Introduction
This chapter introduces the book’s argument that the recent revolution in craft beer is the product of a complex global history that converged in the hop fields of Oregon’s Willamette Valley. While many beer enthusiasts know that Portland, Oregon, at the northern edge of the valley, has been called the Craft Beer Capital of the World, they do not know that the region’s farmers once held the title Hop Center of the World. From approximately the 1890s to the 1940s, Willamette Valley farmers led the nation in hop production, competing on a level with famed German hop-growing districts. While acreage dwindled after that point, the valley had established itself as a global center of hop marketing, science, and technology. That foundation, and the regional, national, and global connections that arose along with this history, played a direct role in the craft beer revolution from the 1970s to the present.