on marketing performance. Product innovation negatively and not significant effects on marketing performance, and value co-creation significantly affect product innovation. The novelty in this study is a phenomenon that occurs; that is when the Covid-19 pandemic spreads in Indonesia. This study's limitation is needed to add other variables beyond the variables already in the model. This study only focused on SMEs for the food and beverage sector

TRANSPARANSI PAJAK DAN KEPERCAYAAN WAJIB PAJAK TERHADAP KEPATUHAN WAJIB PAJAK (SURVEI PADAWAJIB PAJAK KOTA DKI JAKARTA)

2019 ◽  
Vol 4 (1) ◽  
pp. 1-18
Author(s):  
Madjidainun Rahma
Keyword(s):  
Structural Equation Modeling ◽  
Random Sampling ◽  
Structural Equation ◽  
Sampling Technique ◽  
Target Population ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Research Results ◽  
Positive Effect

This research aims to identify and examine the effect of the Tax Transparency and Trust Taxpayers Against the Taxpayer Compliance existing areas of Jakarta. The method used is descriptive and associative. Target population studied is Unit in Unit 14 Analysis of the Tax Office in the region of Jakarta. Sampling technique used is random sampling. Model influence analyzed using SEM (Structural Equation Modeling ) with alternative method PLS ( Partial Least Square ) which is aimed at testing the Influence between Tax Transparency and Trust Taxpayers Against the Taxpayer Compliance that there diunit analysis has been given permission to conduct research. Results of the analysis showed that partially Tax Transparency and unsignificant positive effect on the Taxpayer Compliance. Similarly, the Trust Taxpayers partially positive and significant impact to the Taxpayer Compliance . Simultaneously Transparency and Trust Tax Taxpayers Against the Taxpayer Compliance effect, this means that the Tax and Trust trades Taxpayers together will increase the Taxpayer Compliance.   Keywords: Tax Transparency, Trust, Taxpayer Compliance.     Penelitan ini bertujuan untuk mengetahui dan menguji pengaruh Transparansi Pajak dan Kepercayaan Wajib Pajak Terhadap Kepatuhan Wajib Pajak yang ada wilayah DKI Jakarta. Metode yang digunakan adalah deskriptif dan asosiatif. Populasi target yang diteliti ialah Satuan Kerja yang ada di Unit Analisis 14 Kantor Pelayanan Pajak diwilayah DKI Jakarta. Teknik sampel yang digunakan ialah random sampling. Model pengaruh di analisa menggunakan analisis SEM (Structural Equation Modeling) dengan metode alternative PLS (Partial Least Square) yang bertujuan menguji Pengaruh antara Transparansi Pajak dan Kepercayaan Wajib Pajak Terhadap Kepatuhan Wajib Pajak yang ada diunit analisis yang telah diberi ijin untuk melakukan penelitian. Hasil analisis menunjukan bahwa Transparansi Pajak secara parsial berpengaruh positif dan tidak signifikan terhadap Kepatuhan Wajib Pajak. Begitu pula dengan Kepercayaan Wajib Pajak yang secara parsial berpengaruh positif dan signifikan terhadap Kepatuhan Wajib Pajak. Secara simultan Transparansi Pajak dan Kepercayaan Wajib Pajak berpengaruh Terhadap Kepatuhan Wajib Pajak, hal ini berarti bahwa dengan Transakasi Pajak dan Kepercayaan Wajib Pajak bersama-sama maka akan meningkatkan Kepatuhan Wajib Pajak.

scholarly journals Analisis penerimaan pengguna aplikasi e-Kinerja dengan metode TRAM dan EUCS pada kepolisian

Teknologi ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 93-109
Author(s):  
Anthony Eko Hadisuwarno ◽  
◽  
Rahadian Bisma ◽  
Keyword(s):  
Theoretical Model ◽  
User Satisfaction ◽  
Structural Equation ◽  
Sampling Technique ◽  
User Acceptance ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Technology Readiness ◽  
Acceptance Model

This study aims to determine user acceptance and what factors influence user acceptance of E-Kinerja. The theoretical model used is a combination of the theoretical model of technology adoption of TRAM (Technology Readiness Acceptance Model) and EUCS (End User Computing Satisfaction). For example, the intention to use variable in the TRAM (Technology Readiness Acceptance Model) model is used as a link between the two models in this study. This research was conducted in Sidoarjo Police by using a questionnaire that was distributed directly as a source of data with probability sampling technique involving the participation of 229 respondents from Sidoarjo Police as members of the e-Kinerja application. The data analysis technique used is PLS-SEM (Partial Least Square-Structural Equation Modeling). The results of this study state that there are seven positive and ten negative hypotheses. The findings of this study are the user's intention to positively influence user satisfaction in using the e-Kinerja application which can be interpreted that the user feels satisfied and accepts the e-Kinerja application as an information system that can help reporting and calculating the performance of each member of the Sidoarjo Police.

scholarly journals Factors Affecting Non-Performing Financing at Islamic Commercial Banks in Indonesia

2020 ◽  
Vol 9 (1) ◽  
pp. 38-45
Author(s):  
Ayu - Retnowati ◽  
Prabowo Yudo Jayanto
Keyword(s):  
Significant Influence ◽  
Structural Equation ◽  
Sample Selection ◽  
Operating Cost ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Capital Adequacy ◽  
Equation Modeling ◽  
Analysis Tool

This study aims to determine the effect of Inflation, Gross Domestic Product (GDP), Operational Income Operating Cost (BOPO), Financing to Deposit Ratio (FDR) and Capital Adequacy Ratio (CAR) to Non Performing Financing (NPF). The population in this study were 13 Islamic Commercial Bank in Indonesia in year 2012-2015. The sample selection used purposive sampling technique which resulted in 9 banks and the analysis units were 36. Data collection method used in this research was documentation. Data analysis method used was Structural Equation Modeling (SEM) with Partial Least Square (PLS) with SmartPLS 3.0 analysis tool. The results show that the inflation, GDP, and FDR variables do not significantly influence NPF. BOPO variable has a positive and significant influence to NPF. CAR variable has a negative and significant influence to NPF. The conclusion shows that the inflation, GDP, and FDR variables do not significantly influence NPF. Variables of BOPO and CAR have significant influence to NPF. 

Strategy to Increase Competitiveness through the Implementation of Human Resource Performance Management in PT. Garudafood Putra Putri Jaya Tbk

2021 ◽  
Vol 8 (9) ◽  
pp. 345-361
Author(s):  
Dani Achmad Fauzi ◽  
Syamsul Maarif ◽  
Nimmi Zulbainarni
Keyword(s):  
Job Satisfaction ◽  
Performance Management ◽  
Management System ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Performance Management System ◽  
Final Value ◽  
Food And Beverage

PT. GarudaFood Putra Putri Jaya, Tbk is a food and beverage company that develops values and philosophy culture in running the company's business, namely human values, business ethics, unity through harmony, speed and leading change and working intelligently in learning culture. The goal to be achieved with the development of Human Resources is the growth of performance, both in the institution as a whole and in each worker involved in it from the top level to the bottom, with the development is expected to increase productivity and effectiveness in institutions that ultimately the company is able to increase its competitiveness. The analysis method used is structural equation modeling partial least square (SEM-PLS) analysis is used to determine the influence of performance management system on improving the competitiveness of companies in PT. Garudafood Putra Putri Jaya, Tbk and analytical hierarchy process (AHP) analysis are used to determine the best alternative strategies to encourage the success of performance management system in improving the competitiveness of companies in PT. Garudafood Putra Putri Jaya, Tbk. The results of the study showed that Performance Management obtained the most final value and ranked 1st with a value of 34.45% and Company Competitiveness in 2nd place with a final value of 15.55%. Of the independent variables, company culture (X1) has the highest weight to be taken into account because it gives the highest impact then in the second position, namely Leadership (X3), third HR Competence (X2), and the last is Job Satisfaction (X4). Keywords: Competence, Competitiveness, Job Satisfaction, Leadership Organizational Culture, Performance Management System.

scholarly journals WORK SATISFACTION VALUE VIEWED FROM REACTION OF TRANSFORMATIONAL LEADERSHIP, PERFORMANCE ASSESSMENT AND TRAINING VARIABLES

2020 ◽  
Vol 2 (1) ◽  
pp. 49-59
Author(s):  
Aji Peri Sandria ◽  
Irfan Noviandy Aulia
Keyword(s):  
Transformational Leadership ◽  
Performance Assessment ◽  
Structural Equation ◽  
Work Satisfaction ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Leadership Performance ◽  
And Training

This research was done because wants to explore regarding those influence which come from transformational leadership, performance assessment and training against work satisfaction at PT Pelat Timah NusantaraTbk in Cilegon. This research has include in qualitative research by causality design to prove those causal relationship between several variables such as transformational leadership (X1), performance assessment (X2), training (X3) and work satisfaction (Y). samples used which amounted to 99 people with sampling technique used non probality sampling and sample selected was done by random sampling. Scores of statements on questionnaire used a Likert scale of 1-5. Data analysis used SEM (Structural Equation Modeling) or Structural Equation Model whereas data processed by Partial Least Square (Smart-PLS) version 3.0. These results from research could be defined as follows: transformational leadership has mutual reaction to work satisfaction, performance assessment has beneficial impact over work satisfaction, training has positive influence towards work satisfaction and transformational leadership, performance assessment and training simultaneously influence on work satisfaction at PT Pelat Timah NusantaraTbk in Cilegon.

scholarly journals Faktor-Faktor yang Mempengaruhi Kepatuhan WPOP Pelaku E-Commerce di Kota Semarang pada Platform Online Marketplace Blibli.com

2020 ◽  
Vol 7 (1) ◽  
pp. 113-122
Author(s):  
Putri Dwi Indriyani ◽  
Prabowo Yudo Jayanto
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Online Marketplace ◽  
Analysis Technique ◽  
Online Trading ◽  
The City

Abstract - The development of online trading is based on the ease for businesses to promote their goods and does not require more costs because there is no need for a physical store. The activity of buying and selling goods and / or services through internet media is known as electronic commerce (hereinafter referred to as e-commerce).This study aims to analyze and obtain empirical evidence about the influence of the variable tax socialization, understanding of taxation, awareness of taxpayers, and tax sanctions on the compliance of e-commerce actors in the city of Semarang on the BliBli.com online marketplace platform. The population of this research is e-commerce individual taxpayers in the city of Semarang on the Blibli.com online marketplace platform. The sampling technique uses non-probability sampling with voluntary sampling method. Samples obtained were 65 respondents. The data analysis technique used is Structural Equation Modeling (SEM) analysis based on Partial Least Square (PLS) with SmartPLS 3.0 analysis tools. This study shows that tax socialization has a negative and not significant effect on the compliance of e-commerce actors in fulfilling tax obligations. Understanding taxation and awareness of taxpayers has a positive and significant effect and tax sanctions have a positive but not significant effect on the compliance of e-commerce actors in meeting tax obligations.Keywords: E-Commerce Taxpayer Compliance

scholarly journals THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP STYLE ON WORK ENGAGEMENT REMUNERATION DIMEDIATION AND EDUCATOR MOTIVATION

2021 ◽  
Vol 19 (1) ◽  
pp. 11-22
Author(s):  
Fullchis Nurtjahjani ◽  
◽  
Ridolof Wenand Batilmurik ◽  
Joni Dwi Pribadi ◽  
◽  
...  
Keyword(s):  
Transformational Leadership ◽  
Leadership Style ◽  
Work Engagement ◽  
Structural Equation ◽  
Research Performance ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Teaching Staff

The purpose of this study was to analyze the direct effect of transformational leadership on work engagement and the indirect effect mediated by remuneration and educator motivation. This type of research is positivist research. The object of this research is the lecturer at State Polytechnic of Malang. The population in this study amounted to 182 lecturers of Malang State Polytechnic. The sampling technique used census techniques, all populations were used as research samples. The analytical tool used is the Partial Least Square Smart Program (PLS) based on the Variance Based Structural Equation Modeling (SEM) approach. The results show that Transformational Leadership affects Work Engagement, Remuneration does not mediate the effect of Transformational Leadership on Work Engagement, Educator Motivation mediates the Effect of Transformational Leadership on Engagement. Implementation of Remunerationneed to be repaired to meet related to the performance of supporting activities, indirect rewards, research performance, the performance of teaching/lectures, the performance of community service. Future researchers are expected to research teaching staff at all levels of office.

scholarly journals Mengeksplorasi Variabel Pemediasi Hubungan Pendidikan Kewirausahaan dan Niat Berwirausaha Selama Pandemi Covid-19

2021 ◽  
Vol 10 (1) ◽  
pp. 23-37
Author(s):  
Nia Nur Safitri ◽  
Jaka Nugraha
Keyword(s):  
Risk Taking ◽  
Self Efficacy ◽  
Structural Equation ◽  
Sampling Technique ◽  
Entrepreneurship Education ◽  
Simple Random Sampling ◽  
Partial Least Square ◽  
Least Square ◽  
Entrepreneurial Intentions ◽  
Equation Modeling

This study aims to determine the effect of entrepreneurship education on entrepreneurial intentions through risk taking, self-efficacy, and being proactive during the COVID-19 pandemic. The population in this study were students of class XI and XII majoring in office governance automation who took lessons on creative products and entrepreneurship at SMKN 1 Surabaya using 188 respondents with simple random sampling technique. Methods of data collection using a questionnaire. Analysis of the data used in this study is Structural Equation Modeling-Partial Least Square (SEM-PLS). The results obtained in this study are entrepreneurship education has no significant effect on entrepreneurial intentions, risk taking as a mediation has no significant effect between entrepreneurship education and entrepreneurial intentions, self-efficacy is able to significantly mediate the effect of entrepreneurship on entrepreneurial intentions, proactive is not able to significantly mediate the effect of education entrepreneurship to entrepreneurial intentions. The limitation of this study is that the proposed model was only tested in SMKN 1 Surabaya, students of class XI and XII majoring in office governance automation. Originality in this study is to measure the mediating variables, namely risk taking, self-efficacy, and proactiveness in the relationship between entrepreneurship education and entrepreneurial intentions.

scholarly journals THE HALAL ASPECT AND ISLAMIC FINANCING AMONG MICRO, SMALL, AND MEDIUM ENTERPISES (MSMEs) IN YOGYAKARTA: DOES BERKAH MATTER?

2019 ◽  
Vol 5 (1) ◽  
pp. 215-236
Author(s):  
Abdul Qoyum ◽  
Neneng Ela Fauziyyah
Keyword(s):  
Structural Equation ◽  
Significant Contribution ◽  
Cost Benefit ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Two Factors ◽  
Pls Analysis ◽  
Medium Enterprises ◽  
Self Administered Questionnaire

The development of Halal industry points out an amazing result around the world,including Indonesia. Surprisingly, the biggest contributor for its growth is Micro, Smalland Medium Enterprises (MSMEs). In order to improve its significant contribution, thecombination of Halal MSMEs and Islamic financing becomes very crucial. Nevertheless,there is still a lack of awareness of the concept and of intention from MSMEs regardingthe penetration of Islamic financing. Therefore, this study investigates the determinantsaffecting the MSMEs’ desire for utilizing Islamic financing from the Islamic financialinstitution and encouraging Halal MSMEs to adopt Islamic financing in all businessactivities. A survey was conducted on 58 MSMEs in Yogyakarta, Indonesia byemploying self-administered questionnaire as the main approach for data collection.By using Structural Equation Modeling- Partial Least Square (SEM-PLS) analysis, thisstudy reveals that from the variables examined, Cost Benefit and Halal Awareness arethe two factors that have impact on the Use of Islamic Financing. In addition, CostBenefit and Reputation are the two variables that have direct impact on the Attitudeof MSMEs toward Islamic Financing. Interestingly, this research also finds that Berkahas the key component in Islamic financing will be gained by MSMEs when they useIslamic financing instrument, and, thus will encourage Halal MSMEs’ intention to reuseIslamic financing. Moreover, service quality and competitiveness are very crucialto maintain the customer satisfaction. In addition, preaching Berkah as key componentin Muslim life is an important agenda in the future development of Halal Industry,especially in MSMEs sectors.

scholarly journals Effect of eWOM, Ease of Use, Trust on Purchase Decision (Case Study on Blibli.com)

2021 ◽  
Vol 12 (3) ◽  
pp. 446
Author(s):  
Vivian Angel ◽  
Moses Natadirja
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Purchase Decisions ◽  
Positive Effect

<div class="WordSection1"><p><em>The purpose of this study was to determine: 1) Whether eWOM has a positive effect on purchase decisions, 2) Does Ease of Use have a positive effect on purchase decisions, 3) Does trust have a positive effect on purchase decisions. Data collection in this study was carried out using a questionnaire distributed online to Blibli users. The number of respondents used in this study is 100 respondents. The sampling technique used in this study is non-probability sampling by relying on judgmental sampling. Partial least square-structural equation modeling (PLS-SEM) analysis was performed using the SmartPLS 3.0 program to analyze the data. The findings of this study are that eWOM, Ease of Use and Trust have a positive effect on purchase decisions. The contribution of this research can provide input to the Blibli company to better maintain and manage ease of use, trust and electronic word of mouth so that Blibli users can use Blibli more freely and comfortably so that transactions carried out in Blibli can run more smoothly and safely, which is then will give Blibli an advantage as a player in Internet-based transaction systems because it is a fast paced industries that can change in a matter of time.</em></p></div><em><br clear="all" /></em>

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