scholarly journals Factors of Purchasing Decision Behavior of Men’s Face Cleansing Foam in Minburi Region

2016 ◽  
Keyword(s):  
Decision Behavior ◽  
Purchasing Decision

Australian import managers’ purchasing decision behavior: an empirical study

1999 ◽  
Vol 16 (3) ◽  
pp. 202-216 ◽  
Author(s):  
Kyung‐il Ghymn ◽  
Peter Liesch ◽  
Jan Mattsson
Keyword(s):  
Empirical Study ◽  
Decision Behavior ◽  
Purchasing Decision

scholarly journals Antecedents of online purchasing behavior Antesenden perilaku pembelian secara daring

2018 ◽  
Vol 3 (1) ◽  
pp. 39
Author(s):  
Rini Kuswati ◽  
Amalia Saleha
Keyword(s):  
Service Quality ◽  
Linear Regression Analysis ◽  
Information Service ◽  
T Test ◽  
Coefficient Of Determination ◽  
Quality Of Information ◽  
Decision Behavior ◽  
Purchasing Decision ◽  
Purposive Sampling

Abstract : This study aims to determine the effect of information quality, service quality, as antecedent of  online purchasing decision behavior. The population in this study is consumer  who had been shopping for products or goods through the sale and purchase site of tokopedia.com. This study using 100 respondents, sampling technique with purposive sampling method. The paradigm of this study is positivism and using survey as design research. Data analyzed in this research includes measurement test, normality test, multicollinearity test and heteroskedastisity test. Hypothesis  testing  using  multiple linear regression analysis, t-test, F test, and the value  of coefficient of determination (R²). The results showed that the quality of information has a positive and significant effect on the behavior of online purchasing decisions. Service quality variable have positive and significant effect to online purchasing decision behavior. Confidence variables have a significant and negative effect on online purchase decision behavior. Simultaneously the quality of information, service quality, and trust have a significant influence on the behavior of purchasing decision. The variance of independent variables in explainable  online decision are  17,4% and the rest explained by other variable outside of this research.Abstraksi : Penelitian ini bertujuan untuk mengetahui pengaruh kualitas informasi, kualitas layanan, sebagai anteseden perilaku keputusan pembelian online. Populasi dalam penelitian ini adalah konsumen yang telah berbelanja produk atau barang melalui situs jual beli tokopedia.com. Penelitian ini menggunakan 100 responden, teknik pengambilan sampel dengan metode purposive sampling. Paradigma penelitian ini adalah positivisme dan menggunakan survei sebagai penelitian desain. Analisis data dalam penelitian ini meliputi uji pengukuran, uji normalitas, uji multikolinearitas dan uji heteroskedastisitas. Pengujian hipotesis menggunakan analisis regresi linier berganda, t-test, uji F, dan nilai koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa kualitas informasi memiliki pengaruh positif dan signifikan terhadap perilaku keputusan pembelian online. Variabel kualitas layanan berpengaruh positif dan signifikan terhadap perilaku keputusan pembelian online. Variabel keyakinan memiliki pengaruh yang signifikan dan negatif terhadap perilaku keputusan pembelian online. Bersamaan dengan itu kualitas informasi, kualitas layanan, dan kepercayaan memiliki pengaruh yang signifikan terhadap perilaku keputusan pembelian. Varians variabel independen dalam keputusan online yang dapat dijelaskan adalah 17,4% dan sisanya dijelaskan oleh variabel lain di luar penelitian ini.

Adaptation of decision behavior under feedback or memory load

1998 ◽  
Author(s):  
Stuart M. Senter ◽  
Douglas H. Wedell
Keyword(s):  
Memory Load ◽  
Decision Behavior

Affective forecasting can change decision behavior

2007 ◽  
Author(s):  
Andrea M. Angott ◽  
J. Frank Yates
Keyword(s):  
Affective Forecasting ◽  
Decision Behavior

The Promotion Influence on Consumer purchasing decision in Kurdistan Region

2017 ◽  
Vol 2 (3) ◽  
Author(s):  
فرح بشير خليفة ◽  
أزور مهدي قاسم اغـا
Keyword(s):  
Kurdistan Region ◽  
Purchasing Decision

The Effect of Interest, Religious Stimuli, and the Consumer’s Trust on the Digital Al Qur’an Purchase

2018 ◽  
pp. 89
Author(s):  
Sokhikhatul Mawadah ◽  
Nurudin Nurudin
Keyword(s):  
P Value ◽  
Dominant Effect ◽  
Purchasing Decision ◽  
A Company

PT Tigaraksa Satria branch of Semarang, is a company which runs the digital Al Qur’an product as one of its type of business’s engagement. One of the digital Al Qur’an to be sold is Mushaf Grand Maqomat. PT Tigaraksa Satria also produces Mushaf for Woman and Mushaf Maqomat for Kids. Among these three Mushaf, Mushaf Grand Maqomat-has the less selling. This study is expected to measure and analyzing the effect of interest, religious stimuli, and consumers’ trust on the decision to purchase digital Al Qur’an. It is suspected that variable of religious stimuli has the most dominant effect to the consumers. The population in this study are the current consumers of digital Al Qur’an on PT Tigaraksa Satria. The result of this study indicates that variable of interest has significant effect on the purchasing’s decision. This is resulted on p-value (sig) that is 0.001 under 0.05, the variable of stimuli has significant effect on purchasing decision indicated by 0.755 as the p-value (sig) above 0.05. Whilst, the most dominant variable that influences buyers in purchasing Al Qur’an is the religious stimuli, accordingly to the researcher’s hypothesis that states religious stimuli is the most dominant variable.

MEREK SEBAGAI PENDORONG KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MAKE OVER DI KOTA BLITAR

2018 ◽  
Vol 11 (2) ◽  
pp. 20-27
Author(s):  
Denok Wahyudi Setyo Rahayu
Keyword(s):  
Consumer Behavior ◽  
Driving Force ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Cosmetic Product ◽  
The City

Consumer behavior has become a consumer habit in shopping. This affects the pattern of product purchasing decision. The purpose of the study was to find out whether the brand could be a driver of buying Make Over cosmetics product in the city of Blitar. The variables used are brands and purchasing decisions with samples of seller and buyers of Make Over cosmetic product in the city of Blitar. The resut of the study found that cosmetics brands Make Over became the driving force for purchasing cosmetic products in the city of Blitar. 

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