scholarly journals Pengaruh Persepsi Konsumen, Labelisasi Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Herbal Skincare SR12

2021 ◽  
Vol 5 (2) ◽  
pp. 263-273
Author(s):  
Ade Lia ◽  
Ibdalsyah Ibdalsyah ◽  
Hilman Hakiem
Keyword(s):  
Data Analysis ◽  
Research Method ◽  
Brand Image ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Purchase Decision ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Data Analysis Tool

This study aims to determine the effect of consumer perceptions, halal labeling and brand image on purchasing decisions, while the independent variables are consumer perceptions, halal labeling and brand image. The data in this study were collected through questionnaires distributed to consumers who had purchased and used SR12 herbal skincare products in Bogor. The research method used is quantitative. The population in this study were consumers of SR12 herbal skincare products. With the data collected amounted to 100 respondents. The data analysis tool used in this study used multiple linear regression. The results of this study indicate that the variables of consumer perception, halal labeling and brand image have a positive and significant effect on purchasing decisions for sr12 herbal skincare products. Keywords: Consumer Perception, Halal Labeling, Brand Image and Purchase Decision

scholarly journals The Effect of Green Marketing, Brand Image, and Atmosphere Store On Purchasing Decisions In Arei Adventure Store Surabaya 3

2020 ◽  
Vol 1 (3) ◽  
Author(s):  
Yanuar Bachrul Aqsony ◽  
Santirianingrum Soebandhi ◽  
Ani Wulandari
Keyword(s):  
Data Collection ◽  
Analytical Method ◽  
Research Method ◽  
Brand Image ◽  
Green Marketing ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Marketing Activities

Purchasing decisions are one thing that is very influential in a product. Many factors influence purchasing decisions, including green marketing activities, brand image, and store atmosphere. The purpose of this study was to determine how the influence of green marketing, brand image, and store atmosphere both simultaneously and partially on purchasing decisions at Arei Adventure Store Surabaya 3. Data collection used was a questionnaire. The research method employed a random sample of 101 people. The analytical method mobilized was SPSS 24. The results of this study indicated that the independent variables simultaneously influence the dependent variable. This was evidenced from the significance value of 0,000 or less than 0.05 and F count = 27.791 while the F value was obtained at 2.70. Thus F count 27.791> F table 2.70. However, partially the green marketing variable was not significant to the purchase decision because the test results showed the value of t count = 1.425 0.05.

scholarly journals Analisis Pengaruh Persepsi Harga, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian (Studi Pada Konsumen Sari Roti di Kota Semarang)

2021 ◽  
Vol 2 (1) ◽  
pp. 77-88
Author(s):  
Agus Budi Purwanto ◽  
Hendro Budhi Risaputro
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Product Quality ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Data Analysis Tool

  Abstract   The purpose of this study was to analyze the influence of Price Perception, Product Quality and Brand Image on Purchasing Decisions on Sari Roti consumers in Wonodri Village Semarang. The population in this study were all consumers who bought Sari Roti in Indomart. The sample is 130 people. The sampling technique used is stratified proportional sampling. The data analysis tool used in this study is multiple regression analysis. Based on the results of the study: There is a positive and significant influence between Price Perception on Purchasing Decisions, There is a positive and significant influence between Product Quality on Purchasing Decisions, There is a positive and significant influence between Brand Image on Purchasing Decisions, Simultaneously there is a positive and significant effect between Price Perception , Product Quality and Brand Image on Purchasing Decisions.   Keywords:  Price Perception, Product Quality, Brand Image, Purchasing Decision  

scholarly journals The Effect of Green Marketing, Brand Image, and Atmosphere Store On Purchasing Decisions In Arei Adventure Store Surabaya 3

2020 ◽  
Vol 1 (3) ◽  
pp. 194-203
Author(s):  
Yanuar Bachrul Aqsony ◽  
Santirianingrum Soebandhi ◽  
Ani Wulandari
Keyword(s):  
Data Collection ◽  
Analytical Method ◽  
Research Method ◽  
Brand Image ◽  
Green Marketing ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Marketing Activities

Purchasing decisions are one thing that is very influential in a product. Many factors influence purchasing decisions, including green marketing activities, brand image, and store atmosphere. The purpose of this study was to determine how the influence of green marketing, brand image, and store atmosphere both simultaneously and partially on purchasing decisions at Arei Adventure Store Surabaya 3. Data collection used was a questionnaire. The research method employed a random sample of 101 people. The analytical method mobilized was SPSS 24. The results of this study indicated that the independent variables simultaneously influence the dependent variable. This was evidenced from the significance value of 0,000 or less than 0.05 and F count = 27.791 while the F value was obtained at 2.70. Thus F count 27.791> F table 2.70. However, partially the green marketing variable was not significant to the purchase decision because the test results showed the value of t count = 1.425 0.05.

Pengaruh Literasi Keuangan Syariah, Islamic Branding, dan Religiusitas terhadap Keputusan Mahasiswa Dalam Menggunakan Jasa Perbankan Syariah

2021 ◽  
Vol 5 (2) ◽  
pp. 226-244
Author(s):  
Fajriah Salim ◽  
Suyudi Arif ◽  
Abrista Devi
Keyword(s):  
Financial Literacy ◽  
Research Method ◽  
Partial Least Square ◽  
Least Square ◽  
Islamic Banking ◽  
Analysis Tool ◽  
Islamic Banks ◽  
Banking Services ◽  
Independent Variables ◽  
Data Analysis Tool

This study aims to determine the effect of Islamic financial literacy, Islamic branding, and religiosity on student decisions in using Islamic banking services. The dependent variable in the study is student decisions, while the independent variables are Islamic financial literacy, Islamic branding, and religiosity. The data in this study were collected through questionnaires distributed to active FAI students class 2017-2018 who had transacted using Islamic banks. The research method used is quantitative. The population in this study are active students of FAI class 2017-2018 who have transacted using Islamic banks, with data collected totaling 100 respondents. The data analysis tool used in this study uses the Partial Least Square (PLS) approach. The results of this study indicate that there is a positive and significant influence of the Islamic financial literacy variable, Islamic branding on student decisions in using Islamic banking services, while the religiosity variable has a positive but not significant effect on student decisions in using Islamic banking services. Keywords: Using Islamic Banking Services, Islamic Financial Literacy, Islamic Branding, Religiosity, and Student Decisions

KEPUTUSAN PEMBELIAN DITINJAU DARI KUALITAS PRODUK, CITRA MEREK DAN FASILITAS PADA ABATA DONUT’S SURAKARTA

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Sandra Amelinda Kundari
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Regression Method ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Test Product ◽  
Multiple Linear Regression Method

Competition in the culinary business is currently required for business actors to have a strategy that is able to attract and retain consumers for the sustainability of their company. This study aims to test product quality, brand image and facilities simultaneously influence Abata Donut's purchasing decisions. The sample research sample is 100 consumers accidental sampling with multiple linear regression method. The results of the research on product quality, brand image and facilities simultaneously and partially have a significant effect on Abata Donut's purchasing decisions. The contribution of the three independent variables can explain the purchase decision by 42.9% and the rest is influenced by other variables. Keywords: product quality; brand image; facilities; customer satisfaction

scholarly journals THE INFLUENCE OF BRAND IMAGE, PRICE, PRODUCT QUALITY AND PERCEIVE RISK ON PURCHASE DECISION TRANSFORMER PRODUCT PT. SCHNEIDER INDONESIA

2017 ◽  
Vol 8 (1) ◽  
pp. 101
Author(s):  
Mohammad Rizan ◽  
Muthya Octariany Nauli ◽  
Saparuddin Mukhtar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Business Unit ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
The Third ◽  
Perceive Risk ◽  
Positive Effect

The aim of this objective reserach is to find a picture of the influence of brand image, price, product quality and perceive risk on purchase decision transformer product PT. Schneider Indonesia for business consumers in Indonesia. This research is quantitative study with descriptive and causal method undertaken at PT. Schneider Indonesia business unit transfomer in 2013. Data collection done towards 97 respondents and its surrounding others industries segment. The data were collected with questonnaire and analyzed with SPSS ver. 20.0. The results of this study concluded that (1) the brand image positive and has significant impact on purchasing decisions, (2) Price positive and has significant impact on purchasing decisions, (3) product quality positive and has significant impact on purchasing decisions, (4) perceive risk positive and significant impact on purchasing decisions and (5) all of the independent variables (brand image, price, product quality, and perceive risk) have significant positive effect on the dependent variable (purchase decisions). The variables that most influence the purchase decision is price variable, the second is brand image, the third is perceive risk and the fourth is a product quality.   Keywords: brand image, price, product quality, perceive risk and purchase decision

scholarly journals Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar)

2020 ◽  
Vol 1 (2) ◽  
pp. 71-83
Author(s):  
Iis Miati
Keyword(s):  
Psychological Factors ◽  
Research Method ◽  
Brand Image ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Significance Level ◽  
Descriptive Research ◽  
Quality Product ◽  
Quantitative Descriptive

The development of the economy at this time will cause very tight competition in the business field. The company will continue to develop its products by creating unique products that are different from competitors that produce similar products. At this time consumers are fanatic in choosing a product, besides they want a quality product they will also choose a product that has a brand image that is quite good in the community. Deenay veil products are currently a product that is favored by every society. At Gea Fashion Banjar deenay brand hood sales are higher each month compared to other brand hoods. Based on that, the writer is interested in researching the Effect of Brand Image on the Decision to Purchase Deenay Veil in Banjar Gea Fashion. The purpose of this study was to determine how the influence of Brand Image on the Purchase Decision Deenay Veil on Banjar Gea Fashion? The research method used is quantitative descriptive research method, with a sample of 50 people. The results showed that brand image had a significant influence on the decision making for purchasing veil deenay. This significance value was obtained from Fcount 29,689 with a significance of 0,000 with F table (4.04) at the significance level of 0.05 and the coefficient of determination (r²) or R square obtained by 0.328, so that the magnitude of influence was 38.2%, whereas the remaining 61.8% is influenced by other factors not included in this research variable. In conclusion, consumers make purchasing decisions due to the influence of brand image and social, cultural, personal and psychological factors.

scholarly journals Pengaruh Brand Image Terhadap Keputusan Menggunakan Jasa Klinik Kecantikan dengan Kelompok Referensi Sebagai Variabel Moderasi (Studi Pada Pengguna Jasa Klinik Kecantikan di Surabaya)

2017 ◽  
Vol 4 (2) ◽  
pp. 227-237
Author(s):  
Ana Fitria ◽  
Sri Setyo Iriani ◽  
Sanaji Sanaji
Keyword(s):  
Regression Analysis ◽  
Significant Influence ◽  
Brand Image ◽  
Reference Group ◽  
Consumer Perceptions ◽  
Purchase Decision ◽  
Research Model ◽  
Sources Of Information ◽  
Purchasing Decisions

Consumer perceptions of brands are based on experience and information obtained by consumers. Consumers seek information to evaluate brands before deciding to use the brand. Friends are one of the most effective sources of information in influencing consumer purchasing decisions. This study aims to analyze and discuss the influence of brand image on purchase decision of beauty clinic services that moderated by reference group. This reseach used 220 sample from four beauty clinic services in Surabaya and applied moderating regression analysis to test the research model. The results showed that brand image had a positive and significant influence on the decision to use the beauty clinic services, while reference group con not moderating the influence brand image on the decision to use the beauty clinic services. Keywords : brand image, reference group, use decision

scholarly journals PENGARUH PROMOSI, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE VIVO PADA MASYARAKAT KOTA YOGYAKARTA

2020 ◽  
Vol 9 (1) ◽  
pp. 64
Author(s):  
Endy Yudha Prawira ◽  
Sukardi Sukardi
Keyword(s):  
Product Quality ◽  
Factor Price ◽  
Purchase Decision ◽  
Analysis Tool ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
City Community ◽  
Regression Test ◽  
Data Analysis Tool ◽  
The City

This study aims to determine the effect of promotion, price, and product quality for Smartphone purchase decisions VIVO The population of this research is the consumers of the city community Yogyakarta which is more than 17 years old and has already been make purchases of VIVO Smartphone products and samples used as many as 95 consumers in Yogyakarta, community engineering Sampling in this study is Purposive Sampling. The data analysis tool used is a linear regression test multiple. The results of this study indicate that promotions and Product quality has a significant effect on purchasing decisions while the price does not significantly influence the decision purchase. Simultaneously promotion, price, and quality variables significant effect on purchasing decisions. Promotion factor, price, and product quality affect purchasing decisions of 24.1% while the remaining 75.9% is influenced by Other variables that are not present in this study. Researchers expected can test variables other than product promotion, price, and quality to make a purchase decision.

scholarly journals Pengaruh Brand Awareness dan Brand Image serta Word Of Mouth terhadap Brand Trust dan Pembentukan Brand Loyalty pada Pelanggan Cbezt Friedchiken Kecamatan Genteng Banyuwangi

2018 ◽  
Vol 1 (2) ◽  
pp. 269-282
Author(s):  
Asri Oktiani ◽  
Rozy Khadafi
Keyword(s):  
Brand Loyalty ◽  
Research Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Analysis Tool ◽  
Brand Trust ◽  
Independent Variables ◽  
Research Analysis

Cbezt friedchiken implements marketing strategies that match the products produced with the goal of growing brand loyalty so that longterm is expected to add loyal customers as well as revenue. This study aims to determine the effect of brand awareness, brand image and world of mouth to brand trust and brand loyalty to Cbezt fried Chiken customers. sub district Genteng Banyuwangi. The research method used is explanatory research, analysis tool used path analysis with sample 50 respondents. The results of the analysis obtained the answer that the independent variables that have the strongest influence on brand loyalty variables through variable intervening brand trust is variable word of mouth. Keywords: brand awareness, brand image, word of mounth, brand trust, brand loyalty

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