Australian import managers’ purchasing decision behavior: an empirical study

1999 ◽  
Vol 16 (3) ◽  
pp. 202-216 ◽  
Author(s):  
Kyung‐il Ghymn ◽  
Peter Liesch ◽  
Jan Mattsson
Keyword(s):  
Empirical Study ◽  
Decision Behavior ◽  
Purchasing Decision

An Empirical Study on Consumer Societalness and Perception towards Social Responsibility Activities of the Corporation

Paradigm ◽  
2018 ◽  
Vol 22 (1) ◽  
pp. 46-64
Author(s):  
Kaushik Mandal ◽  
Sujata Banerjee ◽  
Sharmistha Saha
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Empirical Study ◽  
Significant Variation ◽  
West Bengal ◽  
T Test ◽  
Purchasing Decision ◽  
Corporate Activity ◽  
Corporate Social ◽  
Structured Questionnaire

This study intends to measure the variation of societalness of the different segments of the consumers and their perception towards the corporate activity towards social responsibility. The present study also aims to explore the attitude of the consumer towards the corporate social responsibility (CSR) activities of the company. This article is based on a survey to evaluate the societalness and the perception of the consumers. A structured questionnaire was developed and administered to the respondents in the Durgapur City, West Bengal. Independent sample t-test has been employed to compare the means of the different groups in relation to measuring the significant variation in the degree of societalness among the consumers. The study reveals that responsible activities of the company favourably affect the consumers’ thinking and do augment their attitude positively towards it. Also, the results suggest that the knowledge of the responsible activities influences the perception of the consumer while taking purchasing decision.

scholarly journals Empirical Study Regarding the Influence of Communication Upon the Purchasing Decision

2017 ◽  
Vol 23 (1) ◽  
pp. 430-437
Author(s):  
Dan Popescu ◽  
Alina Dinu ◽  
Cristina State ◽  
Cătălina Picu
Keyword(s):  
Empirical Study ◽  
The Other ◽  
Second Phase ◽  
Price Difference ◽  
Purchasing Decision ◽  
The Difference ◽  
Two Phases ◽  
Purchasing Process

Abstract The aim of the present study is to emphasize the influence of communication upon the customer’s purchasing decision. This objective is translated through determining the change of products in the sales’ structure using communication by omission. The study is focused upon the purchasing selection between two similar products by the subjects included in the study. The difference between the two products lies in the customers’ care for the environment. Thus, one of the two products does not pollute, in the conditions in which the application with care and attention is applied (this being expressed through a price difference compared to the other, polluting, product). The study has two phases in order to compare the sales structure in the situations in which it is used the communication through omission (in the second phase of the study) with the sales structure when the communication through omission is not used. The hypothesis according to which the purchasing process takes place according to the care for the environment and not necessarily according to the direct utility allocated to some apparently similar products has been tested through econometric instruments.

scholarly journals Antecedents of online purchasing behavior Antesenden perilaku pembelian secara daring

2018 ◽  
Vol 3 (1) ◽  
pp. 39
Author(s):  
Rini Kuswati ◽  
Amalia Saleha
Keyword(s):  
Service Quality ◽  
Linear Regression Analysis ◽  
Information Service ◽  
T Test ◽  
Coefficient Of Determination ◽  
Quality Of Information ◽  
Decision Behavior ◽  
Purchasing Decision ◽  
Purposive Sampling

Abstract : This study aims to determine the effect of information quality, service quality, as antecedent of  online purchasing decision behavior. The population in this study is consumer  who had been shopping for products or goods through the sale and purchase site of tokopedia.com. This study using 100 respondents, sampling technique with purposive sampling method. The paradigm of this study is positivism and using survey as design research. Data analyzed in this research includes measurement test, normality test, multicollinearity test and heteroskedastisity test. Hypothesis  testing  using  multiple linear regression analysis, t-test, F test, and the value  of coefficient of determination (R²). The results showed that the quality of information has a positive and significant effect on the behavior of online purchasing decisions. Service quality variable have positive and significant effect to online purchasing decision behavior. Confidence variables have a significant and negative effect on online purchase decision behavior. Simultaneously the quality of information, service quality, and trust have a significant influence on the behavior of purchasing decision. The variance of independent variables in explainable  online decision are  17,4% and the rest explained by other variable outside of this research.Abstraksi : Penelitian ini bertujuan untuk mengetahui pengaruh kualitas informasi, kualitas layanan, sebagai anteseden perilaku keputusan pembelian online. Populasi dalam penelitian ini adalah konsumen yang telah berbelanja produk atau barang melalui situs jual beli tokopedia.com. Penelitian ini menggunakan 100 responden, teknik pengambilan sampel dengan metode purposive sampling. Paradigma penelitian ini adalah positivisme dan menggunakan survei sebagai penelitian desain. Analisis data dalam penelitian ini meliputi uji pengukuran, uji normalitas, uji multikolinearitas dan uji heteroskedastisitas. Pengujian hipotesis menggunakan analisis regresi linier berganda, t-test, uji F, dan nilai koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa kualitas informasi memiliki pengaruh positif dan signifikan terhadap perilaku keputusan pembelian online. Variabel kualitas layanan berpengaruh positif dan signifikan terhadap perilaku keputusan pembelian online. Variabel keyakinan memiliki pengaruh yang signifikan dan negatif terhadap perilaku keputusan pembelian online. Bersamaan dengan itu kualitas informasi, kualitas layanan, dan kepercayaan memiliki pengaruh yang signifikan terhadap perilaku keputusan pembelian. Varians variabel independen dalam keputusan online yang dapat dijelaskan adalah 17,4% dan sisanya dijelaskan oleh variabel lain di luar penelitian ini.

scholarly journals Examining the Structural Relatiosnhips of Product Price, Product Quality and Customer Purchasing Decision

2020 ◽  
Vol 2 ◽  
pp. 1-9
Author(s):  
Agelina Ricardina Marcal ◽  
Estanislau De Sousa Saldanha ◽  
Alvaro Menezes Amaral
Keyword(s):  
Empirical Study ◽  
Product Quality ◽  
Market Share ◽  
Product Price ◽  
Purchasing Decision ◽  
Practical Level

This research aims to test the influence of price and product quality on customers’ purchasing decision. To this, 105 respondents were used to fill up the questionnaires, Smart-PLS 3.0 was used to analyze and test the hypothesis. The results showed that product price influenced positively and significantly on customers’ purchasing decision, while product quality did not. This research enriches the empirical study on price, product quality, and the customer purchasing decision. At the practical level, the result revealed that corporates should emphasis developing and delivering products meeting the needs of customers in price sensitive market in order to stimulate customer’s purchasing decision and enhance corporate’s market share.

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