Transportation demand forecasting is a topic of large practical value. However, the model that fits the demand of one transportation by only considering the historical data of its own could be vulnerable since random fluctuations could easily impact the modeling. On the other hand, common factors like time and region attribute, drive the evolution demand of different transportation, leading to a co-evolving intrinsic property between different kinds of transportation. In this work, we focus on exploring the co-evolution between different modes of transport, e.g., taxi demand and shared-bike demand. Two significant challenges impede the discovery of the co-evolving pattern: (1) diversity of the co-evolving correlation, which varies from region to region and time to time. (2) Multi-modal data fusion. Taxi demand and shared-bike demand are time-series data, which have different representations with the external factors. Moreover, the distribution of taxi demand and bike demand are not identical. To overcome these challenges, we propose a novel method, known as co-evolving spatial temporal neural network (CEST). CEST learns a multi-view demand representation for each mode of transport, extracts the co-evolving pattern, then predicts the demand for the target transportation based on multi-scale representation, which includes fine-scale demand information and coarse-scale pattern information. We conduct extensive experiments to validate the superiority of our model over the state-of-art models.
The use of disaggregated demand information to improve forecasts and stock allocation during sales promotions: a simulation and optimisation study using supermarket loyalty card data
