Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equity

2007 ◽  
Vol 4 (1) ◽  
pp. 4 ◽  
Author(s):  
Andrea Ordanini ◽  
Gaia Rubera
Keyword(s):  
Brand Equity ◽  
Customer Orientation ◽  
The Internet ◽  
And Performance

The adaptability of assistive mobility devices and the role of the internet of medical things: A literature review (Preprint)

2021 ◽  
Author(s):  
Daniel OLADELE ◽  
Elisha Didam Markus ◽  
Adnan M. Abu-Mahfouz
Keyword(s):  
Sensor Fusion ◽  
Autonomous Navigation ◽  
The Internet ◽  
Training Time ◽  
Mobility Devices ◽  
The Status ◽  
Internet Of Medical Things ◽  
And Performance ◽  
Human Device

UNSTRUCTURED With the projected upsurge in the percentage of persons with some form of disability, there is a significant increase in the need for assistive mobility devices. However, these mobility aids are hardly effective without their ability to adapt to the user’s needs. This is achieved by improving the confidence of the information used or interaction between the user and his device also referred to as adaptation. In the recent past, there has been little effort to provide literature reviews on the adaptability of assistive mobility devices (AMDs). This paper systematically reviews the recent assistive mobility technologies, over the past decade, according to their adaptation and the role that the Internet of Medical Things (IoMT) has played in the adaptability of these technologies. The information gathered in the study provides awareness of the status of adaptive mobility technology and serves as a source and reference of information to healthcare professionals, and researchers. The paper starts by highlighting recent technologies according to the user system interface (human/device interface), then presents some recent technologies in perception and sensor fusion (autonomous navigation) for adaptability, and finally, IoMT frameworks for AMDs. Some notable limitations are also discussed. The findings of the review reveal that an improvement in the adaptation of assistive mobility systems would require a reduction in the training time and avoidance of cognitive overload. Furthermore, sensor fusion and classification accuracy are critical to achieving real-world testing requirements. Finally, the trade-off between cost and performance needs to be considered in the commercialization of these devices.

The role of organizational justice in the customer orientation–performance relationship

2020 ◽  
Vol 33 (2) ◽  
pp. 277-297
Author(s):  
Francisco Trincado-Munoz ◽  
Leslier Valenzuela-Fernández ◽  
Melany Hebles
Keyword(s):  
Organizational Justice ◽  
Work Engagement ◽  
Structural Equation ◽  
Customer Orientation ◽  
Perceived Fairness ◽  
Content Type ◽  
And Performance ◽  
The Impact ◽  
The Relationship

PurposeWhile companies have increasingly encouraged employees to adopt a customer orientation, less attention has been given to the impact that customer orientation has on employees' job outcomes and performance. Previous research has used job demands-resource theory (JD-R) and proposed several mechanisms through which customer orientation influences performance, yet the intervening variables in the process have shown inconsistent results. The purpose of this paper is to investigate the contextual role of organizational justice on the relationship between customer orientation and performance through work engagement. In this way, offering more understanding of the contingent effects that intervene in the customer orientation–performance relationship.Design/methodology/approachUsing a structural equation model (SEM) in a sample of 249 marketing, sales and management managers in Chilean companies, this paper tested different hypotheses concerning the role of work engagement, organizational justice and customer orientation in relation to perceived performance.FindingsThis study informs that organizational justice (procedural and distributive justice) moderates the relationship between customer orientation and performance through work engagement. Precisely, the findings reveal that at lower values of organizational justice, changes in customer orientation negatively influence work engagement and in turn performance.Originality/valueThe results contribute to strengthening customer orientation theory by integrating a contextual variable often omitted: organizational justice. By exploring the moderation effect of organizational justice on customer orientation, this paper reveals contingent effects of employees' perceived fairness on the organization in the relationship between customer orientation and performance through work engagement. The findings encourage managers to look after employees' perceived organizational justice when they implement customer-oriented approaches, in particular, of those employees who work in the frontline sales and service positions.

The interplay effects of skill-enhancing human resources practices, customer orientation and tourism SMEs performance

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shpresim Domi ◽  
Fabjola Domi
Keyword(s):  
Human Resources ◽  
Structural Equation ◽  
Customer Orientation ◽  
Equation Modeling ◽  
Content Type ◽  
Face To Face ◽  
Hr Practices ◽  
And Performance ◽  
Performance Results

Purpose The purpose of this paper is to examine the interplay of skill-enhancing human resources practices, customer orientation (CO) and tourism small- and medium-sized enterprises (SMEs) performance indicators. Design/methodology/approach Data for 194 valid cases are gathered through face-to-face techniques in Albanian tourism SMEs. Structural equation modeling is implemented to analyze data and test the hypothesis proposed. Findings Overall, both skill-enhancing human resources (HR) practices (i.e. recruitment/selection and training) are not associated with SMEs performance. Results suggest that using HR selection/recruitment practices are not associated to SME’s CO. Contrary, implementing skill-enhancing HR training practices is significant for SMEs strategy to focus and address customers’ wants and needs. Finally, it was found that the CO mediates the relationship between skill-enhancing HR training practices and performance, but this was not true on the skill-enhancing HR recruitment/selection practices-performance relationship. Originality/value This study makes contributions by further informing the debate about the direct and indirect link between skill-enhancing HR practices and performance. Additionally, it examines the precise role of the skill-enhancing HR practice on SMEs’ culture and or strategy to create value for customers.

Customer orientation and SME performance in Albania: A case study of the mediating role of innovativeness and innovation behavior

2019 ◽  
Vol 26 (1) ◽  
pp. 130-146 ◽  
Author(s):  
Shpresim Domi ◽  
Joan-Lluís Capelleras ◽  
Bari Musabelliu
Keyword(s):  
Customer Orientation ◽  
Positive Impact ◽  
Two Dimensions ◽  
Tourism Industry ◽  
Mediating Role ◽  
And Performance ◽  
The Relationship ◽  
Innovation Behavior

Although the tourism industry in Albania has had an impressive growth in the last years, it is currently facing several challenges. This study examines the determinants of Albanian tourism small and medium-sized enterprise (SME) performance. More specifically, the direct effects of customer orientation (CO) on performance and its indirect effects mediated by innovativeness and innovation behavior are investigated. Quantitative data from a survey conducted on 211 Albanian tourism SMEs, together with qualitative information gathered from personal interviews, are considered. Results indicate that CO has a direct positive impact not only on performance but also on both innovativeness and innovation behavior. However, none of these two dimensions of innovation play a mediating role in the relationship between CO and performance. Implications from these findings are discussed.

Searching the Effects of Viral Marketing via Customer-Based Brand Equity on Purchase Intentions

2021 ◽  
pp. 66-75
Author(s):  
Asmat Nizam Abdul-Talib ◽  
Sana Arshad
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Low Cost ◽  
Purchase Intentions ◽  
Viral Marketing ◽  
The Internet ◽  
Target Market

The internet has presented marketers with diverse methods to interact with their target market, and viral marketing is one of those low-cost methods. The purpose of this study is to explore how viral marketing impacts purchase intentions through customer-based brand equity (CBBE) on the basis of models proposed by Aaker and Keller. Social media is one of the essential indicators that influence customers to purchase intensions. However, brand loyalty, one of the important components of CBBE, is studied in terms of customers' purchase intentions. This study focuses on identifying the role of viral marketing in developing positive brand equity in customers' mindsets. A comparison of previous and present CBBE models are also presented in this study.

Trace nanoanalysis

1994 ◽  
Vol 52 ◽  
pp. 940-941
Author(s):  
D. E. Newbury ◽  
R. D. Leapman
Keyword(s):  
High Performance ◽  
Secondary Ion Mass Spectrometry ◽  
Detection Efficiency ◽  
Volume Element ◽  
And Performance ◽  
Trace Constituents ◽  
Secondary Ion ◽  
Concentration Levels ◽  
Structure Properties

Trace constituents, which can be very loosely defined as those present at concentration levels below 1 percent, often exert influence on structure, properties, and performance far greater than what might be estimated from their proportion alone. Defining the role of trace constituents in the microstructure, or indeed even determining their location, makes great demands on the available array of microanalytical tools. These demands become increasingly more challenging as the dimensions of the volume element to be probed become smaller. For example, a cubic volume element of silicon with an edge dimension of 1 micrometer contains approximately 5×1010 atoms. High performance secondary ion mass spectrometry (SIMS) can be used to measure trace constituents to levels of hundreds of parts per billion from such a volume element (e. g., detection of at least 100 atoms to give 10% reproducibility with an overall detection efficiency of 1%, considering ionization, transmission, and counting).

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