Die Sprachlandschaft des schulischen Raums

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Jannis Androutsopoulos ◽  
Franziska Kuhlee

Abstract The study of signage in educational settings (‘schoolscape’) is a recent development in linguistic landscape research. Some approaches to schoolscapes focus on signs in schools of various types, which are coded for formal and functional characteristics, including language choice. Other approaches examine signs alongside spatial practices, e. g. the arrangement of furniture and classroom activities, thereby taking the viewpoints of teachers, students and parents into consideration. The research presented in this paper centers on school signs. We propose an analytical framework for schoolscape research which integrates the geosemiotic framework by Scollon and Scollon (2003), the classification of school signage by Gorter and Cenoz (2015), the notion of ‘sign genres’ from linguistic landscape studies and text linguistics, and a context-sensitive approach to spatial differences within educational institutions. Our framework includes four interlocking levels of examination: (a) discourses, i. e. knowledge-and-power configurations, indexed by a sign; (b) genres by which a discourse is materialized in space; (c) a sign’s precise spatial location, e. g. a classroom as opposed to the school foyer, and (d) the semiotic resources that are routinely deployed for various genres of school signage. Empirical evidence comes from a case study of a secondary school in Hamburg, with more than 550 signs photographed and coded. The paper presents an exhaustive analysis of this data in terms of seven discourses, each materialized by a number of genres and with a specific spatial distribution in the school. The potential of this framework for future schoolscape research is discussed.

2021 ◽  
Author(s):  
Samantha Zhan Xu ◽  
Wei Wang

Abstract This paper investigates the Linguistic Landscape of Chinese restaurants in Hurstville, a Chinese-concentrated suburb in Sydney, Australia. It draws on Blommaert and Maly’s (2016) Ethnographic Linguistic Landscape Analysis (ELLA) and Scollon and Scollon’s geosemiotics (2003). Our data set consists of photographs, Google Street View archives, and ethnographic fieldwork, in particular in-depth interviews with restaurant owners. This paper adopts a diachronic perspective to compare the restaurant scape between 2009 and 2019 and presents an ELLA case study of a long-standing Chinese restaurant. It aims to unveil the temporal and spatial relationships between signs, agents, and place, that demonstrate how a social and historical perspective in Linguistic Landscape studies of diasporic communities can shed light on the changes in the broader social context.


2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Xiaofang Yao

Abstract Current linguistic landscape studies of tourism are primarily concerned with the commodification of languages, and less attention is focused on ownership discourses that are constructed in tourist spaces through varied semiotic resources. This study employs a spatial perspective to analyse commodification and ownership in the linguistic landscape of Bendigo, Victoria, Australia, focusing on how these discourses materialise in the conceived, perceived, and lived spaces through the semiotic resources of Chinese communities. Built on a comprehensive dataset of photographs, field notes, interviews, and archived materials, this study reveals the agency of Bendigo’s Chinese community members, who claim ownership of semiotic resources despite the institutional forces seeking to commodify Chinese cultural heritage for tourist consumption. Examination of Chinese heritage sites demonstrates the possibility of shared ownership of Chinese semiotic resources among Chinese and non-Chinese residents in an Australian cultural tourism context. This balancing act of commodification and ownership constitutes a critical part of the lived experiences of Chinese communities in today’s era of mobility and globalisation.


2020 ◽  
Vol 43 (3) ◽  
pp. 302-336
Author(s):  
Xiaofang Yao ◽  
Paul Gruba

Abstract Increased attention to urban diversity as a site of study has fostered the recent development of linguistic landscape studies. To date, however, much of the research in this area has concerned the use and spread of English to the exclusion of other global languages. In a case study situated in Box Hill, a large suburb of Melbourne, we adopted a layered approach to investigate the role of Chinese language in Australia. Our data set consisted of hundreds of photographs of street signage in one square block area of the shopping district. Results of our analyses show that signage portrays a variety of code preferences and semiotic choices that in turn reveal insights into the identities, ideologies, and strategies that help to structure the urban environment. As demonstrated in our study, such complexity requires a renewed and situated understanding of key principles of linguistic landscape research (Ben-Rafael & Ben-Rafael, 2015).


2018 ◽  
Author(s):  
Ilham

This paper will report types of question the teachers usually use in EFL classroom. This study adopted a qualitative approach as it involved the collection and qualitative analysis of data. This study also has a characteristic of case study because it was carried out in “a small scale, a single case” (Stake, 1985:278 as cited in Emilia, 2005:74). This study was conducted in English Deparment students Muhammadiyah university of Mataram. There were two main techniques used to collect data in this study namely observation and video recording. The observation was conducted to identify teachers’ question, while the video recording was utilize to capture many details of lesson that cannot easily be observed. In analyzing the data the researcher made the description, transcription, and classification of the utterances into teacher question category. This study reveals that epistemic questions are more dominant than echoic questions.


2016 ◽  
Vol 2 (1) ◽  
pp. 1-25 ◽  
Author(s):  
Josep Soler-Carbonell

Linguistic landscape studies (LLS) have become popular tools to investigate multilingual settings; yet they often lack theoretical elaboration. This paper tries to contribute to filling this gap by combining the postulates of complexity theory with the concept of ‘scale’. Taking Tallinn as a case study, I conceptualise scales as nodes of complexity, dynamically produced and reproduced by the inter-connection of different agents in interaction. The results show a significant degree of language heterogeneity in Tallinn’s LL, but one that adopts different forms in different places, something that indexes the diverse types of mobility in those settings. What appears as multilingual messiness becomes logically coherent when we look at how different semiotic resources are mobilized to co-construct different scalar frameworks. In conclusion, it is argued that a scalar analysis informed by a complexity perspective can be beneficially exploited for theoretical and methodological purposes in LLS.


Author(s):  
Nguyen Thu Ha ◽  
Nguyen Thi Thanh Huyen

The retail market in Vietnam continues to grow with the entry of foreign retail brands and the strong rise of domestic businesses in expanding distribution networks and conquering consumer confidence. The appearance of more retail brands has created a fiercely competitive market. Based on the outcomes of previous research results on brand choice intention combined with a customer survey, the paper proposes an analytical framework and scales to examine the relationship of five elements including store image, price perception, risk perception, brand attitudes, brand awareness and retail brand choice intention with a case study of the Hanoi-based Circle K convenience store chain. These five elements are the precondition for retail businesses to develop their brands so as to attract customers.


2018 ◽  
Vol 71 (3) ◽  
pp. 942-950
Author(s):  
Vania Dias Cruz ◽  
Silvana Sidney Costa Santos ◽  
Jamila Geri Tomaschewski-Barlem ◽  
Bárbara Tarouco da Silva ◽  
Celmira Lange ◽  
...  

ABSTRACT Objective: To assess the health/functioning of the older adult who consumes psychoactive substances through the International Classification of Functioning, Disability and Health, considering the theory of complexity. Method: Qualitative case study, with 11 older adults, held between December 2015 and February 2016 in the state of Rio Grande do Sul, using interviews, documents and non-systematic observation. It was approved by the ethics committee. The analysis followed the propositions of the case study, using the complexity of Morin as theoretical basis. Results: We identified older adults who consider themselves healthy and show alterations - the alterations can be exacerbated by the use of psychoactive substances - of health/functioning expected according to the natural course of aging such as: systemic arterial hypertension; depressive symptoms; dizziness; tinnitus; harmed sleep/rest; and inadequate food and water consumption. Final consideration: The assessment of health/functioning of older adults who use psychoactive substances, guided by complex thinking, exceeds the accuracy limits to risk the understanding of the phenomena in its complexity.


2021 ◽  
Vol 34 (1) ◽  
Author(s):  
Zhe Yang ◽  
Dejan Gjorgjevikj ◽  
Jianyu Long ◽  
Yanyang Zi ◽  
Shaohui Zhang ◽  
...  

AbstractSupervised fault diagnosis typically assumes that all the types of machinery failures are known. However, in practice unknown types of defect, i.e., novelties, may occur, whose detection is a challenging task. In this paper, a novel fault diagnostic method is developed for both diagnostics and detection of novelties. To this end, a sparse autoencoder-based multi-head Deep Neural Network (DNN) is presented to jointly learn a shared encoding representation for both unsupervised reconstruction and supervised classification of the monitoring data. The detection of novelties is based on the reconstruction error. Moreover, the computational burden is reduced by directly training the multi-head DNN with rectified linear unit activation function, instead of performing the pre-training and fine-tuning phases required for classical DNNs. The addressed method is applied to a benchmark bearing case study and to experimental data acquired from a delta 3D printer. The results show that its performance is satisfactory both in detection of novelties and fault diagnosis, outperforming other state-of-the-art methods. This research proposes a novel fault diagnostics method which can not only diagnose the known type of defect, but also detect unknown types of defects.


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