The Surprise of Prohibition
The threat of prohibition inspired Willamette Valley hop growers to join their farming brethren on the Pacific Coast to enter a political fight. It was a fight, however, that failed, as Oregon voters approved an initiative to prohibit the manufacture, sale, and transport of alcohol five years before Congress ratified the Eighteenth Amendment. Many hop growers abandoned the trade in fear of prohibition, along with others farmers that moved in the direction of grain, fruits, and vegetables to help in the World War I era. But those who stayed planted in hops were wise to do so. As the Great War unfolded in Europe, agricultural lands lay ruined. Additionally, Germany’s aggression corroded their hold on the international hop market. Willamette Valley growers seized the opportunity to expand their distribution shortly after the war and through the 1920s. So great was the success that even during Prohibition that eliminated domestic beer markets, Oregon growers expanded acreage in every year of the “dry decade.”