scholarly journals Internet marketing tools

2019 ◽  
pp. 67-74
Author(s):  
Urtė Sturienė
Keyword(s):  
Internet Marketing ◽  
Term Effect ◽  
The Internet ◽  
Business Organizations ◽  
Short Term ◽  
Long Term Effect ◽  
Definition Of ◽  
The Right ◽  
The Impact

In today's world, every business organization can pursue marketing goals online. Choosing the right Internet marketing tools or combining several may be significant in reaching the target audience. Therefore, without precise criteria for assessing the impact of Internet marketing tools on business organizations, it is not very easy to choose the most appropriate tools to compete with other businesses. This paper aims to investigate the impact of Internet marketing tools on business organizations. In order to achieve this goal, the following tasks are set: to analyse the Internet marketing concept and to reveal the impact assessment criteria. The results have shown that there is no agreed scientific definition of the term and concept of Internet marketing tools. However, it is obvious that Internet marketing is the part of digital marketing. Also, the Internet marketing impact criteria consist of short-term effect, long-term effect, and alternatives. Internet marketing tools typically drive sales growth, strengthen the brand and help to build and maintain relationships with clients.

scholarly journals On Time Effect of Preschool Education: Social Analysis Based on CUCDS

Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-10
Author(s):  
Bohan Yan ◽  
Yongjun Feng ◽  
Ning Cai
Keyword(s):  
Cognitive Ability ◽  
Chinese Language ◽  
Preschool Education ◽  
Term Effect ◽  
Long Term Effects ◽  
Short Term ◽  
Long Term Effect ◽  
Children Development ◽  
The Impact

Cognitive ability is an important aspect of children’s development, but there is still room for discussion about the impact of preschool education on children’s cognitive ability. Based on the data of China Urbanization and Children Development Survey (CUCDS) of Tsinghua University, this paper categorizes cognitive ability into Chinese language cognition and mathematical cognition. It is discovered that the impact of preschool education on children’s cognitive development differs depending on the cognitive ability and the length of time. In particular, preschool education has both short-term and long-term effects on children’s Chinese cognitive ability, while there is only a short-term effect on the development of children’s mathematical cognitive ability without long-term effect.

scholarly journals Controlled trial of the short- and long-term effect of psychological treatment of post-partum depression

2003 ◽  
Vol 182 (5) ◽  
pp. 412-419 ◽  
Author(s):  
Peter J. Cooper ◽  
Lynne Murray ◽  
Anji Wilson ◽  
Helena Romaniuk
Keyword(s):  
Primary Care ◽  
Postnatal Depression ◽  
Post Partum ◽  
Psychodynamic Therapy ◽  
Term Effect ◽  
Short Term ◽  
Post Partum Depression ◽  
Maternal Mood ◽  
Long Term Effect

BackgroundPsychological interventions for postnatal depression can be beneficial in the short term but their longer-term impact is unknown.AimsTo evaluate the long-term effect on maternal mood of three psychological treatments in relation to routine primary care.MethodWomen with post-partum depression (n=193) were assigned randomly to one of four conditions: routine primary care, non-directive counselling, cognitive–behavioural therapy or psychodynamic therapy. They were assessed immediately after the treatment phase (at 4.5 months) and at 9, 18 and 60 months post-partum.ResultsCompared with the control, all three treatments had a significant impact at 4.5 months on maternal mood (Edinburgh Postnatal Depression Scale, EPDS). Only psychodynamic therapy produced a rate of reduction in depression (Structured Clinical Interview for DSM–III–R) significantly superior to that of the control. The benefit of treatment was no longer apparent by 9 months post-partum. Treatment did not reduce subsequent episodes of post-partum depression.ConclusionsPsychological intervention for post-partum depression improves maternal mood (EPDS) in the short term. However, this benefit is not superior to spontaneous remission in the long term.

Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry

2021 ◽  
Author(s):  
Yen-Yao Wang ◽  
Chenhui Guo ◽  
Anjana Susarla ◽  
Vallabh Sambamurthy
Keyword(s):  
Social Media ◽  
Automobile Industry ◽  
Durable Goods ◽  
Term Effect ◽  
Traditional Media ◽  
Long Term Effect ◽  
Light Vehicle ◽  
Dynamic Relationships ◽  
The Impact

This study examines the dynamic relationships between firm-generated content (FGC), user-generated content (UGC), traditional media, and offline light vehicle sales. Data were collected from the official Facebook and Twitter pages of 30 U.S. car brands from 2009 to 2015. Our results suggest that Facebook and Twitter are heterogeneous in terms of their effect on offline vehicle sales; FGC is more effective than UGC for influencing offline light vehicle sales; viral impressions from Facebook and Twitter are essential, although effects vary for the various social media platforms, FGC, and UGC; and a firm’s marketing efforts and UGC both have a long-term effect on sales, with the long-term effect of a firm’s marketing efforts outlasting that of UGC. We also documented the within-Twitter synergistic effect between FGC and UGC for offline car sales and cross-channel substitution relationships between FGC and both Facebook and traditional media and Twitter and traditional media. Our study implies that managers who attempt to maximize multichannel marketing for offline sales of durable goods should consider (1) the nature of each platform, (2) the number of potential audiences each platform can reach, and (3) the user basis of each platform.

A comparison of the effects of body condition and short-term food restriction on the feeding behaviour of sheep

1996 ◽  
Vol 1996 ◽  
pp. 174-174
Author(s):  
A.M. Sibbald
Keyword(s):  
Food Intake ◽  
Body Condition ◽  
Feeding Behaviour ◽  
Food Restriction ◽  
Term Effect ◽  
Short Term ◽  
Daily Food ◽  
Long Term Effect ◽  
Single Meal

Voluntary food intake is generally inversely related to body condition or fatness in mature sheep (Foot, 1972). Since the intake of pelleted diets by housed sheep consists of a number of discrete feeding bouts or 'meals' (e.g. Bermudez et al., 1989), the relatively long-term effect of body condition on intake will be achieved through changes in feeding behaviour at the level of a single meal. The aim of this experiment was to compare the effects of body condition and short-term food restriction on meal patterns in sheep, to investigate the mechanism by which body condition influences daily food intake.

Brassinosteroid-induced de-etiolation of Arabidopsis thaliana seedlings resembles the long-term effects of cytokinins

1998 ◽  
Vol 25 (6) ◽  
pp. 719 ◽  
Author(s):  
Jie Luo ◽  
Ji-Chu Chen ◽  
Yu-Ju Zhao
Keyword(s):  
Arabidopsis Thaliana ◽  
Term Effect ◽  
Hypocotyl Elongation ◽  
Long Term Effects ◽  
Short Term ◽  
Expression Of Genes ◽  
Long Term Effect ◽  
In The Wild ◽  
Positive Regulators

Cytokinins can cause de-etiolation of Arabidopsis thaliana (L.) Heynh. seedlings growing in the dark. Brassinosteroids (BRs) have been considered to regulate negatively the de-etiolation in dark-grown Arabidopsis seedlings. We show here that epi-brassinolide (epi-BL) can partially produce the phenotype of de-etiolation as caused by treatment with cytokinins in the dark, including the development of leaves and epicotyls in the wild-type and the BR-deficient mutant det2. But BRs cannot inhibit hypocotyl elongation, nor restore all the inhibition caused by cytokinins and light. We have found that there are distinct short term and long term phases of induction of de-etiolation by cytokinins. The short-term effect is probably coupled to ethylene in the inhibition of the hypocotyl elongation; the long-term effect causes morphogenesis of leaves and epicotyls. BRs can only regulate de-etiolation in the long term. We propose that the inhibition of hypocotyl elongation of det2 in darkness is caused by the absence of BR-dependent elongation rather than the inhibition caused by the expression of genes for photomorphogenesis. We propose that BRs resemble cytokinins in regulating de-etiolation as positive regulators, and that the inhibition of hypocotyl elongation and the development of leaves and epicotyls in de-etiolation are independent processes.

Long-term regulation of hexose uptake by isoproterenol in cultured 3T3 adipocytes

1985 ◽  
Vol 248 (6) ◽  
pp. E706-E711 ◽  
Author(s):  
J. P. van Putten ◽  
H. M. Krans
Keyword(s):  
Protein Synthesis ◽  
Prolonged Exposure ◽  
Term Effect ◽  
Long Term Effects ◽  
Fat Cell ◽  
Short Term ◽  
Long Term Effect ◽  
Short Term Exposure ◽  
Hexose Uptake

Catecholamines are known to have short-term regulatory effects on fat cell hexose uptake. We examined the long-term effects of catecholamines on the insulin-sensitive 2-deoxyglucose (dGlc) uptake in cultured 3T3-L1 adipocytes. Prolonged exposure (48 h) to isoproterenol (beta-adrenergic agonist) stimulated the basal dGlc uptake up to 90%. The effect was specific, time, concentration, and protein synthesis dependent and reversible. The effect of insulin was unaltered and superimposed on the increase in basal dGlc uptake. The long-term effect of isoproterenol was mimicked by epinephrine, dibutyryl cAMP (DBcAMP), and 1-methyl-3-isobutylxanthine (IBMX). By contrast, short-term exposure to isoproterenol (and epinephrine) induced a protein synthesis-independent increase in basal dGlc uptake (30%) not accompanied by an increase in insulin responsiveness. Moreover, on short-term basis, DBcAMP and IBMX suppressed both the basal and insulin-stimulated uptake up to 50%. Determination of the intracellular nonphosphorylated dGlc during the uptake and of the hexokinase activity revealed that the long-term effect of isoproterenol was most likely due to alterations low in dGlc transport. In conclusion, long-term regulators of hexose uptake are in cultured 3T3-L1 adipocytes, isoproterenol, and other cAMP stimulators. The long-term effect is independent from the short-term regulatory effect of the agents and from the effect of insulin.

Long-term effect of rehabilitation in coronary artery disease patients: randomized clinical trial of the impact of exercise volume

2010 ◽  
Vol 24 (4) ◽  
pp. 319-327 ◽  
Author(s):  
Dominique Hansen ◽  
Paul Dendale ◽  
Anita Raskin ◽  
Annick Schoonis ◽  
Jan Berger ◽  
...  
Keyword(s):  
Coronary Artery Disease ◽  
Clinical Trial ◽  
Coronary Artery ◽  
Randomized Clinical Trial ◽  
Term Effect ◽  
Long Term Effect ◽  
Artery Disease ◽  
The Impact

The short‐term and the long‐term effect of primary schools and classes on mathematics and language achievement scores

2007 ◽  
Vol 33 (3) ◽  
pp. 419-440 ◽  
Author(s):  
Heidi Pustjens ◽  
Eva Van de gaer ◽  
Jan Van Damme ◽  
Patrick Onghena ◽  
Georges Van Landeghem
Keyword(s):  
Primary Schools ◽  
Term Effect ◽  
Achievement Scores ◽  
Language Achievement ◽  
Short Term ◽  
Long Term Effect

scholarly journals It's a matter of time: assessing the impact of aggressive police stops on (dis)trust in legal authority

2021 ◽  
Author(s):  
Thiago Rodrigues Oliveira
Keyword(s):  
Causal Effect ◽  
Sao Paulo ◽  
Term Effect ◽  
Robust Estimator ◽  
Legal Authority ◽  
São Paulo ◽  
Short Term ◽  
The Impact ◽  
Over Time

Does the experience of being stopped by the police (including being stopped by the police at gunpoint) have a negative effect on trust in legal authority over time? Previous research suggests a link between negatively-experienced police stops and distrust of legal institutions. Yet, we lack clear evidence on the existence and dynamics of any putative causal effect. To address this gap, I draw on a three-wave longitudinal survey of adults who reside in São Paulo, Brazil, and examine the impact of police stops and police stops at gunpoint on three aspects of trust in legal authority (attitudinal change in perceptions of police fairness, perceptions of overpolicing, and cynicism about police protection). In the context of a multi-period difference-in-differences design, I rely on (i) a matching framework for panel data that assumes a dynamic treatment adoption to estimate short-term effects of a recent police stop (at gunpoint), and (ii) a doubly robust estimator that assumes a staggered treatment adoption to assess the long-term effects of a first experience of being stopped and questioned by police officers (at gunpoint). I conclude, overall, that it seems unlikely that general police stops damage trust in legal authority in São Paulo over time. However, a recent aggressive police stop with officers pointing a gun at the citizen does seem to have a negative short-term effect on perceived police fairness, while the first experience of a police stop at gunpoint among people with no previous contact seems to have a positive long-term effect on perceived overpolicing. This study contributes to a growing international literature that describes the social costs of aggressive policing strategies.

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