How perceived risk influences image and loyalty relationship in a tourist destination? an Indian perspective

2017 ◽  
Vol 5 (2) ◽  
pp. 100 ◽  
Author(s):  
Hardeep Chahal ◽  
Asha Devi

Tourism research identified that the risk element has a significant impact on tourist intention to travel and tourist destination choice criteria. The connection between domestic tourists perceived risk and revisit intention has not been widely explored mainly in Malaysia context, but the existing studies suggest a close connection among them.This study aims to examine the affect tourist perceived risk toward their revisit intention to visit tourist destination in Malaysia. A total of 384 sample valid responses were obtained.The sampling method for domestic tourist was convenience sampling method. Data collection instrument was a questionnaire which adapting the self-administered questionnaire distributionThe Partial Least Square Structural Equation Model (SEM-PLS) was used to analyze the information. A Partial Least Square findings verified model fitness in the population studied. Similarly, the results of the path analysis found that the intention of visiting tourist destination in Malaysia was affected by physical and financial risk.


Author(s):  
Juan Miguel Alcántara-Pilar ◽  
Salvador del Barrio-García

This chapter examines the effect of Website design, the language used on the Website, and the user’s flow state while browsing on processing online information in terms of perceived security and loyalty towards the tourism service being promoted. The results underline the importance of Website design and language on perceived risk online, and of user flow state on the development of loyalty towards the tourist destination in question. It was found that user involvement with the site content is a key moderator in reducing perceived risk and increasing loyalty. In light of the findings, firms are recommended to select content for their Websites that reflect the different types of client motivation so as to make browsing more useful and appealing to users.


2020 ◽  
Vol 12 (5) ◽  
pp. 1904 ◽  
Author(s):  
Xin Chen ◽  
Zhen-feng Cheng ◽  
Gyu-Bae Kim

Due to the fact that Chinese tourists are becoming the main players in the international tourism market, with large growth potential, this research empirically identifies the psychological factors that affect Chinese outbound tourists’ memorable tourism experiences (MTEs), and investigates the relationships among MTEs, the “fun” emotion, and their recommendation and revisit intentions based on the stimulus–organism–response (S-O-R) model. In addition, the moderating role of perceived risk between the causal relationships among the “fun” emotion and recommendation and revisit intentions is identified. A total of 560 survey participants who had experienced overseas tourism in the last two years were selected as the target population, and the data from 413 valid surveys were empirically analyzed via structural equation modeling (SEM). Chinese outbound tourists’ MTEs, such as hedonism, novelty, meaningfulness, and social interaction, are found to positively influence their experience of the “fun” emotion, such as emotional spark and flow. Additionally, it is found that when Chinese outbound tourists have achieved a high level of the “fun” emotion, their intentions to recommend and revisit their destination will be stronger. In addition, perceived risk is found to have a negative moderating role in the causal relationships among emotional spark and recommendation and revisit intentions, and also has negative moderating effects on the causal relationship between flow and recommendation intentions. This study provides important practical insights for how international tourist destination marketers and managers provide Chinese tourists with MTEs, and how to elicit the “fun” emotion and loyalty behaviors from Chinese tourists via the investigation of the mechanism of MTEs, fun, and recommendation and revisit intentions. It is also found that it is beneficial for international tourist destination managers to lower the level of tourists’ perceived risk to improve tourists’ recommendation and revisit intentions. These findings can aid in the development of more effective strategies to increase the market share and the international competitiveness of destinations.


Author(s):  
Juan Miguel Alcántara-Pilar ◽  
Salvador del Barrio-García

This chapter examines the effect of Website design, the language used on the Website, and the user's flow state while browsing on processing online information in terms of perceived security and loyalty towards the tourism service being promoted. The results underline the importance of Website design and language on perceived risk online, and of user flow state on the development of loyalty towards the tourist destination in question. It was found that user involvement with the site content is a key moderator in reducing perceived risk and increasing loyalty. In light of the findings, firms are recommended to select content for their Websites that reflect the different types of client motivation so as to make browsing more useful and appealing to users.


Author(s):  
Atanu Sengupta ◽  
Anirban Hazra

This paper wishes to study the visitors' outlook & evaluation of a tourist place as experienced by them. We have selected Bishnupur in West Bengal, India as our sample sight. Our study reveals that opinion about Bishnupur as a tourist destination is negatively related with the problems & positively with the advantages. Socio economic factors such as occupation, caste as well as sub situational variables such as number of visits, reason for visit are important. In all Bishnupur is not a very attractive place as a tourist center even within the state. Given that Bishnupur has a long cultural history as well as cited in the official tourist website, the issue is alarming. The Government has started a number of initiatives (such a Bishnupur mela, renovation of the temple structure of Bishnupur & so on) to facilitated the place & make it attractive to the tourists. Our analysis show that there is a lot yet to done to bring up Bishnupur in the tourist center of the state, not to speak the Indian perspective.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abror Abror ◽  
Dina Patrisia ◽  
Yunita Engriani ◽  
Maznah Wan Omar ◽  
Yunia Wardi ◽  
...  

Purpose This study aims to examine the relationship between perceived risk and tourists’ trust. It also investigates the role of perceived value as a mediating variable on the link between perceived risk and trust. Moreover, the moderating role of religiosity on the link between perceived value and trust has also been highlighted. Design/methodology/approach The research population is all tourists who have visited West Sumatra Indonesia in the past two years. This research used a survey method using questionnaires and used purposive sampling as the sampling method. It collected 400 responses and after some preliminary tests, 352 usable responses have been analyzed. The authors used a covariance-based structural equation model using AMOS 24 as the data analysis tool. Findings This quantitative research found that perceived risk dimensions (health, environmental and financial risk) have significant impacts on perceived value. Perceived risk dimensions also have significant effects on trust except for health risk. It also found that perceived value has a significant impact on trust and finally, religiosity which has a significant moderating impact on the relationship between perceived value and trust. Research limitations/implications This study is only one country study; hence, it has limited finding generalization. It needs to be expanded to other countries such as Southeast Asia countries. It only used three antecedents of trust, therefore, for future research; it might be extended to other antecedents such as cultural value, tourist efficacy and also some consequences of trust such as revisit intention and customer involvement. Finally, this is a cross-sectional study; hence, for future research, it might be expanded to a longitudinal study where the results are more generalized. Practical implications Trust will lead to tourist loyalty. Therefore, to establish trust, the managers need to provide the best services with pay attention to the tourist perceived risk. Moreover, it found that perceived risks will lead to tourists’ perceived value. Accordingly, to increase the tourist perceived value, the tourist destination managers have to minimize risk or uncertainty in the tourist destination such as environmental and health risk in the tourist destination. Finally, religiosity will strengthen the tourist trust, hence; the managers can attract and serve high religiosity tourists with Halal standard products and services. Originality/value This study has examined the relationship between perceived risk dimensions and perceived value which is not investigated in the previous studies. It also examined the mediating roles of perceived value on the link between perceived risk dimensions and trust. These mediating roles have not been addressed yet previously. Finally, it has also revealed a significant moderating effect of religiosity on the link between perceived value and trust which is neglected previously.


2010 ◽  
Vol 1 (2) ◽  
pp. 76-96 ◽  
Author(s):  
Nikolaos Pappas

Terrorism is seen as an influence factor for tourists in order to select transportation mean and destination. The Mediterranean Region is the most famous tourist destination globally, and most of its visitors use airplanes in order to be transported. The purpose of this study is to examine the perceptions of tourists traveling by air in accordance with the influence of terrorism concerning the selection of the air company, the preferable destination, and their alternations in traveling behavior. The technique undertaken in order to reach the objectives is personal – structured interviewing, and a random starting method was also selected in order to reach the respondents. For better comprehension of the perspectives’ formulation there was an analysis of five socio-demographic characteristics (gender, age, level of education, marital status, and travel frequency). The results provide interesting outcomes concerning the degree of the perceived risk factors that tourists take under consideration for their decisions. Furthermore the paper suggests for decision makers further policies that can be undertaken in airlines and destinations.


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