Affective adoption of new grocery shopping modes through cultural change acceptance, consumer learning, and other means of persuasion

2021 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Simon Somogyi ◽  
Kimberly Thomas Francois
Keyword(s):  
Cultural Change ◽  
Grocery Shopping ◽  
Consumer Learning ◽  
Change Acceptance

Consumers' intention to adopt virtual grocery shopping: do technological readiness and the optimisation of consumer learning matter?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kimberly Thomas-Francois ◽  
Simon Somogyi
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Ease Of Use ◽  
Internet Technology ◽  
Grocery Shopping ◽  
Consumer Learning ◽  
Content Type ◽  
Technological Readiness ◽  
Intention To Adopt ◽  
The Impact

PurposeIt has generally been anticipated that the growth of Internet technology and e-commerce would result in virtual grocery shopping (VGS) becoming a normal way of life for consumers worldwide. However, the adoption of VGS, except in China and other Asian countries, has been quite slow and there is little understanding for this reason. Using Canada as a research context, the purpose of this study was to investigate the attitudes of consumers towards VGS with a focus on their technological readiness and the impact of the optimisation of consumer learning.Design/methodology/approachA quantitative research methodology was undertaken using cluster analysis with descriptive statistics to segment the different groups of consumers from a sample of 1,034 adult respondents. Structural equation modelling (SEM) was then used to test a theoretical model for consumers’ intention to adopt VGS.FindingsThe study found that the attitudes of consumers towards virtual shopping, convenience motivation, perceived ease of use (PEOU), perceived risk and consumer learning are all factors that impact consumers' intention to adopt virtual food shopping. The research also identified four segments of consumers in the Canadian market based on their attitudes and intention to adopt VGS. These results allow grocers to target the consumer groups favourable to VGS and provide insights on the factors that can be manipulated via marketing strategies to reach these consumers.Practical implicationsRetailers are provided with insights on consumers behaviour that will allow them to target specific segments with shopping modalities.Originality/valueThis research investigated VGS, focussing on consumer learning as a socio-cultural influence as well as the consumer's technological readiness as an intention to adopt to this modality of shopping for food. These constructs have not been investigated by previous studies on food grocery shopping.

Information and Communication Technology and Cultural Change

2012 ◽  
Vol 43 (4) ◽  
pp. 222-231 ◽  
Author(s):  
Nina Hansen ◽  
Tom Postmes ◽  
Nikita van der Vinne ◽  
Wendy van Thiel
Keyword(s):  
Cultural Values ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Cultural Change ◽  
Control Group ◽  
Self Construal ◽  
Information And Communication ◽  
The Impact ◽  
Ict For Development ◽  
Practical Implications

This paper studies whether and how information and communication technology (ICT) changes self-construal and cultural values in a developing country. Ethiopian children were given laptops in the context of an ICT for development scheme. We compared children who used laptops (n = 69) with a control group without laptops (n = 76) and a second control group of children whose laptop had broken down (n = 24). Results confirmed that after 1 year of laptop usage, the children’s self-concept had become more independent and children endorsed individualist values more strongly. Interestingly, the impact of laptop usage on cultural values was mediated by self-construal (moderated mediation). Importantly, modernization did not “crowd out” traditional culture: ICT usage was not associated with a reduction in traditional expressions (interdependent self-construal, collectivist values). Theoretical and practical implications are discussed.

The primary variables in directed cross-cultural change.

1968 ◽  
Author(s):  
Arthur H. Niehoff ◽  
J. Charnel Anderson
Keyword(s):  
Cultural Change ◽  
Cross Cultural

Ovakent Özbek Göçmenlerinde Kültürleşme Düzeyleri

2018 ◽  
Vol 5 (2) ◽  
pp. 145-174
Author(s):  
İrfan Atalay ◽  
Ferda Dikmen ◽  
Sonel Bosnalı ◽  
Yusuf Topaloğlu
Keyword(s):  
Cultural Change ◽  
Likert Scale ◽  
Macro Level ◽  
Acculturation Strategies ◽  
Migrant Community ◽  
Mainstream Culture ◽  
Turkish Society

1979 yılında işgal ve devamındaki terör yüzünden ülkelerinden koparak göçer duruma düşmüş ve Hatay-Ovakent’e yerleştirilmiş Özbek asıllı bir grup Afganistan vatandaşının kültür ve kimliklerini koruma çabalarını, kültürel değişimlerinin yönü ve hızını, değişimlerinin düzey ve biçimlerini belirlemeye yönelik yapılan ve sahada gerçekleştirilen anket çalışmasıyla desteklenen bu çalışma, kültürel azınlık bir topluluk durumundaki göçerlerin kültür(süz)leşme (acculturation) sürecini incelemektedir. Çalışmada, kültürel boyutlarıyla ele alınan topluluğun durumu makro düzeyde değerlendirilmiştir. Yedi bin kişilik göçer nüfusun 0.03 oranında küçültülmesiyle, farklı yaş ve cinsiyetten, 210 kişilik denek grubuna kültürün devamlılığı, çeşitliliği, değişimi ve egemen kültürle bütünleşme sürecini ölçmeye yönelik, yaşam biçimleri, benimsedikleri kimlik, dinsel uygulamaları, örf ve adetleri, aidiyetleri, meslekleri ve yemek kültürlerine yönelik yirmi dört soruluk bir sormaca uygulanmıştır. Yanıtlar Likert ölçekleme yöntemi ve John W. Berry’nin göçerlerin başka kültürlerle temasları durumunda karşılaştıkları süreçleri ele aldığı kültür(süz)leşme izlemleri kuramı çerçevesinde değerlendirilmiştir. Elde edilen veriler, Özbek göçerlerin Türk toplumuyla her yönüyle bütünleşmeyi sürdürdüğü, ancak Ovakent’in egemen kültür bireylerinden ayrık bir konumda olmasının bu süreci yavaşlattığını göstermektedir..ABSTRACT IN ENGLISHAcculturation among Uzbek Immigrants in OvakentThis study, based on a survey, explores the efforts and experiences of maintaining the culture and identity among Uzbek immigrants, who were uprooted due to the occupation and the terror in 1979, and had moved to Hatay-Ovakent. It examines the process of acculturation of Uzbek migrants in a community in order to understand the process and speed of a cultural change. In this study, the Uzbek community is analysed at macro level. A questionnaire of twenty-four questions about the continuity of culture, diversity, exchange and integration processes are explored with a sample representing 0.03 percent of (210 respondents) a migrant community of seven thousand. The responses were collected using a questionnaire employing Likert Scale questions following the framework of acculturation strategies theory of John W. Berry regarding immigrants in contact with other cultures. We have found that Uzbek migrants continue to acculturate with Turkish society in all aspects, but due to Ovakent’s isolated position and distance from the mainstream culture in Turkey, this process has seemingly slowed down.

PENGARUH RADIO DAN TELEVISI TERHADAP PARTISIPASI MASYARAKAT DALAM PENJAGAAN LINGKUNGAN DAN ALAM SEKITAR BAGI TERWUJUDNYA PEMBANGUNAN BERKELANJUTAN

2019 ◽  
Vol 13 (2) ◽  
pp. 115-123
Author(s):  
Ratu Mutialela Caropeboka
Keyword(s):  
Cultural Change ◽  
Social Factors ◽  
Information Dissemination ◽  
Local Community ◽  
Social Economic ◽  
Physical Factors ◽  
Development Communication ◽  
Balanced Development ◽  
Television Broadcasting ◽  
Major Process

The environment is also called the natural environment is a phenomenon that forms around life rather than humans, either biotic or abiotic. The surrounding phenomenon that affects people is not limited to physical factors solely, on the contrary social factors play an important role to explain how human activity can affect the environment and the natural surroundings. The essence and falsafa of development is a change, growth and equity in all fields and dimensions to a better state. Development communication is part of a major process that requires social, economic, political and cultural change in line with the requirements of the local community. The simultaneous formulation of information dissemination carried out by radio, is no longer the only option of society, because the community has designed and determined what information they need. Television broadcasting has an influence on patterns of public action to model, imitate information gained through impressions. Community participation in safeguarding the environment to achieve harmonious and balanced development is the driving and driving force for social change to achieve sustainable development. Lingkungan disebut juga alam sekitar adalah fenomena yang wujud di sekeliling kehidupan daripada manusia,baik biotik ataupun abiotik. Fenomena sekeliling yang mempengaruhi manusia tidak terbatas kepada faktor fisikal semata-mata, sebaliknya faktor sosial turut berperanan penting bagi menerangkan bagaimana aktivitas manusia dapat mempengaruhi lingkungan dan alam sekitar. Hakikat dan Falasafah pembangunan ialah suatu perubahan, pertumbuhan dan pemerataan dalam segala bidang dan dimensinya menuju keadaan yang lebih baik. Komunikasi pembangunan merupakan bahagian dari proses besar yang menghendaki adanya perubahan sosial, ekonomi, politik dan budaya yang sejalan dengan persyaratan keperluan masyarakat lokal. Formula keserentakan penyebaran informasi yang dilakukan melalui radio, tidak lagi menjadi satu-satunya pilihan masyarakat, karena masyarakatlah telah merancang dan menentukan informasi apa yang mereka perlukan. Siaran televisi mempunyai pengaruh pada pola tindakan masyarakat untuk mencontoh, meniru informasi yang didapat melalui tayangan. Partisipasi masyarakat menjaga lingkungan untuk mewujudkan pembangunan yang serasi dan seimbang adalah penggerak dan pengarah bagi perubahan sosial untuk mewujudkan pembangunan yang berkelanjutan

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