Bringing back the image into its frame: Barthes’ soldier and the contextual frame of human perception and interpretation of signs

Semiotica ◽  
2019 ◽  
Vol 2019 (229) ◽  
pp. 87-100
Author(s):  
Sarvenaz Safavi ◽  
Agah Gümüş
Keyword(s):  
Human Perception ◽  
Background Knowledge ◽  
Roland Barthes ◽  
Situational Context ◽  
New Model ◽  
Sign System ◽  
Semiotic Approach ◽  
Definition Of

AbstractIn this article, the authors try to review the Paris-Match cover page (No. 326 from 1955) analyzed by Roland Barthes and introduces a new model of analyzing sign system from a new semiotic approach based on the new definition of the context. This research is based on three layers of the context and shows that understanding the cover page of a magazine or any other kind of text is not only absolute but also somehow relative due to the different background knowledge of the audience. This means that human sees the Context A, or what is designed, in the situation of Context B, or situational context, and interpret based on their Context C, or background knowledge of the audience.

Context-based analysis of an advertising poster

Semiotica ◽  
2019 ◽  
Vol 2019 (229) ◽  
pp. 101-122
Author(s):  
Sarvenaz Safavi ◽  
Agah Gümüş
Keyword(s):  
Background Knowledge ◽  
Semiotic Approach ◽  
New Perspective ◽  
Definition Of ◽  
Context Of Situation

AbstractThe purpose of this paper is to introduce a new perspective of analyzing advertising designs from a new semiotic approach based on a new definition of the context. In order to achieve this goal, we will first of all give a definition for advertising design, and then Peirce’s idea about signs and definition of the science called semiotics will be necessary for starting the discussion. This research is based on three levels of context and shows that understanding an advertising design is not absolute but somehow relative because of differences in the background knowledge of the receivers. The conclusion of this research is that people understand advertising design based on their three contexts, which means seeing a so-called Context A, or better, what is designed, the receiver of the message will use a so-called Context B, or the context of situation, and also receives a so-called Context C, or the background knowledge in order to interpret what is selected and combined in Context A.

ANALISIS VISUAL PADA SAMPUL DEPAN MAJALAH DESAIN GRAFIS “CONCEPT” EDISI ULTAH PERDANA (Sebuah Kajian Semiotika)

DeKaVe ◽  
2013 ◽  
Vol 1 (2) ◽  
Author(s):  
Prayanto WH
Keyword(s):  
Graphic Design ◽  
Roland Barthes ◽  
Specific Design ◽  
Design Work ◽  
Design Elements ◽  
Semiotic Approach ◽  
Short Time ◽  
Content Information ◽  
Magazine Cover

Magazine is one of the forms of mass media that has fungsikomunikasi to convey information to mass audiences. The cover is an important element because it is through cover / cover one can guess the contents of the magazine, as well as further interested to know further information contained therein. On a magazine cover consists of drawings and writings are arranged in such a way that looks interesting and has meaning Press publications, especially magazines, today's not enough just to rely on the quality of news or manuscript, although verbal aspect is very important. It must be recognized that the visual aspects (design) as the cover / envelope has crucial role to capture the prospective reader. For the cover of a magazine is a window that shows the content information, can be either a text or photographs, illustrations, and design elements. The function of a magazine cover is to attract, dazzle prospective readers, by way influence the thoughts flow in a short time. So it's no wonder much current the magazine publisher who made the cover of such a way as to attract the attention of prospective readers. Thus the task of designers to magazine cover to create designs that attract the attention of the reader becomes increasingly severe. This study tries to analyze a visual on the front cover Magazine Graphic Design 'Concept' birthday inaugural edition by using the Roland Barthes' semiotic approach. As Roland Barthes (1984), any simple "design work (magazine cover)" continue to play in management of the sign. So that will generate a message (image) specific. Design cover, usually contains the elements of the sign in the form of objects, context of the environment, people or other beings who provide meaning to objects, and text (of writing) that reinforce the meaning.Keyword: cover, magazine Concept, semiotics

scholarly journals A “Strong” Approach to Sustainability Literacy: Embodied Ecology and Media

Philosophies ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 14
Author(s):  
Cary Campbell ◽  
Nataša Lacković ◽  
Alin Olteanu
Keyword(s):  
Media Literacy ◽  
Meaning Making ◽  
Environmental Literacy ◽  
Literacy Studies ◽  
Critical Media Literacy ◽  
Semiotic Approach ◽  
Sustainability Literacy ◽  
Critical Media ◽  
Definition Of ◽  
Integrated Sustainability

This article outlines a “strong” theoretical approach to sustainability literacy, building on an earlier definition of strong and weak environmental literacy (Stables and Bishop 2001). The argument builds upon a specific semiotic approach to educational philosophy (sometimes called edusemiotics), to which these authors have been contributing. Here, we highlight how a view of learning that centers on embodied and multimodal communication invites bridging biosemiotics with critical media literacy, in pursuit of a strong, integrated sustainability literacy. The need for such a construal of literacy can be observed in recent scholarship on embodied cognition, education, media and bio/eco-semiotics. By (1) construing the environment as semiosic (Umwelt), and (2) replacing the notion of text with model, we develop a theory of literacy that understands learning as embodied/environmental in/across any mediality. As such, digital and multimedia learning are deemed to rest on environmental and embodied affordances. The notions of semiotic resources and affordances are also defined from these perspectives. We propose that a biosemiotics-informed approach to literacy, connecting both eco- and critical-media literacy, accompanies a much broader scope of meaning-making than has been the case in literacy studies so far.

THE MACROSIGNIFIED OF FORMATIVE MESOAMERICA: A SEMIOTIC APPROACH TO THE “OLMEC” STYLE

2021 ◽  
pp. 1-11
Author(s):  
Artur Seredin
Keyword(s):  
Complex Analysis ◽  
Semiotic Analysis ◽  
Cultural Meanings ◽  
Sign System ◽  
Semiotic Approach ◽  
The Creation

Abstract This article applies the theory of archaeological semiotics to the study of the “Olmec” style. A semiotic approach differs from an iconographic study because it provides the possibility for complex analysis of all significant traits of material archeological objects without distinction between stylistic and iconographic traits. In this context, the semiotic analysis of the Olmec style as a sign system shows that its particular signs, which can be defined as stylistic traits because of the lack of specific iconographic meanings, simultaneously participated in the creation and transformation of cultural meanings. This phenomenon reflected the “macrosignified” of Formative Mesoamerican cultures, associated with a structure that linked together various meanings throughout the culture.

scholarly journals Electronic Orientation Aid for Visually Impaired using Graphics Processing Unit (GPU)

2020 ◽  
Vol 32 ◽  
pp. 03054
Author(s):  
Akshata Parab ◽  
Rashmi Nagare ◽  
Omkar Kolambekar ◽  
Parag Patil
Keyword(s):  
Real Time ◽  
Visually Impaired ◽  
Graphics Processing Unit ◽  
Human Perception ◽  
Processing Unit ◽  
Surrounding Environment ◽  
Visually Impaired People ◽  
Impaired People ◽  
Definition Of ◽  
Graphics Processing

Vision is one of the very essential human senses and it plays a major role in human perception about surrounding environment. But for people with visual impairment their definition of vision is different. Visually impaired people are often unaware of dangers in front of them, even in familiar environment. This study proposes a real time guiding system for visually impaired people for solving their navigation problem and to travel without any difficulty. This system will help the visually impaired people by detecting the objects and giving necessary information about that object. This information may include what the object is, its location, its precision, distance from the visually impaired etc. All these information will be conveyed to the person through audio commands so that they can navigate freely anywhere anytime with no or minimal assistance. Object detection is done using You Only Look Once (YOLO) algorithm. As the process of capturing the video/images and sending it to the main module has to be carried at greater speed, Graphics Processing Unit (GPU) is used. This will help in enhancing the overall speed of the system and will help the visually Impaired to get the maximum necessary instructions as quickly as possible. The process starts from capturing the real time video, sending it for analysis and processing and get the calculated results. The results obtained from analysis are conveyed to user by means of hearing aid. As a result by this system the blind or the visually impaired people can visualize the surrounding environment and travel freely from source to destination on their own.

scholarly journals Bisimulation from Open Maps

1994 ◽  
Vol 1 (7) ◽  
Author(s):  
André Joyal ◽  
Mogens Nielsen ◽  
Glynn Winskel
Keyword(s):  
Petri Nets ◽  
Parallel Computation ◽  
Transition Systems ◽  
New Model ◽  
Event Structures ◽  
Uniform Definition ◽  
Refinement Operators ◽  
Definition Of ◽  
Open Maps

An abstract definition of bisimulation is presented. It enables a uniform definition of bisimulation across a range of different models for parallel computation presented as categories. As examples, transition systems, synchronisation trees, transition systems with independence (an abstraction from Petri nets) and labelled event structures are considered. On transition systems the abstract definition readily specialises to Milner's strong bisimulation. On event structures it explains and leads to a revision of history-preserving bisimulation of Rabinovitch and Traktenbrot, Goltz and van Glabeek. A tie-up with open maps in a (pre)topos, as they appear in the work of Joyal and Moerdijk, brings to light a promising new model, presheaves on categories of pomsets, into which the usual category of labelled event structures embeds fully and faithfully. As an indication of its promise, this new presheaf model has ``refinement'' operators, though further work is required to justify their appropriateness and understand their relation to previous attempts. The general approach yields a logic, generalising Hennessy-Milner logic, which is characteristic for the generalised notion of bisimulation.

scholarly journals Desarrollo de entornos para la creación y reproducción de Docusquemas

2005 ◽  
Author(s):  
Jesús Caudeli Tomé ◽  
José Jesús García Rueda
Keyword(s):  
Multimedia Learning ◽  
Software Tools ◽  
Web Pages ◽  
Web Browser ◽  
Multimedia Presentations ◽  
Java Applet ◽  
New Model ◽  
Written Text ◽  
Java Language ◽  
Definition Of

El Docusquema representa un nuevo modelo para construir presentaciones multimedia destinadas al aprendizaje basándose en los principios del Aprendizaje Receptivo Significativo. Este modelo otorga mayor protagonismo a la imagen y el sonido frente al texto escrito tradicional. En este proyecto se ha definido un lenguaje para describir los Docusquemas utilizando XML, y se han desarrollado dos herramientas software utilizando el lenguaje Java. La función de la primera de ellas es generar y editar Docusquemas, mientras que la segunda es un applet que permite reproducirlos a través de Internet, integrando las presentaciones en páginas web.Development of Environments for the Creation and Display of Docuschemas.AbstractDocuschemas are a new model for the construction of multimedia, learning oriented presentations based on the Meaningful Receptive Learning. This model gives a more important role to image and sound, considering traditional written text a secondary option. In this project a language for the definition of Docuschemas has been defined using XML, and two software tools have been developed using the Java language. The first one’s aim is to generate and edit Docuschemas, while the second is an a Java applet to display them in a Web browser, integrating the multimedia presentations into Web pages.

scholarly journals The Architecture and the Pace of the Press-Marathon of the President of Ukraine V. Zelensky

2020 ◽  
pp. 113-120
Author(s):  
Kostyantin Hrubych
Keyword(s):  
Scientific Literature ◽  
Human Perception ◽  
Communication Technologies ◽  
Structural Basis ◽  
The Press ◽  
Food Market ◽  
Empirical Research Methods ◽  
Main Components ◽  
Definition Of ◽  
Structural Base

The main schemes of architectonics, which is a structural base of television action, general outward form of construction and interrelation of its parts, their correlation to each other are determined. The pattern of application of archetypical principle of human perception of stories from Aristotle’s first works to use of communication technologies of proportionality of journalist’s text construction by contemporary TV reporters and screenwriters are researched. The novelty of the study is in an attempt to segregate clearly the notions of script composition from architectonics, the essence of difference of priority of the rhythm category namely for architectonics. The objective of the study is to determine the basic schemes of architectonics which is the structural basis of television action, the general appearance and interrelation of its parts, their correlation with each other. Such empirical research methods as observation, abstraction and analysis have been applied. The result of the study was the analysis of television scripts of various programs, definition of main components of architectonics – its beginning, middle and end parts, as well as presentation of structural diagrams of script architectonics. It is emphasized that the action in the scenario should be organized in such way that the dramatic tension curve and the viewer interest curve are being evenly raised from the beginning to the end of the spectacle. The scenario construction of a record-breaking press-marathon with the President of Ukraine Volodymyr Zelenskyi that took place on October 10, 2019 in the capital of Ukraine at Kyiv Food Market was first studied in the scientific literature.

scholarly journals THE ISSUE OF THE TRANSITION TO THE DIGITAL ROUBLE

2021 ◽  
pp. 198-208
Author(s):  
Иван Владимирович Кисаров
Keyword(s):  
Monetary Policy ◽  
Point Of View ◽  
Economic Point ◽  
New Model ◽  
Digital Currency ◽  
Definition Of ◽  
Monetary Circulation

Цель статьи - рассмотреть причины и императивы перехода валюты в цифровое состояние. Дано определение цифрового рубля, его особенностей с экономической точки зрения. Указаны возможные технологические решения при внедрении цифровой валюты. Отражено возможное влияние ввода цифрового рубля на денежно-кредитную политику, а также предложен вариант внедрения новой формы рубля в экономику. Выделены необходимые качества, которым должен обладать цифровой рубль. Научная новизна заключается в акцентировании внимания на проблемах, которые могут возникнуть в связи с переходом к новой модели цифрового кредитно-денежного обращения. The purpose of the article is to consider the reasons and imperatives of the transition of the currency to a digital state. The author gives the definition of the digital rouble describes its features from an economic point of view. The research indicates possible technological solutions for digital currency implementation and possible impact of the introduction of the digital rouble on monetary policy. The author highlights some necessary qualities characteristic for a digital ruble. The scientific novelty is to focus on the problems that may arise from the transition to a new model of digital monetary circulation.

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