scholarly journals Intake of Animal-Based Foods and Consumer Behaviour towards Organic Food: The Case of Nepal

2021 ◽  
Vol 13 (22) ◽  
pp. 12795
Author(s):  
Mausam Budhathoki ◽  
Sujita Pandey
Keyword(s):  
Positive Impact ◽  
Organic Food ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Environmental Concerns ◽  
Perceived Behavioural Control ◽  
Food Purchasing ◽  
Health Consciousness ◽  
Purchasing Intention ◽  
Purchasing Behaviour

This study aims to segment Nepalese consumers based on the frequency of animal-based food intake and thereby the determinants of organic food purchasing behaviour to suggest possible marketing strategies for organic food suppliers. A face-to-face survey was conducted among Nepalese consumers (n = 527), underpinned by the theoretical framework, ‘theory of planned behaviour (TPB)’, and extended to include: knowledge, environmental concerns, health-consciousness, and background factors (socio-demographic and lifestyle characteristics). Three segments of consumer types were identified by employing k-means segmentation: All Low (n = 113), High Dairy (n = 246), and High Dairy and Meat (n = 168). A covariance-based structural equation modelling (CB-SEM) analysis indicated that perceived behavioural control (β = 0.438, p < 0.001) was the main predictor of organic food purchasing intention, followed by attitude (β = 0.302, p < 0.001), subjective norms (β = 0.300, p < 0.001), knowledge (β = 0.211, p < 0.001), and environmental concerns (β = 0.208, p < 0.001). Health-consciousness (β = −0.034, p = 0.374) showed no significant impact on organic food purchasing intention. Organic food purchasing intention had a strong positive impact on organic food purchasing behaviour. Socio-demographic and lifestyle characteristics were found to impact behavioural intention indirectly by their effects on attitude, subjective norms, perceived behavioural control, knowledge, and environmental concern. Income also had a direct impact on organic food purchasing behaviour. Further, consumers with a low intake of animal-based foods held positive attitudes towards organic food and had higher environmental concerns. The findings can be used to inform organic food producers and targeted marketing campaigns towards promoting organic food purchasing behaviour in Nepal and similar countries.

How does perceived severity of COVID-19 influence purchase intention of organic food?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hong Wang ◽  
Baolong Ma ◽  
Dan Cudjoe ◽  
Rubing Bai ◽  
Muhammad Farrukh
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
Positive Impact ◽  
Organic Food ◽  
Content Type ◽  
Perceived Severity ◽  
Mediating Role ◽  
Positive Effects ◽  
Health Consciousness ◽  
Purchasing Intention

PurposeThe COVID-19 outbreak has been rapidly spreading around the world for more than a year. However, few studies have explored the connection between the perceived severity of COVID-19 and purchase intention of the health-related products, for example, organic food. Based on the stimulus–organism–response (S-O-R) framework, this study examines the influencing mechanism of perceived severity of COVID-19 on purchase intention of organic food.Design/methodology/approachTo evaluate the proposed model, an online survey was utilized to collect 1,104 valid questionnaires from China.FindingsThe findings suggest that (1) the perceived severity of COVID-19 has a significant positive impact on purchasing intention; (2) health consciousness acts as a mediating role between perceived severity of COVID-19 and purchasing intention and (3) perceived inconvenience negatively moderates the connection between perceived severity and purchase intention.Originality/valueThe findings of this paper provide new insights into the positive effects of COVID-19 and pave the way for governments and enterprises to promote the purchase behaviour of organic food.

scholarly journals Residents’ Green Purchasing Intentions in a Developing-Country Context: Integrating PLS-SEM and MGA Methods

2019 ◽  
Vol 12 (1) ◽  
pp. 30 ◽  
Author(s):  
Bin Wang ◽  
Jionghua Li ◽  
Ao Sun ◽  
Yongming Wang ◽  
Dianting Wu
Keyword(s):  
Educational Level ◽  
Environmental Concern ◽  
Residential Area ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Perceived Behavioural Control ◽  
Education Group ◽  
Purchasing Intention ◽  
Green Purchasing ◽  
The Relationship

This paper aims to examine the determinants of green purchasing intentions among different resident groups in a developing-country context. We first expand the theory of planned behaviour (TPB) and build a theoretical model based on green purchasing intention, including attitude, perceived behavioural control, subjective norms, environmental concern, habit, and socio-demographic characteristics (i.e., age, gender, residential area, and educational level). Following this, we collect 552 questionnaires from residents in Tianjin Municipality, China. We use partial least squares structural equation modelling (PLS-SEM) to analyse the green purchasing intention of the population sample and then employ a multi-group analysis (MGA) to explore the group differences in residents’ green purchasing intention. The results show that green purchasing intention is significantly and positively influenced by attitude, perceived behavioural control, subjective norms, and environmental concern but not by habit. The relationship chain of environmental concern→subjective norms→purchasing intention is the strongest. The results of the MGA show that for residential-area groups, the relationships between attitudes, perceived behavioural control, and habits and purchasing intention differ significantly between the downtown group and the outside-the-city group. For the educational-level groups, the relationship between environmental concern and subjective norms differs significantly between the high-education group and the low-education group. Finally, these findings contribute to the literature on the TPB model on green purchasing intention and provide some suggestions for the local government and green marketers.

scholarly journals What Makes an Individual Invest in Stocks?

2019 ◽  
Vol 1 (2) ◽  
pp. 37
Author(s):  
Candy Candy
Keyword(s):  
Multiple Regression ◽  
Quantitative Data ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Analysis Method ◽  
Perceived Behavioural Control ◽  
Behavioral Biases ◽  
Independent Variable

The purpose of this research is to examine the factors that influence intention to invest in stocks of an individual. This research are using quantitative data with 395 questionnaires collected from Batam residents who as sample. Questionnaire consists indicators for independent variable that included attitude, perceived behavioural control, subjective norms, past behavioral biases and intention to invest. Multiple regression used as the analysis method and result showed that all independent variable have a positive significant effect on intention to invest. It means those factors can motivated an individual to invest in stocks market.

Examining the Theoretical Factors that Influence University Students to Adopt Web 2.0 Technologies

2015 ◽  
Vol 11 (1) ◽  
pp. 1-26 ◽  
Author(s):  
Yasser D. Al-Otaibi ◽  
Luke Houghton
Keyword(s):  
University Students ◽  
Web 2.0 ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Intention To Use ◽  
Web 2.0 Technologies ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Theoretical Foundations

The purpose of this study is (1) to examine Australian university students' awareness of the benefits of Web 2.0 technologies and (2) to investigate the factors that influence students to adopt Web 2.0 technologies to supplement in-class learning, using the theoretical foundations of both Theory of Planned Behaviour (TPB) and Decomposed Theory of Planned Behaviour (DTPB). Findings indicated that most students in this study's sample were aware of the benefits of Web 2.0 technologies to supplement in-class instructions. The findings also indicated that students' attitude, subjective norms, and perceived behavioural control were strong determinants of their intention to use Web 2.0 technologies.

scholarly journals Increasing Innovative Working Behaviour of Information Technology Employees in Vietnam by Knowledge Management Approach

Computers ◽  
2020 ◽  
Vol 9 (3) ◽  
pp. 61
Author(s):  
Quoc Trung Pham ◽  
Anh-Vu Pham-Nguyen ◽  
Sanjay Misra ◽  
Robertas Damaševičius
Keyword(s):  
Information Technology ◽  
Knowledge Management ◽  
Knowledge Sharing ◽  
Organizational Innovation ◽  
Positive Impact ◽  
Subjective Norm ◽  
Behavioural Control ◽  
Management Approach ◽  
Perceived Behavioural Control ◽  
It Employees

Today, Knowledge Management (KM) is becoming a popular approach for improving organizational innovation, but whether encouraging knowledge sharing will lead to a better innovative working behaviour of employees is still a question. This study aims to identify the factors of KM affecting the innovative working behaviour of Information Technology (IT) employees in Vietnam. The research model involves three elements: attitude, subjective norm and perceived behavioural control affecting knowledge sharing, and then, on innovative working behaviour. The research method is the quantitative method. The survey was conducted with 202 samples via the five-scale questionnaire. The analysis results show that knowledge sharing has a positive impact on the innovative working behaviour of IT employees in Vietnam. Besides, attitude and perceived behavioural control are confirmed to have a strong positive effect on knowledge sharing, but the subjective norm has no significant impact on knowledge sharing. Based on this result, recommendations to promote knowledge sharing and the innovative work behaviour of IT employees in Vietnam are made.

Theory of planned behaviour factors and personality traits as determinants of the knowledge-sharing behaviour of pharmacists in Oyo State, Nigeria

2020 ◽  
pp. 096100062091978
Author(s):  
Adeola O Opesade ◽  
Fiyinfoluwa I Alade
Keyword(s):  
Personality Traits ◽  
Knowledge Sharing ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Openness To Experience ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Factors Affecting ◽  
Perceived Behavioural Control ◽  
Data Collection Instrument

While many studies have attempted to understand knowledge-sharing practices in the health-care industry, there is a dearth of knowledge about the determinants of the knowledge-sharing behaviour of pharmacists. The present study employed theory of planned behaviour constructs and personality traits to assess factors affecting the knowledge-sharing behaviour of pharmacists in Oyo State, Nigeria. A descriptive survey research design was adopted, with the use of a structured questionnaire as the data collection instrument. Relevant descriptive and inferential statistical analyses were carried out on the collected data. The findings revealed that there is a positive relationship between attitude, subjective norms, perceived behavioural control, openness to experience, agreeableness and knowledge-sharing behaviour. This implies that pharmacists whose personality traits tend towards openness to experience and agreeableness will share their knowledge more readily than those whose personality traits do not. Also, pharmacists’ knowledge-sharing behaviour can be enhanced through improvements in their attitude towards knowledge sharing, subjective norms and their perceived behavioural control.

Whistleblowing by auditors: the role of professional commitment and independence commitment

2020 ◽  
Vol 35 (8) ◽  
pp. 1033-1055
Author(s):  
Tuan Mastiniwati Tuan Mansor ◽  
Akmalia Mohamad Ariff ◽  
Hafiza Aishah Hashim
Keyword(s):  
Empirical Studies ◽  
Sampling Technique ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Professional Commitment ◽  
Content Type ◽  
Unethical Conduct ◽  
Perceived Behavioural Control ◽  
External Auditors ◽  
Whistleblowing Intention

Purpose Despite various regulatory frameworks to combat unethical conduct, fraud and corruption remain alarmingly high. While whistleblowing is an important mechanism to identify and prevent unethical conduct, there is a lack of empirical studies on this issue in the Malaysian context, especially whistleblowing within the audit firms. Therefore, the purpose of this paper is to examine the whistleblowing intention of external auditors in Malaysia and the factors influencing this intention. Design/methodology/approach Data were collected using a structured questionnaire that was sent by post to external auditors throughout Malaysia. Participants were selected using a convenience non-probability sampling technique. A total of 274 responses were analyzed. SmartPLS version 3.2.8 was used for the analysis. Findings Professional commitment and independence commitment had a positive influence on whistleblowing intention, supporting the argument that professional factors can increase the intention of the external auditors to whistleblow. Perceived behavioural control had a positive relationship with whistleblowing intention, while there is no evidence to indicate that attitude and subjective norms influence whistleblowing intention. Originality/value This study explored whistleblowing among external auditors in Malaysia by focussing on the professional factors of professional commitment and independence commitment, which were hypothesized to be key factors in intention to whistleblow. These factors were incorporated with a multi-component of attitude, subjective norms and perceived behavioural control, which were derived from the theory of planned behaviour. The findings have implications for the auditing profession because they provide a better understanding of the factors that influence the whistleblowing intention of external auditors.

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