The organic food purchasing behaviour: the verification of explanatory power of the theory of reasoned action

2016 ◽  
Vol 8 (4) ◽  
pp. 324
Author(s):  
Mateja Žibret ◽  
Mihael Kline
Keyword(s):  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Explanatory Power ◽  
Organic Food ◽  
Food Purchasing ◽  
Purchasing Behaviour

scholarly journals Intake of Animal-Based Foods and Consumer Behaviour towards Organic Food: The Case of Nepal

2021 ◽  
Vol 13 (22) ◽  
pp. 12795
Author(s):  
Mausam Budhathoki ◽  
Sujita Pandey
Keyword(s):  
Positive Impact ◽  
Organic Food ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Environmental Concerns ◽  
Perceived Behavioural Control ◽  
Food Purchasing ◽  
Health Consciousness ◽  
Purchasing Intention ◽  
Purchasing Behaviour

This study aims to segment Nepalese consumers based on the frequency of animal-based food intake and thereby the determinants of organic food purchasing behaviour to suggest possible marketing strategies for organic food suppliers. A face-to-face survey was conducted among Nepalese consumers (n = 527), underpinned by the theoretical framework, ‘theory of planned behaviour (TPB)’, and extended to include: knowledge, environmental concerns, health-consciousness, and background factors (socio-demographic and lifestyle characteristics). Three segments of consumer types were identified by employing k-means segmentation: All Low (n = 113), High Dairy (n = 246), and High Dairy and Meat (n = 168). A covariance-based structural equation modelling (CB-SEM) analysis indicated that perceived behavioural control (β = 0.438, p < 0.001) was the main predictor of organic food purchasing intention, followed by attitude (β = 0.302, p < 0.001), subjective norms (β = 0.300, p < 0.001), knowledge (β = 0.211, p < 0.001), and environmental concerns (β = 0.208, p < 0.001). Health-consciousness (β = −0.034, p = 0.374) showed no significant impact on organic food purchasing intention. Organic food purchasing intention had a strong positive impact on organic food purchasing behaviour. Socio-demographic and lifestyle characteristics were found to impact behavioural intention indirectly by their effects on attitude, subjective norms, perceived behavioural control, knowledge, and environmental concern. Income also had a direct impact on organic food purchasing behaviour. Further, consumers with a low intake of animal-based foods held positive attitudes towards organic food and had higher environmental concerns. The findings can be used to inform organic food producers and targeted marketing campaigns towards promoting organic food purchasing behaviour in Nepal and similar countries.

Mobile-Commerce Intention to Use via SMS

2009 ◽  
pp. 230-253 ◽  
Author(s):  
Kamel Rouibah
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Mobile Phones ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Arab World ◽  
Explanatory Power ◽  
Intention To Use ◽  
Proposed Model ◽  
Acceptance Model

With the widespread use of mobile phones in the Arab world, companies, including banks, are offering different communication channels for their customers to access their services. Among these channels, this study investigates the level of intention to use SMS for banking transactions. To reach this objective the study compares the explanatory power of six technology adoption models to predict SMS intention to use. These models are: the theory of reasoned action, the theory of panned behavior, the technology acceptance model, the decomposed theory of planed behavior, Nyvseen’s et al., (2005) model, and a new model proposed by the authors. A convenient sample of 171 users in Kuwait was used to compare these models using regression analysis. Results show that the decomposed theory of planned behavior has the largest explanatory power, followed by the new proposed model. Results also reveal that the technology acceptance model and the theory of reasoned action have the least explanatory power. These results provide researchers and practitioners with some insights on the adoption of SMS. For researchers, such insights would be useful in understanding the adoption phenomenon, while for practitioners, such insights would provide some basis for adopting certain policies to promote adoption.

Pengaruh Sikap dan Norma Subjektif Terrhadap Niat Gelagat Kepatuhan Cukai Jualan Tempatan

2011 ◽  
Author(s):  
Zainol Bidin ◽  
Zolkafli Hussin ◽  
Shalihen Mohd Salleh
Keyword(s):  
Theory Of Reasoned Action ◽  
Reasoned Action

Literatur cukai lalu menyentuh tentang banyak pemboleh ubah yang boleh mempengaruhi gelagat kepatuhan cukai terutama yang berkaitan dengan cukai langsung. Namun begitu, pemboleh ubah niat gelagat tidak banyak digunakan sebagai tumpuan utama sedangkan ia dikenal pasti sebagai pemboleh ubah anteseden bagi gelagat kepatuhan. Justeru, kajian ini dijalankan untuk mengenal pasti pemboleh ubah yang mempengaruhi niat gelagat kepatuhan cukai jualan tempatan, iaitu salah satu komponen cukai tidak langsung. Teori Tindakan Beralasan (Theory of Reasoned Action) yang dibangunkan oleh Fishbein dan Ajzen (1975) digunakan sebagai asas kajian. Sejumlah 338 pelesen cukai jualan tempatan di Semenanjung Malaysia telah terlibat sebagai responden kajian. Kaedah regresi berganda digunakan bagi melihat hubung kait antara sikap dan norma subjektif terhadap niat gelagat kepatuhan. Hasil kajian mendapati bahawa pemboleh ubah sikap dan norma subjektif masing-masing mempengaruhi secara positif dan signifi kan terhadap niat gelagat. Sikap dan norma subjektif dapat menerangkan 64% varian dalam niat gelagat kepatuhan cukai jualan tempatan. Implikasi dan cadangan terhadap pembuat dasar turut dibincangkan.   Kata kunci: Sikap, norma subjektif, niat gelagat, cukai jualan tempatan.

scholarly journals Factors Affecting Voluntary Self-Isolation Behavior to Cope with a Pandemic: Empirical Evidence from Colombia vs. Spain in Times of COVID-19

2021 ◽  
Vol 11 (3) ◽  
pp. 35
Author(s):  
Diana Escandon-Barbosa ◽  
Andrea Hurtado ◽  
Alina Gomez
Keyword(s):  
Theory Of Planned Behavior ◽  
Empirical Evidence ◽  
Planned Behavior ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Group Model ◽  
Cultural Characteristics ◽  
Factors Affecting ◽  
Volitional Behavior

Global pandemics are not a new phenomenon. They have occurred at different points in time and can be of different scales. COVID-19 appeared in 2020 and its spread has reached more than 60 countries worldwide. This research aims to analyze voluntary self-isolation behavior used to cope with the COVID-19 pandemic. As part of this study, we carried out sampling in Colombia and Spain, which share similar cultural characteristics but which have substantial social and economic differences. A multi-group model was used to test the application of the theory of planned behavior and the theory of reasoned action in order to analyze self-isolation behavior. The results show that there are differences in self-isolation behavior between both countries, especially with regard to attitudes towards self-isolation and volitional behavior.

scholarly journals Economic uncertainty and tourism consumption

2020 ◽  
pp. 135481662098151
Author(s):  
Canh Phuc Nguyen ◽  
Su Dinh Thanh ◽  
Bach Nguyen
Keyword(s):  
Economic Development ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Negative Impact ◽  
Positive Impact ◽  
Tourism Development ◽  
Economic Uncertainty ◽  
Middle Income ◽  
Domestic Tourism

This study examines the influence of economic uncertainty on tourism. The key hypothesis to test is that while economic uncertainty reduces outbound tourism, it may boost domestic tourism due to the economic-stagnant effects. Utilizing the framework of the theory of reasoned action to analyze a global sample of 124 countries over the period 1996–2017, we find some initial evidence showing that an increase in economic uncertainty encourages domestic tourism while reducing outbound tourism in the global sample. Notably, while these effects are consistent in the upper-middle-income economies, an increase in uncertainty has a positive impact on both domestic and outbound tourism in lower-middle-income economies and a negative impact on both domestic and outbound tourism in higher-income economies. The key implementation of this study is that tourism development is not always associated with economic development and stability; sometimes it could be a signal of economic stagnancy and inactiveness.

Predicting Breast Self-Examination Using the Theory of Reasoned Action

1990 ◽  
Vol 39 (2) ◽  
pp. 97???102 ◽  
Author(s):  
LETHA M. LIERMAN ◽  
HEATHER M. YOUNG ◽  
DANUTA KASPRZYK ◽  
JEANNE Q. BENOLIEL
Keyword(s):  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Breast Self Examination ◽  
Self Examination
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