Case Study on the Global Strategy of a Korean eCRM Software - CCMedia Inc. -

2008 ◽  
Vol 9 (4) ◽  
pp. 221-238
Author(s):  
백주현 ◽  
박찬수
Keyword(s):  
Global Strategy

IKEA Inc.: the India way

2020 ◽  
Vol 10 (1) ◽  
pp. 1-9
Author(s):  
Neetu Yadav
Keyword(s):  
Emerging Markets ◽  
Competitive Advantage ◽  
Learning Outcomes ◽  
Emerging Market ◽  
Local Environment ◽  
Global Strategy ◽  
International Strategy ◽  
Content Type ◽  
Academic Level

Learning outcomes Learning outcomes are as follows: to learn about the application of Bartlett and Ghoshal’s model of international strategy; to compare and contrast the global strategy of IKEA in India and China; and to understand how adaptability can create a new competitive advantage in emerging markets. Case overview/synopsis The case study enables discussion about the global strategy of a well-established multi-national company, IKEA in an emerging market. IKEA is a well-established and well-known brand in the international market in furniture retailing. It has decided to make a debut in India in 2017 with its first store in Hyderabad. However, it was yet to open it in 2018. The case emphasizes upon understanding the global strategy of IKEA, positioning itself in the fragmented Indian furniture industry, managing differences in emerging markets and adapting to the local environment of the particular country. The case highlights how adaptability can create a new competitive advantage in managing global strategy in different countries of emerging markets. Complexity academic level This case study is developed for post-graduate management programs as an MBA, Executive MBA and executive development programs. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 11: Strategy.

SELECTED PROBLEMS OF SUSTAINABLE INTENSIFICATION OF AGRICULTURE. A CASE STUDY OF OPOLE PROVINCE

2018 ◽  
Vol XIX (6) ◽  
pp. 38-44
Author(s):  
Anna Bisaga
Keyword(s):  
Arable Land ◽  
Primary Source ◽  
Local Environment ◽  
Global Strategy ◽  
Source Material ◽  
Sustainable Intensification ◽  
The European Union ◽  
Technological Potential ◽  
Mutual Insurance

There is a model of agriculture being implemented in regions of the European Union, which comes close to the global strategy of sustainable intensification of agriculture. The aim of this paper is to identify problems connected with realization of this strategy in family-run agricultural holdings based in Opole Province. The primary source material was collected in 2014 by means of a questionnaire survey conducted in 100 agricultural holdings selected on purpose. Their size exceeds 10 hectares of arable land and they are situated in sub-regions that are representative of the agriculture in Opole Province. On the basis of the research it was concluded that the farmers most often choose a trajectory of development, which consists in enlarging the area of land in their possession. This is realized together with simultaneous provision of additional services for the local environment. In the opinion of the examined farmers, the intensification of production, which is regulated by environmental norms, gives rise to the need of constant learning, as well as optimization of technological potential of specialization. The research confirmed also the farmers’ readiness to participate in institutions of risk management, chiefly in the fund of mutual insurance, in case of natural calamities occur.

scholarly journals Student Project: Interpreting Target 8 of the Global Strategy for Plant Conservation: a Case Study of Interpretation Panels at a Range of Gardens in Britain

2014 ◽  
pp. 25-42
Author(s):  
Katarzyana Goral
Keyword(s):  
Plant Conservation ◽  
Royal Botanic Garden ◽  
Global Strategy ◽  
Botanic Garden ◽  
The Uk

This article examines how interpretation panels communicate plant conservation to garden visitors. The focus of the study is on interpretation themes and stories, messages conveyed, and textual and visual devices used. Special attention is paid to how the information on Target 8 of the Global Strategy for Plant Conservation is presented. The case study focused on interpretation panels at the Royal Botanic Garden Edinburgh (RBGE) and its three Regional Gardens. An assessment of the display panels at RBGE was carried out for visitor opinion and perception and these were replicated and compared with similar panels in three other gardens in the UK. The results of these assessments and a brief study of visitor behaviour contributed to a set of suggestions for future interpretation provided here. This article is an extract from the author’s HND Specialist Project written for the RBGE Diploma in Horticulture with Plantsmanship in June 2013.

scholarly journals Mexx - An Attitude, A Lifestyle, A Kiss: A Case Study In Global Strategy

2011 ◽  
Vol 5 (6) ◽  
pp. 87
Author(s):  
Judith Washburn ◽  
Hemant Rustogi ◽  
Rebecca Dearth
Keyword(s):  
21St Century ◽  
Global Strategy ◽  
Turn Of The Century ◽  
Strategic Decisions ◽  
Early 21St Century ◽  
The Early 21St Century

This case explores the opportunities and challenges confronting Mexx in the early 21st century. For more than 20 years, Mexx, an Amsterdam-based global retailer, grew quickly and successfully. Purchased by the Liz Claiborne organization in 2001, at the turn of the century, Mexx was poised for continued expansion and support to build a powerful, global retail brand. In 2008, Mexx management faces strategic decisions that will impact the companys future in the highly competitive global fashion arena.

Knowing When to Merge: A Small IT Business in Korea Considers Its Options

2009 ◽  
Vol 13 (02) ◽  
pp. 299-318
Author(s):  
Chan-Soo Park
Keyword(s):  
Human Resources ◽  
Hierarchical Structure ◽  
Small Businesses ◽  
Capital Investment ◽  
International Markets ◽  
Global Strategy ◽  
Foreign Markets ◽  
Software Firm ◽  
Gain Access

This case study focuses on how a Korean software firm, CCMedia, executed a successful global strategy by merging with its technology partner to gain access to international markets. The case study also reviews the key challenges CCMedia faced after the merger. Intangible assets, such as IT technology, could allow CCMedia to earn overseas capital investment through the merger. With capital and human resources backup from IT Inspire Inc., its former technology partner, CCMedia could enter foreign markets. This case examines the transformation of a strategic technology alliance to a hierarchical structure as a result of a merger. It shows that technology-related alliances could play an important role in possible takeover activities. It provides insights into strategies that technology-based small businesses in Korea could follow to enter international markets.

scholarly journals ACHIEVING LEGITIMACY IN ENTREPRENEURSHIP EDUCATION: A CASE STUDY

2012 ◽  
Vol 20 (04) ◽  
pp. 481-500 ◽  
Author(s):  
MIRUNA RADU LEFEBVRE ◽  
RENAUD REDIEN-COLLOT
Keyword(s):  
Higher Education ◽  
Business School ◽  
Political Legitimacy ◽  
Extreme Case ◽  
Entrepreneurship Education ◽  
Education Institution ◽  
Global Strategy ◽  
Additional Challenge ◽  
Acquisition Processes

This paper examines the legitimating process of a French higher education institution entirely dedicated to entrepreneurship. Management and entrepreneurship education strive both for academic and market legitimacies. We think entrepreneurship education is confronted with an additional challenge: building political legitimacy. We analyze the "extreme case" study of Advancia, a Paris business school. We examined the business school's legitimation process over a period of six years, from 2004 to 2010. This "extreme case" may be informative for other business schools willing to reach academic, market and political legitimacies while at the same time trying to develop a coherent and stable global strategy in a competitive higher education landscape. This is the first article dealing with the topic of legitimacy acquisition processes, with the aim of emphasizing the institutionalization of entrepreneurial mindset in French entrepreneurship higher education.

scholarly journals Are Public Subsidies to Encourage Young Farmers Effective? Case Study of a First-Time Farm Set Up by a Young Female Farmer in the Valencian Region of Spain

2021 ◽  
Vol 13 (16) ◽  
pp. 9320
Author(s):  
Beatriz Llopis Gilabert ◽  
Isabel Pla Julián
Keyword(s):  
Agricultural Sector ◽  
Young Men ◽  
Young Female ◽  
Global Strategy ◽  
Men And Women ◽  
Rural World ◽  
Valencian Region ◽  
Set Up ◽  
First Time

Generational renewal and the incorporation of women into the rural world are fundamental for the sustainability and modernisation of the agricultural sector. Hence the special government protection granted to the sector, which appears in both European legislation on rural issues and in the global strategy of the 2030 Agenda and the Sustainable Rural Development Goals involving a commitment to measures aimed at helping young farmers to set up agricultural holdings and especially at encouraging women to engage in farm management. In the case of Spain, this is nothing new, given that Law 35/2011 on the Shared Ownership of Agricultural Holdings became a veritable revolution in terms of gender in the rural world when it came into force. The results section discusses the practical application of funding for young farmers to start up an agricultural holding through a technical and economic study, and a case study of a first-time farm set up by a young female farmer. The main contribution of this work lies in answering two questions. The first one is to evaluate the efficiency of the subsidies for young people to set up farms in terms of offering a decent, stable livelihood for young men and women in Spain and the Valencian Region. The second one attempts to verify the effectiveness of both European and Spanish active public policies to encourae young men and women to join the agricultural sector.

scholarly journals Intrastate Dynamics in the Context of Hegemonic Decline: A Case Study of China’s Arms Transfer Regime

2017 ◽  
Vol 23 (1) ◽  
pp. 36-61 ◽  
Author(s):  
Zhifan Luo
Keyword(s):  
Soviet Union ◽  
Global Strategy ◽  
Arms Transfers ◽  
The Soviet Union ◽  
Peace Research ◽  
The World ◽  
Arms Exports ◽  
Military Expenditures ◽  
Using Data

The decline of a hegemon can create openings for lesser powers to expand their influence in the world-system. Is this what China is currently attempting to do? This paper contributes to this on-going debate by examining China’s arms transfer activities from a historical perspective. Using data from the Stockholm International Peace Research Institute arms transfer database and the World Military Expenditures and Arms Transfers database, I argue that the Chinese arms transfer regime has evolved through three phases. In Phase One, China used gifts of arms to compete with the Soviet Union and to expand influence among Third World countries. In Phase Two, China used arms exports mainly to assist national developmental projects. Only evidence in Phase Three supports the emergence of a global strategy that attempts to extend China’s economic, political, and possibly military outreach. This paper suggests that though China has not yet become a contender for world hegemony as Arrighi argues (2007), China has formulated a globally-focused agenda which, in the medium-term, could extend its influence in regions where U.S. domination is relatively weak.

scholarly journals Managing corporate responsibility globally and locally: Lessons from a CR leader

2012 ◽  
Vol 14 (3) ◽  
pp. 1-29 ◽  
Author(s):  
Dana Brown ◽  
Jette Steen Knudsen
Keyword(s):  
Corporate Responsibility ◽  
Global Strategy ◽  
Market Strategy ◽  
Market Expansion ◽  
Policies And Procedures ◽  
Local Functions ◽  
Highly Sensitive ◽  
Institutional Contexts ◽  
Global And Local

Corporate Responsibility (CR) is today an essential component of corporate global strategy. CR can bolster the institutional context for market expansion fill institutional voids or facilitate market entry as a component of non-market strategy. Yet, in fulfilling these functions, CR may need to be highly sensitive to local contexts. How can transnational firms organize CR so as to maximize efficiencies from globalization and to minimize the fragmentation of corporate organizational cultures? provide a framework for analyzing the way that corporations coordinate global and local functions. We build on this framework in a case study of Novo Nordisk and its approach to determining global and local CR policies and procedures with regard to its China and US subsidiaries. Our findings suggest that it is important for companies to define a common set of organizational norms. In addition, CR need to be sensitive to local institutional contexts, but learning from subsidiary experience is important and lends itself to standardization and replication of initiatives across market contexts.

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