scholarly journals The Role of Brand Image In Mediating The Relationship of Product Quality And Price Fairness With Purchase Decision (A Case Study of the IPhone Product in Denpasar City)

2020 ◽  
Vol 7 (4) ◽  
pp. 199-207
Author(s):  
Ni Made Gita Widiastiti ◽  
Ni Nyoman Kerti Yasa ◽  
Gede Bayu Rahanata
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Purchase Decision ◽  
Price Fairness ◽  
Relationship Of ◽  
The Relationship

scholarly journals BRAND IMAGE MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO DI KOTA DENPASAR

2018 ◽  
Vol 8 (1) ◽  
pp. 142
Author(s):  
I Gusti Ngurah Bagus Hagita Indra Mas Setiadi ◽  
Ni Wayan Ekawati
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Mediating Effect ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
The Many ◽  
Relationship Of

Indonesian smartphone users are growing rapidly. Oppo is one of the many smartphone manufacturers entering the Indonesian smartphone market. The purpose of this study is to explain the effect of product quality on brand image, product quality to purchase decision, brand image to purchasing decision, and role of brand image in mediating effect of product quality to purchasing decision. The theory used in this research is product quality, brand image and purchase decision. This research was conducted on consumer of Oppo smartphone which domiciled in Denpasar City. The sample size taken as many as 120 people with purposive sampling method. The analysis technique used is path analysis and sobel test. The results of the study found that product quality has a positive and significant effect on brand image. The study also found that each variable of product quality and brand image significantly positively affects purchasing decisions, in addition to the brand image also significantly mediates the relationship of product quality to purchasing decisions   Keyword: product quality, brand image, purchase decisions

scholarly journals THE ROLE OF BRAND IMAGE IN MEDIATING THE EFFECT OF PRODUCT QUALITY, SERVICE AND PRICE ON PURCHASE INTEREST

2021 ◽  
Vol 2 (3) ◽  
pp. 499-512
Author(s):  
Tri Ajeng Melati ◽  
Didik J. Rachbini ◽  
Endi Rekarti
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Partial Least Square ◽  
Quality Service ◽  
Relationship Of ◽  
The Relationship

The purpose of this study was to analyze the effect of product quality, service and price in influencing purchase intention, as well as to determine the role of brand image mediating the effect of product quality, service and price on purchase interest in the Daihatsu Xenia brand in South Tangerang. The population in this study are people in South Tangerang city who are involved in the process of searching for and purchasing lmpv vehicles. The sample used in this study were 190 respondents. The sampling method was done by using purposive sampling method. This study uses SEM data analysis techniques and data processing using Partial Least Square (PLS). The results of this study indicate that product quality is proven to have a positive and significant effect on brand image, service quality is proven to have a positive and significant effect on brand image, price is proven to have a positive and significant effect on brand image, product quality is not proven to have a positive and significant effect on brand image. Purchase interest, service quality is proven to have a positive but insignificant influence on purchase intention, price is proven to have a positive and significant effect on purchase intention, brand image is proven to have a significant effect on purchase interest. Then in this study it is also proven that brand image fully mediates the relationship of product quality to purchase intention, brand image does not mediate the relationship of service quality to purchase intention, brand image partially mediates the relationship between price and purchase intention.

scholarly journals Kajian Psikolinguistik Pada Proposisi Citra Merek

2018 ◽  
Vol 7 (2) ◽  
pp. 132-142
Author(s):  
Anisatul Fauziah
Keyword(s):  
Qualitative Research ◽  
Study Design ◽  
Brand Image ◽  
Research Data ◽  
Case Study Design ◽  
Relationship Of ◽  
The Relationship ◽  
Research Type

This study aims to examine or analyze the proposition  on the brand image of noodles and meatballs   in   lumajang based   on   psycholinguistic   review.   Research   on   language proposition  on  brand  image  using  qualitative  research type and  designed  using  case study design. The relationship between the arguments  and predictions  that emerged in the research data  showed varied  languages. The contents  of the proposition  on the brand image of "bakso beranak", "mie nyonyor" and demon noodles show a logical and detailed relationship between  each  argument  and  predication. The content  of the brand  image proposition  "baksojudes"  does not indicate the relation  of argument  and predication. The interproposition   relationship   of   "bakso   beranak"   shows   the   description    of   the presentation. The interproposition relationship of "bakso judes", "mie nyonyor", and "mie iblis"  shows descriptions  of taste.  The uniqueness  of the proposition's contents  on the "meatballs  beranak" shows the description  of the packaging  and  form of presentation. The uniqueness  of the proposition's content on "bakso judes", "mie nyonyor ", and "mie iblis"   shows   a   flavor description, so that the brand can attract consumers.

scholarly journals The Role of Network Capabiliity in Shaping Behavior E-commerce Acceptance Among Small Businesses in Keranggan Village

2020 ◽  
Vol 4 (1) ◽  
pp. 29-34
Author(s):  
Yuniarty Yuniarty ◽  
Hartiwi Prabowo ◽  
Ridho Bramulya Ikhsan
Keyword(s):  
Small Businesses ◽  
Structural Equation ◽  
Equation Modeling ◽  
Technological Context ◽  
Network Capability ◽  
Relationship Of ◽  
The Relationship ◽  
Adoption Intention

This research is a case study to help identify the driving factors of e-commerce acceptance by small businesses in Keranggan Village in Indonesia. This study argues that factors such as technology-organization-environment need to be strengthened by network capability from business actors so that e-commerce adoption intention emerges.  From the total samples of 100 business actors in Keranggan Village. The study utilized Structural Equation Modeling (SEM) with SmartPLS 3.0 for data examination. Consequently, the relationship of technological context with e-commerce acceptance is mediated by significant network capability.

scholarly journals Consumer Behavior Analysis in Purchase of Freshwater Fish in Bandung City (Case Study in the Traditional Market of Kosambi)

2020 ◽  
pp. 1-8
Author(s):  
Theresia Febrianty Rotuauli ◽  
Asep Agus Handaka ◽  
Achmad Rizal ◽  
Atikah Nurhayati
Keyword(s):  
Consumer Behavior ◽  
Freshwater Fish ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Personal Factors ◽  
Consumer Behavior Analysis ◽  
Traditional Market ◽  
Relationship Of ◽  
The Relationship

This research aimed to analyze the relationship of factors that influence consumer behavior in the purchase decision of freshwater fish in Kosambi Traditional Market. The research was conducted in March 2019 to March 2020. The method used in this research was a case study. The sampling technique was used accidental sampling method with 100 respondents. To analyze the behavior of consumers used attitude measurement analysis as measured by a Likert Scale. Correlation of qualitative data is used to analyze the relationship of factors that influence consumer behavior in freshwater fish purchasing decisions. The results showed that four factors that influenced the purchase decision of freshwater fish products had a significant relationship with the correlation coefficient values as follows: Cultural factors of 0.243, Social factors of -0.278, Personal factors of 0.631, and psychological factors of 0.427. Personal factor is the more dominant variable influencing and being considered by consumers in deciding to purchase freshwater fish because the personal factors are defined as psychological characteristics of a person that is different from others that causes relatively consistent and long-lasting responses to the environment.

scholarly journals Effect of Text in Contemporary Architectural Formation (Kinetic Architecture as a Case Study)

2019 ◽  
Vol 12 (4) ◽  
pp. 118-129
Author(s):  
Ibrahim Jawad Kadhim Al-Yousif ◽  
Shaimaa M. Hamza Al-Hayabi
Keyword(s):  
Essential Element ◽  
Process Time ◽  
Reference Structure ◽  
Formation Kinetic ◽  
Formal Stability ◽  
Kinetic Architecture ◽  
Relationship Of ◽  
The Relationship

Architecture is a language, and this means that we understand each phrase in a language or text in it, which is built in our architecture. Texts have richness and complexity, and the openness of the architectural text ahead of the act of interpretation, lead to social interaction. Where the text reads in terms of reference, structure, and philosophical vision, and its variables, and comparing it with kinetic architecture as a product of the relationship between human behavior and kinetic waves which have considered a real revolution in architectural thought, where has changed the path of the architecture, where it changed the path of the architecture that has seen from the perspective of persistence and physical and formal stability on the ground to the perspective of movement, dynamism and the formal and positional changes of the building. The role of the process (time) has a significant impact on the kinetic architecture through which the movement can be, and it is an essential element of the movement's principles and conditions in its contemporary architectural formations. So the research aims to statement of the relationship of the text of the concepts of the text to the concepts of the system of human actions in being and its content becoming and process, against the system of architectural acts in the components of the text (reference structure, and philosophical vision), and reflect this relationship on kinetic architecture as a contemporary architectural formation to know its relationship with the text and its components

Experiential marketing, brand image and brand loyalty: a case study of Starbucks

2020 ◽  
Vol 123 (1) ◽  
pp. 209-223
Author(s):  
Wen-Jung Chang
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Eating Habits ◽  
Experiential Marketing ◽  
Content Type ◽  
Available Information ◽  
The Relationship

PurposeDue to the internationalization that has occurred during the past few decades, the living conditions of people around the island of Taiwan have gradually changed, especially their eating habits. Among them, the growth of the coffee market has been very significant. To date, many studies have been devoted to exploring the application of experiential marketing (EM) in a variety of industries. Many experimental results have proven that a positive brand image (BI) will lead to brand loyalty (BL). In services, the best at the practice of EM is Starbucks. Therefore, this paper aims to assess the role of BI in EM and BL for Taiwan’s most popular brand, Starbucks.Design/methodology/approachIn the formal test stage, 225 questionnaires were given to respondents in Starbucks located in four districts (Da-An, Zhong-Zheng, Nei-Hu and Xi-Yin), which have many more stores than the other districts in Taipei City. Two hundred valid samples were obtained. This study used structural equation modelling (SEM) to validate the relationships among EM, BI and BL.FindingsThe findings show that EM cannot directly impact BL as expected, as it needs BI to do so. In other words, BI acts a complete mediator in the relationship between EM and BL.Practical implicationsIn this study, BI acts a complete mediator. This means that if Starbucks expects to improve consumers’ loyalty to the brand, it only needs to rely on the good overall image of the brand. Facing such business style homogeneity, people need some available information to help them to execute their following purchase decisions. Though Starbucks can bring me to its locations, meaning that Starbucks has made its first move in comparison with other competitors, I still decide to leave without any impressive image of this brand. Accordingly, we can refer to BI as a powerful endorsement of a qualified relationship between EM and BL.Originality/valueCompared to past studies on Taiwan’s/Taipei’s Starbucks, this paper simultaneously inputs EM, BI and BL into the model. Though Starbucks has achieved great EM success, this study finds that EM is no longer exclusive to BL, and BI is a powerful endorsement of a qualified relationship between EM and BL. For Starbucks, it must strengthen consumer perceptions of its BI to create customer loyalty.

scholarly journals Factors affecting Customer Retention in the Restaurant Industry: Moderating Role of Restaurant Location

2019 ◽  
Vol 15 (2) ◽  
pp. 95-108
Author(s):  
Ammar Ahmed ◽  
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Linear Regression Analysis ◽  
Customer Retention ◽  
Price Fairness ◽  
Location Factor ◽  
Relationship Of ◽  
The Relationship ◽  
Moderating Role

This study investigated the main effects of service quality and price fairness on customer retention. The study also investigated the moderating role of restaurant location in service quality, price fairness-customer retention relationships. Data collected from 182 customers visiting selected restaurants located in Multan city of Pakistan. The collected data relates to the chosen variables i.e. service quality, price fairness, restaurant location, and customer retention. The significant positive results of linear regression analysis revealed that service quality, price fairness and restaurant location predicted the customer retention. The results of step-wise multiple regression analysis revealed that restaurant location positively moderated the relationship of service quality and customer retention. It also revealed that restaurant location positively moderated the relationship of price fairness and customer retention. This study may have practical implications for human resource managers regarding recruitment decisions. It may have importance for restaurant managers or owners regarding quality of service and pricing plans which are true reflection of the services provided. Similarly, they may give due consideration to the location factor while launching a food service business. On the basis of the findings of the study, conclusions have been made and recommendations and directions for further research have been offered.

scholarly journals Gender, Populism, and the QAnon Conspiracy Movement

2021 ◽  
Vol 5 ◽  
Author(s):  
Lorna Bracewell
Keyword(s):  
Gender Politics ◽  
Gender Issues ◽  
Scholarly Literature ◽  
Politics And Culture ◽  
Relationship Of ◽  
The Relationship ◽  
Role Of Men ◽  
Men And Masculinity

According to one recent review of the burgeoning interdisciplinary scholarly literature on populism, populism’s “relationship with gender issues remains largely understudied” (Abi-Hassan, 2017, 426–427). Of those scholarly treatments that do exist, the lion’s share focus on the role of men and masculinity in populist movements. In this essay, I argue scholarly reflection on the relationship of gender and populism should not be limited to this narrow frame. Through a close examination of the complex gender politics of QAnon, a pro-Trump conspiracy movement that burst into the mainstream of U.S. politics and culture with the onset of the global Coronavirus pandemic, I demonstrate that populist deployments of femininity are as rich, complex, and potent as their deployments of masculinity. QAnon, I argue, is a case study in how femininity, particularly feminine identities centered on motherhood and maternal duty, can be mobilized to engage women in populist political projects. Until scholars of populism start asking Cynthia Enloe’s famous question, “Where are the women?,” in a sustained and rigorous way, phenomena that are integral to populism’s functioning will elude us and our understanding of the relationship between gender and populism will remain partial and incomplete (Enloe, 2014).

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