New Mainstream Films and Television Dramas in China: The Construction of Industrial Aesthetics and Consumption of Youth Culture
Abstract As a significant industrial and cultural phenomenon, the rise of new mainstream films and TV dramas in China embodies the inclusion of multiple cultures (mainstream culture, grassroot culture, youth culture, etc.) and the respect for diverse audiences. In particular, such trends bring into focus the youth market and explore the image-based expression of youth culture, subculture and fashion culture. However, this author argues that the production of such films and TV dramas also needs to further pursue market-orientated strategies, sustainable development, and conformity to industrial standards. In short, the production of new mainstream films and TV dramas should not revert to the previous production pattern of mainstream films.