scholarly journals Non-Muslim Consumers Online Purchase Intention towards Halal Food in Manila

2021 ◽  
Vol 3 (2) ◽  
pp. 34-42
Author(s):  
Racquel Untalan Cruz ◽  
Rico A. Billanes
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Website Design ◽  
Design Quality ◽  
Future Studies ◽  
Predicting Factors ◽  
Online Purchase ◽  
Halal Food ◽  
Shopping Enjoyment

The purpose of this paper is to determine and investigate the online purchase intention among Filipino non-Muslim consumers towards Halal food. The fact could be explained by the increased number of consumers who were ready to purchase Halal products. Aside from Muslims, who expends Halal products due to devout obligations, it is understood that non-Muslims have also started eating halal food. Utilizing multiple regression analysis, four models were tested and perceived risk, trust and confidence, website design quality, and online shopping enjoyment have been explored in this study to investigate the influence of Halal food towards online purchase intention among non-Muslim consumers using quantitative research method. Perceived Risk has been identified to be the most significant in predicting factors in an online purchase intention of Halal food. Furthermore, future studies are suggested to include additional variables such as consumers’ habits and knowledge of halal food

scholarly journals A STUDY OF FACTORS AFFECTING CUSTOMERS PURCHASE INTENTION FOR ONLINE SHOPPING OF FASHION PRODUCTS AMONG OMANI CUSTOMERS

2021 ◽  
Vol 3 (7) ◽  
pp. 266-276
Author(s):  
Muhammad Tahir
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Website Design ◽  
Design Quality ◽  
Related Factors ◽  
Factors Affecting ◽  
Fashion Products ◽  
Online Purchase ◽  
Site Design ◽  
Shopping Enjoyment

Online fashion retailers in Oman are facing challenges such as high competition from traditional retailers and moderate customer interest in making online purchase. The present study investigated this issue with the aim to identify and test the factors which can influence customer online purchase intention. Based on customer-oriented and technology-oriented perspectives, we tested the influence of four factors namely trust, perceived risk, shopping enjoyment, and web-site design quality on customer’s online purchase intention. We utilized quantitative approach and convenience based non-random sampling to collect data from customers who are engaged in online transactions (n=170). Our findings indicate that trust (Beta=.255, P<.05); perceived risk (Beta=-.276, P<.05); and website design quality (Beta=.118, P<.05) exert significant influence on customer’s online purchase intention. The four factors together explain 58% variation in the dependent variable of customer online purchase intention. Based on these results, we concluded that both customer as well as technology related factors are important in online context.  Keywords: Trust, Risk, Shopping Enjoyment, Website Quality, Purchase Intentions, Online, Fashion, Oman.

scholarly journals Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites

2019 ◽  
Vol 11 (21) ◽  
pp. 5914 ◽  
Author(s):  
Yin Ma ◽  
Athapol Ruangkanjanases ◽  
Shih-Chih Chen
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Uncertainty Avoidance ◽  
Website Design ◽  
Electronic Word Of Mouth ◽  
Continuance Intention ◽  
Design Quality ◽  
Cross Border ◽  
The Impact

With the intensification of globalization and the widespread adoption of the internet, cross-border e-commerce has become a popular way of shopping. In order to investigate the sustainable development of the cross-border online purchase intention, we propose the framework that uses electronic word of mouth, perceived value, website design quality, trust, perceived risk and the uncertainty avoidance index as the exogenous variables, which influenced the continuance intention towards cross-border shopping and was mediated by the satisfaction of the customers. The results showed: (1) Among all the suggested independent variables, electronic word of mouth, website design quality, trust and the uncertainty avoidance index significantly predicted the satisfaction of the customers; (2) Customer satisfaction towards the websites significantly predicted the continuance intention of users. A detailed explanation of the results and implications for the theoretical and managerial implications for practitioners and academic researchers in the sustainable promotion and development of e-commerce is discussed.

scholarly journals Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic

2021 ◽  
Vol 13 (18) ◽  
pp. 10221
Author(s):  
Sufyan Habib ◽  
Nawaf N. Hamadneh
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Research Work ◽  
Mobile Internet ◽  
Growth Potential ◽  
Internet Technology ◽  
Consumer Trust ◽  
Online Purchase ◽  
The Impact

E-commerce industry has witnessed a phenomenal growth globally due to the sudden spread of the COVID-19 pandemic and the advancement of mobile Internet technology, with fast adaption of online shopping technologies by the customers. Previously, online shopping was only available in a few product categories and to a select group of consumers. The COVID-19 guidelines related to safety, physical distancing, closure, lockdown, and other restrictions have insisted that consumers shop online. Because of e-commerce growth, the grocery (FMCG) industry is also equipped with advanced technologies such as the Internet of Things (IoT), cloud computing, and block chain technology. This paper analyzes the UTAUT2 model and its influence on perceived risk and consumer trust in online purchase intention of grocery categories of products among Indian customers. We tried to analyze the growth potential of new technologies in grocery retail and formulated the hypotheses. The results showed that the spread of COVID-19 pandemic had a significant influence on the online shopping behavior of Indian customers. The outcome of the study partly assists businesses in understanding the impact of the factors of consumer adaption of technology, perceived risk associated with online transaction, consumer trust in online technologies and consumer online purchase intention of grocery products. To promote e-commerce in India, the current study suggests that marketers should try to develop consumer trust and lowering the perceived risk associated with online shopping. Some management implications and future area of study based on empirical findings are also highlighted in the present research work.

scholarly journals Predicting Factors Influencing Online Purchase Behavior among Indian Youth

2019 ◽  
Vol 8 (2S6) ◽  
pp. 765-772
Keyword(s):  
Purchase Intention ◽  
Indian Subcontinent ◽  
Equation Model ◽  
Purchase Intentions ◽  
Marketing Strategies ◽  
Purchase Behavior ◽  
Online Retail ◽  
Predicting Factors ◽  
Online Purchase ◽  
Questionnaire Method

To keep pace with the growing magnitude of the online retail platform in the Indian subcontinent, it has become crucial for e- retailers and marketers to decipher the key antecedents of customers’ purchase intention amongst the young Indian online customer. This study attempts to frame a conceptual model for finding the key determinants for online purchase intentions based on the data collected from 238 participants using the structured questionnaire method. Structured Equation Model was used on data collected to test hypothesizes of study. The study highlights that eWOM was the major contributing factor for Indian youth while shopping online This paper contributes to highlighting the importance of these factors and help e-marketers develop more customer specific marketing strategies to enhance the purchase intentions.

scholarly journals MODEL PERCEIVED RISK AND TRUST: E-WOM AND PURCHASE INTENTION (THE ROLE OF TRUST MEDIATING IN ONLINE SHOPPING IN SHOPEE INDONESIA)

2021 ◽  
Vol 2 (2) ◽  
pp. 204-221
Author(s):  
Ridho Rafqi Ilhamalimy ◽  
Hapzi Ali
Keyword(s):  
Data Analysis ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Design Methodology ◽  
Online Shopping ◽  
Practical Implication ◽  
Analysis Method ◽  
Online Purchase ◽  
Data Analysis Method

Purpose. This study discusses the Role of Trust in Mediating eWOM and Perceived Risk of Online Purchase Intention in Shopee. Design / methodology / approach. This study was conducted in Jakarta using 185 samples using SEM-PLS data analysis method. Findings. Trust is able to act as mediating between ewom and also perceived risk of online purchase intention in shopee. Practical implication. Shopee companies should be able to provide reliability in services and various features, and also increase security when consumers shop online at Shopee, because it can create an interest in buying online on an ongoing basisTheoretical implications. This research has limitations that can be used as advice or input for further research.

scholarly journals The Effects of Shopping Orientations, Consumer Innovativeness, Purchase Experience, and Gender on Intention to Shop for Fashion Products Online

2011 ◽  
Vol 13 (1) ◽  
pp. 65 ◽  
Author(s):  
Ratih Puspa Nirmala ◽  
Ike Janita Dewi
Keyword(s):  
Quantitative Research ◽  
Online Data ◽  
Consumer Innovativeness ◽  
Home Shopping ◽  
Price Consciousness ◽  
Fashion Products ◽  
Online Purchase ◽  
Shopping Orientations ◽  
Shopping Enjoyment ◽  
And Gender

Nowadays, many fashion retailers or marketers use the power of internet to promote and sell their products. This research examines the effects of consumers’ shopping orientations (brand/fashion consciousness, shopping enjoyment, price consciousness, convenience/time consciousness, shopping confidence, in-home shopping tendency), consumer innovativeness, online purchase experience for fashion products, and gender on consumers’ intention to shop for fashion products online. Data were collected through online surveys from the population of internet users in Indonesia, aged between 15 and 30 years old (generation Y), who had bought or browsed fashion products through the internet (N=210). This research is a quantitative research which uses purposive sampling and multiple regression analysis. Results show that the effects of several shopping orientations (shopping enjoyment, price consciousness, in-home shopping tendency), consumer innovativeness, online purchase experience for fashion products, and gender, are significant on consumers’ intention to shop for fashion products online. Furthermore, gender is marginally significant related to consumers’ intention to shop for fashion products online. Surprisingly, women tend to have lower intentions to shop for fashion products online compared to men.     

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