scholarly journals Antecedents and Consequences of Perceived Corporate Social Responsibility on Financial Holding Companies - Finance Students’ Perceptions

2016 ◽  
Vol 8 (3) ◽  
pp. 106
Author(s):  
Bryan H. Chen ◽  
Mei-Hua Chen ◽  
Chein-Chih Hsiao ◽  
Wan-Ching Chiu

<p>Consumers consider various factors when purchasing because of consumer awareness. Increasingly, consumer behaviors are influenced by corporate social responsibility (CSR) activities. This study comprehensively investigates the relationships of antecedents and consequences of CSR from consumer perceptions. CSR ethics statements and financial performance are the antecedents in this study. The effects of the relationships among consumers’ perception of CSR and consumer satisfaction, perceived corporate reputation, perceived risk, as well as consumer loyalty are the consequences. The findings suggest that perceived CSR was affected by perceived quality of ethics; therefore, corporations should emphasize an internal ethics statement and establish their CSR image to increase consumer satisfaction, enhance the corporate reputation, reduce perceived risk, and form a positive link between corporations and consumers. In addition, the findings reveal that significant relationships were observed among consumer satisfaction, corporate reputation, and perceived risk, which affect consumer loyalty.</p>

2019 ◽  
Vol 15 (1) ◽  
pp. 95-111
Author(s):  
Ammar Ahmad ◽  

This empirical study was aimed to discover the impact of corporate social responsibility (CSR) and international standardization of organization (ISO) on corporate reputation (CR) and corporate reputation’s effect on consumer loyalty (CL). In addition, the relationship of corporate reputation & trust (T), corporate reputation with consumer company identification (CCI) was also examined. Lastly the association of consumer company identification, trust and consumer loyalty (CL) was also analyzed. The data was collected from 500 students of three different universities and survey instrument was administrated. Overall, eight hypotheses were examined to confirm the relationship among variables by using the CFA (Confirmatory Factor Analysis) and structural equation modeling (SEM) was used to test the validity of the instrument with the help of AMOS and SPSS software. The result indicated that ISO and environmental CSR has direct relationship with corporate reputation. Corporate reputation had direct association with trust. Whereas, corporate reputation was significantly positive related with consumer company identification. Subsequently, Trust also showed positive relation with loyalty and positive relationship was found between consumer company identification and consumer loyalty. Furthermore, results showed that community development- corporate social responsibility had no relationship with corporate reputation and corporate reputation was significantly related with customer loyalty. The findings of this study contribute in the literature provided instrument authenticity and adaptability in Pakistani context. In this study limitations and future recommendations were also provided.


2015 ◽  
Vol 12 (2) ◽  
Author(s):  
Ari Setiyaningrum

This research explores the basic issue about whether the good corporate ethics statementsand corporate social responsibility (CSR) can create positive consumer responses on thecompany and its products. We examined the proposed model that links corporate ethics,CSR, corporate reputation, and perceived risk in the case of controversial products thatoffers by company, especially on cigarette products. As one of the doers in Indonesiantobacco industry, PT. Djarum implemented many CSR programs including educationalinitiatives. This research was conducted in the Faculty of Economics and BusinessDiponegoro University as a recipient of PT. Djarum, that implemented CSR educationalinitiative through “Bakti Pada Negeri” program.Research was conducted using a surveymethod through distributing questionnaires to209 university students of Faculty ofEconomics and Business Diponegoro University. The sampling method which was usedfor this research was a non-probability sampling with convenience sampling technique. Byusing the structural equations model with AMOS software to examine the proposed model,this research indicated that the more well-defined of corporate ethics statements lead tobetter evaluation of CSR activities;the better evaluation of CSR activities lead to goodcorporate reputation, but did not lead to lower perceived risk; the good corporate reputationlead to lower perceived risk; and the more well-defined of corporate ethics statements didnot lead to lower perceived risk. Based on Sobel test results, this research indicated thatperceived CSR has a significant role in enhancing corporate reputation which in turnreducing perceived risk.Penelitian ini menginvestigasi isu mendasar mengenai apakah pernyataan etika perusahaanyang terumuskan secara baik dan tanggung jawab sosial perusahaan dapat menciptakanrespon konsumen yang positif pada perusahaan dan produk yang ditawarkannya. Penelitimenguji model yang mengkaitkan antara etika perusahaan, tanggung jawab sosialperusahaan, reputasi perusahaan, dan resiko yang dirasakan pada konteks produkkontroversial yang ditawarkan oleh perusahaan, khususnya pada konteks produk rokok.Sebagai salah satu pemain di industri rokok di Indonesia, PT. Djarum menerapkan programtanggung jawab sosial perusahaan di berbagai bidang termasuk di bidang pendidikan.Penelitian ini dilakukan di Fakultas Ekonomika dan Bisnis Universitas Diponegoro (FEBUNDIP) yang merupakan salah satu Universitas dimana PT. Djarum menerapkan programtanggung jawab sosial perusahaan di bidang pendidikan melalui program Bakti PadaNegeri. Penelitian dilakukan dengan metode survei melalui pendistribusian kuesioner pada209 mahasiswa FEB UNDIP. Metode pengambilan sampel yang digunakan dalampenelitian ini adalah non probability sampling dengan teknik convenience sampling.Dengan menggunakan model persamaan struktural dengan program AMOS, penelitian inimenemukan bahwa pernyataan etika perusahaan yang terumuskan secara baik dapatmenciptakan evaluasi konsumen mengenai aktivitas tanggung jawab sosial perusahaan yang lebih baik; evaluasi konsumen mengenai aktivitas tanggung jawab sosial perusahaanyang lebih baik dapat mendorong pada peningkatan reputasi perusahaan, namun tidakmendorong pada penurunan resiko yang dirasakan; reputasi perusahaan yang bagus dapatmendorong penurunan resiko yang dirasakan; dan pernyataan etika perusahaan yangterumuskan secara baik tidak mendorong pada penurunan resiko yang dirasakan.Berdasarkan hasil pengujian Sobel test, penelitian ini menemukan bahwa tanggung jawabsosial perusahaan berperan penting dalam meningkatkan reputasi perusahaan yang padaakhirnya dapat menurunkan resiko yang dirasakan.


2021 ◽  
Vol 46 (4) ◽  
pp. 251-261
Author(s):  
Nitya P. Singh

Within the last decade, research has focussed on corporate social responsibility (CSR) practices as a strategic tool that enables firms to improve stakeholder perception, brand image and corporate reputation. However, one area that remains understudied is the role played by CSR practices in managing corporate reputation under conditions of supply chain risk. To answer this research question, we conduct a literature review and develop the corresponding hypothesis. We test our hypothesis using quantitative analysis of both primary and secondary data collected from organizations dispersed globally. The results highlight that under conditions of supply chain network disruption risk, CSR practices play an important role in enabling firms to manage the negative impact of such risk drivers on corporate reputation. The study further suggests that CSR practices positively impact supply chain risk management (SCRM) practices and are a necessary condition for SCRM practices to be effective in improving corporate reputation of organizations.


Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 116-132
Author(s):  
Hoang Phuong Nguyen ◽  
Viet Duc Bui

The study conducted a theoretical review and review of previous studies shows that the research gap is the correlation between social responsibility factors, green marketing strategy, corporate reputation and business performance. The practical context of the tourism service industry in Vietnam is also necessary and suitable for research. The study's overall objective is to propose and test a model on the relationship between corporate social responsibility, green marketing strategy, corporate reputation, and business performance. In the case of the study, it is a travel service business in Ho Chi Minh City. The research methodology of the research is a mixed-method, performed sequentially as follows: the first qualitative research through interviews with 10 experts to consider the necessity of the research problem in Vietnam, to adjust and supplement the scales for research concepts; Quantitative research with a questionnaire survey. According to the quota principle (quota), the sample was selected with a sample size of 218 travel companies to test the proposed theoretical research model. A second qualitative study was performed to aid the interpretation of the results from quantitative data analysis. Research results have identified stakeholders in the tourism industry, including tourists, travel businesses, local authorities and local people. The relationships between research concepts are confirmed, including corporate social responsibility, green marketing strategies that have a positive impact on corporation reputation, corporate social responsibility is found to have a positive impact on green marketing strategies, corporate social responsibility, green marketing strategies, and corporate reputation all have positive effects on business results. At the same time, the enterprise's characteristics in terms of the main type of business and the size of the business are identified as having differences in the relationship between research concepts.


Author(s):  
Rashedul Hasan ◽  
Tee Mei Yun

In today’s corporate world, Corporate Social Responsibility (CSR) is becoming a significant field of study for all businesses as its notion has increased attention of both academics and practitioners. Secondary sources of data are utilized using document analysis method to understand the relationship between Corporate Social Responsibility (CSR) and corporate reputation (CR). Five papers are selected from Science Direct which covers the time frame of 2012 until 2017. Evidence indicates that there is a positive, direct and significant relationship between CSR and CR. This paper contributes to the understanding of interrelations between CSR and CR. Practitioners can use the result of this study as a foothold to strengthen the integration of CSR and take advantage of synergies between CSR and CR. The value of paper resides in making this rather under-researched literature on the relationship between CSR and CR be more accessible for both scholars and practitioners.


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