scholarly journals Assessing the Influence of Corporate Social Responsibility on Consumer Satisfaction and Perceived Value

2017 ◽  
Vol 4 (6) ◽  
Author(s):  
Haleema Tariq ◽  
Chaudhary Abdul Rehman
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Consumer Satisfaction ◽  
Perceived Value ◽  
Corporate Social

scholarly journals The Effect of Corporate Social Responsibility (CSR), Food Quality, and Perceived Value on Repurchase Intention Through Customer Satisfaction as Intervening Variables in The Pandemi Covid-19 Era (Study On "Chatime" Bubble Drink Products)

2021 ◽  
Vol 5 (1) ◽  
pp. 60-77
Author(s):  
Mohc. Velian Muhajir ◽  
Tias Andarini Indarwati
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Food Quality ◽  
Perceived Value ◽  
Repurchase Intention ◽  
Analysis Technique ◽  
Negative Effect ◽  
Corporate Social ◽  
Positive Effect

Bubble drink products are one of the beverage trends that have developed this year, even during the Covid 19 pandemic. One of the bubble drink brands that is in demand by the public especially teenagers in Indonesia is Chatime, in which consumers do not buy Chatime just once. The purpose of this paper is to study the effect of corporate social responsibility, food quality, customer satisfaction, on repurchase intention, through customer satisfaction. The research sampling techniques used are nonprobability sampling by judgmental sampling. This study focuses on Chatime consumers who bought Chatime products during a pandemic Covid-19. The data analysis technique is used path analysis. The results show that CSR has a negative effect on repurchase intention and customer satisfaction, food quality has a positive effect on repurchase intention and customer satisfaction, perceived value has a negative effect on repurchase intention, but has a positive effect on customer satisfaction.

scholarly journals КОРПОРАТИВНА СОЦІАЛЬНА ВІДПОВІДАЛЬНІСТЬ ЯК СТРАТЕГІЧНИЙ ПОКАЗНИК ЛОЯЛЬНОСТІ СПОЖИВАЧІВ У НАЦІОНАЛЬНІЙ ЕКОНОМІЦІ

2019 ◽  
Vol 137 (4) ◽  
pp. 22-28
Author(s):  
Зоя Олегівна Іванова
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Consumer Satisfaction ◽  
Key Factors ◽  
Loyal Customer ◽  
Company Reputation ◽  
Performance Enhance ◽  
The Difference ◽  
Sense Of Satisfaction ◽  
Corporate Social

The article provides insights into the concept of corporate social responsibility. The key factors and incentives that encourage entrepreneurs to undertake activities to enhance the level of corporate social responsibility have been identified. The study discusses the key advantages of corporate social responsibility which contribute to the increase in financial performance, enhance company reputation and consumer loyalty, increase sales, reduce staff turnover and foster motivation in the workplace. The relevance of the research is underpinned by the need to substantiate the following aspects: a loyal customer is a consistent source of revenue over the years, based on the customer’s priority choice of a certain company and its affection to a brand; loyalty is an indicator to be statistically processed, thus requiring more active use of mathematical tools to analyze repurchases and the factors that shape buying preferences in favor of a particular company, since there is always profound data analysis on customer loyalty behind the process of building any concept, which effectiveness evaluation is often being questioned. Traditionally, loyalty is understood as consumer satisfaction which is from our perspective a mistake. The difference between satisfaction and loyalty provoked some contradictory interpretations by some of the authors. Given the above, the article explores the existing loyalty definitions which by their nature cover various aspects of the concept. The findings reveal that loyalty can manifest itself at different levels: at the level of the environment; at the level of behavior; at the level of ability; at the level of belief; at the level of values and at the identity level. It has been reasoned that within the context of the national economy, loyalty as a strategic indicator is achieved if a number of conditions are met, i.e.: a consumer should perceive a strong advantage of a certain brand against other competitors; have a desire to repurchase and continue to buy goods of a particular company; the consumer should have a sense of satisfaction with a certain brand. Thus, corporate social responsibility, as an indicator of loyalty, envisages long-term and mutually beneficial relationships between a company and a client which contribute to improving the company's image.

Consumer responses to corporate social responsibility programs

2015 ◽  
Vol 6 (4) ◽  
pp. 364-380 ◽  
Author(s):  
Tim Lu ◽  
Xia Wei ◽  
Kungchi Li
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Consumer Satisfaction ◽  
Positive Influence ◽  
Corporate Image ◽  
Consumer Involvement ◽  
Content Type ◽  
Consumer Evaluation ◽  
Corporate Associations ◽  
Corporate Social

Purpose – The paper aims to establish a causal relationship model that helps to realize how consumer involvement with the cause moderates the effect of company-cause fit on consumers’ corporate associations, and how their corporate associations regarding a company’s social responsibility programs influence their satisfaction with the company and the company’s corporate image, in the backdrop that the use of corporate social responsibility initiatives to affect consumers’ preference has become a common strategy. Design/methodology/approach – In the main study, the authors conducted a between-subjects factorial design to test the research model. A total of 400 questionnaires were distributed, and a valid sample of 389 participants was obtained. Findings – The results show that high-fit programs have a positive influence on the perceived corporate ability (CA) and corporate social responsibility (CSR) associations. CA associations directly influence corporate image and consumer satisfaction, while CSR associations indirectly impact consumer satisfaction through corporate image. Furthermore, consumers’ involvement with the cause increases the relationship between company-cause fit and CA associations. Originality/value – These conclusions have important implications for a better understanding of consumer evaluation of CSR initiatives. Theoretically, this research increases understanding of the interaction effects of perceived company-cause fit and consumer involvement with the cause on consumer evaluation of a company engaged in CSR, and a richer insight into the role of CA and CSR associations in consumer evaluations of companies engaged in CSR campaigns. Managerially, this research shows how managers can choose CSR programs causes that are most likely to promote favorable customer CA and CSR associations, thereby improving the company’s corporate image and customer satisfaction.

Impact of Corporate Social Responsibility on Consumer Trust

2008 ◽  
Vol 23 (4) ◽  
pp. 7-34 ◽  
Author(s):  
Valérie Swaen ◽  
Ruben C. Chumpitaz
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Questionnaire Survey ◽  
Consumer Satisfaction ◽  
Positive Influence ◽  
Consumer Trust ◽  
Underlying Mechanisms ◽  
Corporate Social ◽  
The Impact

This research aims at analyzing the impact of consumers' perceptions of Corporate Social Responsibility (CSR) activities on their trust toward the company and at highlighting the underlying mechanisms and conditions of this impact. This paper is based on a questionnaire survey administered to a sample of 618 consumers about cosmetics and sportswear. Results show that consumers' perceptions of CSR activities have a positive influence on their trust toward the company, directly and indirectly through the influence on perceived quality of the products offered and consumer satisfaction.

scholarly journals The mediating effect of customer satisfaction in relationship with service quality, corporate social responsibility, perceived quality and brand loyalty

2021 ◽  
pp. 763-772 ◽  
Author(s):  
Lama Khawaja ◽  
AlaaEldin Abbass Ali ◽  
Nehale Mostapha
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Service Quality ◽  
Brand Loyalty ◽  
Private Universities ◽  
Perceived Value ◽  
Mediating Effect ◽  
Customer Perceived Value ◽  
Corporate Social

This paper aims to examine empirically the mediation role of customer satisfaction between service quality, customer perceived value, corporate social responsibility, and brand loyalty at Lebanese private universities. A survey was administered with 378 respondents. A judgmental sample of university students were selected. The framework was tested through structural equation modeling (SEM). The findings indicate that service quality and perceived value influence customer satisfaction while satisfaction fully mediates the relationship between perceived value and brand loyalty. Additionally, corporate social responsibility showed insignificant relationship with customer satisfaction and brand loyalty. This study proposed that marketers should focus on service quality, customer perceived value and customer satisfaction for increasing brand loyalty in adopting their strategies at Lebanese private universities.

scholarly journals Antecedents and Consequences of Perceived Corporate Social Responsibility on Financial Holding Companies - Finance Students’ Perceptions

2016 ◽  
Vol 8 (3) ◽  
pp. 106
Author(s):  
Bryan H. Chen ◽  
Mei-Hua Chen ◽  
Chein-Chih Hsiao ◽  
Wan-Ching Chiu
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Reputation ◽  
Perceived Risk ◽  
Consumer Satisfaction ◽  
Consumer Loyalty ◽  
Holding Companies ◽  
Antecedents And Consequences ◽  
Financial Holding Companies ◽  
Corporate Social

<p>Consumers consider various factors when purchasing because of consumer awareness. Increasingly, consumer behaviors are influenced by corporate social responsibility (CSR) activities. This study comprehensively investigates the relationships of antecedents and consequences of CSR from consumer perceptions. CSR ethics statements and financial performance are the antecedents in this study. The effects of the relationships among consumers’ perception of CSR and consumer satisfaction, perceived corporate reputation, perceived risk, as well as consumer loyalty are the consequences. The findings suggest that perceived CSR was affected by perceived quality of ethics; therefore, corporations should emphasize an internal ethics statement and establish their CSR image to increase consumer satisfaction, enhance the corporate reputation, reduce perceived risk, and form a positive link between corporations and consumers. In addition, the findings reveal that significant relationships were observed among consumer satisfaction, corporate reputation, and perceived risk, which affect consumer loyalty.</p>

scholarly journals Effects of perceived corporate social responsibility practices on customers’ satisfaction and perceived value – A study in the food industry in Vietnam

2020 ◽  
Vol 7 (2) ◽  
Author(s):  
Le Thi Thanh Xuan ◽  
Tran Tien Khoa ◽  
Nguyen Pham Nhu An
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Product Quality ◽  
Structural Equation ◽  
Food Industry ◽  
Perceived Value ◽  
Equation Modeling ◽  
Research Findings ◽  
Corporate Social

The main purpose of this study is to investigate the effects of perceived Corporate Social Responsibility (CSR) practices on customers’ satisfaction and perceived value. According to the result of the literature review, the studied CSR practices include environmental protection, customer protection, community, HR policies, price, product quality, relationship selling, empathy, and fulfill expectations. To address the research objective, the present study proposed two following research questions: (1) What are factors of CSR practices impacting customers’ satisfaction?; and (2) How do these factors influence customer satisfaction and perceived value? The study approached 236 customers of the food industry to conduct a survey empirically and tested the proposed hypotheses using structural equation modeling. The research findings show that (1), in Vietnamese customers perceptions, Perceived price, Perceived quality and Empathy are three components of CSR practices; (2) these components have positive impacts on Customer satisfaction; and (3) Customer satisfaction has a positive relationship with customers’ perceived value. These findings help to enrich the CSR literature in developing countries like Vietnam, and to confirm the findings of previous studies. Moreover, from the research findings, the present study suggested some managerial implications for firms in the food industry relating to price, product quality and empathy.

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