Semiotic study for the analysis of communications within organizations: Theoretical approach from organizational semiotics

AbstractIn this paper we develop a methodological proposal for the study of communications within organizations from a semiotic approach. This proposal includes a semiotic study based on three central concepts: 1. the sign and its development – we begin with Charles S. Peirce’s well-known concept of sign and continue with the discourse transformation perspective; 2. the development of operations for the analysis of semiotic expressions to find a specific mechanism which enables us to analyze interpretative-cognitive processes in iconic, indexical, and symbolic expressions; and 3. interpretation processes in organizations developed from the analysis of the role of dynamic objects in the creation of signs to try to develop a descriptive, analytic, and reconstructive approach on how dynamic objects work and go further in the description of possible semiotic worlds. We develop concepts such as social semiosis (as a system), semiotic expressions (as updates to this system) in organizational environments, and the concept of semiotic actors closely related to the construction of an organizational world. This study enables us to approach the dynamics in communicational processes within organizations in all its elements to perform a critical analysis.

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Creative Process in Hollywood: The Role of Imaginary in the Creation of Mainstream Movies

Journal of Genius and Eminence ◽

10.18536/jge.2018.04.3.1.04 ◽

2018 ◽

Vol 3 (Fall 2018) ◽

pp. 43-54

Author(s):

Silvio Anaz

Keyword(s):

Theoretical Approach ◽

Creative Process ◽

Movie Industry ◽

Star Wars ◽

Complex Combination ◽

Blade Runner ◽

The Future ◽

The Creation

The creative process in Hollywood’s movie industry is the result of a complex combination of symbolic elements arising from imaginations of screenwriters, directors, executives, marketing experts and producers. This article analyzes the anatomy of the creative process inserted in the logic of production of major studios. The earliest scripts of three movies—Back to the Future, Blade Runner and Star Wars: A New Hope—and their theatrical movie versions are compared to find some patterns in the formation of the imaginary during the creative process in mainstream productions. The theoretical approach is mainly based on Gilbert Durand’s theories about the imaginary.

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Usage-based Theory and Exemplar Representations of Constructions

10.1093/oxfordhb/9780195396683.013.0004 ◽

2013 ◽

Cited By ~ 7

Author(s):

Joan L. Bybee

Keyword(s):

Cognitive Processes ◽

Crucial Role ◽

Construction Grammar ◽

Repeated Exposure ◽

Linguistic Knowledge ◽

Token Frequency ◽

The Creation

This chapter outlines a view of Construction Grammar in which the mental grammar of speakers is shaped by the repeated exposure to specific utterances, and in which domain-general cognitive processes such as categorization and cross-modal association play a crucial role in the entrenchment of constructions. Under this view, all linguistic knowledge is viewed as emergent and constantly changing. The chapter emphasizes that the process of chunking along with categorization leads to the creation of constructions. It also provides semantic/pragmatic and phonetic arguments for exemplar representation and a discussion of the role of type and token frequency in determining the structure of the schematic slots in constructions, as well as the productivity of constructions.

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A walk in the park: political emotions and ethnographic vacillation in activist research

Qualitative Research ◽

10.1177/1468794112446048 ◽

2012 ◽

Vol 12 (5) ◽

pp. 554-564 ◽

Cited By ~ 11

Author(s):

Theresa L Petray

Keyword(s):

Social Movements ◽

Theoretical Approach ◽

Critical Analysis ◽

Critical Reflection ◽

Early Morning ◽

The Political ◽

Research Participants ◽

Power And Resistance ◽

Political Emotions

Critically engaged activist research blends a theoretical approach towards power and resistance with a practical methodology for ethnographies of social movements. However, when undertaking this sort of research it can be easy to lose sight of critical analysis because of the political emotions that researchers share with activist participants. I was reminded of the need for critical reflection by a particularly jarring ethnographic moment: during a quiet, early morning walk through Brisbane’s Musgrave Park I became a witness in a murder investigation. This moment, and the aftermath of it, led me to critically analyse my own political emotions and those of my research participants. This article examines the role of activist researchers through the lens of my moment in the park. I argue that, while it is important to share political emotions with research participants, activist researchers must remain reflexive and critical of those emotions.

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Pembongkaran Puitik terhadap Diksi-Diksi Gender dalam Sajak-Sajak Dorothea: Kontra Hegemoni Dunia Penciptaan Kaum Lelaki

Jurnal POETIKA ◽

10.22146/poetika.34842 ◽

2018 ◽

Vol 6 (1) ◽

pp. 1

Author(s):

Rangga Asmara ◽

Widya Ratna Kusumaningrum

Keyword(s):

Data Collection ◽

Hegemonic Masculinity ◽

Women's Issues ◽

Public Attention ◽

Existing Problems ◽

Semiotic Approach ◽

The Creation ◽

Female Poets

In the last two decades, women’s issues have been attracting public attention, particularly for those who see and study women from male world of construction. In the literature framework, the existing problems are not limited to the women’s involvement in the creation, criticism, and as readers only. However, the growth of the creation of female poets has opposed to men's superiority towards women. The role of gender and institution of marriage, which have been the symbol of hegemonic masculinity, has become a deconstruction and parody. The aim of this study is to dismantle the gender dictions in the Dorothea’s poem, which reflect the hegemonic masculinity. The object of this research is the poetry collections entitiled ‘Nikah Ilalang’ by Dorothea Rosa Herliany. Technique of data collection used was notetaking. In analyzing the data, Dorothea's poetries are studied by using heuristic and hermeneutic techniques. In using hermeneutic technique, this study used semiotic approach and potential/actual hypogram in order to find a proper model as matrix actualization.

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Towards the Creation of Strong Brand Image of Waqf Institutions

Challenges and Impacts of Religious Endowments on Global Economics and Finance - Advances in Finance, Accounting, and Economics ◽

10.4018/978-1-7998-1245-6.ch004 ◽

2020 ◽

pp. 56-71

Author(s):

Shafiu Ibrahim Abdullahi

Keyword(s):

Literature Review ◽

Critical Analysis ◽

Management Practices ◽

Brand Image ◽

The State ◽

Muslim World ◽

Modern World ◽

The World ◽

The Creation

Studies have been conducted focusing on the role of trust, integrity, and reputation on the image and reputations of Islamic charities. But, these are not the only challenges faced by contemporary Waqf. While the world outside the Waqf institutions has changed, Awqaf are stuck in centuries-old procedures and management practices. This must change for Awqaf to be up to the challenges of modern world. This work focuses on proposing a mechanism that explains how possible it is for Awqaf to improve their image given their unique features and environment. The process through which Waqf improves its relationship with stakeholders such as donors, beneficiaries, and government is as important as other aspects of Waqf operation that have been traditionally covered by scholars. The methodology followed for conducting this work is mainly literature review and critical analysis of the state of Waqf in the Muslim world. Thus, the work is a deductive analysis in Islamic economics and marketing, borrowing from Islamic and conventional fields of marketing and branding.

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Pembongkaran Puitik terhadap Diksi-Diksi Gender dalam Sajak-Sajak Dorothea: Kontra Hegemoni Dunia Penciptaan Kaum Lelaki

Jurnal POETIKA ◽

10.22146/poetika.v6i1.34842 ◽

2018 ◽

Vol 6 (1) ◽

pp. 1

Author(s):

Rangga Asmara ◽

Widya Ratna Kusumaningrum

Keyword(s):

Data Collection ◽

Hegemonic Masculinity ◽

Women's Issues ◽

Public Attention ◽

Existing Problems ◽

Semiotic Approach ◽

The Creation ◽

Female Poets

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The Compendium of Pharmaceuticals and Specialties: A Critical Analysis

International Journal of Health Services ◽

10.2190/rmql-rq29-wghk-7v5j ◽

1983 ◽

Vol 13 (1) ◽

pp. 107-118 ◽

Cited By ~ 7

Author(s):

R. Warren Bell ◽

John W. Osterman

Keyword(s):

Pharmaceutical Industry ◽

Drug Company ◽

Critical Analysis ◽

Drug Information ◽

Marketing Strategies ◽

Current Drug ◽

Governmental Organizations ◽

The Creation

The Compendium of Pharmaceuticals and Specialties (CPS) is the most widely used source of drug information in Canada, and is heavily financed by the pharmaceutical industry. A close examination of its contents comparing a computer-drawn, randomized sample of monographs from its “White Pages” to standard pharmacological reference works demonstrates certain of its characteristics: it uncritically includes many inadequate preparations; it overstates the benefits and understates the adverse qualities of many preparations; and it contains little or no information on relative indications, efficacy, or price. These characteristics serve to promote the marketing goals of the drug manufacturers and severely limit the volume's usefulness as an objective source of drug information. The role of the CPS and similar publications in the overall context of current drug company marketing strategies is discussed. Finally, suggestions for improvements are made involving the elimination of direct manufacturer financing, and the creation of an objective, independent, nonprofit publishing agency supported by professional and governmental organizations.

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Elaborating the role of reflection and individual differences in the study of folk-economic beliefs

Behavioral and Brain Sciences ◽

10.1017/s0140525x18000274 ◽

2018 ◽

Vol 41 ◽

Author(s):

Kevin Arceneaux

Keyword(s):

Decision Making ◽

Individual Differences ◽

Cognitive Processes ◽

Evolutionary History ◽

Behavioral Responses ◽

History Of ◽

Economic Beliefs

AbstractIntuitions guide decision-making, and looking to the evolutionary history of humans illuminates why some behavioral responses are more intuitive than others. Yet a place remains for cognitive processes to second-guess intuitive responses – that is, to be reflective – and individual differences abound in automatic, intuitive processing as well.

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The role of affect in feelings of obligation

Behavioral and Brain Sciences ◽

10.1017/s0140525x19002449 ◽

2020 ◽

Vol 43 ◽

Author(s):

Stefen Beeler-Duden ◽

Meltem Yucel ◽

Amrisha Vaish

Keyword(s):

Positive Emotions ◽

The Creation ◽

Sense Of Obligation

Abstract Tomasello offers a compelling account of the emergence of humans’ sense of obligation. We suggest that more needs to be said about the role of affect in the creation of obligations. We also argue that positive emotions such as gratitude evolved to encourage individuals to fulfill cooperative obligations without the negative quality that Tomasello proposes is inherent in obligations.

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