Using the Health Belief Model to identify communication needs in the male circumcision campaigns to prevent HIV/AIDS in Siaya County of Kenya

2020 ◽  
Vol 7 (6) ◽  
pp. 370-388
Author(s):  
Osir Otteng ◽  
Peres Wenje ◽  
Michael Kiptoo ◽  
Lydia Anyonje ◽  
Moses Mwangi

Behaviour change communication experts consider individual beliefs vital to identifying communication needs in healthcare programmes. This study examined the use of four constructs of the health belief model, viz. the belief that a person is vulnerable to a disease, and that the disease is severe; and the belief that an intervention against the disease has benefits and that there are barriers to adopting that intervention, as the basis for developing communication strategies in the implementation of the voluntary medical male circumcision (VMMC) programme for prevention of HIV/AIDS in Siaya county of Kenya. A structured questionnaire was administered on 350 male residents of the county aged between 18 and 50 years selected using the snowball sampling techniques. Qualitative data were collected through two focus groups discussions involving five men and five women residents. The study found that  the residents of Siaya, particularly those living along the shores of Lake Victoria, believe that, because of their occupation and lifestyle, they are susceptible to HIV, the same way they perceive the disease as severe. The best known benefit of VMMC among the residents is its ability to reduce a man’s chances of contracting HIV. Other benefits, such as prevention of sex-related diseases among women are largely obscure. There are specific barriers to VMMC such as apprehension over pain and disruption of economic engagements. The study concurs that the health belief model is crucial for the development of audience-focused health communication and recommends its use in VMMC programme to produce targeted messages for different audience segments.   

Author(s):  
Siti Novy Romlah ◽  
Riris Andriati ◽  
Mahfuj Putra Utama

LatarBelakang : Infeksi menular seksual (IMS) dapat meningkatkan risiko terinfeksi Human Immunodefficiency Virus (HIV), oleh karena itu seseorang yang sudah terkena IMS akan lebih mudah tertular HIV terutama pada pekerja seks komersial (PSK). Dari tahun 2014 sampai tahun 2017 di Bogor kasus IMS dan HIV/AIDS lebih banyak disebabkan karena penularan dari PSK yang sudah tertular IMS dan HIV/AIDS. Sepanjang tahun 2017 sampai tahun 2018 Sudah lebih dari 554 penderita HIV/AIDS yang terdata di Bogor. Tujuan : Tujuan dalam penelitian ini adalah untuk mengetahui persepsi dan perilaku pekerja seks komersial dalam upaya pencegahan infeksi menular seksual dan HIV/AIDS dengan menggunakan teori Health Belief Model di bogor. Penelitian ini merupakan penelitian kualitatif dengan pendekatan snowball sampling. Informan utama dalam penelitian ini adalah PSK yang berjumlah 5 orang. Hasil : Hasil dari penelitian ini menunjukan bahwafaktor pendorong menjalani pekerjaan sebagai PSK adalah karena ekonomi dan liltan hutang, pengetahuan para PSK saat rendah terhadap pencegahan infeksi menular seksual dan HIV/AIDS, keseluruhan PSK menyadari persepsi tentang manfaat upaya mencegahan tapi hanya sedikit melakukan pemeriksaan ke tim medis, persepsi kesadaran diri terhadap IMS dan HIV/AIDS sangat kurang karena para PSK tidak mempermasalahkan konsumen tidak menggunakan kondom saaat behubungan intim. Kesimpulan : Karakteristik PSK, Informan berkisar dari yang paling muda berumur 25 tahun dan yang paling tua berumur 36 tahun, 3 informan bekerja sebagai PSK selama 1 – 6 bulan. Selain dari informan tersebut lama bekerjasebagai PSK selama 2 – 4 tahun, 5 informan berstatus janda, Seluruh informan memiliki tingkat pendidikan yang rendah. Faktor pendorong para informan menjalani pekerjaan sebagai pekerja seks komersial adalah karena faktor ekonomi.


2020 ◽  
Vol 9 (2) ◽  
pp. 976-980
Author(s):  
Wida Rahma Arwiyantasari ◽  
Budi Laksana

East Java Province is in the top five in which the population is infected with HIV and it is dominated by men. This will worsen the condition of women if infected with pregnant women, so that the pregnant women are also affected by HIV/AIDS infection. The objective of this study was to analyze the effect of the Health Belief Model approach on the prevention of HIV/AIDS in pregnant women in Madiun City. This type of research was an observational analytic study. The sampling technique used total sampling. The sample size was 80 pregnant women in Madiun City who carried out HIV/AIDS testing. The data collection tool used a questionnaire. The data analysis used Chi-Square and Multiple Logistic Regression analysis. There was a statistically significant effect. Perceived severity, perceived barriers, perceived vulnerability, and perceived benefits affect pregnant women in preventing HIV/AIDS


1996 ◽  
Vol 24 (1) ◽  
pp. 75-86 ◽  
Author(s):  
Danielle S. Hollar ◽  
William E. Snizek

Using the Health Belief Model as a theoretical starting point, the present study extends previous research on health protective behavior by exploring the relationship among knowledge, self-esteem and students' proclivity to engage in risky sexual behavior. To test the Model, data were analyzed from a sample of undergraduate students at a large land-grant university. Results indicate that students with high levels of self-esteem, as well as high levels of knowledge of HIV/AIDS, report engaging in safer behavioral practices, for the non conventional sexual behaviors, more so than those with low and moderate levels of selfesteem. With respect to those more conventional sexual behavioral practices, such as unprotected vaginal/penile intercourse and unprotected sex with multiple sex partners, those with high self-esteem surprisingly reported more risky sexual behaviors than those with low and moderate self-esteem. These results indicate that both self-esteem and knowledge operate differently depending on the type of sexual behavior involved – conventional or non conventional. Such differences need to be taken into account when using the Health Belief Model in evaluating HIV/AIDS protective behavior among US college students.


2020 ◽  
pp. 001391652093263
Author(s):  
Sojung Claire Kim ◽  
Sandra L. Cooke

We examine psychological mediating mechanisms to promote ocean health among the U.S. public. Ocean acidification (OA) was chosen as the focus, as experts consider it as important as climate change with the same cause of humanity’s excessive carbon dioxide (CO2) emissions, but it is lesser known. Empathy is a multi-dimensional concept that includes cognitive and emotional aspects. Previous literature argues that environmental empathy can facilitate positive behaviors. We tested the hypothesis that empathy affects beliefs and behavioral intentions regarding ocean health using the Health Belief Model. We found that higher empathy toward ocean health led to higher perceived susceptibility and severity from OA, greater perceived benefits of CO2 emissions reduction, greater perceived barriers, and keener attention to the media. Beliefs and media attention positively influenced behavioral intentions (e.g., willingness to buy a fuel efficient car). Theoretical and practical implications regarding audience targeting and intervention design are discussed.


2021 ◽  
pp. 109019812110144
Author(s):  
Soon Guan Tan ◽  
Aravind Sesagiri Raamkumar ◽  
Hwee Lin Wee

This study aims to describe Facebook users’ beliefs toward physical distancing measures implemented during the Coronavirus disease (COVID-19) pandemic using the key constructs of the health belief model. A combination of rule-based filtering and manual classification methods was used to classify user comments on COVID-19 Facebook posts of three public health authorities: Centers for Disease Control and Prevention of the United States, Public Health England, and Ministry of Health, Singapore. A total of 104,304 comments were analyzed for posts published between 1 January, 2020, and 31 March, 2020, along with COVID-19 cases and deaths count data from the three countries. Findings indicate that the perceived benefits of physical distancing measures ( n = 3,463; 3.3%) was three times higher than perceived barriers ( n = 1,062; 1.0%). Perceived susceptibility to COVID-19 ( n = 2,934; 2.8%) was higher compared with perceived severity ( n = 2,081; 2.0%). Although susceptibility aspects of physical distancing were discussed more often at the start of the year, mentions on the benefits of intervention emerged stronger toward the end of the analysis period, highlighting the shift in beliefs. The health belief model is useful for understanding Facebook users’ beliefs at a basic level, and it provides a scope for further improvement.


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