scholarly journals Factors Influencing Millennials’ Purchase Intention towards Fast Fashion Products: A Case Study in Vietnam

2018 ◽  
pp. 235-240 ◽  
Author(s):  
Han Gia Vuong ◽  
◽  
Minh Tan Nguyen
Keyword(s):  
Purchase Intention ◽  
Fast Fashion ◽  
Fashion Products ◽  
Factors Influencing

scholarly journals Environmental Concern and Ethical Obligation Influencing the Purchase Intention of Consumers Towards Vegan Fashion Products -A Case in Hanoi, Vietnam

2021 ◽  
pp. 26-33
Author(s):  
Van Tuan Pham, Ph.D ◽  
Nguyen Ha Minh Anh ◽  
Kieu Vu Linh Chi ◽  
Le Minh Ngoc ◽  
Ho Thi Phuong Thao ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Theory Of Planned Behaviour ◽  
Environmental Concern ◽  
Ethical Obligation ◽  
Governmental Agencies ◽  
Fashion Products ◽  
Intention To Purchase ◽  
Factors Influencing ◽  
Ultimate Result ◽  
Feasible Solutions

The fundamental purpose of this study is to identify and evaluate factors influencing Hanoi consumers' intention to purchase vegan fashion products based on the framework of the Theory of Planned Behaviour (TPB). The ultimate result indicates that there is an outstanding factor significantly impacting the intention of Hanoi residents towards vegan fashion products: Ethical obligation (β=0.236). In addition, Environmental concern indirectly has an influence on the intention via attitudes. This study has important and practical consequences for governmental agencies and public organizations in terms of encouraging vegan fashion consumption. Based on the study’s findings, some feasible solutions are proposed to help authorities, businesses in Hanoi in particular, and Vietnam in general as well as motivating their customer intention.

scholarly journals Challenging the fast fashion product: a method for use-value apparel design

2021 ◽  
Author(s):  
Jennifer Triemstra-Johnston
Keyword(s):  
Material Culture ◽  
Sustainable Design ◽  
Interdisciplinary Approach ◽  
Use Value ◽  
Apparel Design ◽  
Fast Fashion ◽  
Sustainable Solutions ◽  
Fashion Products ◽  
The Status

Sustainable apparel design is a discipline based on challenging the status quo. Applying an interdisciplinary approach, this paper integrates the methodologies of research through practice, sustainable design, and material culture to challenge contemporary products found on the fast fashion market. Exploring use-value as an avenue for sustainable design, a typology is developed addressing the identifiers of function, aesthetics, expression, and durability as a method for generating sustainable solutions. The interpretative methods of material culture are adapted into a use-value challenge as a process for establishing sustainable and unsustainable elements embedded within a product. The concept of best practices is introduced as a procedure for assessing the solutions for the creation of alternative prototypes. A case study, challenging children’s princess costumes found on the contemporary market, provides an example of how the use-value method for apparel design can be applied to fast fashion products.

scholarly journals Faktor pendorong purchase intention produk sustainable fashion pada UMKM

2021 ◽  
Vol 21 (1) ◽  
pp. 35-44
Author(s):  
Rike Penta Sitio ◽  
Rosita Fitriyani ◽  
Anggun Pesona Intan
Keyword(s):  
Purchase Intention ◽  
Research Method ◽  
Quantitative Research ◽  
Research Data ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Fashion Products ◽  
Consumer Purchase Intention ◽  
Sustainable Fashion ◽  
Mediator Variable

The creative fashion industry is one of the sources of economic strength in great demand by businessman and consumers, such as MSMEs. The purpose of this study was to examine the effect of consumer knowledge on purchase intention in MSMEs sustainable fashion products with trust as a mediator variable. The research method will use quantitative research. The samples obtained were 257 consumers of Indonesian MSMEs fast fashion products and used the Qualtrics electronic questionnaire. This research data is from perception data for sustainable fashion knowledge variables, trust, and purchase intention in MSMEs sustainable fashion products. The data were processed using SPSS to test the validity, reliability, regression analysis, and mediation test using JASP. The results obtained are that consumers who know sustainable fashion will make these consumers more confident in sustainable fashion MSMEs products and ultimately increase consumer purchase intention in MSMEs sustainable fashion products. So, it is very important for MSMEs engaged in the sustainable fashion business to educate consumers about the meaning of sustainable fashion and the practice of MSMEs in a sustainable fashion.

scholarly journals Challenging the fast fashion product: a method for use-value apparel design

2021 ◽  
Author(s):  
Jennifer Triemstra-Johnston
Keyword(s):  
Material Culture ◽  
Sustainable Design ◽  
Interdisciplinary Approach ◽  
Use Value ◽  
Apparel Design ◽  
Fast Fashion ◽  
Sustainable Solutions ◽  
Fashion Products ◽  
The Status

Sustainable apparel design is a discipline based on challenging the status quo. Applying an interdisciplinary approach, this paper integrates the methodologies of research through practice, sustainable design, and material culture to challenge contemporary products found on the fast fashion market. Exploring use-value as an avenue for sustainable design, a typology is developed addressing the identifiers of function, aesthetics, expression, and durability as a method for generating sustainable solutions. The interpretative methods of material culture are adapted into a use-value challenge as a process for establishing sustainable and unsustainable elements embedded within a product. The concept of best practices is introduced as a procedure for assessing the solutions for the creation of alternative prototypes. A case study, challenging children’s princess costumes found on the contemporary market, provides an example of how the use-value method for apparel design can be applied to fast fashion products.

scholarly journals Factors Influencing Green Purchase Intention of Students: A Case Study at Vietnam National University of Agriculture

2021 ◽  
Vol 3 (3) ◽  
pp. 732-745
Author(s):  
Chu Thi Kim Loan
Keyword(s):  
Undergraduate Students ◽  
Purchase Intention ◽  
Subjective Norms ◽  
Descriptive Statistics ◽  
Primary Data ◽  
Environmental Concerns ◽  
Product Knowledge ◽  
Factors Influencing ◽  
National University

The objective of the paper was to analyze factors influencing the green purchase intention of students through a case study at the Vietnam National University of Agriculture (VNUA), Hanoi, Vietnam. The primary data were collected from a survey of 121 undergraduate students in 2020. The study employed descriptive statistics, exploratory factor analysis (EFA), and multiple regression analysis. The survey indicated that VNUA students were highly concerned about the environment. Their green buying intention was significantly and positively affected by two groups of factors, including: (i) social influence and product knowledge; and (ii) environmental concerns and subjective norms; in which, the later group of factors has shown greater effects in this study. The study would help managers in formulating and implementing key measures to encourage students’ green purchase.

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