scholarly journals Socially responsible marketing impact to organizations implementing socially responsibility

2014 ◽  
Vol 36 (3) ◽  
pp. 616-626 ◽  
Author(s):  
Jurgita Paužuolienė ◽  
Daiva Viningienė
Keyword(s):  
Corporate Governance ◽  
Social Responsibility ◽  
Social Marketing ◽  
Public Interest ◽  
Research Problem ◽  
Literature Analysis ◽  
Socially Responsible ◽  
The Public ◽  
The Social ◽  
The Impact

This, article analyze the social responsible marketing, its benefits and importance of organizations implementing social responsibility. Social marketing is defined as an ethical corporate governance orientation in order to meet the needs of the public, consistent with the public interest. Research problem: what impact and how social responsible marketing makes for organizations implementing social responsibility. Aim of the research. Analyze the impact of social responsible marketing, providing examples of the organizations implementing social responsibility, benefits and importance. Research methods: literature analysis, synthesis, documents analyze. Social responsible organizations examples illustrate how organizations integrate their activities in a social responsible marketing. Emphasis, that social responsible marketing impact on social responsible organization's image, reputation, customer satisfaction with the service / product.

Social Responsibility Practice Diagnosis applied to the Universidad del Valle- Northern Facility. Period 2014-2015

2018 ◽  
Vol 34 (62) ◽  
pp. 66-81
Author(s):  
Adriana M. Moreno Moreno ◽  
Eduar Fernando Aguirre González
Keyword(s):  
Social Responsibility ◽  
Action Plan ◽  
Research Problem ◽  
Socially Responsible ◽  
Strategic Development ◽  
Strategic Issues ◽  
The North ◽  
The Social ◽  
The University ◽  
Social Management

Social Responsibility is a concept that has been approached from different perspectives by theoreticians and institutions. Initially, this was limited exclusively to companies, however, the creation of the Social Capital, Ethics and Development Initiative by the Inter-American Development Bank (IDB) sought to make educational institutions aware that, like any other organization, they are responsible for the externalities they generate in their environment and their stakeholders. This research approaches the concept of University Social Responsibility (USR) from the scheme proposed by the IDB, which proposes four axes of action for Universities’ CR: Responsible Campus, Professional and Citizen Training, Social Management of Knowledge and Social Participation. The Universidad del Valle has a strategic plan entitled “Universidad del Valle’s Strategic Development Plan” and Regionalization attached thereto. It has also developed its action plan and in the five strategic issues raised herein, its socially responsible approach is clearly identifiable. The North Cauca Facility wherein this study is being developed, even though it does not have a University Social Responsibility Management Model, has attempted to align its practices with its strategic affairs that broadly conform to the four axes proposed by the IDB. This research addresses a relevant and current issue inasmuch as it proposes to develop a diagnosis on the relationship between the four axes of Social Responsibility proposed by the IDB and the practice of Social Responsibility applied at the Universidad del Valle, North Cauca Facility, for the period 2014-2015. In order to answer the research problem, a qualitative, exploratory and descriptive type of study is used, given that the work was based on the documentary information available at the University, while the interviews with the directors of the Institution are used as a tool for oral history. The research method used is the case study, which allows to address a unit of analysis in depth, in this case the USR within the Universidad del Valle, North Cauca Facility.

scholarly journals Socially responsible and accountable gambling in the public interest

2011 ◽  
pp. 54 ◽  
Author(s):  
Garry Smith ◽  
Dan Rubenstein
Keyword(s):  
Social Responsibility ◽  
Public Interest ◽  
Responsible Gambling ◽  
Socially Responsible ◽  
The Public ◽  
Gambling Industry ◽  
Consumer Safety ◽  
The Us ◽  
Policy Statements ◽  
Legislative Framework

While much has been written about the need for governments and the gambling industry to act responsibly in their provision of gambling, only modest advances have been made to establish best practices in this area. Worldwide, few governments even approach what William Eadington, in Trends in gambling and responsible gaming in the US and elsewhere (2003, http://www.888betsoff.com/links/04_presentations/Eadington.pdf), calls a stage-four level of responsible gambling stewardship, that is, the unconditional acceptance of strong measures to attenuate gambling-related harms. One of the cornerstones of a gambling regime oriented toward consumer safety and public interest is a commitment by government and the gambling industry to meet commendable standards for accountability and social responsibility. After studying the government's legislative framework for the operation and regulation of gambling in the province of Ontario (Canada), reviewing the province's gambling-related mission and public-policy statements, and interviewing key actors in the government's gambling administration, a template was developed for an optimally socially responsible and accountable gambling regime that operates in the public interest. The template, along with suggestions for improving accountability and social responsibility in the provision of gambling, is presented.

CSR and Its Development in Poland

2011 ◽  
Vol 21 (3) ◽  
pp. 59-72
Author(s):  
Marzena Syper-Jędrzejak
Keyword(s):  
Corporate Governance ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Social Marketing ◽  
Socially Responsible ◽  
Csr Strategy ◽  
Corporate Social ◽  
Global World

Regulations on corporate social responsibility, are instruments that fill the space between the codes of law and tradition, and morality. In this way the ethics of the company builds customer confidence, investor interest and pride in employees. Business activities in a global world result in many threats associated with loss of reputation of the company, exposure to the accusation of unethical actions. In this situation, conducting a long-term CSR strategy can become a tool for prevention and building competitive advantage. Among the tools used by organizations, to build socially responsible business the most popular are: eco-labelling, social marketing programs, including the ethics programs for staff and corporate governance. It should be noted that a huge responsibility for the effectiveness of programs and tools for CSR rests with the managers.

scholarly journals Augmented and Humble: Spaces for Social Responsibility Learning in Architectural Education

2019 ◽  
Author(s):  
Sara Khorshidifard ◽  
Keyword(s):  
Social Learning ◽  
Social Responsibility ◽  
Student Performance ◽  
Architectural Education ◽  
Performance Criteria ◽  
Professional Organizations ◽  
Socially Responsible ◽  
The Public ◽  
The Social ◽  
Learning Principles

The profession and beforehand the education of architecture remains accountable and must increase responsiveness towards real-time needs, including those of society. This paper examines this necessity, asserting a more rigorous and expansive application and address of social responsibility learning in the education. Architecture professionals have advantaged positions as creative generators of built environments, hence, are socially responsible to serve the public good, empowering peoples and envisioning democratic places for all. The education is the starting place in transferring the essential learning principles, knowledge, and skills. Despite the import, social learning is still one of the least considered, most overlooked student performance criteria in architectural education. This is despite several contemporary mandate assertions in place and progress by leading professional organizations such asAIA and educational credentialing bodies such as NAAB.The paper considers as premise that, despite all the good, social learning still remains a key area that design pedagogy tends to overlook rather easily or can fall short to address. Regarding The Now, where loftier curriculum revisions and augmented experiences may not be within the reach of a program, humble opportunities always remain within reach, opening rooms for significant civic goals. The paper is highlighting some of these more nuanced and subtle opportunistic approaches to embrace and better address the social in the education.

scholarly journals Corporate Governance and Firm Value: The Impact of Chinese Companies` Corporate Social Responsibility

2017 ◽  
Vol 32 (2) ◽  
pp. 23-61
Author(s):  
Kim Dong Soon ◽  
Yeo Eunjung ◽  
Zhang Ying-ai
Keyword(s):  
Corporate Governance ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Firm Value ◽  
Good Governance ◽  
Positive Impact ◽  
Socially Responsible ◽  
Chinese Companies ◽  
Corporate Social ◽  
The Impact

We investigate whether the corporate social responsibility (CSR) of Chinese companies has a certain impact on firm value, and further, depending on the level of corporate governance, how the impact of CSR on firm value changes. First, CSR activities generate a positive effect on firm value suggesting that companies may have an incentive to be willing and to continue to perform their CSR activities. Second, if the ratio of the largest shareholder`s stake is low (high) or the gap between the largest and the second-largest shareholder`s stakes is small (large), CSR activities lead to a significant positive (negative) impact on firm value. Third, we find a positive impact for firms with high management or auditor ownership and for firms whose CEO and chairman of the board are not the same person. Interestingly, due to the fact that significant numbers of outside directors of Chinese companies are appointed by the largest shareholders in China, CSR activity may be used to better align the company with the private interests of the largest shareholders than with the interests of other shareholders, thus lowering firm value. Lastly, if the company`s largest shareholder is the country government, CSR has a positive impact on firm value. In this case, the largest shareholder―the country government―carries out CSR activities for social benefit because such a benefit is naturally aligned with the country`s interests in the company. This paper also sheds light on Chinese companies` corporate governance structure that enhances socially responsible activities and firm value. Our results suggest that good governance provides incentives to voluntarily and continuously perform socially responsible activities.

scholarly journals Evaluation of social marketing objectives: A case study of the effectiveness of operation gcin’amanzi in soweto, South Africa

2015 ◽  
Vol 12 (4) ◽  
pp. 517-528
Author(s):  
Maxwell Agabu Phiri ◽  
Degracia Khumalo
Keyword(s):  
South Africa ◽  
Social Marketing ◽  
Research Approach ◽  
The Public ◽  
Lack Of Information ◽  
The Social ◽  
Basic Services ◽  
The Impact

This study was aimed at investigating the effectiveness of the social marketing goal in the implementation of Operation Gcin’amanzi (OGM) in Mofolo North, Soweto, South Africa. The paper is based on a quantitative in nature, although qualitative data was collected to confirm and clarify issues identified in the survey questionnaire. A process-based research approach was pursued in order to measure the impact of social marketing as a phenomenon that has been explored in changing consumer behaviour for the public good. Due to unsuccessful telephone calls to the Johannesburg Water’s communication centre (JW) there is a lack of information from them on specific studies or surveys conducted specifically on OGM since its inception. It is anticipated that the findings from this study will add value to the knowledge in the public sector by elevating the significant role of social marketing in the delivery of basic services projects. These projects are complex in nature as issues of equity, access and the impact on development have to be considered, unlike in traditional marketing approaches where it is the benefit and satisfaction of an individual consumer that is key.

scholarly journals Social Responsibility of Media in Pakistan: Exploring the Audience Perception

2021 ◽  
Vol VI (I) ◽  
pp. 28-42
Author(s):  
Shahid Hussain ◽  
Qasim Shukkar ◽  
Farrukh Shahzad
Keyword(s):  
Social Responsibility ◽  
Public Perception ◽  
Media Content ◽  
Government Employees ◽  
Socially Responsible ◽  
The Public ◽  
Highly Educated ◽  
The Social ◽  
Foreign Media ◽  
Media Data

Media has some fundamental regulations, laws and ethics along with social responsibility to ensure the privacy of the public. Pakistani media is usually considered to be lacking in abiding by such responsibilities. This article aims to investigate that to what extent Pakistani media is socially responsible. It further explores audience perception regarding the erosion of culture through inappropriate foreign media content on Pakistani media. Data has been collected with the help of a questionnaire from 324 respondents. Results show that public perception regarding the social responsibility of media is different for different outlets. Television is considered more socially responsible for female respondents. Respondents (at home) and (graduated) believe that television is much socially responsible than radio, newspaper and magazines. However, television is considered the most harmful media regarding inappropriate foreign content. Respondents above fifty years of age, government employees and highly educated believed that television compromises social responsibility higher than other media.

A Complex Perspective Of Social Audit In Corporate Governance

2014 ◽  
Vol 1 (1) ◽  
pp. 585-588
Author(s):  
Mihaela Dumitrascu ◽  
Ileana Ciutacu ◽  
Iulian Savulescu
Keyword(s):  
Qualitative Research ◽  
Corporate Governance ◽  
Social Responsibility ◽  
Social Factors ◽  
Social Practices ◽  
Socially Responsible ◽  
Social Audit ◽  
The Social ◽  
Banking Institutions

AbstractThe social audit is interconnected with the corporate governance and contributes to the increase of the trust and transparency between stakeholders. Social audit aims to analyze social factors and how an organization can contribute to the improvement of its activity. Also it involves analyzing the environment in which the organization operates and how it can help to maintain or even improve it. The contribution of this paper is focused on a qualitative research on social practices within NGOs and banking institutions. There is a limited number of studies in this sense in the literature, because is quite difficult to exist a homogeneous image of a domain rather heterogeneous. The present study follows to build an image, accompanied by examples of socially responsible practices We realized a list with the issues related to social responsibility, with specific examples to argument this aspect.

scholarly journals PUBLIC CONTRIBUTION ROADMAP ASTRA DALAM UPAYA PENINGKATAN KESEJAHTERAAN MASYARAKAT

2020 ◽  
Vol 7 (2) ◽  
pp. 265
Author(s):  
Rachmat Putro Ferdiawan ◽  
Ari Afriansyah ◽  
Santoso Tri Raharjo ◽  
Nandang Mulyana
Keyword(s):  
Corporate Governance ◽  
Corporate Social Responsibility ◽  
Business Ethics ◽  
Social Responsibility ◽  
Social Welfare ◽  
Corporate Citizenship ◽  
The Public ◽  
Good Corporate Governance ◽  
The Social ◽  
Corporate Social

ABSTRAKCorporate Social Responsibility (CSR) merupakan komitmen perusahaan untuk peduli terhadap lingkungan dan masyarakat dalam upaya mewujudkan kesejahteraan sosial secara berkelanjutan melalui relasi harmonis dengan para pemangku kepentingan khususnya masyarakat sekitar. Tulisan ini bertujuan untuk menggambarkan program tanggung jawab sosial (CSR) PT. Astra Internasional dalam membantu kesejahteraan sosial masyarakat. Beberapa indikator CSR untuk menggambarkan implementasi program tersebut adalah tujuan tanggung jawab sosial perusahaan, masalah sosial perusahaan, dan program hubungan perusahaan. Indikator kesejahteraan hidup terkait dengan kemajuan dalam bidang kesehatan, pendidikan, dan ekonomi. Peranan CSR kepada masyarakat dapat dipandang sebagai upaya untuk mewujudkan good corporate governance, good corporate citizenship dan good business ethics dalam sebuah entitas kehidupan dunia bisnis. Sejak awal perkembangannya Astra memiliki cita-cita untuk sejahtera bersama bangsa, dengan butir pertama dalam filosofi Catur Dharma Astra, yang berbunyi “Menjadi Milik yang Bermanfaat bagi Bangsa dan Negara”. Untuk meraih cita-cita ini, Astra terus merangsang upaya-upaya pertumbuhan Indonesia yang berkelanjutan dan berimbang baik itu dari segi ekonomi, sosial maupun lingkungan melalui Public Contribution Roadmap. Pelaksanaan program-program tanggung jawab sosial Astra berpedoman pada pengembangan program empat pilar CSR Astra yang sejalan dengan hasil pemetaan sosial, dampak proses bisnis, dan Public Contribution Roadmap 2020. Dengan panduan Public Contribution Roadmap, Astra melaksanakan tanggung jawab sosial baik dalam pengelolaan Lingkungan, Keselamatan dan Kesehatan Kerja (LK3) serta 4 pilar Corporate Social Responsibility (CSR) Astra yang berkontribusi dalam upaya peningkatan kesejahteraan masyarakat Indonesia.Kata kunci: Kata kunci: CSR, kesejahteraan sosial, pembangunan berkelanjutan ABSTRACTCorporate Social Responsibility (CSR) is a company's commitment to care for the environment and society in an effort to realize social welfare in a sustainable manner through harmonious relations with stakeholders, especially the surrounding community. This paper aims to describe the social responsibility (CSR) program of PT. Astra International in helping the social welfare of the community. Some CSR indicators to illustrate the implementation of the program are the objectives of corporate social responsibility, corporate social issues, and corporate relations programs. Life welfare indicators are related to progress in the fields of health, education, and economy. The role of CSR to the community can be seen as an effort to realize good corporate governance, good corporate citizenship and good business ethics in an entity living in the business world. Since the beginning of its development, Astra has aspirations for prosperity with the nation, with the first point in the philosophy of the Catur Dharma Astra, which reads "Being a Beneficial Property of the Nation and Country". To achieve this goal, Astra continues to stimulate Indonesia's sustainable and balanced growth efforts both in economic, social and environmental terms through the Public Contribution Roadmap. The implementation of Astra's social responsibility programs is guided by the development of Astra's four pillars of CSR in line with the results of social mapping, the impact of business processes, and the Public Contribution Roadmap 2020. With the guidance of the Public Contribution Roadmap, Astra implements social responsibility both in managing the Environment, Safety and Occupational Health (LK3) and the four pillars of Astra's Corporate Social Responsibility (CSR) which contribute to efforts to improve the welfare of the Indonesian people.Keywords: CSR, social welfare, sustainable development

Ethical Standards for Business Lobbying: Some Practical Suggestions

1997 ◽  
Vol 7 (3) ◽  
pp. 117-129 ◽  
Author(s):  
J. Brooke Hamilton ◽  
David Hoch
Keyword(s):  
Social Responsibility ◽  
Public Interest ◽  
Pension Fund ◽  
Business Environment ◽  
Ethical Standards ◽  
Socially Responsible ◽  
The Public ◽  
Fund Managers ◽  
The Press ◽  
Business Lobbying

Abstract:Rather than being inherently evil, business lobbying is a socially responsible activity which needs to be restrained by ethical standards. To be effective in a business environment, traditional ethical standards need to be translated into language which business persons can speak comfortably. Economical explanations must also be available to explain why ethical standards are appropriate in business. Eight such standards and their validating arguments are proposed with examples showing their use. Internal dialogues regarding the ethics of lobbying objectives and tactics will plausibly occur only in businesses which recognize social responsibility mandates. Public interest stakeholders could hasten this recognition by making use of information made available by the Lobbying Disclosure Act of 1995 to institute external dialogues regarding lobbying by specific businesses and industry groups . Given practical ethical standards and the information on business lobbying provided by the law, the press, corporate activists, consumers, pension fund managers and the public can apply pressure for ethical lobbying practices.

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