scholarly journals Pelatihan Pengenalan dan Pemanfaatan Media Sosial Untuk Meningkatkan Penjualan Hasil Hidroponik Karang Taruna dan Warga RW 03 Desa Sumber Jaya, Kecamatan Tambun Selatan, Kabupaten Bekasi

2021 ◽  
Vol 2 (2) ◽  
pp. 1-9
Author(s):  
Ana Ramadhayanti ◽  
Iwan Asmadi ◽  
Zahra ◽  
Yulianah
Keyword(s):  
Social Media ◽  
Community Service ◽  
Agricultural Products ◽  
The Internet ◽  
Internet Services ◽  
Youth Organizations ◽  
Digital Era ◽  
Potential Market ◽  
Use Of The Internet ◽  
Product Sales

The current era of digitization is known as the digital era 4.0. It is said that the digital era is due to the massive use of the internet in the community. But unfortunately not a few people can see the opportunity to use internet services is a potential market to market the products and services they produce. So we from the TEAM of the Faculty of Economics, University of Bina Sarana Informatika, carried out Community Service activities in the form of Training on Introduction and Utilization of Social Media to Increase Sales of Hydroponic Products for Youth and Youth RW 03 Sumber Jaya Village, Tambun Selatan District, Bekasi Regency with the aim of encouraging and improving the abilities of the Karang Taruna youth and residents of Sumber Jaya Village who are now able to produce hydroponic vegetables, so that they can develop their business by increasing sales through social media. Since the Covid-19 outbreak, which was followed up with PSBB and PPKM, it has had an impact on traders and entrepreneurs in increasing their product sales, as well as hydroponic agricultural products pioneered by youth organizations and residents of RW 03 Sumber Jaya Village, Tambun Selatan District, Bekasi Regency. The results of this training are expected to open up the insight and knowledge of youth organizations and residents of Sumber Jaya Village in utilizing social media to increase sales of hydroponic agricultural products they manage.

scholarly journals Pemanfaatan Hierachical Token Bucket Dalam Konsep Jaringan Untuk Pengoptimalan Bandwidth

2021 ◽  
Vol 1 (2) ◽  
pp. 43-46
Author(s):  
Tobby Octavianto
Keyword(s):  
Social Media ◽  
The Internet ◽  
Internet Services ◽  
Bandwidth Management ◽  
Token Bucket ◽  
Use Of The Internet

The use of the internet in the office requires stability for employees so that they can work well, it is not uncommon for some parties to use internet services for out-of-office needs for downloads and also social media. The Hierarchical Token Bucket (HTB) method in bandwidth management can solve this problem. HTB is a very structured method of sharing the bandwidth. HTB can be created by configuring the Mikrotik routerboard equipment by creating parent and child parameters and determining the minimum and maximum bandwidth used.

scholarly journals PATIENTS VISITING INTENTION: A PERSPECTIVE OF INTERNAL AND SOCIAL MEDIA MARKETING IN KAMBANG JAMBI HOSPITAL

2019 ◽  
Vol 2 (2) ◽  
pp. 143-153
Author(s):  
YULHASMIDA YULHASMIDA ◽  
SYAHMARDI YACOB ◽  
TONA AURORA LUBIS
Keyword(s):  
Social Media ◽  
Internal Marketing ◽  
Social Media Marketing ◽  
The Internet ◽  
Constitutional Court ◽  
Patient Visit ◽  
Digital Era ◽  
Use Of The Internet ◽  
Use Of Social Media

In the digital era, the use of the internet is a necessity. The role of social media should be utilized as well as a means of cheap promotion for hospitals. This quantitative study aims to examine the effect of internal marketing on social media, the effect of internal marketing on the interest of patient visits, and the effect of social media on the interest of patient visit Kambang Hospital in Jambi. The respondents involved in this study were all employees in Kambang Hospital, totaling 251 people. Moreover, the questionnaire was distributed by utilizing the google doc application so that the data was immediately tabulated. Additionally, the results of the study were tested using the Smart PLS 2.0 application. As 181 (72%) respondents responded the questionnaires on 13 indicators of internal marketing (IM) variable, 4 indicators of social media (SM) variable and 4 indicators of patient visit interest (PTI) variable. In brief, the results of the study proved that; 1) there was the significant effect of IM on the Constitutional Court, 2) there was the significant effect of IM on SM, 3) there was the significant effect of SM on the Constitutional Court, and 4) there was indirect effect of IM on PTI through SM by using significant Sobel test calculations. This indicated that internal marketing can affect the interest of patient visits through the use of social media.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

From zones to Zoom: Shakespeare on screen in the digital era

2021 ◽  
pp. 018476782110083
Author(s):  
Sarah Hatchuel ◽  
Nathalie Vienne-Guerrin
Keyword(s):  
Social Media ◽  
20Th Century ◽  
The Internet ◽  
Digital Revolution ◽  
Digital Era ◽  
Production Distribution ◽  
Production And Distribution

This introduction explores the consequences of the digital revolution on the production, distribution, dissemination, and study of Shakespeare on screen. Since the end of the 20th century, the rise (and fall) of the DVD, the digitalisation of sounds and images allowing us to experience and store films on our computers, the spreading of easy filming/editing tools, the live broadcasts of theatre performances in cinemas or on the Internet, the development of online archives and social media, as well as the globalisation of production and distribution have definitely changed the ways Shakespeare on screen is (re)created, consumed, shared, and examined.

The Use of the Internet and Social Media by Microenterprises in South Africa

2017 ◽  
Vol 52 (1-3) ◽  
pp. 58-65
Author(s):  
Obey Dzomonda ◽  
Olawale Fatoki ◽  
Olabanji Oni ◽  
Mgoako Prudence Bosch
Keyword(s):  
South Africa ◽  
Social Media ◽  
The Internet ◽  
Use Of The Internet ◽  
Internet And Social Media

scholarly journals Da’wah of Digital Era Applicative Study: Qs. An-Nahl: 125 on Millennial Generation

2019 ◽  
Vol 2 (2) ◽  
pp. 380-391
Author(s):  
Muhammad Raihan Nasution
Keyword(s):  
Social Media ◽  
Young People ◽  
New Media ◽  
Communication Technology ◽  
The Internet ◽  
Research Approach ◽  
Digital Era ◽  
Library Research ◽  
The Media ◽  
Getting Lost

In this digital era, young people are very vulnerable to negative things, therefore Islam as a religion which is rahmatan lil alamin, must take appropriate and fast actions to save young generations of Islam from getting lost in the darkness of cyberspace life. This article is prepared with a library research approach by conducting a literature review and collecting data from various sources and subsequently, the data is analyzed descriptively by presenting facts or findings which are then theoretically reviewed. Therefore da’wah of digital era really must use the media, especially new media. The development of communication technology has changed the way people communicate and interact. Nowadays, almost everyone uses the internet to send, search, and read information. Therefore, the Qur’an Surah An-Nahl: 125 offering da'wah methods of digital era have to be able to attract sympathetic Millennials, presenting representative, interactive and innovative da'wah methods through social media is the best way to save the young generations of Islam in the future.

scholarly journals Pengaruh Ephemeral Content dan E-WOM terhadap Purchase Intention Millenial Customers pada UMKM Industri Kuliner di Surabaya

2021 ◽  
Vol 19 (2) ◽  
Author(s):  
Santho Vlennery Mettan ◽  
Aldo Hardi Sancoko
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
The Other ◽  
The Internet ◽  
Purchasing Decisions ◽  
Left Behind ◽  
Digital Era ◽  
Other Hand ◽  
Social Media Platforms

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.

scholarly journals RANCANG BANGUN APLIKASI E-PROPERTI BERBASIS FRAMEWORK CODEIGNITER

2021 ◽  
Vol 9 (2) ◽  
pp. 67-74
Author(s):  
Tukino Tukino ◽  
Sasa Ani Arnomo
Keyword(s):  
Social Media ◽  
Information System ◽  
The Internet ◽  
Web Based ◽  
Digital Era ◽  
Effective Media ◽  
Property Sales ◽  
At Home

The progress of the internet has become the best means to start a property business and it has been proven to be an effective and effective media of information from the internet to disseminate information that is fully accessible to anyone,anytime and anywhere. The great effect on the property business is caused through the internet because only by accessing it from smartphone device and computers at home or in the office of prospective buyers can see property add information.In today’s digital era property sales are mostly done on social media. Social media has many users. But social media has the disadvantages of having to pay if you want to advertise sales, consumers are only users of social media, sales posts quickly sink. In this research, a web-based property sales and leasing information system will be built to cover the shortage.

scholarly journals PENGGUNAAN WEBSITE SEBAGAI MEDIA PROMOSI HOME INDUSTRY PADA TIM PENGGERAK PKK

2019 ◽  
Vol 2 (2) ◽  
pp. 113-118
Author(s):  
Realize Realize ◽  
Tukino Tukino
Keyword(s):  
Community Service ◽  
The Internet ◽  
Internet Media ◽  
Household Products ◽  
Main Target ◽  
Long Time ◽  
The Media ◽  
The Government ◽  
Use Of The Internet ◽  
Almost All

Home industry production results are only traditionally managed as promoted by word of mouth, and sometimes rely solely on the number of visitors to the sales place of the product, so the product takes a long time to increase sales volume. Now with capitalize a set of computers or smartphones that have been equipped with the Internet network can be used as a tool or media to publish all activities / promotional activities undertaken by the domestic business actors. In this activity, business activists will be given material about what the website, especially weblog and its benefits, how to make it, and how to use and manage it properly to support and improve the ability in promoting the product. This is not without reason, because almost all citizens who already have a household business is less understand the use of the internet let alone use the Internet media as one of the media to promote household products that they produce. The main target in the implementation of community service activities is to improve the ability of the community in the utilization of the Internet as a powerful medium as a partner of the government in moving the economic factors.

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