Gamified Information Presentation and Consumer Adoption of Product Innovations

This research examines the effect of gamified information presentation—conveying information about a product innovation in the form of a game—on consumer adoption of that innovation. The key hypothesis is that gamified information presentation promotes consumer innovation adoption and that it does so through two parallel psychological processes—by increasing consumer playfulness, which stimulates curiosity about the innovation, and by enhancing the perceived vividness of information presentation, which increases the perceived advantage of the innovation relative to (less innovative) competing products. Evidence from seven studies, including two field experiments, supports this theorizing. The results also show that for gamified information presentation to increase innovation adoption, it is essential that the information is integrated into the game. These findings advance the understanding of the psychological forces that govern how consumers respond to receiving product information in the form of games, and they have important practical implications for how firms might use gamified information presentation to promote sales of new products.

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The Microeconomics of Product Innovation

10.1093/oso/9780198816676.001.0001 ◽

2018 ◽

Cited By ~ 3

Author(s):

Paul Stoneman ◽

Eleonora Bartoloni ◽

Maurizio Baussola

Keyword(s):

Product Innovation ◽

New Products ◽

Goods And Services ◽

Product Innovations ◽

Microeconomic Analysis ◽

Prime Objective ◽

Price Measurement ◽

The Impact

The prime objective of this book is the use microeconomic analysis to guide and provide insight into the generation and adoption of new products. Taking an approach that uses minimal formal mathematics, the volume initially addresses questions of definitions, sources, and extent of product innovation, differentiating between goods and services; hard and soft innovations; horizontal and vertical innovations; original, new to market, and new to firm innovations. The sources of product innovations (e.g. R&D, design, and creativity) are explored empirically, and the extent of such innovations is then pursued using survey and other data. Three chapters are devoted to the theoretical analysis of the demand for and supply of new products and to the determination of firms’ decisions to undertake product innovation. Later chapters encompass empirical evidence on the determination of the extent of product innovation, the diffusion of such innovation, the impact of product innovation on firm performance, price measurement, and welfare, while the final chapter addresses policy issues.

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Competence measurement of production enterprises in product innovations for technological and marketing strategies

Journal of Economics and Management ◽

10.22367/jem.2021.43.06 ◽

2021 ◽

Vol 43 ◽

pp. 114-134

Author(s):

Ireneusz P. Rutkowski ◽

◽

Keyword(s):

Product Development ◽

New Product Development ◽

Product Innovation ◽

Information Needs ◽

New Products ◽

New Product ◽

Industrial Enterprises ◽

Industrial Companies ◽

Product Innovations ◽

Value Contribution

Aim/purpose – This paper attempts to arrange and present the methods of measuring the competences of production enterprises in the field of product innovations.Design/methodology/approach– The method used in this paper is a literature review, in the area of new product development management. The author assumes that the re-view and conceptual nature of this research is dominant.Findings– The obtained results indicate the importance of measurement in product innovation competencies and provide various metrics in this field. The author proposes new indicators to measure competencies in this area, i.e., the intensity of competition on new products market. Research implications/limitations– The results provide a basis for improving efforts of production enterprises in the field of product innovations. The limitations of the study include a complex character of considered theoretical constructs. Sets of measures must be adapted to the information needs of a specific enterprise.Originality/value/contribution– The values of these indicators reflect the directions of industrial enterprises’ conduct in the process of developing new products and technolo-gies. Moreover, these indicators show the strength of linking technology with the effec-tiveness of new product development, and consequently with the enterprise marketing, economic and financial efficiency. The contribution of research to the development of management sciences primarily includes the formulation of a set of indicators whose level determines product innovation competencies in industrial companies. Keywords: competence measurement, product innovation, production enterprise, new product, technical and marketing strategy.JEL Classification: O31, O32, M21

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A novel systematic product ideation model using technology trends

International Journal of Innovation Science ◽

10.1108/ijis-04-2020-0044 ◽

2020 ◽

Vol 12 (3) ◽

pp. 303-321

Author(s):

Muhammad Ahmad Tauqeer ◽

Knut Erik Bang

Keyword(s):

Product Innovation ◽

Product Life Cycle ◽

Present Model ◽

Idea Generation ◽

Content Type ◽

Product Innovations ◽

Novel Approach ◽

Proposed Model ◽

Practical Implications ◽

Technology Trends

Purpose This study aims to present a novel approach of using technology trends to trigger product ideas. It is primarily addressed to product ideation where limited applied approaches are available. Design/methodology/approach The model is built by extending the theoretical framework of ideation study. It comprises morphological analysis with product breakdown as primary and technological trends as a secondary dimension to prompt product ideas from user’s intuition. The approach is multidisciplinary using insights from the areas of cognition, management strategy and project management. The model is further tested in two different test configurations with university students (n = 81). Findings The results indicate that this systematic model can increase the quality and number of ideas generated by the students compared to generally practised approaches. It is shown that this approach increases the chances of triggering ideas. Research limitations/implications The testing of the present model is comprehensive and in no means exhaustive. Practical implications Because of the shrinking product life cycle, organisations have a need for systematic product ideation models that can assist in innovating their product ranges. It is important to study idea generation for products to not only assist product innovation but also comprehensively understand the process of creativity. The proposed model is primarily addressed to product innovation projects where limited practical tools are available for product ideation. The present model is easy to apply and has the tendency to generate novel product ideas that can lead to successful product innovations. Originality/value Product innovation currently has limited systematic ideation tools where this study contributes.

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EFFECT OF PRODUCT INNOVATION ON PERFORMANCE OF PRINTING SMES IN KAMPALA CENTRAL DISTRICT

European Journal of Business and Strategic Management ◽

10.47604/ejbsm.1386 ◽

2021 ◽

Vol 6 (2) ◽

pp. 1-14

Author(s):

Bilha Ngigi ◽

Moureen Nakato ◽

Kifleyesus Andemariam

Keyword(s):

Product Innovation ◽

New Products ◽

Target Population ◽

Major Product ◽

High Tech ◽

Unique Contribution ◽

Product Innovations ◽

Polymer Sheets ◽

Central District ◽

Spss Software

Purpose: The purpose of this study was to establish the effect of product innovation on performance of printing SMEs in Kampala Central District Methodology: The study used the explanatory design. The study conducted a census on a target population of 125printing SMEs operating in Kampala Central district. Data were collected using semi-structured questionnaires that were self- administered to managers of printing SMEs. Data analysis was conducted using SPSS software program v 25.0 where both descriptive and inferential statistical analyses were done. In particular, frequencies, percentages, mean scores, standard deviation and correlation analyses were used and the resultant presentation was done using figures and tables. Results: The study established that product innovation positively affected performance of printing SMEs. The study also revealed that use of graphic designs, digital printing and polymer sheets were among the major product innovations that were used which was represented by mean scores of 4.17, 3.95 and 3.81 respectively. Unique contribution to theory, practice and policy: The study recommends that printing firms should constantly endeavor to invest in different new product designs and improve on the existing products so as to attain a competitive advantage against competitors. For example, holographic and scratch off foils are some of the new products that firms can take advantage of. Holographic foil adds a thrilling effect that provides a high-tech look while scratch-off foil covers things that can be revealed by just a scratch creating an interactive print. Such products can bring more traffic and sales to the business as they are attractive and are perceived to have higher value. Additionally, the new products should be designed in a way that meets customer needs in the dynamic market environment.

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Introduction

10.1093/oso/9780198816676.003.0001 ◽

2018 ◽

Author(s):

Paul Stoneman ◽

Eleonora Bartoloni ◽

Maurizio Baussola

Keyword(s):

Product Innovation ◽

New Products ◽

Postgraduate Students ◽

Product Innovations ◽

Microeconomic Analysis ◽

Private And Public ◽

Definition Of ◽

Price Measurement ◽

The Impact

This chapter introduces the book and discusses its main objective—the microeconomic analysis of product innovation—and its potential readership—third-year undergraduate and postgraduate students, researchers, private and public sector policy professionals—both in economics and in management and business. The chapter argues that this book will fill an important gap in the literature. It also provides an overview of subsequent chapters, summarizes their content, and describes the way they interact. In particular, it indicates that the material provided encompasses the definition of product innovation, the sources of new products, the measurement and extent of product innovation, analytical material on the demand for new products, their supply, and the incentives to product innovation, empirical material on the determination of the extent of product innovation, the diffusion or spread of product innovations, the impact of product innovation on firm performance, price measurement, and welfare and policy issues relating to product innovation.

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Product Innovation in the Crafts Sector

Technology Transfer and Entrepreneurship ◽

10.2174/2213809906666181218111649 ◽

2019 ◽

Vol 5 (2) ◽

pp. 100-109

Author(s):

Maria Sarmento ◽

Marlene Amorim ◽

Marta Ferreira Dias ◽

Mara Madaleno

Keyword(s):

Product Innovation ◽

Consumer Preferences ◽

New Products ◽

European Countries ◽

Added Value ◽

Timely Manner ◽

European Context ◽

Territorial Identity ◽

Relevant Topic ◽

The Creation

Background: Innovation can result from progressive or significant changes to existing products leading to improvements in performance and user value. This is the type of innovation that is more easily perceived by the consumer, as it results in the creation of new products or the improvement of existing ones. Innovation in the Crafts Sector is a relevant topic to address market changes, and meet evolving consumer preferences. In this vein, artisans need to meet the calls for regularly investing in the design of new products and processes, with the purpose of achieving the sustainability of their business. Methods: This article addresses the existing calls for contextualizing the crafts sector and for fostering product innovation in this area, by investigating the barriers and problems faced by artisans, as well as by exploring existing experiences in overcoming them. The article builds on data collected in five European countries, under the scope of the Erasmus+ Project Craftsmanship+ “Fostering a New and Competitive Approach to Crafts and Semi Industrial high added-value sectors”1. Results and Conclusion: The aim is to analyze the importance of the crafts sector in a European context. This article contributes in a timely manner to the understanding of the crafts sector by paying attention to the obstacles that artisans face in order to ensure the sustainability of their business by introducing product innovation into their organization and/or market. This study offers a collection of innovation experiences in realities that are very significant for territorial identity, and thus aims to provide an incentive for further research.

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The Incentives to, and Constraints upon, Product Innovation

10.1093/oso/9780198816676.003.0007 ◽

2018 ◽

Author(s):

Paul Stoneman ◽

Eleonora Bartoloni ◽

Maurizio Baussola

Keyword(s):

Survey Data ◽

Product Innovation ◽

Product Space ◽

Driving Forces ◽

Product Line ◽

Decision Uncertainty ◽

Market Structures ◽

Product Innovations

This chapter explores the factors that affect the firm’s decision to undertake product innovation. The discussion encompasses the driving forces that encourage product innovation, for example innovation by others or the ageing of an existing product line; however, the basic rationale is the search for profits. The chapter also addresses decisions about: the extent of innovation in general; horizontal and vertical product innovations separately; and the location of innovations in product space. The role of market structures in the product innovation decision, uncertainty in the innovating environment, and issues relating to emulation and copying are also addressed. Constraints to product innovation that survey data indicate are most important—innovation costs, risk and finance, and the availability of qualified labour—are also addressed.

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Rethinking a Designers’ Rule of Thumb: Influence of Information Seeking and Consumption Goals on Mobile Commerce Interface Design

Journal of theoretical and applied electronic commerce research ◽

10.3390/jtaer16050092 ◽

2021 ◽

Vol 16 (5) ◽

pp. 1631-1647

Author(s):

Sooa Hwang ◽

Hyunah Park ◽

Kyunghui Oh ◽

Sangwoong Hwang ◽

Jaewoo Joo

Keyword(s):

Information Seeking ◽

Interface Design ◽

Field Experiments ◽

Product Information ◽

Mobile Commerce ◽

Rule Of Thumb ◽

Additional Information ◽

Dynamic Relationship ◽

The Usa ◽

Consumption Goals

We investigated whether adding product information in mobile commerce improved consumers’ attitudes toward a product and whether this relationship was moderated by consumption goals. We conducted two field experiments in which we recruited parents in Korea and the USA and asked them how they evaluated two childcare hybrid products (HPs) newly developed by Samsung Electronics designers. The results revealed that participants exposed to additional information about the HPs evaluated them more favorably than those who were not exposed. However, this relationship disappeared when a consumption goal was activated. Our findings establish a dynamic relationship between information seeking and consumption goals, asking designers to rethink their rule of thumb in the mobile commerce context.

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“Please tidy up before leaving”: nudging Airbnb guests toward altruistic behavior

International Journal of Culture Tourism and Hospitality Research ◽

10.1108/ijcthr-06-2019-0101 ◽

2019 ◽

Vol 13 (4) ◽

pp. 524-530 ◽

Cited By ~ 1

Author(s):

Paul Ranson ◽

Daniel Guttentag

Keyword(s):

Social Presence ◽

Design Methodology ◽

Field Experiments ◽

Experimental Results ◽

Altruistic Behavior ◽

Content Type ◽

The Social ◽

Relationship Model ◽

Social Market ◽

Practical Implications

Purpose This study aimed to investigate whether increasing the social presence within an Airbnb lodging environment could nudge guests toward altruistic cleaning behaviors. Design/methodology/approach The study was based around a theoretical framework combining the social-market versus money-market relationship model, nudge theory and social presence theory. A series of three field experiments were conducted, in which social presence was manipulated to test its impact on guest cleaning behaviors prior to departure. Findings The experimental results confirmed the underlying hypothesis that an Airbnb listing’s enhanced social presence can subtly induce guests to help clean their rental units prior to departure. Originality/value This study is the first to examine behavioral nudging in an Airbnb context. It is also one of the first field experiments involving Airbnb. The study findings offer clear theoretical and practical implications.

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