scholarly journals An Impact Analysis Concerning the Effect of Scandals on Sustainable Consumer Purchase

2021 ◽  
Author(s):  
Simona Vasilache
Keyword(s):  
Impact Analysis ◽  
Customer Behavior ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
Celebrity Endorsement ◽  
The Impact

The idea of the current research started from noticing a major gap in the customer behavior literature - researchers scarcely analyzed the impact of scandals on the customer purchase decision in the case of celebrity endorsement. Using a quantitative approach based on questionnaires, 101 people were asked about their opinions, the goals being to find out if people are influenced by the celebrity scandals, if people tend to have different reactions in terms of consumer purchase decision when it comes to various different negative actions carried on by the endorsers - will a murder upset the customers more than an infidelity scandal? - and if there are any differences in treating Romanian and foreign celebrities once they would enter into such a scandal.

scholarly journals The Revival of Indonesian Skin Care Brands

2020 ◽  
Vol 76 ◽  
pp. 01036
Author(s):  
Priscilla Evelyn Budiono ◽  
Dhyah Harjanti ◽  
Karina Stankevica
Keyword(s):  
Customer Satisfaction ◽  
Brand Image ◽  
Country Of Origin ◽  
Positive Influence ◽  
Skin Care ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
The Impact ◽  
Skin Care Products

Skincare business in Indonesia has been growing enormously in the last decade, with the coming of international brands and the struggling of local brands, to win the Indonesian customers. The aim of this research is to analyze the influence of country of origin to purchase decision through the brand image, and the impact of country of origin on customer satisfaction for local Indonesian skin care brands. As this research is using the quantitative approach, the data are collected by using questionnaires which are distributed to selected samples of 179 respondents. The respondents are chosen from the consumers of Indonesian brands of skin care products. The data are analyzed with SmartPLS software. The results show that the country of origin has a positive influence to purchase decision, the country of origin has a positive influence on brand image, brand image has a positive influence on purchase decision, and, finally, brand image has a positive influence on customer satisfaction on local Indonesian brands of skin care products.

The Impact of EWOM Referral, Celebrity Endorsement, and Information Quality on Purchase Decision

2020 ◽  
pp. 882-905
Author(s):  
Randy Danniswara ◽  
Puspa Sandhyaduhita ◽  
Qorib Munajat
Keyword(s):  
Purchase Intention ◽  
Information Quality ◽  
Purchase Decision ◽  
Brand Trust ◽  
Social Commerce ◽  
Celebrity Endorsement ◽  
Brand Attachment ◽  
Application Data ◽  
The Impact ◽  
Brand Satisfaction

This study aims to explore factors that have impact on purchase decision on a social commerce, viz., social media Instagram. Thus, several dimensions namely eWOM referral, celebrity endorsement, information quality, brand satisfaction, brand trust and brand attachment are identified and examined. This research uses SEM method and LISREL 8.80 application. Data was collected using questionnaires with Likert scale. The result from 350 respondents shows that a significant positive correlation exists between eWOM referral and purchase intention, information quality and brand satisfaction, information quality and brand trust, brand satisfaction and brand attachment, brand satisfaction and purchase intention, brand trust and purchase intention, brand attachment and purchase decision, and also between purchase intention and purchase decision.

The Impact of EWOM Referral, Celebrity Endorsement, and Information Quality on Purchase Decision

2017 ◽  
Vol 30 (2) ◽  
pp. 23-43 ◽  
Author(s):  
Randy Danniswara ◽  
Puspa Sandhyaduhita ◽  
Qorib Munajat
Keyword(s):  
Purchase Intention ◽  
Information Quality ◽  
Purchase Decision ◽  
Brand Trust ◽  
Social Commerce ◽  
Celebrity Endorsement ◽  
Brand Attachment ◽  
Application Data ◽  
The Impact ◽  
Brand Satisfaction

This study aims to explore factors that have impact on purchase decision on a social commerce, viz., social media Instagram. Thus, several dimensions namely eWOM referral, celebrity endorsement, information quality, brand satisfaction, brand trust and brand attachment are identified and examined. This research uses SEM method and LISREL 8.80 application. Data was collected using questionnaires with Likert scale. The result from 350 respondents shows that a significant positive correlation exists between eWOM referral and purchase intention, information quality and brand satisfaction, information quality and brand trust, brand satisfaction and brand attachment, brand satisfaction and purchase intention, brand trust and purchase intention, brand attachment and purchase decision, and also between purchase intention and purchase decision.

THE IMPACT OF ZONATION SYSTEM POLICY IN THE PPDB ON STUDENTS' OBTAINING AT SMA NEGERI 8 SURABAYA

2020 ◽  
Vol 4 (3) ◽  
pp. 525
Author(s):  
Idawati Idawati
Keyword(s):  
Junior High School ◽  
Low Income ◽  
Educational Background ◽  
Quantitative Approach ◽  
National Examination ◽  
New Students ◽  
The Impact ◽  
New Student ◽  
Academic Year ◽  
Descriptive Method

This research was conducted by using a descriptive method with a quantitative approach. The quantitative approach was chosen to be tested theories by examining and measuring variables in the form of relationships, differences, influences, contributions, and the others. The research was carried out by describing the students acquisition data on the new student admission (PPDB) using zoning system based on the academic year 2019-2020 and the student acquisition data on the academic year PPDB 2018-2019 as a comparison. Based on the results of the study, the new students of PPDB using zoning system was considered lower in terms of economic and educational background of parents. There were more parents with less education (elementary & junior high school) in the zoning system than in the rayon system, whereas parents with higher education in the zoning system were fewer than the rayon system.  Likewise, in terms of income, there were more people with the low income in the zoning system than in the rayon system, and those having high income were fewer than in the rayon system. The study showed that the intelligence and the result of National Examination Score (NUN) in the zoning system is lower than in the rayon system. The intelligent level of the students in the zoning system is mostly dominated by the scores under 90-109, while in the rayon system were dominated by the scores above 90-109.  The National Examination Scores (NUN) in the zoning system were evenly distributed from a range of scores 0 to 30, while in the rayon system the scores were dominated by a range of scores 28-30, with the lowest score 24.

The Impact of a Potential Public/Private Initiative on a Defined Region of the South Suburban Chicago Metropolitan Area

2019 ◽  
pp. 14-32
Keyword(s):  
Supply Chain ◽  
Economic Impact ◽  
Impact Analysis ◽  
Census Data ◽  
Economic Benefits ◽  
Local Economy ◽  
Market Area ◽  
State And Local ◽  
The University ◽  
The Impact

The university is considered one of the engines of growth in a local economy or its market area, since its direct contributions consist of 1) employment of faculty and staff, 2) services to students, and supply chain links vendors, all of which define the University’s Market area. Indirect contributions consist of those agents associated with the university in terms of community and civic events. Each of these activities represent economic benefits to their host communities and can be classified as the economic impact a university has on its local economy and whose spatial market area includes each of the above agents. In addition are the critical links to the University, which can be considered part of its Demand and Supply chain. This paper contributes to the field of Public/Private Impact Analysis, which is used to substantiate the social and economic benefits of cooperating for economic resources. We use Census data on Output of Goods and Services, Labor Income on Salaries, Wages and Benefits, Indirect State and Local Taxes, Property Tax Revenue, Population, and Inter-Industry to measure economic impact (Implan, 2016).

Pengaruh Konversi Lahan terhadap Strategi Pemanfaatan Modal Nafkah Rumah Tangga Buruh Tani

2020 ◽  
Vol 4 (3) ◽  
pp. 407
Author(s):  
Hesti Prastiwi ◽  
Martua Sihaloho
Keyword(s):  
Qualitative Data ◽  
Rice Fields ◽  
Livelihood Strategies ◽  
Quantitative Approach ◽  
Survey Method ◽  
Land Conversion ◽  
Literature Study ◽  
Irrigated Rice ◽  
Sustainable Food ◽  
The Impact

Lahan merupakan salah satu sumber daya agraria yang sangat penting bagi petani dikarenakan lahan merupakan salah satu sumber untuk bertahan hidup. Sesuai dengan Undang-Undang Dasar Nomor 41 Tahun 2009 tentang Perlindungan Lahan Pertanian Pangan Berkelanjutan. Pembangunan yang terjadi di Indonesia semakin masif, menimbulkan konversi lahan bersifat permanen ketika lahan sawah beririgasi berubah menjadi kawasan pemukiman atau industri. Konversi lahan yang terjadi menyebabkan hilangnya beberapa atau seluruh modal nafkah yang ada. Perubahan modal nafkah ini akan mengakibatkan perubahan strategi nafkah petani. Penelitian ini bertujuan untuk menganalisis dampak konversi lahan terhadap strategi nafkah dan pengaruh pemanfaatan  modal nafkah  terhadap strategi nafkah rumah tangga. Lokasi penelitian ini yaitu Desa Pasirgaok, Kecamatan Rancabungur, Kabupaten Bogor. Metode yang digunakan untuk menggali fakta, data, dan informasi dalam penelitian adalah pendekatan kuantitatif melalui metode survei dengan kuesioner yang didukung oleh data kualitatif melalui wawancara dan studi literatur hingga diperoleh hasil bahwa dampak konversi lahan mempengaruhi modal dan strategi nafkah.Kata Kunci: buruh tani, konversi lahan, modal nafkah, strategi nafkah=====ABSTRACTLand is one of the most important agrarian resources for farmers because land is one source of livelihood survival. According to Constitution Number 41 Year 2009 on concerning The Protection of Sustainable Food Agriculture. The development that is taking place in Indonesia is increasingly massive leading to permanent land conversion when technical irrigated rice fields change into residential or industrial areas. The land conversion that occurs causes a loss of some or all existing livelihood asset. This change in livelihood asset will result in a change in farmers livelihood strategies. This study aims to analyze the influence of the impact of land conversion towards livelihood strategies and the influence of the utilization of livelihood asset towards the livelihood strategies households. The location of this research is Pasirgaok Village, Rancabungur District, Bogor Regency. The method used to extract facts, data, and information in the research is the quantitative approach through survey method with questionnaires supported by qualitative data through interview and literature study until it is obtained that the impact of land conversion towards landless farmer household’s assets and livelihood strategies.Keywords: land conversion, landless farmer, livelihood asset, livelihood strategies

Impact Analysis of the Mechanization Program for Tribal Paddy Farmers of Goa

2019 ◽  
Vol 6 (1) ◽  
Author(s):  
MATHALA JULIET GUPTA ◽  
ASHISH M. PITRE ◽  
SUMATI CHAVAN PANDURNAG ◽  
SALONI SALIL VANJARI
Keyword(s):  
Impact Analysis ◽  
Field Capacity ◽  
Significant Saving ◽  
Manual Methods ◽  
Paddy Farmers ◽  
The Impact ◽  
And Training

This paper assessed the impact of the mechanization of the 8 tribal paddy farmers’ groups of Goa benefited in the year 2011 through the Tribal sub-plan program of ICAR-CCARI through results of surveys conducted in 2012 and 2015. Shift to mechanization among beneficiaries was significant in power tillers (64-100%) but less in power reapers(0-91%). Also significant saving in manpower (Power tillers:33.3% to 60%, power reapers: 33.3% to 83.3%), , time (field capacity increased (power tillers : 41.7% to141%, power reapers :58.1% to 912.8%) and cost(power tillers :44.7% to 59.1%, power reapers : 57.8% to 82.9%) was reportedthrough the use of equipment as compared to desi plough or manual methods of harvesting. Some constraints like lack of access roads and training in use and maintenance of the equipment were reported by the beneficiary farmers.

scholarly journals Observing the silent world under COVID-19 with a comprehensive impact analysis based on human mobility

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Shaobin Wang ◽  
Yun Tong ◽  
Yupeng Fan ◽  
Haimeng Liu ◽  
Jun Wu ◽  
...  
Keyword(s):  
Impact Analysis ◽  
Human Mobility ◽  
Economic Activities ◽  
Underdeveloped Countries ◽  
Mobility Data ◽  
Long Run ◽  
Level Of Economic Development ◽  
Human World ◽  
Dynamic Relationships ◽  
The Impact

AbstractSince spring 2020, the human world seems to be exceptionally silent due to mobility reduction caused by the COVID-19 pandemic. To better measure the real-time decline of human mobility and changes in socio-economic activities in a timely manner, we constructed a silent index (SI) based on Google’s mobility data. We systematically investigated the relations between SI, new COVID-19 cases, government policy, and the level of economic development. Results showed a drastic impact of the COVID-19 pandemic on increasing SI. The impact of COVID-19 on human mobility varied significantly by country and place. Bi-directional dynamic relationships between SI and the new COVID-19 cases were detected, with a lagging period of one to two weeks. The travel restriction and social policies could immediately affect SI in one week; however, could not effectively sustain in the long run. SI may reflect the disturbing impact of disasters or catastrophic events on the activities related to the global or national economy. Underdeveloped countries are more affected by the COVID-19 pandemic.

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