scholarly journals Making cross-cultural meaning in five Chinese promotion clips: Metonymies and metaphors

2020 ◽  
Vol 17 (2) ◽  
pp. 123-149 ◽  
Author(s):  
Yue Guan ◽  
Charles Forceville
Keyword(s):  
Chinese Culture ◽  
Cross Cultural ◽  
Detailed Knowledge ◽  
Cultural Meaning ◽  
Belt And Road Initiative ◽  
Conceptual Metaphor Theory ◽  
Metaphor Theory ◽  
Belt And Road ◽  
Full Analysis ◽  
Chinese Trade

AbstractMetonymy and metaphor are fundamental and ubiquitous meaning-generating tropes that operate on a conceptual, not just a verbal, level. The goal of this paper is to demonstrate to scholars outside of the Conceptual Metaphor Theory and Conceptual Metonymy paradigm how these two tropes cue meaning verbally, visually, musically, sonically, and multimodally in five Chinese clips promoting Chinese cities and Chinese trade fairs, all produced after, and in the spirit of, president Xi Jinping’s “Belt and Road” initiative (2013). We also pay attention to how interpretations are to some extent bound to differ depending on whether the audience does or does not have detailed knowledge of Chinese culture. We end by briefly arguing that a full analysis of the clips – as indeed of most discourses – requires awareness of yet other tropes as well as expertise in other humanities disciplines.

China’s Strategic Partnership with Kuwait: New Opportunities for the Belt and Road Initiative

2020 ◽  
Vol 7 (4) ◽  
pp. 501-519
Author(s):  
Mordechai Chaziza
Keyword(s):  
Considerable Increase ◽  
Strategic Partnership ◽  
Belt And Road Initiative ◽  
Investment Opportunities ◽  
Belt And Road ◽  
Chinese Trade ◽  
Economic Engagement ◽  
The Belt And Road ◽  
Successful Integration

In July 2018, the Kuwaiti Emir made a state visit of great significance to China, as both countries agreed to establish a strategic partnership creating new opportunities for Kuwait, which aspires to diversify its economy and seek investment opportunities. This study investigates various aspects behind the establishment of this partnership and examines the synergy between the Belt and Road Initiative (BRI) and the Kuwait Vision 2035 (KV2035) to understand the extent of economic engagement and relationship between the two nations. However, despite the considerable increase in Chinese trade and investments in Kuwait, some significant internal obstacles and external challenges remain to the successful integration of KV2035 with the BRI.

Reanimating the Body in Conceptual Metaphor Theory

2019 ◽  
pp. 18-46
Author(s):  
Elisabeth El Refaie
Keyword(s):  
Human Body ◽  
Cultural Practices ◽  
Conceptual Metaphor ◽  
Cross Cultural ◽  
The Body ◽  
Social Semiotics ◽  
Conceptual Metaphor Theory ◽  
Metaphor Theory ◽  
Recent Developments ◽  
Body Shapes

This chapter critically reviews the traditional notion of embodiment in Conceptual Metaphor Theory (CMT), arguing that it is characterized by a somewhat inflexible view of the way the human body shapes one’s thinking. Probing more recent developments in CMT, including dynamic systems approaches and cross-cultural studies of metaphor, and confronting these with key theories from phenomenology, psychology, social semiotics, and media theory, the original notion of dynamic embodiment is developed. Accordingly, the degree to which people draw on their own bodies when producing and interpreting metaphors depends not only on the cultural practices and the specific actions in which they are engaged at any given moment, but also on the degree to which they are consciously aware of their physicality, as well as the affordances of the modes and media they are using to communicate.

scholarly journals Morphological Metaphor Mapping of Moral Concepts in Chinese Culture

2020 ◽  
Vol 11 ◽  
Author(s):  
Yingjie Liu ◽  
Kang Li ◽  
Lina Li ◽  
Jing Zhang ◽  
Yuerui Lin ◽  
...  
Keyword(s):  
Chinese Culture ◽  
Conceptual Metaphor ◽  
Physical World ◽  
Chinese Characters ◽  
Moral Norms ◽  
Abstract Concepts ◽  
Conceptual Metaphor Theory ◽  
Moral Concepts ◽  
Metaphor Theory ◽  
The Right

According to conceptual metaphor theory, individuals are thought to understand or express abstract concepts by using referents in the physical world—right and left for moral and immoral, for example. In this research, we used a modified Stroop paradigm to explore how abstract moral concepts are metaphorically translated onto physical referents in Chinese culture using the Chinese language. We presented Chinese characters related to moral and immoral abstract concepts in either non-distorted or distorted positions (Study 1) or rotated to the right or to the left (Study 2). When we asked participants to identify the Chinese characters, they more quickly and accurately identified morally positive characters if they were oriented upright or turned to the right and more quickly and accurately identified immoral characters when the characters were distorted or rotated left. These results support the idea that physical cues are used in metaphorically encoding social abstractions and moral norms and provided cross-cultural validation for conceptual metaphor theory, which would predict our results.

Confucian geopolitics or Chinese geopolitics?

2021 ◽  
pp. 204382062110177
Author(s):  
Weidong Liu
Keyword(s):  
Chinese Culture ◽  
Belt And Road Initiative ◽  
Critical Questions ◽  
The Us ◽  
Rise Of China ◽  
Belt And Road ◽  
Cultural Project ◽  
Contemporary Chinese ◽  
The Belt And Road

There has been a wave of discourses about Chinese geopolitics along with the quick rise of China, particularly with the Belt and Road Initiative and recent rivalry between the US and China. An et al.’s (2021) ‘Towards a Confucian Geopolitics’ opens a new door to such discourses. While welcoming the notion of hybrid Confucian geopolitics proposed by their article, this commentary raises several critical questions. These questions concern whether everything about China should be interpreted through geopolitical reasoning, whether Confucianism is fundamental and deterministic in contemporary Chinese culture, what is really special to new Chinese geopolitics if anything, and whether China’s Belt and Road Initiative can be understood as a cultural project. Answers to these questions may help to consolidate a new Chinese geopolitics.

scholarly journals The Career Development of the International Students from the Countries of the Belt and Road Initiative: A Study Based on Grounded Theory

2020 ◽  
Vol 9 (4) ◽  
pp. 72
Author(s):  
Qiaoyin Peng ◽  
Yahui Hu
Keyword(s):  
Grounded Theory ◽  
International Students ◽  
Career Development ◽  
Chinese Culture ◽  
Belt And Road Initiative ◽  
Development Education ◽  
Factors Affecting ◽  
Belt And Road ◽  
Set Up ◽  
The Belt And Road

Focusing on the phenomena of low person-post matching, professionalism mismatching and talents potential deficit emerging in the development process of the international students from the countries of the Belt and Road Initiative, this paper adopted the Grounded Theory as the research method and investigated the employment units along the routes, the employed international students who returned homeland as well as those who stayed in in China. Subject analysis, open coding and selective coding were applied as analysis methods to construct the mode of factors affecting career development of the international students in China. Based on the results, the author suggested that universities and colleges attach greater importance to career education of the Belt and Road Initiative international students in China, explore and set up a career development education system and occupational exploration platforms for countries along the route, develop a curriculum platform closely combined with Chinese culture, and build up a practical platform suitable for international students.

scholarly journals New Practice of International Communication of Chinese Films under the Sight of “The Belt and Road”—— Taking the Film “Xuan Zang” as an Example

2019 ◽  
Vol 2 (3) ◽  
pp. 16
Author(s):  
Dengyi Wang
Keyword(s):  
Chinese Culture ◽  
Cultural Influence ◽  
International Communication ◽  
Belt And Road Initiative ◽  
International Consensus ◽  
Communication Practice ◽  
Belt And Road ◽  
Communication Practices ◽  
Chinese Films ◽  
The Belt And Road

At present, “The Belt and Road” initiative has risen from the China initiative to an international consensus and has become a popular international public product and a high-profle international cooperation platform. As the soul of the “Belt and Road”, culture’s leading advantages can promote the all-round and multi-feld exchanges and cooperation between China and various countries along “The Belt and Road”. As an important carrier for spreading Chinese culture, domestic flms play an important role in further expanding the international communication practice of Chinese cultural influence. This paper takes the flm “Xuan Zang” as an example, explores the new international communication practices of domestic flms under the framework of “The Belt and Road”, sums up the new path of domestic flm international communication, and looks forward to the new opportunities and bright prospects of cooperation in the feld of flm and television art under the framework of “The Belt and Road”.

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