scholarly journals Antecedents of online purchasing behavior Antesenden perilaku pembelian secara daring

2018 ◽  
Vol 3 (1) ◽  
pp. 39
Author(s):  
Rini Kuswati ◽  
Amalia Saleha
Keyword(s):  
Service Quality ◽  
Linear Regression Analysis ◽  
Information Service ◽  
T Test ◽  
Coefficient Of Determination ◽  
Quality Of Information ◽  
Decision Behavior ◽  
Purchasing Decision ◽  
Purposive Sampling

Abstract : This study aims to determine the effect of information quality, service quality, as antecedent of  online purchasing decision behavior. The population in this study is consumer  who had been shopping for products or goods through the sale and purchase site of tokopedia.com. This study using 100 respondents, sampling technique with purposive sampling method. The paradigm of this study is positivism and using survey as design research. Data analyzed in this research includes measurement test, normality test, multicollinearity test and heteroskedastisity test. Hypothesis  testing  using  multiple linear regression analysis, t-test, F test, and the value  of coefficient of determination (R²). The results showed that the quality of information has a positive and significant effect on the behavior of online purchasing decisions. Service quality variable have positive and significant effect to online purchasing decision behavior. Confidence variables have a significant and negative effect on online purchase decision behavior. Simultaneously the quality of information, service quality, and trust have a significant influence on the behavior of purchasing decision. The variance of independent variables in explainable  online decision are  17,4% and the rest explained by other variable outside of this research.Abstraksi : Penelitian ini bertujuan untuk mengetahui pengaruh kualitas informasi, kualitas layanan, sebagai anteseden perilaku keputusan pembelian online. Populasi dalam penelitian ini adalah konsumen yang telah berbelanja produk atau barang melalui situs jual beli tokopedia.com. Penelitian ini menggunakan 100 responden, teknik pengambilan sampel dengan metode purposive sampling. Paradigma penelitian ini adalah positivisme dan menggunakan survei sebagai penelitian desain. Analisis data dalam penelitian ini meliputi uji pengukuran, uji normalitas, uji multikolinearitas dan uji heteroskedastisitas. Pengujian hipotesis menggunakan analisis regresi linier berganda, t-test, uji F, dan nilai koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa kualitas informasi memiliki pengaruh positif dan signifikan terhadap perilaku keputusan pembelian online. Variabel kualitas layanan berpengaruh positif dan signifikan terhadap perilaku keputusan pembelian online. Variabel keyakinan memiliki pengaruh yang signifikan dan negatif terhadap perilaku keputusan pembelian online. Bersamaan dengan itu kualitas informasi, kualitas layanan, dan kepercayaan memiliki pengaruh yang signifikan terhadap perilaku keputusan pembelian. Varians variabel independen dalam keputusan online yang dapat dijelaskan adalah 17,4% dan sisanya dijelaskan oleh variabel lain di luar penelitian ini.

scholarly journals PENGARUH KUALITAS PELAYANAN PERIZINAN TERHADAP KEPUASAN MASYARAKAT PADA DINAS PENANAMAN MODAL DAN PELAYANAN TERPADU SATU PINTU (DPMPTSP)

Epigram ◽  
2019 ◽  
Vol 15 (2) ◽  
Author(s):  
Ratna Yulianingsih ◽  
Tuti Hartati ◽  
Tuti Hartati ◽  
Mawarta Onida ◽  
Mawarta Onida
Keyword(s):  
Service Quality ◽  
Correlation Coefficient ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Test Validity ◽  
Processing Technique ◽  
Coefficient Of Determination ◽  
Simple Correlation ◽  
One Stop

AbstractThis study aims to determine the effect of licensing service quality on community satisfaction in the Bogor Regency DPMPTSP. This research uses quantitative research method. Data collection in Bogor Regency uses observation and questionnaire. Data processing technique using Likert scale, while the technique of data analysis using test Validity, Reliability, Normality, Linearity, simple linear regression analysis, simple correlation analysis, coefficient of determination and test of correlation coefficient significance or T test. The results are: (a) The results of simple correlation coefficient test between the quality of service quality (X) and the satisfaction of society (Y) is 0.756 is strong, if it is concluded that there is strong correlation between variable (X) and variable (Y). (b) variable of service quality (X) give influence to variable satisfaction (Y) equal to 57,1% while the rest that is equal to 42,9% influenced by other factor not examined. (c) the result of t arithmetic is 10,633, while t table is 1,663 so that 10,633 > 1,663 so that service quality of permit in DPMPTSP Bogor Regency has significant influence to the satisfaction of society.Keyword: Service Quality, Public Service, Investment Service and One Stop Service.AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan perizinan terhadap kepuasan masyarakat pada DPMPTSP Kabupaten Bogor. Penelitian ini menggunakan metode penelitian kuantitatif. Pengumpulan data pada DPMPTSP Kabupaten Bogor menggunakan teknik observasi, dan kuesioner. Teknik pengolahan data menggunakan skala likert, sedangkan teknik analisis data menggunakan uji validitas, reliabilitas, normalitas, liniearitas, analisis regresi liniear sederhana, analisis korelasi sederhana, koefisien determinasi dan uji signifikansi koefisien korelasi atau uji T. Hasil penelitian menunjukkan bahwa : (a) Berdasarkan hasil uji koefisien korelasi sederhana antara variabel kualiatas pelayanan (X) dan kepuasan masyarakt (Y) bernilai 0,756 artinya kuat, jika disimpulkan bahwa terjadi hubungan yang kuat antara variabel (X) dengan variabel (Y). (b) variabel kualitas pelayanan (X) memberikan pengaruh terhadap variabel kepuasan (Y) sebesar 57,1% sedangakan sisanya yaitu sebesar 42,9% dipengaruhi oleh faktor lain yang tidak diteliti. (c) hasil t hitung yang didapatkan adalah 10,633, sedangkan t tabel adalah 1,663 sehingga 10,633 >1,663 sehingga kualitas pelayanan perizinan di DPMPTSP Kabupaten Bogor mempunyai pengaruh yang signifikan terhadap kepuasan masyarakat.Kata Kunci: Kualitas Pelayanan, Pelayanan Publik, Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP)

scholarly journals Service Quality dan Implikasinya Terhadap Kepuasan Pelanggan

2018 ◽  
Vol 3 (2) ◽  
pp. 13
Author(s):  
Resti Siti Nur Cahyati Hidayat ◽  
Maya Setiawardani
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Quadrant Analysis ◽  
Toll Road ◽  
Optimal Service ◽  
Five Dimension ◽  
High Level

The high level of society mobility needs to be supported by adequate infrastructures. Sufficient and adequate toll road infrastructure is able to increase the acceleration of a country's economic and social development through the creation of effectiveness and resulting efficiency. Optimal service delivery can gain customer satisfaction. One approach to measure service quality that many used as a reference is SERVQUAL (Service Quality). There are five dimension on servqual model, that is reliability, assurance, tangible, emphaty and responsiveness. The purpose of this study is to determine the level of customer satisfaction in order to improve the quality of service and to know the service attributes that are prioritized to be maintained and improved by PT Jasa Marga (Persero) Branch Purbaleunyi. Data processing methods in this study using the validity, reliability, classical assumption test, and descriptive statistical analysis. While the data analysis methods used are simple linear regression analysis, correlation, coefficient of determination and quadrant analysis. The results of this study indicate that service quality variables have positive and significant impact on customer satisfaction at Purbaleunyi toll road. Tingginya mobilitas masyarakat perlu didukung oleh infrastruktur yang memadai. Infrastruktur jalan tol yang memadai mampu meningkatkan percepatan pembangunan ekonomi dan sosial suatu negara melalui penciptaan efektivitas dan efisiensi yang dihasilkan. Penyampaian layanan yang optimal bisa mendapatkan kepuasan pelanggan. Salah satu pendekatan untuk mengukur kualitas layanan yang banyak digunakan adalah SERVQUAL (service quality). Ada lima dimensi model SERVQUAL, yaitu reliability, assurance, tangible, emphaty dan responsiveness. Tujuan penelitian ini adalah mengetahui tingkat kepuasan pelanggan dalam rangka meningkatkan kualitas pelayanan dan mengetahui atribut layanan yang diprioritaskan untuk dipelihara dan diperbaiki oleh PT Jasa Marga (Persero) Cabang Purbaleunyi. Metode pengolahan data menggunakan uji validitas, reliabilitas, uji asumsi klasik, dan analisis statistik deskriptif. Sedangkan metode analisis data yang digunakan adalah analisis regresi linier sederhana, korelasi, koefisien determinasi dan analisis kuadran. Hasil penelitian ini menunjukkan bahwa variabel kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada jalan tol Purbaleunyi.

PERSEPSI PENGGUNA JASA PENERBANGAN TERHADAP PELAYANAN MASKAPAI PENERBANGAN GARUDA INDONESIA DI KOTA BANDA ACEH

2014 ◽  
Vol 2 (1) ◽  
Author(s):  
Nadiya
Keyword(s):  
Service Quality ◽  
Key Words ◽  
Sampling Technique ◽  
T Test ◽  
Purposive Sampling ◽  
Good Assessment ◽  
The Difference ◽  
Differentiation Test ◽  
Banda Aceh

To determined whether the service quality of aviation is good can be seen from the ability of the service in achieving the expectation of the customer. This study aims to identify the difference between the expected service and the reality perceived by the customer in relation to the service of Garuda Indonesia airlines in Banda Aceh City.            This study used 99 customers of Garuda Indonesia Airline as the sample which is drawn by applying purposive sampling technique. Data was gathered by using questionnaire and analysis by using statistic tool, average differentiation test (t-test).            The result of statistic test shows t value is greater than the value of t-table. Thus, Ha is accepted while Ho is rejected which means there is average differentiation between the expected service and the perceived service of Garuda Indonesia’s customer            Generally, the customer has relatively good assessment towards the quality of Garuda Indonesia airlines. However, they still hope for better service in order to remains the gap between the expectation and the perceived service. Therefore, it is demanded for the management of Garuda Airlines to improve their provided service quality. Key words: User percepcion, Airline Service and Garuda Indonesia Banda Aceh  

Apakah Religiusitas sebagai Faktor Penarik Terhadap Kepuasan Nasabah (Studi Kasus BMT Idrisiyyah Tasikmalaya)

2020 ◽  
Vol 6 (1) ◽  
pp. 62-67
Author(s):  
Dede Aji Mardani ◽  
Riska Gunawati
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Research Method ◽  
Mutual Influence ◽  
Linear Regression Analysis ◽  
Field Research ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination

The purpose of this study is to know and analyze the implementation of services, perceptions of religiosity of institutions and customer satisfaction, as well as the influence of service quality and religiosity perceptions in BMT Idrisiyyah to customer satisfaction BMT Idrisiyyah Tasikmalaya.The research method used in this research is the field research method (field reaserch), while the data collection techniques are done through the spread of questionnaires and interviews. The sampling technique using slovin formula with the number of respondents 100 customers and the analysis tools used are classical assumption test, multiple linear regression analysis, coefficient of determination test, t-test and F test.Based on the results of research and F-test results (simultaneous) showed that service and perceptions of religiosity together affect the customer satisfaction. The result of t-test (partial) which have positive effect significantly to customer satisfaction from service quality is variable of reliability, responsiveness variable, assurance variable and empathy while for physical proof (tangible) has no effect to customer satisfaction. For the perception variable religiosity also does not affect customer satisfaction. For the mutual influence of service quality and religiosity perception have an effect on customer satisfaction in BMT Idrsiyyah with significance value 0,000 and F value equal to 6,750.

scholarly journals Pengaruh E-Service Quality Dan E-Trust Terhadap Kepuasan Pelanggan Pengguna Moda Transportasi Grab di Tangerang Selatan

2018 ◽  
Vol 2 (1) ◽  
pp. 54
Author(s):  
Edi Setiawan ◽  
Sarah Septiani
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Survey Method ◽  
Test Statistic ◽  
Electronic Service

In this research used survey method, that is to explain influence between independent variable that is electronic service quality and electronic trust to dependent variable that is customer satisfaction and explain relation between variable. The population in this study is the consumer of Grab Car transport users in Bintaro, South Tangerang. The sampling technique uses accidental technique, ie random sampling of the sample that met on that day. Technique of collecting data that is done is test of questioner, that is data collecting technique by asking some direct statement to sample. Processing techniques and data analysis include correlation analysis, multiple linear regression analysis, classical assumption test, hypothesis test and coefficient of determination analysis. The result of T test statistic shows that the quality of electronic service partially has significant effect on customer satisfaction. Electronic confidence partially significant effect on customer satisfaction, while statistical test F shows the quality of electronic services and electronic trust simultaneously significant effect on customer satisfaction.

scholarly journals ANALISIS FOREIGN BRANDING, HARGA DAN KUALITAS PRODUK DALAM KEPUTUSAN PEMBELIAN

2021 ◽  
Vol 4 (1) ◽  
pp. 1-13
Author(s):  
Sarah Uswatun Hasanah ◽  
Jeni Wulandari ◽  
Ghia Subagja
Keyword(s):  
Product Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Raw Material ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Purposive Sampling ◽  
Main Factor

This study examines purchasing decisions of The Executive product, viewed from the aspect of foreig branding, price, and product quality in the perspective of consumer behavior. A quantitative approach was applied, using a questionnaire to 400 respondents. The sampling technique using purposive sampling. Data were analyzed using multiple linear regression analysis. The results of the study indicated that foreign branding, price, and product quality influence purchasing decisions partially and simultaneously had positive and significant effect on purchasing decision. The highest effect in this study was product quality, with comfort and quality of raw material which the main factor need to be maintened because they determined the purchasing decision of The Executive as a fashion product. Abstrak Studi ini mengkaji keputusan pembelian produk The Executive, dilihat dari aspek foreign branding, harga, dan kualitas produk dalam perspektif perilaku konsumen. Pendekatan kuantitatif diterapkan, dengan menggunakan kuesioner pada 400 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dianalisis menggunakan analisis deskriptif dan regresi linear berganda. Hasil studi menunjukkan bahwa secara parsial dan simultan, foreign branding, harga, dan kualitas produk berpengaruh terhadap keputusan pembelian. Pengaruh terbesar terletak pada variabel kualitas produk, dengan kenyamanan dan kualitas bahan baku menjadi faktor dominan yang perlu dipertahankan, karena menentukan keputusan pembelian The Executive sebagai produk fashion.

scholarly journals Variasi dan Kelimpahan Larva Ikan di Desa Timbulsloko, Kecamatan Sayung, Kabupaten Demak The Variation and Abundance of Fish Larvae In Timbulsloko Village, Sayung Subdistrict, Demak Regency

2020 ◽  
Vol 9 (1) ◽  
pp. 15-22
Author(s):  
Faishal Ramadhan ◽  
Norma Afiati ◽  
Nurul Latifah
Keyword(s):  
Water Movement ◽  
Fish Larvae ◽  
Linear Regression Analysis ◽  
High Tide ◽  
Fish Larva ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Purposive Sampling ◽  
Significant Difference

ABSTRAK Perairan Timbulsloko merupakan kawasan pesisir yang padat aktivitas manusia, seperti penangkapan ikan dan kegiatan pertambakan, sehingga menyebabkan sumberdaya biota dan larva ikan dapat terganggu. Larva ikan merupakan fase ikan setelah telur menetas, dimana pembentukan organ tubuh belum terbentuk secara sempurna serta masih sangat lemah dan sangat tergantung dengan pergerakan arus. Penelitian ini bertujuan untuk mengetahui komposisi dan jenis serta kelimpahan larva ikan berdasarkan pasang surut yang terdapat di perairan Desa Timbulsloko, Kecamatan Sayung, Kabupaten Demak. Penelitian dilaksanakan pada bulan November sampai Desember 2018. Metode penelitian yang digunakan adalah survei dengan penentuan titik sampling secara purposive sampling yang dilakukan di 5 stasiun baik pada saat pasang dan surut. Hasil yang diperoleh menunjukkan bahwa jumlah larva ikan yang tertangkap sebanyak 1.106 individu terdiri dari 8 famili yakni: Ambassidae (510 individu), Chanidae (60 individu), Engraulidae (49 individu), Gobiidae (59 individu), Leiognathidae (54 individu), Lutjanidae (36 individu), Mugilidae (279 individu), Scatophagidae (59 individu). Larva famili Ambassidae merupakan larva yang paling banyak tertangkap, sedangkan larva yang tertangkap dengan jumlah paling sedikit ialah famili Lutjanidae. Hasil analisis regresi linear berganda didapatkan nilai koefisien korelasi (R) sebesar 0,841 dan koefisien determinasi (R2) sebesar 0,708. Hasil uji Independent-Sample T test tidak terdapat perbedaan yang nyata antara kelimpahan larva ikan saat pasang dan surut pada setiap stasiun maupun setiap pengulangan. Jumlah larva ikan pada saat pasang 600 individudan pada saat surut 506 individu. ABSTRACT Timbulsloko waters is coastal areas that are densely human activity, such as fishing and aquaculture. This activities can give impact to the biota resources and fish larvae. The fish larva is the phase of fish’s life cycle after the eggs hatch. In this phase, the formation of fish's organs is not yet fully formed, weak, and very dependent on the water movement. The objective of this study was to determine the composition, the type and the abundance of fish larvae based on tides that found in the waters of Timbulsloko Village, Sayung District, Demak Regency. This study was conducted from November to December 2018. This study used a survey by determining the sampling points using purposive sampling conducted at 5 stations in the high tide and low tide. The results showed that the number of fish larvae caught were 1.106 individuals consist of 8 families, such as: Ambassidae (510 individuals), Chanidae (60 individuals), Engraulidae (49 individuals), Gobiidae (59 individuals), Leiognathidae (54 individuals), Lutjanidae (36 individuals), Mugilidae (279 individuals), Scatophagidae (59 individuals). Ambassidae family larvae was the most caught larvae, while Lutjanidae family larvae was the least amount caught. The results of multiple linear regression analysis showed that the correlation coefficient (R) was 0,841 and the coefficient of determination (R2) was 0,708. The results of the Independent-Sample T-test showed that there was no significant difference between the abundance of fish larvae in the high tide and low tide from every station and repetition. The number of fish larvae is 600 individuals and 506 individuals in the high tide and low tide, respectively.

scholarly journals PENGARUH MANAJEMEN FUNDRAISING DAN KUALITAS PELAYANAN TERHADAP KEPERCAYAAN MUZAKKI PADA WAHDAH INSPIRASI ZAKAT CABANG KALIMANTAN TIMUR

2021 ◽  
Vol 9 (4) ◽  
pp. 261
Author(s):  
Riyani Riyani
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Correlation Coefficient ◽  
Total Sample ◽  
T Test ◽  
Coefficient Of Determination ◽  
East Kalimantan ◽  
Independent Variable ◽  
The Relationship

This study aims to determine the effect of fundraising management and service quality on muzakki trust. This research was conducted at Wahdah Inspirasi Zakat (WIZ) East Kalimantan branch with a total sample of 92 respondents. Collecting data in this study using a questionnaire distributed to respondents. The results showed that 92 respondents obtained a correlation coefficient (R) of 0.766, which means that the relationship between the independent variable and the dependent variable is strong. The coefficient of determination (R2) obtained is 0.586 or 58.6%, which means that the influence of fundraising management variables and service quality is 58.6% on Muzakki's trust and 41.4% is influenced by other variables. The F test obtained is very significant, the effect of fundraising management and service quality on muzakki's trust is 63,116> 3,10, there is a simultaneous significant effect on muzakki's trust. The t test (partial) on the fundraising management variable on Muzakki's trust was 1.307 <1.986, which means that fundraising management did not have a significant effect on Muzakki's trust, while the t (partial) test on the variable service quality on Muzakki's trust was 8.387 <1.986 which This means that the quality of service has a significant effect on Muzakki's trust.

scholarly journals Peran Kualitas Pelayanan dengan Aplikasi PLN Mobile dalam Meningkatkan Kepuasan Pelanggan

2019 ◽  
Vol 1 (2) ◽  
pp. 356-364
Author(s):  
Shintya Yuliana ◽  
Nor Norisanti ◽  
Faizal Mulia
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Mobile Application ◽  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Analysis Technique

The purpose of this study is to study the quality of service using the PLN Mobile Application in increasing customer satisfaction with quantitative methods at PT. PLN (Persero) Rayon Cikembar, Sukabumi Regency. The research method used is a quantitative method. The analysis technique used is the validity test, reliability test, simple linear regression analysis, including the coefficient of determination test and hypothesis testing using partial testing (t test). The results of the study, obtained an R number of 0.232 in the category 0.00 - 0.199, which means a low relationship between service quality and customer satisfaction. Conclusions, each Service Quality (X) variable in this study can represent each variable and can be used by future researchers. Keywords: Service Quality, Customer Satisfaction.

scholarly journals THE EFFECT OF PRICE ON THE WATERPARK VISITORS’ SATISFACTION

2019 ◽  
Vol 5 (1) ◽  
pp. 133
Author(s):  
Mariaty Ibrahim ◽  
Musadad Musadad
Keyword(s):  
Service Quality ◽  
Hypothesis Testing ◽  
T Test ◽  
Coefficient Of Determination ◽  
New Approach ◽  
Visitor Satisfaction ◽  
The Past ◽  
Simple Regression

The quality of a good or service is mostly determined by the consumers. Accordingly, satisfying consumers can be attained by providing good quality products which are not only affected by the service quality itself, but also by other factors, including price. Price issues faced by Queen Star Waterpark in Siak Regency of Riau Province in the past three years have decreased the number of visitors and raised visitors’ complaints. This study, therefore, was aimed at finding out the effect of price on visitor satisfaction. The data was collected through conducting interview with the waterpark manager and distributing questionnaires to 100 respondents as the samples chosen randomly through accidental sampling. To analyze the collected data, simple regression was used, while the hypothesis testing was performed through t-test and analysis of the coefficient of determination (R). The analysis results showed that the variable x (price) was proven to significantly affect the variable y (visitor satisfaction). This implies that the waterpark management should take this into consideration and adopt a new approach to pricing.

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