scholarly journals AN EXPLANATORY MODEL OF THE ECOTOURISTS BEHAVIOUR: MANAGEMENT STRATEGIES FOR TOURISM SECTOR

2021 ◽  
Vol 24 (3) ◽  
pp. 224-238
Author(s):  
Carlota Lorenzo-Romero ◽  
María-del-Carmen Alarcón-del-Amo ◽  
José Alberto Crespo-Jareño
Keyword(s):  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Management Strategies ◽  
Marketing Strategies ◽  
Planned Behaviour ◽  
Business World ◽  
Main Research ◽  
Tourism Sector ◽  
Ecological Behaviour ◽  
The Way

Concern for the environment, which is of interest to academia, the business world and society in general, has meant the development of green marketing in the last half century. Environment can influence consumer behaviour and specifically the way tourists consume. The promotion of ecotourism, through information and communication, must be based on the identification of the different behaviour models to which marketing strategies are directed, according to needs, motivations, interests, expectations, behaviours and attitudes. The main research goal of this study is to determine the internal and external factors that influence the consumer behaviours identified as ecotourists, as well as the factors that shape their purchasing intentions. The theory of planned behaviour has shown its usefulness because its object (i.e., intention to perform a behaviour, taking into account that in the intentions are the factors that motivate the behaviour), through attitudes and beliefs, is the prediction and understanding of the way individuals behave. A model that facilitates the understanding of the ecological behaviour of ecotourists has been developed, starting from the value-belief-norm model towards the environment, to which a construct related to the theory of planned behaviour has been incorporated, in order to better understand the behaviour of ecotourists. The method used to analyse the causal model has been the structural equation modelling, and the sample used amounts to 403 ecotourists within a country characterized by the importance of tourism sector in its economic growing: Spain. The main result obtained indicates that the proposed model is useful to know the ecological behaviour of ecotourists. Specifically, it has been facilitated the knowledge of the factors that affect the intention to do ecotourism and to pay more to consume this type of activities. It could be useful for professionals of tourism sector to analyse and improve their ecological marketing strategies.

scholarly journals Airline Passengers’ Perceived Sacrifice and Green Practices Adoption Behaviours

2020 ◽  
Vol 10 (3) ◽  
Author(s):  
Lim Jin Wong ◽  
◽  
Joseph Kee Ming Sia ◽  
Tonny Heng Yew Ling ◽  
◽  
...  
Keyword(s):  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Marketing Strategies ◽  
Behavioural Intention ◽  
Key Factors ◽  
Planned Behaviour ◽  
Intention To Adopt ◽  
Environmentally Responsible ◽  
Green Practices ◽  
Airline Passengers

The purpose of this study is to examine factors that influence airline passenger’s behaviour towards green practices adoption by exploring perceived sacrifice as an antecedent to behavioural intentions to adopt green practices and green practices adoption behaviour. This study adopted the theory of planned behaviour (TPB) as the fundamental framework. The key factors of airline passenger’s green practices adoption behaviour are attitude, subjective norm, perceived behavioural control, behavioural intention and perceived sacrifice. Four hundred copies of questionnaires were distributed to airline passengers to investigate their green practices adoption behaviours. The data collected were analysed using structural equation modelling. The results indicated that all theory of planned behaviour components directly or indirectly influence airline passenger’s green practices adoption behaviour. Besides, perceived sacrifice negatively influences airline passenger’s behavioural intention to adopt green practices and green practices adoption behaviour. The results of the study allow airlines to formulate their marketing strategies to both enhancing environmental protection efforts and attracting environmentally responsible passengers. To the best of researchers’ knowledge, this is one of the first studies that examines perceived sacrifice as an antecedent to behavioural intention and behaviour amongst airline passengers in a developing country, hence contributing to existing literature.

Extending the theory of planned behaviour to explore the plastic waste minimisation intention of Hong Kong citizens

2021 ◽  
pp. 1-19
Author(s):  
Winnie Wing Mui So ◽  
Irene Nga Yee Cheng ◽  
Lewis Ting On Cheung ◽  
Yu Chen ◽  
Stephen Cheuk Fai Chow ◽  
...  
Keyword(s):  
Hong Kong ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Plastic Waste ◽  
Situational Factors ◽  
Planned Behaviour ◽  
Equation Modelling ◽  
Waste Minimisation ◽  
Permanent Residents ◽  
Positive Effect

Abstract This study aimed to explore the relationships between situational and psychological factors and Hong Kong citizens’ plastic waste management (PWM) intentions based on an extended theory of planned behaviour model with situational factors. A total of 996 Hong Kong permanent residents were surveyed, and data were analysed using structural equation modelling. The results revealed that situational factors had a direct and positive effect on PWM intention, but also affected PWM intention indirectly through their significant effects on attitude and perceived behavioural control regarding PWM. The implications for environmental education and policy are discussed.

scholarly journals Promoting the Propensity for Blood Donation Through the Understanding of Its Antecedents.

2020 ◽  
Author(s):  
Roberta Guglielmetti Mugion ◽  
Pasca Maria Giovina ◽  
Di Pietro Laura ◽  
Maria Francesca Renzi
Keyword(s):  
Mixed Methods Research ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Word Of Mouth ◽  
Blood Donation ◽  
Universal Coverage ◽  
Equation Modeling ◽  
Planned Behaviour ◽  
Donation Intention ◽  
Italian Context

Abstract Background. The paper is aimed at understanding the main antecedents related to the blood donation propensity related to both donors and non-donors. With our research, we are going to analyse the two perspectives in order to identify similarities and differences concentrating on the Italian context. Our findings can be useful also in the COVID-19 epoch in which blood availability continue to be a primary need of hospitals. Blood is a vital resource that strongly affects the efficacy and sustainability of every national healthcare system and the system’s ability to achieve the goal of universal coverage. This is especially true in the COVID-19 epidemic, in which there is the need for blood among hospitals. Methods. The purpose of this paper is to understand the main antecedents of citizens’ blood donation intention and the propensity to enhance word of mouth among both donors and non-donors. To fulfil this purpose, the Theory of Planned Behaviour is adopted as a theoretical lens. An empirical investigation was performed in Italy, adopting a mixed methods research design. First, a qualitative analysis was carried out through 30 in-depth interviews. Then, a survey was used to quantitatively investigate the intention to donate among both donors (N=173) and non-donors (N=87). A conceptual model was developed and tested through Structural Equation Modeling, developing a multi-group approach. Results. The present study confirms the relations proposed by the Theory of Planned Behaviour, even though some differences between the two groups are shown. The construct Information and Communication is crucial for donors, non-donors, and non-donor inhibitors. Service quality has an impact on the propensity to generate Word Of Mouth. Conclusion. This paper reveals the main differences between donor and non-donor perspectives. Fruitful insights for enhancing blood donation awareness are provided. Our findings can also be useful in the COVID-19 epidemic, in which there is more need for blood in hospitals.

scholarly journals PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAN WISATAWAN MELALUI KUALITAS PELAYANAN (STUDI KASUS OBYEK WISATA KEPULAUAN SERIBU)

2018 ◽  
Vol 13 (1) ◽  
pp. 90-104
Author(s):  
Sukarni Novita Sari
Keyword(s):  
Quality Of Service ◽  
Marketing Strategy ◽  
Structural Equation ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Tourist Satisfaction ◽  
Tourism Sector ◽  
Analysis Technique ◽  
The Face

Tourism sector became strategic and significant when it taken seriously and done professionally. Selling tourism products and services need not only a coordination, but a good cooperation between all organizations that are responsible for developing tourism sector and all parties involved or associated with tourism activities. One effort that can be done is to develop a marketing strategy that is expected to attract tourists back and also can create self-satisfaction in tourists.To obtain optimal results, this marketing strategy has a broad scope in the field of marketing of which is a strategy in the face of competition, pricing strategy, product strategy, service strategy and so on. Therefore, this study will analyze about the influence of marketing strategies and quality of service to tourist satisfaction.The method used in this research is quantitative with the questionnaire as a data collection tool to obtain the responses of the respondents regarding the variables in this study. The data analysis technique used in this research is Structural Equation Modeling (SEM). Respondents involved in this study are 120 tourists that also customers of CV Ryzqi Samudra.The research proves that the marketing strategy has a positive and significant impact on the quality of services and satisfaction of tourists. Variable quality of service also has a positive and significant impact on tourist satisfaction.

Understanding determinants of the intention to purchase rhino horn in Vietnam through the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour

2021 ◽  
Author(s):  
Hoai Nam Dang Vu ◽  
Martin Reinhardt Nielsen
Keyword(s):  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Planned Behaviour ◽  
Interpersonal Behaviour ◽  
Intention To Purchase ◽  
Behavioral Theories ◽  
Facilitating Conditions ◽  
Near Future

Demand for rhino horn in Asian markets is driving a rhino poaching crisis in Africa. This study examined rhino horn demand using the theory of planned behaviour and the theory of interpersonal behaviour. We conducted a survey of 427 individuals in Hanoi, Vietnam, including 281 rhino horn users and 146 non-users. We empirically tested all constructs of the two theories predicting intention to purchase, including attitude, subjective norms, social factors, perceived behavioral control, facilitating conditions, affect, and habit using structural equation modelling. Perceived behavioral control and habit were the sole determinants of the intention to purchase rhino horn. Respondents with higher disposable income and better knowledge about how to purchase and use rhino horn and those with previous experience using rhino horn were more likely to intend to purchase this good. However, frequent users had a lower intention to purchase rhino horn in the near future than those having used rhino horn only once or a few times. We discuss the implications of our results for policy-making and the informed design of behaviour modification strategies to reduce rhino horn demand. Our study also highlights the benefit of combining different behavioral theories in studying sensitive behaviours such as the consumption of illegal luxury wildlife products.

Theory of Planned Behaviour Approach to Analyse Intention of Cash Waqf Contribution among Muslims in Malaysia: Application of Extended and Moderator Variable

2021 ◽  
Vol 12 (1) ◽  
pp. 90-90
Author(s):  
Wan Musyirah Binti Wan Ismail ◽  
Mohamed Saladin Abdul Rasool
Keyword(s):  
Correlation Analysis ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Strong Relationship ◽  
Equation Modeling ◽  
Technology Usage ◽  
Moderator Variable ◽  
Planned Behaviour ◽  
Technology Advancement ◽  
The Government

Cash waqf plays a big role in economy and society in the country, and also play a vital role in the advancement of socio economic wellbeing of the Muslim community. Scholars believe that contribution of waqf by using cash is much important and more relevant due to its flexibility than waqf properties in the present day. In Malaysia, cash waqf is one of the alternative instruments that can overall improve the social welfare and reduce the poverty rate and at the same time, lessen the burden of the government. Many ways have been proposed to encourage the society to contribute cash waqf for the benefits of the ummah. Therefore, this paper aims to identify the behaviour that influence the contribution of cash waqf in Malaysia using the Theory of Planned Behaviour (TPB). In line with technology advancement, it is expected that technology adoption in the method of collection cash waqf could be a steppingstone to increase the amount of fund. With this reason, technology usage will be proposed to enhance the contribution of cash waqf. In addition, perception on performance of cash waqf proposed as moderator variable in this theory. This study used 284 respondents who were employed Muslims to identify the factor influence contribution of cash waqf. The Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to analyse data through correlation analysis. Referring to the correlation analysis, the finding discovered that there is a positive and strong relationship between Theory of Planned Behaviour and technology usage with contribution of cash waqf, hence it can be summarized that, technology usage could increase intention of Muslims to contibute cash waqf as technology advancement implemented in the method of collection. However, perception on performance of cash waqf is not significant in this research. Keywords: Cash waqf, technology advancement, technology usage, Theory of Planned behaviour (TPB),perception.

scholarly journals Trustworthy E-Commerce Model for Small Medium Enterprises (SMEs)

2018 ◽  
Vol 7 (4.15) ◽  
pp. 135
Author(s):  
Hamed F.H.O ◽  
Madihah M.S ◽  
Kamaruzzaman S
Keyword(s):  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Preference Score ◽  
Equation Modeling ◽  
Planned Behaviour ◽  
Two Factors ◽  
Main Factors ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
Survey Questionnaires

This paper presents a trustworthy model for an e-commerce website consisting of technologically-driven factors that influence the e-commerce usage and by employing the Theory of Planned Behaviour as the basis of developing the model. For this paper, self-administered survey questionnaires were distributed to 600 respondents at small medium enterprises (SMEs) in Libya, the structural equation modeling (SEM) was utilized to test the factor analysis. Based on 296 of 600 respondents of the administered questionnaires, the results showed that the perceived ease of usage and perceived ease of trust are highly significant when it comes to the usage of ecommerce. Both parameters recorded a preference score of 52% and 36% respectively. As a result, these two factors are considered to be the main factors that influence the e-commerce usage by SMEs in Libya. 

Physical activity prescription among Mexican physicians: a structural equation analysis of the theory of planned behaviour

2015 ◽  
Vol 69 (3) ◽  
pp. 375-383 ◽  
Author(s):  
K. I. Galaviz ◽  
E. Jauregui-Ulloa ◽  
L. R. Fabrigar ◽  
A. Latimer-Cheung ◽  
J. Lopez y Taylor ◽  
...  
Keyword(s):  
Physical Activity ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Planned Behaviour ◽  
Structural Equation Analysis ◽  
Equation Analysis

scholarly journals Promoting the propensity for blood donation through the understanding of its determinants.

2021 ◽  
Author(s):  
Roberta Guglielmetti Mugion ◽  
Pasca Maria Giovina ◽  
Di Pietro Laura ◽  
Maria Francesca Renzi
Keyword(s):  
Mixed Methods Research ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Blood Donation ◽  
Universal Coverage ◽  
Planned Behaviour ◽  
Information And Communication ◽  
Donation Intention ◽  
Italian Context ◽  
Depth Interviews

Abstract Background. The paper aims to understand the main antecedents related to the blood donation propensity related to both donors and non-donors. With our research, we will analyse the two perspectives to identify similarities and differences concentrating on the Italian context. Blood is a vital resource that strongly affects every national healthcare system's efficacy and sustainability and the system's ability to achieve the goal of universal coverage. Methods. The purpose of this paper is to understand the main antecedents of citizens' blood donation intention and the propensity to encourage communication about blood donation among both donors and non-donors. The Theory of Planned Behaviour is adopted as a theoretical lens. An empirical investigation was performed in Italy, adopting a mixed methods research design. First, a qualitative analysis was carried out through 30 in-depth interviews. Then, a survey was used to quantitatively investigate the intention to donate among both donors (N=173) and non-donors (N=87). A conceptual model was developed and tested through Structural Equation Modelling, developing a multi-group approach. Results. The present study confirms the relations proposed by the Theory of Planned Behaviour, even though some differences between the two groups are shown. The construct Information and Communication is crucial for donors, non-donors, whereas for non-donor inhibitors is vital. Service quality has an impact on the propensity to recommend and communicate the value of blood donation.Conclusion. This paper reveals the main differences between donor and non-donor perspectives. Fruitful insights for enhancing blood donation awareness are provided.

scholarly journals Pengembangan Model Perilaku Mengebut di Indonesia serta Rekomendasi Pencegahannya

2021 ◽  
Vol 1 (1) ◽  
pp. 240-246
Author(s):  
Lintang Maulida Sekar Bawono ◽  
Fitri Trapsilawati
Keyword(s):  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Partial Least Square ◽  
Least Square ◽  
Reinforcement Sensitivity Theory ◽  
Planned Behaviour ◽  
Equation Modelling ◽  
Sensitivity Theory ◽  
Reinforcement Sensitivity ◽  
Transport Safety

Menurut data dari Kepolisian Republik Indonesia, 61% kasus terjadinya kecelakaan adalah karena faktor manusia. Kementerian Perhubungan (Kemenhub) juga mencatat bahwa sedikitnya 2-3 orang meninggal dunia per harinya akibat kecelakaan lalu lintas dimana pada posisi pertama kecelakaan disebabkan oleh pengendara sepeda motor. Land Transport Safety Authority (LTSA) pada tahun 2001 juga menemukan bahwa mengebut (speeding) menjadi faktor utama dalam kematian pengendara kendaraan bermotor. Oleh karena itu, perlu dilakukannya penelitian yang dapat mengungkapkan faktor-faktor yang mempengaruhi perilaku mengebut sehingga mekanisme pencegahan perilaku tersebut dapat dibuat. Sebuah kuesioner dikembangkan sebagai instrumen penelitian berdasarkan Theory of Planned Behaviour (TPB), Drivers Behaviour Questionnaire (DBQ), Classical Deterrence Theory (CDT) dan Revised Reinforcement Sensitivity Theory (r-RST). Terdapat 317 responden yang mengisi kuesioner tersebut. Metode analisis yang digunakan untuk mengolah data tersebut adalah dengan menggunakan Partial Least Square Structural Equation Modelling (PLS-SEM). Hasil dari 317 pengendara di Indonesia menunjukkan bahwa Perceived Behavioural Control (PBC) merupakan variabel yang paling mempengaruhi niat seseorang untuk melakukan perilaku mengebut. Sehingga, salah satu rekomendasi pencegahan berdasarkan hasil tersebut adalah dengan memberikan hambatan agar pengendara tidak merasa termotivasi untuk melakukan perilaku mengebut.

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