scholarly journals Marketinške aktivnosti neprofitnih organizacija u funkciji motivacije mladih na volontiranje

2018 ◽  
Vol 8 (2) ◽  
pp. 3-21
Author(s):  
Jerko Glavinić ◽  
Ljiljana Najev Čačija

The non-profit sector of recent decades arises the interest of researchers and the public not only for its growth, but also the benefits it brings to the entire society. Non-profit organizations are sectoral development initiators, whereby human resources are also needed to achieve targets oriented at different target groups. In order to successfully dedicate non-profit organizations to target groups, the paramount importance is assigned to performance of marketing activities. Key segments, namely target groups, are represented by users, donors, volunteers, employees and the general public. In the context of human resources, volunteers play a major role. Therefore, one of the tasks of marketing activities is the motivation of volunteers for their engagement. The aim of this paper is to examine the impact of non-profit organizations marketing activities on six motivational functions of volunteering among young people. These functions are: protection, values, career, society, understanding and respect. Research results suggest that marketing activities have a positive impact on motivational functions of protection and career, whereas this impact has not been confirmed on the function of understanding and value. The impact was partially confirmed on the function of society and respect. The results of the research contribute to a better understanding of volunteer motivation and the active role of the organizations in its development by applying the optimal combination of marketing activities.

2021 ◽  
Vol 2 (2) ◽  
pp. 108-116
Author(s):  
Dede Mustomi ◽  
Asep Dony Suhendra ◽  
Khoirul Ulum ◽  
Maria Lapriska Dian Ela Revita

ABSTRACT Financial reports for an organization are very fundamental. This is a form of transparency for the finances of an organization, especially for non-profit organizations such as the Child Social Welfare Institution (LKSA Nurul Iman) which is a community service partner this time. We from the Business Administration Study Program, Faculty of Economics and Business, Bina Sarana Informatika University held a community service with the main theme being a Workshop on Making Basic Financial Reports for Non-Profit Organizations for Students of the Child Welfare Institution (LKSA Nurul Iman). The main problem why we raised this theme is because LKSA Nurul Iman touches more on programs that are religious in nature, even though the challenges ahead are more difficult and global so that teenagers who are currently studying must be given general knowledge, one of which is understanding financial reporting. Departing from these problems, we provide a solution in the form of a financial report preparation workshop, where we will describe the steps for making financial reports that are easily understood by their age. The method we use in community service this time is in the form of a workshop by providing examples of how to make basic financial reports and immediately put them into practice so that participants can absorb the material provided. The implementation of community service this time is still online using the Zoom application. The use of the Zoom application is due to the pandemic that has not ended and is still PPKM level 2. The output achieved in this community service is in the form of a Press Release which will be published in online media. Hopefully this activity will have a positive impact where the skills gained can be used in the future for the benefit of the Foundation and become provisions when they apply for jobs or establish an organization.


2020 ◽  
Vol 3 (3) ◽  
pp. 90-111
Author(s):  
Ksenia E. Kosygina ◽  
Vadim S. Kaminsky

Citizens participation in elections is the most accessible and effective mechanism for society's influence on the political system. However, the problem of absenteeism (refusal to participate in elections) is currently characteristic for Russia and in particular for the Vologda region, which actualizes the task of determining ways to increase the electoral activity of citizens. One of these methods may be the activities of non-profit organizations. The purpose of the study is to determine the role of non-profit organizations in increasing the electoral activity of citizens. The information base of the study are legislative sources, official statistics, data from sociological surveys: regular monitoring of public opinion of residents of the Vologda region (n = 1500) and an expert survey of heads of non-profit organizations (n = 35). Main methods: system, comparative, statistical and sociological analysis. The key results of the study are as follows: the dominant form of absenteeism in the region is identified (distancing from the government, not its " tacit approval»); it is established that the activities of NPOs have a positive impact on the electoral activity of citizens; a number of recommendations have been formulated for authorities, as well as for non-profit organizations themselves, to involve NPOs in the electoral process.


2020 ◽  
Vol 12 (20) ◽  
pp. 8638
Author(s):  
Hyunwoong Pyun ◽  
Jeeyoon Kim ◽  
Torsten Schlesinger ◽  
Luca Matto

Hosting sport events is costly, but the positive impact of hosting sport events has not been studied well. We consider the promotion of physical activity, known as the trickle-down effect, to be a new dimension of this kind of impact. Using exogenous variations in promotion and relegation in the Bundesliga 1, we test the effect of the presence of a Bundesliga 1 club on local non-profit football club membership. Using German city-level annual non-profit sport club membership data from the metropolitan Rhine-Ruhr, we group cities with experience of either promotion or relegation as treatment cities and other cities as the comparison group. Difference-in-difference analyses show that promotion (using a strict definition of promotion) of local professional football clubs increases non-profit football club membership by 14% while relegation does not affect membership. The presence of Bundesliga 1 clubs in a city increases non-profit football club membership by 11%. Falsification tests support the idea that the impact of promotion on membership results in a net increase in membership.


2017 ◽  
Vol 11 (9) ◽  
pp. 138
Author(s):  
Burhan Mahmoud AwadAlomari Alomari ◽  
AlaEldin Mohammad Hasan Awawdeh ◽  
Main Naser Alolayyan

The study aims at measuring the impact of human resource management practices on creativity and innovation with the presence of competencies as an intermediary variable. The study highlights the importance of human resource management practices for UAE banks and explores the role of human resource management practices in enhancing the creativity and innovation of employees. To achieve this goal, six UAE banks were selected as a study area. A questionnaire was designed and distributed to a random sample of 150 respondents. The analytical, descriptive method was used for analysis. Data analysis and testing were carried out using SPSS.Some of the most important outcomes of this study are: Human resource management practices such as compensation and benefits, employment, empowerment and human resources planning have a positive impact on innovation. Compensation, benefits, employment, training and development, also have a positive effect on creativity. Human resource management practices have a positive impact on training. The study recommends that giving the UAE banks the priority of human resource management practices is of great importance in their dimensions according to the scale of human resource management practices that are interested in achieving innovation and creativity for employees within the banks. The further studies are suggested related to human resources management practices and creativity and innovation because of their impact on achieving competitive advantage.


2020 ◽  
Vol 11 ◽  
Author(s):  
Paula Benevene ◽  
Ilaria Buonomo ◽  
Michael West

Despite the relative scarcity of studies on the impact of leadership styles on satisfaction and commitment of volunteers within non-profit organizations, this relationship plays a crucial role in fostering sustained volunteerism and volunteers' well-being. A questionnaire was administered to more than 200 volunteers involved in delivering social services in non-profit organizations from Central and Northern Italy. The questionnaire contained the Volunteer Satisfaction Index, the sub-scale on Affective Commitment of the Organizational Commitment Scale, and two sub-scales of the Key Leadership Behaviors, namely: Helping people to grow and lead, and Enabling learning and innovation. Socio-demographic data were collected as well. Findings revealed that leaders' actions oriented toward the enablement of learning and innovation have an effect on volunteers' affective commitment, through the full mediation of volunteer satisfaction. Leaders' actions oriented toward the growth and empowerment of volunteers, instead, did not show significant relationships with volunteer satisfaction and affective commitment.


2019 ◽  
Vol 20 (2) ◽  
pp. 190-206 ◽  
Author(s):  
Charles A. Barragato

Purpose The purpose of this paper is to examine the requirement that non-profit organizations recognize unconditional promises to give as assets and revenues in the year promises are received as mandated by Statement of Financial Accounting Standards (SFAS) No. 116. Design/methodology/approach Using the adoption of SFAS No. 116 and financial information reported on Internal Revenue Service Form 990, the study examines the requirement that non-profit organizations recognize unconditional promises to give as assets and revenues in the year promises are received. Combining insights derived from a model developed by Dechow, Kothari and Watts (1998) with the rationale applied by the Financial Accounting Standards Board (FASB) in mandating recognition treatment, it adopts the view that information about promises to give is relevant if it useful in assessing probable future cash inflows. The study also employs relative tests of predictive ability to assess competing specifications. Findings The study finds that recognizing unconditional promises to give as assets and as revenues in the year received improves predictions of next period’s cash inflows. It also finds that accrual-based contribution revenue consistently provides information content that is incremental to cash-based contribution revenue. Research limitations/implications This paper has implications for several other lines of research as well. First, an ancillary concern expressed by many organizations in the non-profit sector was that the recognition of multi-year promises to give would adversely affect trends in long-term giving. In this regard, another promising line of inquiry would be to empirically test the Standard’s impact on the time-series properties of contributions and short- and long-term giving trends. Second, future research might consider conducting tests after partitioning by NTEE/NAICS classification, as well as substituting or supplementing the SOI data with financial statement data. Third, future research might consider applying the approach used in this study to other industries or groups for which market prices are not readily ascertainable. Data constraints, including the calculation of cash flow information indirectly from the balance sheet, impose limitations on this study. Practical implications This study documents that by recognizing unconditional promises to give as assets and revenues in the period received, donors, creditors and other users gain useful information about probable future cash inflows – a fundamental element of the accrual process and one of several important factors used to evaluate an organization’s ability to sustain future operations. This information is valuable to stakeholders and practitioners who rely on this information to make informed decisions. It is also helpful to standard setters in establishing guidelines that improve the usefulness of financial reporting for non-profits. Originality/value The paper contributes to existing literature by operationalizing, in a non-profit setting, a model that describes the relationship among revenues, accruals and cash flows. It fills a gap in the accrual literature regarding the relevance of non-profit revenue accruals. The study is the first to employ a relative information content approach to assess non-profit standards, which provides useful input to policy makers and end users. It affirms that many of the key conventions and elements embodied in the FASB Concepts Statements apply to non-profits as well, which heretofore has not been studied extensively. The results are also consistent with Accounting Standards Update 958, Not-for-Profit Entities, which requires that non-profits provide users with information about liquidity, including how they manage liquid resources needed to meet cash requirements for general expenditures within one year of the date of the statement of financial position.


2020 ◽  
Vol 12 (1) ◽  
pp. 49
Author(s):  
Mary Judd

SongwritingWith:Soldiers (SW:S) is a non profit, coaching-based program that uses collaborative songwriting to build creativity, connections and strengths in order to help improve people’s lives. The results have been positively life changing, even lifesaving, for many. The focus of a recent small pilot study by Harvard Mass General researchers on the impact of SW:S’s collaborative songwriting intervention (CSI) on veterans found the CSI sessions to reduce PTSD (-33%) and Depressive symptoms (-25%), potentially sparking further positive change and movement forward. In full SW:S weekend retreats, 8-12 veterans are paired with highly skilled professional songwriters to turn their military experiences into songs. When not writing songs, the participants attend creative writing workshops, meditation or yoga sessions and other activities to foster further connections and post traumatic growth. More than 400 veterans and family members have attended SW:S events; more than 400 songs have been written, countless lives changed. Feedback from retreat participants reveals post-retreat increases in feelings of hope and optimism (77%), increased creative pursuits (83%), connections with others (78%) and a 100% endorsement for other veterans to attend. Efforts are under wayto expand the study and eventually broaden it to include additional components of the positive psychology, coaching-based program.


2018 ◽  
Vol 52 (3/4) ◽  
pp. 596-618 ◽  
Author(s):  
Ravi Shekhar Kumar ◽  
Satyabhusan Dash ◽  
Naresh K. Malhotra

Purpose This study aims to propose and empirically test new improved customer-based brand equity (CBBE) creation framework, which advocates marketing activities create CBBE through customer experience (CE). The proposed framework is in contrast to extant literature suggesting marketing activities directly create CBBE. Design/methodology/approach Qualitative interviews with patients, followed by interaction with respondents using a structured questionnaire, were used to collect the data. Findings The results suggest that CE is the focal mediating variable for the relationship between marketing activities and CBBE. Out of 15 marketing activities, 8 positively impacted CBBE through CE and 2 negatively affected CBBE through CE. Among the remaining five, three had only a direct positive impact on CBBE and two neither directly nor indirectly impacted CBBE. Research limitations/implications The effects of only individual marketing activity, and not of the interaction among marketing activities, were assessed. Practical implications The study provides insights into the importance of CE in building CBBE for credence-dominant services (e.g. healthcare). This work will help managers in implementing experiential marketing by designing suitable activities for creating service CBBE. Originality/value The study outlines service CBBE creation through CE, offering specific insights for the healthcare market.


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