scholarly journals E-COMMERCE LIVE STREAMING – AN EMERGING INDUSTRY IN CHINA AND A POTENTIAL FUTURE TREND IN THE WORLD

ACC Journal ◽  
2021 ◽  
Vol 27 (2) ◽  
pp. 73-89
Author(s):  
Yang Lu ◽  
Patrick Siegfried
Keyword(s):  
Economic Status ◽  
Future Trend ◽  
Opinion Leaders ◽  
The Internet ◽  
Live Streaming ◽  
Combined Model ◽  
Marketing Tool ◽  
Use Of The Internet ◽  
Product Sales ◽  
Traditional Economy

With the widespread use of the Internet, many industries have developed rapidly. The economy based on the Internet poses a significant threat to the traditional economy. Live streaming plus e-commerce, which is acknowledged as the current global economic status, is the result of combing live streaming and various industries through the Internet. E-commerce live streaming is one of the most essential types of online live streaming. In this article, it is defined as the live streaming of the e-commerce platform used by Key Opinion Leaders or product sellers through the built-in live streaming function of the platform to propagate goods, brands, events, etc. to achieve goals of brand exposure and product sales. Compared with the traditional economic model, the combined model of e-commerce and live streaming has its advantages and characteristics. This kind of marketing tool is now prevalent. However, there are many deficiencies in e-commerce live streaming that need to be improved since the development of e-commerce is immature and supervision of Internet use is ongoing.

scholarly journals Pelatihan Pengenalan dan Pemanfaatan Media Sosial Untuk Meningkatkan Penjualan Hasil Hidroponik Karang Taruna dan Warga RW 03 Desa Sumber Jaya, Kecamatan Tambun Selatan, Kabupaten Bekasi

2021 ◽  
Vol 2 (2) ◽  
pp. 1-9
Author(s):  
Ana Ramadhayanti ◽  
Iwan Asmadi ◽  
Zahra ◽  
Yulianah
Keyword(s):  
Social Media ◽  
Community Service ◽  
Agricultural Products ◽  
The Internet ◽  
Internet Services ◽  
Youth Organizations ◽  
Digital Era ◽  
Potential Market ◽  
Use Of The Internet ◽  
Product Sales

The current era of digitization is known as the digital era 4.0. It is said that the digital era is due to the massive use of the internet in the community. But unfortunately not a few people can see the opportunity to use internet services is a potential market to market the products and services they produce. So we from the TEAM of the Faculty of Economics, University of Bina Sarana Informatika, carried out Community Service activities in the form of Training on Introduction and Utilization of Social Media to Increase Sales of Hydroponic Products for Youth and Youth RW 03 Sumber Jaya Village, Tambun Selatan District, Bekasi Regency with the aim of encouraging and improving the abilities of the Karang Taruna youth and residents of Sumber Jaya Village who are now able to produce hydroponic vegetables, so that they can develop their business by increasing sales through social media. Since the Covid-19 outbreak, which was followed up with PSBB and PPKM, it has had an impact on traders and entrepreneurs in increasing their product sales, as well as hydroponic agricultural products pioneered by youth organizations and residents of RW 03 Sumber Jaya Village, Tambun Selatan District, Bekasi Regency. The results of this training are expected to open up the insight and knowledge of youth organizations and residents of Sumber Jaya Village in utilizing social media to increase sales of hydroponic agricultural products they manage.

scholarly journals Digital Natives or Not? How do Romanian Adolescents Cross the Boundaries of Internet Common Use

2016 ◽  
Vol 61 (1) ◽  
pp. 59-76
Author(s):  
Bianca Balea
Keyword(s):  
Self Efficacy ◽  
Economic Status ◽  
Digital Natives ◽  
Socioeconomic Background ◽  
The Internet ◽  
Entire Cohort ◽  
Socio Economic Status ◽  
Logistic Analysis ◽  
Main Determinants ◽  
Use Of The Internet

Abstract The present paper challenges the dominance of the digital natives’ agenda and turns its attention to the social context in which Internet usage among adolescents occurs. Findings indicate that even when young people are using the Internet with the same frequency, i.e. every day, the differences among them remain significant. Therefore, it can be argued that considering an entire cohort to be similar in terms of Internet use only due its age is a misconception. The way children make use of the Internet and the gratifications they gain after using it depend, as van Dijk (2005) showed, on the quality of access, on the level of skills, and on the personal (e.g. Experience, self-efficacy, confidence) and positional resources (e.g. Age, gender, socio-economic status). Questioning the main determinants that lead to the most advanced way to make use of the Internet, the logistic analysis shows that, in order for a Romanian adolescent to turn into an experienced user once he or she embedded the Internet in his or her everyday life, is a matter of skills, experience, and time online, and is less a matter of socioeconomic background. However, we have to keep in mind the previous path analysis’ findings, which emphasize that online experience, time spent online, self-efficacy, and digital skills are all determined, through direct or indirect effects, by demographic variables (i.e. age, gender and socio-economic status), even when age is held constant (Fizesan [Balea], 2012).

Social Networks, Civic Participation, and Young People

2012 ◽  
pp. 187-205 ◽  
Author(s):  
Sonia Lara ◽  
Concepción Naval
Keyword(s):  
Social Networks ◽  
Young People ◽  
Citizen Participation ◽  
Educational Level ◽  
Economic Status ◽  
Research Literature ◽  
The Internet ◽  
Teenagers And Young Adults ◽  
Use Of The Internet ◽  
The Uk

The latest report from the Pew Research Center (2010) shows that 93% of American teenagers and young adults use the Internet, and that 73% of them have their profile on a social network site. In the UK, data from Ofcom (2010) has come up with similar results. Citizen participation has traditionally been determined by demographic and socio-economic factors. Accordingly, the citizens who participate most actively are middle-aged and have a high socio-economic and educational level. By contrast, it is young people of low socio-economic status and educational level who participate the least. Some reports show modest signs that the use of the Internet could be another means to promote participation both online and offline. The main purpose of this chapter is to review the research literature concerning how social networks contribute to social participation.

scholarly journals MANFAAT INTERNET MARKETING DALAM MENINGKATKAN PENDAPATAN UMKM PUREE MANGGA (Studi Kasus pada CV. Promindo Utama di Kecamatan Losari, Kabupaten Cirebon)

2020 ◽  
Vol 7 (1) ◽  
pp. 272
Author(s):  
Rahyan Arfi Mubarak ◽  
Lies Sulistyowati
Keyword(s):  
Small And Medium Enterprises ◽  
Internet Marketing ◽  
Internet Technology ◽  
The Internet ◽  
Profit Analysis ◽  
Efficiency And Effectiveness ◽  
Marketing Tool ◽  
Use Of The Internet ◽  
Medium Enterprises ◽  
Use Of Internet

Use of the internet for small and medium enterprises (MSMEs) business activities is relatively low, MSME needs to be aware that the development of internet technology has provided efficiency and effectiveness of MSME businesses. One of MSMEs that uses and utilizes the internet as a marketing tool is CV Promindo Utama MSME located in Losari Village, Cirebon Regency. The purpose of this study was to describe how far the internet is used, identify the obstacles faced in using internet marketing and analyze the benefits of internet marketing to increase income and number of consumers of CV Promindo Utama. This study used descriptive qualitative method. The object of this research was CV Promindo Utama, which has used internet marketing as a marketing tool. Data was collected by interview technique. The data was analyzed using Profit analysis Single program before-after method. The results of this study indicates that CV Promindo Utama has used the internet as a promotional tool to market its products through different web platforms, social media and online shopping, while the obstacles faced in the usage of internet marketing by CV Promindo Utama was the lack of related knowledge regarding the internet used, lack of workforce who are experts in the field of technology and inadequate signals, with use of internet marketing many benefits were obtained in increasing revenue and increasing number of consumers so that MSME CV Promindo Utama can develop and expand sales market, where the monthly profit increased by 13,7% and the number of consumers were increased by 25% per month after the usage of internet marketing.

Courting the Youth Vote in 2008: The Obama Effect

2009 ◽  
Vol 5 ◽  
Author(s):  
Lindsey C Bohl
Keyword(s):  
Presidential Elections ◽  
Voter Registration ◽  
The Internet ◽  
The Past ◽  
Several Variables ◽  
High Turnout ◽  
Short And Long Term ◽  
Use Of The Internet ◽  
Youth Vote

This paper examines a few of the numerous factors that may have led to increased youth turnout in 2008 Election. First, theories of voter behavior and turnout are related to courting the youth vote. Several variables that are perceived to affect youth turnout such as party polarization, perceived candidate difference, voter registration, effective campaigning and mobilization, and use of the Internet, are examined. Over the past 40 years, presidential elections have failed to engage the majority of young citizens (ages 18-29) to the point that they became inclined to participate. This trend began to reverse starting in 2000 Election and the youth turnout reached its peak in 2008. While both short and long-term factors played a significant role in recent elections, high turnout among youth voters in 2008 can be largely attributed to the Obama candidacy and campaign, which mobilized young citizens in unprecedented ways.

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