scholarly journals The Third-Person Effect

2005 ◽  
Vol 26 (1) ◽  
pp. 81-94 ◽  
Author(s):  
Bengt Johansson
Keyword(s):  
Interpersonal Communication ◽  
Personal Experience ◽  
Political Attitudes ◽  
Sources Of Information ◽  
Swedish Population ◽  
Third Person Effect ◽  
Third Person ◽  
Perceived Impact ◽  
High Level ◽  
The Third Person

Abstract This article focuses on people’s beliefs about how other people’s political attitudes are shaped and examines how the hypothesis of a third-person effect is related to non-mediated sources of information such as personal experience and interpersonal communication. Also presented are results on the perceived impact of different media such as television, newspapers and political advertising. A representative sample of the Swedish population answered a national survey during the period November - December 2001, and the results show general support for a third-person effect. Mediated information sources and interpersonal communication are believed to influence others more than oneself. Personal experience, on the other hand, is believed to be more important for oneself than for other people, and first-person effects were found among people with a high level of education or a strong political interest. Thus, one conclusion is that people tend to believe their own picture of politics is more dependent on personal experience and that others’ political attitudes are more dependent on mass media or people in their social environment.

Newspaper as Repeater: An Experiment on Defamation and Third-Person Effect

1995 ◽  
Vol 72 (3) ◽  
pp. 610-620 ◽  
Author(s):  
Laurie Mason
Keyword(s):  
Mass Media ◽  
Interpersonal Communication ◽  
Third Person Effect ◽  
The Third ◽  
Message Source ◽  
Third Person ◽  
Media Message ◽  
The Third Person

The Third-Person Effect - the tendency to see others as more influenced than self by a mass media message - is replicated with a jury sample and extended to interpersonal communication. The effect on perceived other is found to be exaggerated when a message is reported through a newspaper rather than delivered directly by the message source. This finding is discussed in regard to its implication for inflated libel awards.

scholarly journals Facebook influences you more than me: The perceived impact of social media effects among young Facebook users

2018 ◽  
Vol 10 (2) ◽  
pp. 239-253
Author(s):  
Nicoleta Corbu ◽  
Oana Ştefǎnițǎ ◽  
Raluca Buturoiu
Keyword(s):  
Social Media ◽  
Young People ◽  
Media Effects ◽  
Third Person Effect ◽  
The Third ◽  
Third Person ◽  
New Type ◽  
Perceived Impact ◽  
Effect Hypothesis ◽  
The Third Person

The popularity and prevalent use of Facebook among young people are common pre­occupations for communication researchers. They focus on unveiling people’s motivations, usage be­haviour, and gratifications offered by this communication medium. However, little attention has been invested in examining how young people perceive this new type of media consumption and its effects on themselves as compared to others. Drawing on Davison’s 1983 third-person effect hypothesis, this research paper investigates the a differences in estimated Facebook effects on self versus others, b association between the desirability of the message anti-social versus pro-social and estimated Facebook effects on self versus others, and c association between the type of the message and es­timated Facebook effects on self versus others. These relationships are studied with reference to the behavioural component of the third-person effect. Results confirm that Facebook might influence the magnitude and direction of the perceptual gap of media effects.

Does valence of product review matter?

2019 ◽  
Vol 13 (1) ◽  
pp. 79-95 ◽  
Author(s):  
Nicky Chang Bi ◽  
Ruonan Zhang ◽  
Louisa Ha
Keyword(s):  
Personal Experience ◽  
Product Review ◽  
Content Type ◽  
Third Person Effect ◽  
Mediating Role ◽  
The Social ◽  
Third Person ◽  
The Third Person ◽  
Practical Implications

Purpose As YouTubers began to create videos about their personal experience of using products, these video testimonials have become a powerful form of electronic word-of-mouth (eWOM). This study aims to investigate the mediating role of self-effect and third-person effect in the relationships between eWOM seeking and passing along YouTube product review videos (video-based eWOM – vWOM) as a specific form of eWOM. Design/methodology/approach The paper used a survey to interview a total of 282 respondents at a public university in the Midwest USA with about 18,000 students. Findings The results show that perceived third-person effect leads to sharing more positive vWOM, while perceived self-effect results in a high likelihood of passing along negative vWOM. The general eWOM consumption does not have a direct effect on the sharing of vWOM. In addition, the YouTube sharing habit contributes to sharing vWOM regardless of valence. Practical implications The results provide marketers’ insights on how to utilize the social media such as YouTube to improve the visibility of promotional brand messages. Sharing of positive vWOM is due to perceived third-person effect (presumed influence), but sharing negative vWOM is due to perceived self-effect. It also suggests marketers take immediate remedial measures to avoid spreading of negative reviews to other users because if viewers are persuaded to think it could happen to themselves as well, they will spread the video. Originality/value The paper has theoretical implications. It contributes to the third-person effect and presumed influence literature by exploring its role in spreading the word for products. It also fills the gap in effects of eWOM literature by examining the mediating role of the valence of video-based eWOM in the spread of eWOM.

Effects of Light-Hearted and Serious Entertainment on Enjoyment of the First and Third Person

2016 ◽  
Vol 28 (1) ◽  
pp. 42-48 ◽  
Author(s):  
Matthias Hofer
Keyword(s):  
Young People ◽  
Media Consumption ◽  
First Person ◽  
Online Experiment ◽  
Entertainment Media ◽  
Third Person Effect ◽  
The Third ◽  
Third Person ◽  
Perceived Enjoyment ◽  
The Third Person

Abstract. This was a study on the perceived enjoyment of different movie genres. In an online experiment, 176 students were randomly divided into two groups (n = 88) and asked to estimate how much they, their closest friends, and young people in general enjoyed either serious or light-hearted movies. These self–other differences in perceived enjoyment of serious or light-hearted movies were also assessed as a function of differing individual motivations underlying entertainment media consumption. The results showed a clear third-person effect for light-hearted movies and a first-person effect for serious movies. The third-person effect for light-hearted movies was moderated by level of hedonic motivation, as participants with high hedonic motivations did not perceive their own and others’ enjoyment of light-hearted films differently. However, eudaimonic motivations did not moderate first-person perceptions in the case of serious films.

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