Customer service orientation has an impact on organisational effectiveness in the IT and ITES industries

Author(s):  
Anni Arnav ◽  
Revathy Shivashankaran
2020 ◽  
Vol 22 (1) ◽  
pp. 111-132
Author(s):  
Iman Sudirman ◽  
Joko Siswanto ◽  
Atya Nur Aisha

Purpose This study aims to identify the competencies of small- and medium-sized enterprises’ (SMEs) entrepreneurs in the software sector and the perceived level of attainment in each competency. It also examines whether these competencies and their levels affect business turnover and growth (in terms of business scale and duration). Design/methodology/approach To accomplish this purpose, the study took a quantitative approach, involving a survey of 33 SME entrepreneurs, which was then processed using statistical tests, including chi-square test, Kruskal–Wallis test and ordinal regression. Findings There were four findings of the study. Firstly, software SME entrepreneurs need 17 competencies, with high levels of soft competencies being required and average levels of technical competencies. Secondly, there are significant differences in perceived levels of customer service orientation (p = 0.089) depending on the scale of the business and in perceived levels of project management (p = 0.087) depending on the duration of the business. Thirdly, customer service orientation (p = 0.031) and project management (p = 0.01) both have a significant influence on business revenues. Fourthly, there were significant gaps in perceived levels of competency (p < 0.05) in achievement orientation, customer service orientation and project management. Originality/value There is existing research that conducts competency mappings at the managerial level in large-scale organizations; however, this sort of research in relation to SME entrepreneurs is still lacking. The present study seeks to fill this gap. It also maps integrated entrepreneurial competencies, including soft and technical competencies; a focus that is lacking in previous studies.


2019 ◽  
Vol 27 (4) ◽  
pp. 44-46

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper concentrates on the employee perceptions of service orientation and customer service training, and how these impact upon employee engagement levels within all-inclusive hotel businesses in Jamaica. The results reveal that a strategy of pursuing service orientation and running customer service training rewards the employer with increased engagement and positive attitudes among staff, which translates to a commercially valuable boost in customer service levels. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2019 ◽  
Vol 21 (2) ◽  
pp. 89
Author(s):  
Muhammad Jufri ◽  
Alimatus Sahrah

Tujuan penelitian ini ingin mengetahui efektivitas pelatihan customer service orientation untuk menurunkan emotional exhaustion karyawan pemasaran. Penelitian ini menggunakan teknik purposive sampling, pada karyawan pemasaran PT. Toyota Hadji Kalla Makassar yang berjumlah 30 orang kelompok eksperimen dan 30 orang sebagai kelompok kontrol. Penelitian ini menggunakan rancangan penelitian The Untreated Control Group Design Dependent Pretest and Posttest Samples. Pengumpulan data menggunakan skala sikap model Likert yaitu Skala Emotional Exhaustion.  Hipotesis penelitian diuji menggunakan Anova mixed design. Hasil penelitian menunjukkan nilai F= 195.662 (p<0,005) artinya perubahan skor pretest menuju postest pada kedua kelompok (eksperimen-kontrol) berbeda secara signifikan. Selanjutnya, perbedaan rerata pada kelompok eksperimen signifikan (MD= 39,633; atau p<0,05). Sedangkan pada kelompok kontrol tidak signifikan (MD=2,600; p= 0,170 atau p>0,05). Kesimpulannya, Pelatihan Customer Service Orientation  efektif untuk menurunkan emotional exhaustion karyawan pemasaran.


2018 ◽  
Vol 4 (1) ◽  
pp. 16-29
Author(s):  
Muhammad Musa Kaleem ◽  
Saira Kaleem ◽  
Hussain Ahmad

1970 ◽  
Vol 22 (1) ◽  
pp. 41-54
Author(s):  
Shawn Carraher ◽  
Sarah Carraher ◽  
Alma Mintu-Wimsatt

The purpose of the present study was to test whether or not a biodata inventorycould be used to measure service orientation within global entrepreneurial organizationsin Western and Central Europe. A concurrent validation strategy wasconducted consistent with the methodology previously presented by Schoenfeldt(1999). Within the samples of 403 and 295 non-American employees, the serviceorientation ratings were highly correlated with four scales: "Extroversion,""Openness to experience, " "Conscientiousness, " and "Agreeableness" and notsignificantly correlated with "Emotional Stability. " The findings suggest that fororganizational employee development and selection, service orientation may beeffectively measured by an instrument such as this one and therefore potentiallyimprove customer service management systems.


2008 ◽  
Vol 3 (4) ◽  
pp. 57
Author(s):  
John Loy

A Review of: Williamson, J.M., A.E. Pemberton, and J.W. Lounsbury. “Personality Traits of Individuals in Different Specialties of Librarianship.” Journal of Documentation 64.2 (2008): 273-86. Objectives – To investigate the personality traits of a range of librarians and information professionals using the Personal Style Inventory (PSI), and to investigate whether the personality traits of those in person-orientated library specialties differ from those in technique-orientated specialties. Design – Self-selecting survey. Setting – Solicitations to complete the survey were sent out via 10 e-mail discussion lists, and paper copies were made available at the annual American Library Association conference in 2002. Subjects – 2,075 librarians and information science professionals. Methods – Participants completed the survey either in print format, as an e-mail attachment or a Web form. The survey format was an adaptation of the PSI scale using 13 of the accepted 16 scales, namely: • adaptability • assertiveness • autonomy • conscientiousness • customer service orientation • emotional resilience • extraversion • openness • optimism • teamwork • tough-mindedness • visionary-operational work style • work drive Responses were analysed using a two-step cluster analysis technique, and participants were grouped into seven clusters. Main Results – The largest group of respondents was cataloguers at 23.7%, followed by other (health or law) 19.1%, academic reference librarians 13.2%, special librarians 12.3% with all other groups in single figures. Respondents were divided up into the following seven clusters. • Cluster 1, the “unadaptive” group -- so labelled because several unadaptive traits such as low emotional resilience, low optimism, low teamwork, and low work drive are included. • Cluster 2, “adaptive academic reference librarians” -- high on customer service orientation, extraversion and teamwork, and low on tough-mindedness. • Cluster 3, “adaptive cataloguers” -- low on customer service orientation and possessing a more operational work style. • Cluster 4, “adaptive special librarians” -- high on autonomy, customer service orientation and extraversion. • Cluster 5, “adaptive distance education librarians, public librarians, records managers, and school librarians” -- possessing a visionary work style and scoring high on adaptability, assertiveness, customer service orientation, emotional resilience, high extraversion, openness, optimism, and teamwork; scoring low on tough-mindedness. • Cluster 6, “adaptive other information professionals” -- also possessing a visionary work style and with high scores on adaptability, assertiveness, autonomy, customer service orientation, emotional resilience, extraversion, openness, optimism, teamwork, and work drive. • Cluster 7, “adaptive archivists and systems librarians” scoring high on assertiveness, openness, and tough-mindedness. Most clusters were comprised of a single occupational group, with only Clusters 1 and 5 made up of individuals from more than one group. Conclusion – The results indicate that different librarianship subspecialties can be differentiated by personality traits, and that individuals are likely to be drawn to either person-orientated or technique-orientated library specialties depending on their personality traits.


2006 ◽  
Vol 59 (12) ◽  
pp. 1214-1221 ◽  
Author(s):  
Omar Merlo ◽  
Simon J. Bell ◽  
Bülent Mengüç ◽  
Gregory J. Whitwell

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