Abstract
Objectives/Scope
The world is changing rapidly. In order to response to VUCA conditions, we started the business transformation of GPN scientific and technical center (STC) in the mid 2019, and finished shortly after COVID crisis began (in June 2020). Now we can sum up the ultimate effect:
Methods, Procedures, Process
GPN STC made a long way since 2007 and became a strong corporate engineering center, providing a full range of services from the basin modeling to the integrated modeling. In 2019, we started the transformation from the description of objectives, and for these purpose, the survey of different business branches was performed. After that, we defined the shortcomings of the existing model (which was actually inside the organizational and administrative area), such as:
The transformation met all the challenges and made dramatic changes in the area of management and processes: We transformed STC works catalogue to product line and shift from instruments (such as geomodel) to business value (such as exploration strategy, based on geomodel). Now we focus on integrated analytical framework in support of key business decisions, rather than methodsor processes.The above shifting requires new roles and competences, thus we completely rebuild role model and staffing table. We initiated new role of account manager for every internal business customer, that is typically used in service companies, not in-house centers, and here we saw fantastic results and received positive feedback from business. The new role of discipline leader helped to increase speed of team gathering for new projects from average 7 weeks to 3-4 weeks;We removed 2 levels of hierarchy and moved on to "flattened" organizational structure;We initiated the internal business consulting team, responsible for implementation all of the conceptual decisions (which will be a new service for internal business customers in future);The single-contract principle was suggested, and the orders inside of this according to product line were initiated, where account manager is the person, responsible for implementation of this contract;Product transformation was supported by organizational agile transfrormation for cross-functional teams (Mohamed Saeed AlMarar, 2019);And a lot of another important changes (which will be described in final presentation);
Results, Observations, Conclusions
It is important to highlight again, this deep and ambitious transformation allowed STC to obtain sustainable target indexes/KPIs and business results:
Novel/Additive Information
We were the first (at least in Russian O&G industry), who shifted the entire corporate engineering center for product model, with focus on business value and now we perform strong operationalization of concept in order to push all changes into real life.