A Study on the Effect of Medical Service Encounter and Customer Experience Satisfaction on Revisit Intention

2017 ◽  
Vol 18 (2) ◽  
pp. 113-140 ◽  
Author(s):  
이수진 ◽  
이돈희 ◽  
Sang-Shik Lee

One of the attractions in Bali to allure domestic and foreign visitors to come is Pandawa Beach. Located in Kutuh Village, Kuta Selatan sub-district, Badung regency, less than 3 kms from Nusa Dua Tourism Area and Uluwatu Temple, Pandawa Beach gives a different perpective of sight from the trimmed limestone cliffs terraced on the sides of the road, the ocean’s beauty and clean white sands garnished by stone carved statues. All of these constitute a potential view and offering experiences for the visitors. Therefore, the local authority along with the caretaker of Pandawa Beach have implemented a concept of customer experience in order to achieved the increasing level of revisit intention to Pandawa Beach. The aim of this research is to find out the effect of customer experience to revisit intention in Pandawa Beach Tourist Attraction, using quantitative descriptive method. As many as 100 respondents was taken by simple random sampling test and surveyed. The results of the study are due to between customer experience and revisit intention .Customer experience significant impact on revisit intention .Of the relations between experiences visitors with their respective interest visit back marked positive. This proves that the better experience of the visitors will be interest visit back.


Jurnal IPTA ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 119
Author(s):  
Ni Wayan Setyaningsih ◽  
I Wayan Suardana ◽  
LGLK. Dewi

Customer experience is one of the strategies created at the moment of truth that has a long-term impact on subsequent visiting decisions. Interest in revisiting in this study is called revisit intention, defined as the possibility of tourists to repeat activities or revisit a tourist attraction. This research was conducted to determine the effect of customer experience to the revisit intention of the domestic tourists of bicycle tour package users "Fun-Tastic Shuttle Bike Adventures" in Penglipuran Village. The technique of determining sample using purposive sampling technique by distributed 135 questionnaires to the domestic tourists who used bicycle tour packages "Fun-Tastic Shuttle Bike Adventures" as the respondents. Data collected by using questionnaires with Likert Scale and calibrated by using the validity test and reliability test to find coefficient Alpha Cronbach 0,6. The technique of data analysis used multiple linear regression analysis. Based on the calculation of PASW Statictic 18 (Powerful Statistic Software Application), the results indicate that there is no significant effect of customer experience to revisit intention on the bicycle tour package "Fun-Tastic Shuttle Bike Adventures" in Penglipuran Village.


2019 ◽  
Author(s):  
Lim Qian Pink ◽  
Mohd Ridzuan Darun ◽  
Gusman Nawanir

An escape room is a game that requires a group of players to solve a variety of tasks within a given amount of time in order to fulfill a specific goal, typically escaping a locked room. Despite gaining tremendous popularity of the game in Malaysia, there is no study being conducted in this area. Existing customer experience frameworks offer a limited explanation of this rising phenomena due to the unique inherent nature of Escape Room. Towards this end, the present paper aims to identify the key constructs of Malaysian Escape Room customer experience and determinants of the players revisit intention with respect to the Escape Room. The research is conducted on 20 players who have played at least one game in any Escape Room establishment in Malaysia. This study adopts the sequential incident technique, a qualitative approach to unearth the hidden perception of players. Thematic analysis was subsequently used to analyse the data which revealed fifteen determinants of which 9 are related to the model of goal-directed behaviour. Our research contributes to the body of knowledge in mapping customer experience in this fair nascent industry. Insights from this study are aimed at benefiting Malaysian Escape Room business operators in designing and enhancing the customer experience in their escape rooms.


2016 ◽  
Vol 5 (1) ◽  
pp. 857
Author(s):  
Cynthia Asrivionny Adytia ◽  
Yeni Yuniawati

Tourist’s needs of hotel are going higher contributes to the development of the hotel industry in Bandung. In 2013, the number of 5-star hotel has 9 hotels. Among the nine hotels is The Trans Luxury Hotel which opened in 2012 with a 6-star hotel concept. Despite its young age, The Trans Luxury has been able to attract people to stay so the occupancy rate has been able to achieve an average occupancy rate in the city of Bandung. In a period of 20 months, the number of guests who stayed at The Trans Luxury Hotel Bandung was dominated by individual guests, as many as 64%, while the number of business guests only reached 36%. Overall, the number of individual guests who stayed at The Trans Luxury Bandung during the period May 2012 to December 2013 was as much as 43.212 persons. The number of individual guests who stayed at The Trans Luxury Hotel Bandung is still dominated by first timer guests in the amount of 63.38%, so it can be identified that the guest’s intent to return still very low. As a new hotel, The Trans Luxury Hotel Bandung also has a goal to get the loyal customers. In the process of achieving customer loyalty, The Trans Luxury trying to focus on the characteristics of loyalty, one of them with efforts to increase guest’s intent in return to stay. In order to increase the guest’s intent in return to stay, The Trans Luxury Hotel Bandung implementing marketing strategies that focus on the individual guests, one of which is to implement customer experience. In this study, the independent variable (X) which is used is the customer experience includes the physical environment and social interaction. The dependent variable (Y) is revisit intention. This type of research is descriptive verification, and the method used was a survey with simple random sampling technique, and then obtained a total sample of 100 respondents. Techniques of data analysis and hypothesis testing used is a multiple linear regression analysis. The results showed that there is a strong relationship between customer experience with revisit intention which is equal to 0.658 and simultaneously the customer experience effect on revisit intention of 43.3%.


2016 ◽  
Vol 6 (1) ◽  
pp. 983 ◽  
Author(s):  
Yeni Yuniawati ◽  
Ajeng Dewi Indriyani Finardi

Natural Park of Tangkuban Perahu Mountain is a tourists destination in the boundary city of Subang and West Bandung which has a very beautiful natural atmosphere. The Tourists mostly come from West Java, Jabodetabek, outside West Java even another country outside Indonesia. Therefore the authors do a pre-study on tourists revisit intention of Tangkuban Perahu which produce that tourists revisit intention is low. Implementing the customer experience be expected could be increase the revisit intention to Tangkuban Perahu. This type of research is descriptive and verification, the survey method used is the systematic random sampling technique, with a sample size of 100 respondents. Data analysis technique using the multiple regression techniques. These results shows there is a partial influence customer experience consisting of comfort, education, hedonic, novelty, safety and beauty to tourists revisit intention of Tangkuban Perahu. The beauty dimension of customer experience variable got the highest score and the intention to recommend in revisit intention got the highest score.


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