EXPLORING POTENTIAL FACTORS THAT REDUCE CONSUMERS’ PURCHASE INTENTION TOWARDS FAST FASHION PRODUCTS

2018 ◽  
Vol 2018 ◽  
pp. 334-334
Author(s):  
Wenyeh Huang ◽  
◽  
Lan Anh Nguyen
Keyword(s):  
Purchase Intention ◽  
Fast Fashion ◽  
Fashion Products ◽  
Potential Factors

scholarly journals Faktor pendorong purchase intention produk sustainable fashion pada UMKM

2021 ◽  
Vol 21 (1) ◽  
pp. 35-44
Author(s):  
Rike Penta Sitio ◽  
Rosita Fitriyani ◽  
Anggun Pesona Intan
Keyword(s):  
Purchase Intention ◽  
Research Method ◽  
Quantitative Research ◽  
Research Data ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Fashion Products ◽  
Consumer Purchase Intention ◽  
Sustainable Fashion ◽  
Mediator Variable

The creative fashion industry is one of the sources of economic strength in great demand by businessman and consumers, such as MSMEs. The purpose of this study was to examine the effect of consumer knowledge on purchase intention in MSMEs sustainable fashion products with trust as a mediator variable. The research method will use quantitative research. The samples obtained were 257 consumers of Indonesian MSMEs fast fashion products and used the Qualtrics electronic questionnaire. This research data is from perception data for sustainable fashion knowledge variables, trust, and purchase intention in MSMEs sustainable fashion products. The data were processed using SPSS to test the validity, reliability, regression analysis, and mediation test using JASP. The results obtained are that consumers who know sustainable fashion will make these consumers more confident in sustainable fashion MSMEs products and ultimately increase consumer purchase intention in MSMEs sustainable fashion products. So, it is very important for MSMEs engaged in the sustainable fashion business to educate consumers about the meaning of sustainable fashion and the practice of MSMEs in a sustainable fashion.

Consumption practices of fast fashion products: a consumer‐based approach

2013 ◽  
Vol 17 (2) ◽  
pp. 206-224 ◽  
Author(s):  
Veronica Gabrielli ◽  
Ilaria Baghi ◽  
Vanni Codeluppi
Keyword(s):  
Fast Fashion ◽  
Fashion Products ◽  
Consumption Practices

scholarly journals CONSUMER-ORIENTED APPROACH FOR SUSTAINABLE ADVANTAGE OF HOME-GROWN BRANDS IN MALAYSIA FAST FASHION INDUSTRY

2020 ◽  
Vol 6 (3) ◽  
pp. 192-198
Author(s):  
Siti Fatimah Hashim ◽  
Rosita Mohd. Tajuddin ◽  
Amer Shakir Zainol
Keyword(s):  
Community Engagement ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Latent Variables ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Production Cycle ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Sustainable Advantage

Malaysian Fashion Brands (MFBs) have faced fierce competitions in fast fashion industry coming from short production-cycle and international fashion brands which have mushroomed every major shopping malls across Malaysia. MFBs cannot position themselves as a leader in mass-production category and being perceived low in equity. This study explores on Consumer-based Model (CBM) adapted from Keller’s Consumer-based brand equity (CBBE) Model (1993) to build Strong Brand Equity through brand knowledge which cognitively built in marketing-mix over time with Independent Variables of Brand Awareness, Brand Image and Purchase Intention to predict Dependent Variable of Strong Brand Equity. Brand Loyalty are tested as a mediator and Community Engagement as moderator in the relationships of IVs and DV. Quantitative research method is employed in a non-probability convenient sampling technique. As many as 2850 questionnaires were distributed with the success rate of 29.7%. After data screening, only 798 datasets were utilized for statistical analysis using SPSS version 25 and SmartPLS version 3.2.8 on 6 constructs and 17 latent variables. The findings show that Brand Loyalty has full mediator effects meanwhile, Community Engagement has low to none moderating effects thus, weakening the relationships between IVs and DV. Overall, MFBs are perceived low in brand equity. Therefore, further efforts are needed to build Strong Brand Equity for MFBs’ sustainable advantage.

scholarly journals The influence of store environment on brand attitude, brand experience and purchase intention

2018 ◽  
Vol 49 (1) ◽  
Author(s):  
Marike Venter de Villiers ◽  
Richard Chinomona ◽  
Tinashe Chuchu
Keyword(s):  
Purchase Intention ◽  
Global Economy ◽  
Brand Attitude ◽  
Local Market ◽  
Brand Experience ◽  
Consumer Decision Making ◽  
Fashion Industry ◽  
Fashion Products ◽  
Fashion Retail ◽  
Store Environment

Background: Consumer decision-making is shifting from the rational to the emotional, and as a result, retailers are investing in unique store atmospheric cues to capture the attention of consumers. Although not a completely new phenomenon, a lack of studies on this topic remains in Africa, an emerging economy that is rapidly becoming part of the global economy. This is especially evident in the fashion industry where global fashion chain stores are rapidly infiltrating the local market. Objectives: This article aims to investigate the influence of store environment on purchase intention of fashion products with brand attitude and brand experience as the mediators. Method: By means of a quantitative study, 501 online self-administered surveys were distributed among black middle-class women residing in Johannesburg. Results: The results support four of the five hypotheses. It is therefore evident that store environment positively influences consumer’s brand attitudes, purchase intention and brand experience in the fashion retail industry. Conclusion: This article contributes to existing literature on fashion retail, experiential marketing and branding. It further provides retailers with adequate insight into experiential retail strategies that can yield profitable returns and increase their customer loyalty base.

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