Consumption practices of fast fashion products: a consumer‐based approach

2013 ◽  
Vol 17 (2) ◽  
pp. 206-224 ◽  
Author(s):  
Veronica Gabrielli ◽  
Ilaria Baghi ◽  
Vanni Codeluppi
Keyword(s):  
Fast Fashion ◽  
Fashion Products ◽  
Consumption Practices

scholarly journals SHOPPING ORIENTATION, STATUS CONSUMPTION AND IMPULSE BUYING OF GENERATION X AND Y IN PURCHASING FAST FASHION PRODUCTS

2021 ◽  
Vol 15 (2) ◽  
pp. 110-118
Author(s):  
Widjojo Suprapto ◽  
Ratih Indriyani ◽  
Melyvia Santoso
Keyword(s):  
Generation X ◽  
Generation Y ◽  
Sampling Technique ◽  
Impulse Buying ◽  
Fast Fashion ◽  
Status Consumption ◽  
Fashion Products ◽  
Generation Cohorts ◽  
Shopping Orientation ◽  
Purchase Behaviors

Generation cohorts have different tendencies in purchase behaviors, especially the Generation X and the Generation Y. Although the age gap between these two generation cohorts is not wide, the Generation X has distinctive purchase behaviors that are different from the Generation Y. In the fashion business, the Generation X consumers do not consider the brands in purchasing their clothes, but they calculate the benefits in buying a clothing product. However, the Generation Y consumers consider it as a part of their social status, therefore, they position themselves in the middle class or the upper class by what they wear. The aim of this research is to investigate the different purchase behaviors of the Generation X and Y in buying fast fashion products in Surabaya. The purchase behaviors are reflected through such variables as shopping orientation, status consumption, and impulse buying. As this is a quantitative research, the data are collected using questionnaires that are distributed to 100 respondents. The respondents are chosen using the purposive sampling technique. Then, the data are tested for the validity, reliability, normality, and homogeneity. To test the hypothesis, the independent samples t-test is used. The results show that the differences between the Generation X and the Generation Y are significant in their shopping orientation and impulse buying. However, there are no significant differences in the status consump-tions.

scholarly journals Compulsive and Impulsive Shoppers: Hoarding of Fast Fashion Products

2016 ◽  
Author(s):  
Sergio C. Bedford ◽  
Gwendolyn Hustvedt ◽  
Vertica Bhardwaj
Keyword(s):  
Fast Fashion ◽  
Fashion Products

scholarly journals Challenging the fast fashion product: a method for use-value apparel design

2021 ◽  
Author(s):  
Jennifer Triemstra-Johnston
Keyword(s):  
Material Culture ◽  
Sustainable Design ◽  
Interdisciplinary Approach ◽  
Use Value ◽  
Apparel Design ◽  
Fast Fashion ◽  
Sustainable Solutions ◽  
Fashion Products ◽  
The Status

Sustainable apparel design is a discipline based on challenging the status quo. Applying an interdisciplinary approach, this paper integrates the methodologies of research through practice, sustainable design, and material culture to challenge contemporary products found on the fast fashion market. Exploring use-value as an avenue for sustainable design, a typology is developed addressing the identifiers of function, aesthetics, expression, and durability as a method for generating sustainable solutions. The interpretative methods of material culture are adapted into a use-value challenge as a process for establishing sustainable and unsustainable elements embedded within a product. The concept of best practices is introduced as a procedure for assessing the solutions for the creation of alternative prototypes. A case study, challenging children’s princess costumes found on the contemporary market, provides an example of how the use-value method for apparel design can be applied to fast fashion products.

scholarly journals Public Attitudes towards Fast Fashion

2021 ◽  
Vol 8 (9) ◽  
pp. 378-383
Author(s):  
Phakawan Teerawattananon ◽  
Phatsa v ◽  
Renuka Hitopakorn
Keyword(s):  
Air Pollution ◽  
Public Attitudes ◽  
Surrounding Area ◽  
Fast Fashion ◽  
Gen Y ◽  
Fashion Products ◽  
Pollution Problem ◽  
The Impact

Fast fashion is a fashion product that is rapidly producing according to the fashion trends. It isn't durable and people worn them a few times before being discarded, which turned them into a lot of garbage. It dyed with fabric dyes and chemicals that used in its production. This might have a big impact on the health of the wearer and the manufacturer. Especially, it also impacts on the environment in many ways. The purpose of this study is to explore the attitude and accessibility of fast fashion in each generation to realize the impact and problems of fast fashion. Additionally, we study people's motivation and factors in purchasing clothes. This research shows an analytical survey, it was conducted to survey 510 individuals in each generation. The survey was conducted by Google form survey. This survey found that the mostly respondents had third level of awareness of fast fashion issues, most of them are gen y and z and they still buy fast fashion products. A few people aware about this issues and support reducing the use of fast fashion products. If this situation continues, it will lead to a lot of unusable waste which is difficult to eliminate by incineration. This will lead to the production of many chemicals used in production to float up and destroy the atmosphere. It also causes air pollution problem to the surrounding area. Therefore, it can only be piled together to accumulate waste and the number of wastes multiplied over the years. Keywords: Fast fashion; Attitudes; Generation.

scholarly journals Faktor pendorong purchase intention produk sustainable fashion pada UMKM

2021 ◽  
Vol 21 (1) ◽  
pp. 35-44
Author(s):  
Rike Penta Sitio ◽  
Rosita Fitriyani ◽  
Anggun Pesona Intan
Keyword(s):  
Purchase Intention ◽  
Research Method ◽  
Quantitative Research ◽  
Research Data ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Fashion Products ◽  
Consumer Purchase Intention ◽  
Sustainable Fashion ◽  
Mediator Variable

The creative fashion industry is one of the sources of economic strength in great demand by businessman and consumers, such as MSMEs. The purpose of this study was to examine the effect of consumer knowledge on purchase intention in MSMEs sustainable fashion products with trust as a mediator variable. The research method will use quantitative research. The samples obtained were 257 consumers of Indonesian MSMEs fast fashion products and used the Qualtrics electronic questionnaire. This research data is from perception data for sustainable fashion knowledge variables, trust, and purchase intention in MSMEs sustainable fashion products. The data were processed using SPSS to test the validity, reliability, regression analysis, and mediation test using JASP. The results obtained are that consumers who know sustainable fashion will make these consumers more confident in sustainable fashion MSMEs products and ultimately increase consumer purchase intention in MSMEs sustainable fashion products. So, it is very important for MSMEs engaged in the sustainable fashion business to educate consumers about the meaning of sustainable fashion and the practice of MSMEs in a sustainable fashion.

Aesthetic labour, class and taste: Mobility aspirations of middle-class women working in luxury-retail

2019 ◽  
Vol 67 (3) ◽  
pp. 706-722 ◽  
Author(s):  
Bryan Boyle ◽  
Kobe De Keere
Keyword(s):  
Middle Class ◽  
Upper Class ◽  
Service Workers ◽  
Fashion Products ◽  
Class Background ◽  
Consumption Practices ◽  
Work Drive ◽  
Process Work ◽  
Post Entry ◽  
Significant Class

Previous research has shown how the embodied performances expected from service workers make cultural class background important for entry into these forms of jobs. However, class judgement continues to impact the worker post-entry and on-the-job. We explore this through a qualitative study of 18 middle-class women working in luxury-retail stores in Amsterdam, asking how they acquire the taste of their store for aesthetic labour. This is a case we consider pertinent given the significant class difference between these workers and their economically rich clientele. We found that: (1) workers constructed the products they sold as distinct by devaluing ‘popular’ fashion products; (2) workers managed to acquire luxury knowledge through their work practices; (3) workers purchased luxury products via employee discount, the availability of which triggered allures to emulate their upper-class customers; (4) acquiring this taste was perceived as cultural-social mobility, a perception reinforced by feelings of recognition within private consumption practices; and (5) these endeavours were often marked by both avidity and anxiety, as work concerns conflated with class concerns. We conclude by arguing that systems of classification and the labour process work in alloy, as the necessities of work drive conformity to legitimate taste and, in turn, the legitimacy of taste assists in achieving worker motivation and the extraction of labour. This, we believe, reflects potential complementarity between domination and exploitation models of class analysis.

scholarly journals Challenging the fast fashion product: a method for use-value apparel design

2021 ◽  
Author(s):  
Jennifer Triemstra-Johnston
Keyword(s):  
Material Culture ◽  
Sustainable Design ◽  
Interdisciplinary Approach ◽  
Use Value ◽  
Apparel Design ◽  
Fast Fashion ◽  
Sustainable Solutions ◽  
Fashion Products ◽  
The Status

Sustainable apparel design is a discipline based on challenging the status quo. Applying an interdisciplinary approach, this paper integrates the methodologies of research through practice, sustainable design, and material culture to challenge contemporary products found on the fast fashion market. Exploring use-value as an avenue for sustainable design, a typology is developed addressing the identifiers of function, aesthetics, expression, and durability as a method for generating sustainable solutions. The interpretative methods of material culture are adapted into a use-value challenge as a process for establishing sustainable and unsustainable elements embedded within a product. The concept of best practices is introduced as a procedure for assessing the solutions for the creation of alternative prototypes. A case study, challenging children’s princess costumes found on the contemporary market, provides an example of how the use-value method for apparel design can be applied to fast fashion products.

scholarly journals Parents' Determinants Buying Intent on Environmentally Friendly Children's Clothing

2021 ◽  
Vol 22 (3) ◽  
pp. 1623-1638
Author(s):  
Siti Shukhaila Shaharuddin ◽  
Marzie Hatef Jalil
Keyword(s):  
Child Growth ◽  
Future Research ◽  
Health Issues ◽  
Fast Fashion ◽  
Clothing Design ◽  
Fashion Products ◽  
Short Lifespan ◽  
Growth And Change ◽  
Eco Fashion ◽  
The Cost

Fast-fashion products encourage parents to spend more on their children’s necessities. As a result, children’s clothing consumption is increasingly higher in a family due to child growth and change of needs. Due to the short lifespan of children’s clothes, the waste of clothing is increasing rapidly. This research aims to study the opinion of parents and the acceptance of children’s environmental-friendly clothing. The research examined parents’ buying patterns such as shopping frequency, disposal practices and the purchase of child clothing experience. This work has embraced the idea of eco-fashion design to examine the clothing needs of children and the knowledge of the parents. Hence, a quantitative analysis was applied to research among parents in January 2020 in Malaysia. This research contributes to academic results about parents’ decision-making on the children clothing subject. The findings showed that parents were aware of the idea of sustainable apparel; the cost, quality, design, and health issues were the most significant factors that influenced consumer’s decisions to purchase children’s clothing. Sustainable children’s clothing was preferred by parents as it had multiple benefits which impacted children’s health, preserves the environment as well as cost and time effective. For future research, further exploration relating to disposal and sustainable clothing design for children is suggested.

scholarly journals Consumer Attitude towards Sustainability of Fast Fashion Products in the UK

2021 ◽  
Vol 13 (4) ◽  
pp. 1646 ◽  
Author(s):  
Bo Zhang ◽  
Yaozhong Zhang ◽  
Peng Zhou
Keyword(s):  
Consumer Attitude ◽  
Purchase Decisions ◽  
Fashion Industry ◽  
Online Questionnaire ◽  
Fast Fashion ◽  
Affective Component ◽  
Gender Culture ◽  
Fashion Products ◽  
Policy Interventions ◽  
The Uk

This paper attempts to provide an up-to-date depiction and analysis of the consumer’s attitude towards sustainability of fast fashion products in the UK. Four related strands of literature are reviewed to establish a tri-component model of attitude (ABC), i.e., Affective, Behavioural and Cognitive. A wide set of determinants for attitude is identified, including income, price, gender, culture, religion, age, etc. Based on this conceptual framework, an online questionnaire is designed and sent to university students and alumni in the UK, returning 128 valid responses. Both descriptive statistics and regression analysis (oprobit) are employed to shed light on the three components of attitude towards sustainability. It is found that cognitive and behavioural components converge across cultures and religions, but the affective component remains significantly diverse. Employment status contributes to the awareness, decision and feeling of sustainability features, but gender only matters for purchase decisions. In general, there is an improved cognitive and affective awareness of sustainability, but this does not automatically translate to purchase behaviour. Policy interventions like taxes and subsidies are still needed to foster sustainability in the fast fashion industry.

Sign in / Sign up

Export Citation Format

Share Document