scholarly journals Tinkoff’s Social Media Communication Activities

2021 ◽  
Vol 27 (4) ◽  
pp. 28-35
Author(s):  
A. N. Ponomareva ◽  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Rapid Development ◽  
Communication Strategies ◽  
Media Communication ◽  
Social Media Communication ◽  
Advertising And Promotion ◽  
Content Marketing ◽  
Promising Avenue

The article analyses Tinkoff’s bank communication strategies in social networks. These platforms are a promising avenue for advertising and promotion in the context of rapid development of information technology. Meanwhile we can talk about transitions of the companies to social networks to promote their products. There is an increasing focus on content marketing and blogging in the new media. The study aims to show which platforms and formats the bank chooses, what content it publishes and how it communicates with the audience.

scholarly journals Donald Trump's Social Media Communication or the voice of a man is stronger than the voice of an institution

2019 ◽  
Vol 1 ◽  
pp. 1-8
Author(s):  
Tanase Tasente ◽  
Mihaela Rus
Keyword(s):  
Social Media ◽  
New Media ◽  
Interpersonal Communication ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Social Environments ◽  
Media Communication ◽  
The Government ◽  
Social Media Communication ◽  
The Voice

Social Media (Facebook, Instagram, Twitter, etc.) have revolutionized the communication strategies of public institutions in recent years, and communication strategies have understood the different principles on which these new media have been built, compared to traditional means of communication. Beyond the huge openness of these social environments, Social Meda is encouraging users to participate in the in the government process and created a new mechanism through which institution becomes a person, and institutional communication becomes interpersonal communication. This was speculated by many candidates who have won such a high online reputation that their voice can be stronger than the voice of an institution. This study focused on analyzing the Social Media communication strategy of Donald Trump, from 1 July 2018 to 1 July 2019. Thus, we have analyzed the Key Performance Indicators (KPIs) that facilitate Social Media communication, we have identified and analyzed the messages that generate high engagement from users as well as the dominant reactions generated by the online audience.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

The relationship between race competitiveness, standing in the polls, and social media communication strategies during the 2014 U.S. gubernatorial campaigns

2018 ◽  
Vol 15 (3) ◽  
pp. 245-261 ◽  
Author(s):  
Patrícia Rossini ◽  
Jennifer Stromer-Galley ◽  
Kate Kenski ◽  
Jeff Hemsley ◽  
Feifei Zhang ◽  
...  
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Media Communication ◽  
Social Media Communication ◽  
The Relationship

scholarly journals An integrated social media communication view on content marketing by South African non-profit sectors

2021 ◽  
Vol 23 (1) ◽  
Author(s):  
Christelle Swart ◽  
Charmaine Du Plessis ◽  
Elnerine Greeff
Keyword(s):  
Social Media ◽  
South African ◽  
Real Life ◽  
Structured Interviews ◽  
Media Communication ◽  
Non Profit ◽  
Communication Approach ◽  
Social Media Communication ◽  
Content Marketing ◽  
Broad Understanding

Background: Organisations widely adopt social media to communicate with stakeholders, yet research into content marketing in the South African non-profit sector is sparse. It is concerned with consistently producing valuable and relevant content for social media. As it is generally associated with the field of marketing, limited research exists from a communication perspective. This perceived gap in taking a communication stance prompted this investigation into the ways in which these organisations attend to social media content aspects.Objectives: The research objective was to acquire a broad understanding of content marketing on social media, unique to South African non-profit organisations. Key areas that were uncovered and statistically verified in an earlier quantitative study and how these are attended to in real life were explored.Method: A qualitative approach was used to obtain in-depth insights into the use of content marketing. Semi-structured interviews were used as data collection method to explore non-profit sector’s approaches to social media communication, and to determine whether their efforts could be regarded as being integrated.Results: The findings yielded valuable insights into the ways that non-profit sectors in South Africa practise social media communication. The benefits of using social media for communication is acknowledged, yet vital aspects such as sourcing content, considering stakeholders’ needs and demographics communication, using available planning tools and recognising employees as internal ambassadors are not considered.Conclusion: The findings of this study highlight several key areas and topics that organisations should consider an integrated social media communication approach as alternative for content marketing in the non-profit sector.

scholarly journals Auditing the Marketing and Social Media Communication of Natural Protected Areas. How Marketing Can Contribute to the Sustainability of Tourism

2019 ◽  
Vol 11 (15) ◽  
pp. 4014
Author(s):  
Luque-Martínez ◽  
Faraoni ◽  
Doña-Toledo
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Protected Areas ◽  
Strategic Decisions ◽  
Natural Protected Areas ◽  
Media Communication ◽  
The Usa ◽  
Integral Assessment ◽  
Social Media Communication ◽  
First Time

Natural Protected Areas face the challenge of conciliating attractions with satisfaction of their different stakeholders without compromising their own resources. Marketing can play an important role to this challenge from a macromarketing perspective. No studies are found in the literature on the integral assessment of marketing practices in Natural Protected Areas. For the first time, it proposes a marketing audit in Natural Protected Areas to fill that gap applying the Importance-Performance Analysis matrix, useful in strategic decisions, through interviews with directors of Natural Protected Areas. The main strengths, weaknesses, and deficits in the application of marketing are identified. The presence of a restricted and biased attitude towards marketing was noted among directors. In addition, the marketing behaviour is studied in two of the main social networks (Twitter/Facebook), comparisons were established in the USA, Spain, Italy and Mexico, identifying behavioural profiles in five groups in accordance with the 26 indicators under analysis.

Social media communication strategies

2016 ◽  
Vol 30 (5) ◽  
pp. 490-503 ◽  
Author(s):  
Paola Barbara Floreddu ◽  
Francesca Cabiddu
Keyword(s):  
Social Media ◽  
Corporate Reputation ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Communication Strategy ◽  
Systematic Research ◽  
Media Communication ◽  
Content Type ◽  
Social Media Communication ◽  
The Relationship

Purpose While a great amount of literature has focused on the relationship between communication strategies and corporate reputation, there is no systematic research on the different kinds of social media communication strategies. Based on the corporate reputation and social media literature, this paper aims to contribute to this gap in the research in two main ways. First identifying which social media communication strategy is more effective with contrasting levels of reputations; second, analyzing the differences between high- and low-reputation companies with respect to their ability to use corporate communication. Design/methodology/approach This paper uses a longitudinal explorative multiple-case study and theoretical sampling. The research setting is the Italian insurance context. The focus of this analysis on one medium, Facebook, because it is the most exploited in the context of the Italian insurance sector. Findings Six complementary social media communication strategies were identified: egocentric, conversational, selective, openness, secretive and supportive. The results also reveal distinct ways in which high-, medium- and low-reputation companies’ utilize the six complementary strategies of communications. Research limitations/implications The study is based on a single industry and on one single geographical market, and care should thus be taken in generalizing the findings to other contexts. Therefore emerges the opportunity to broaden this research to other similar service sector, such as banking, to assess and generalize the results obtained. In addition, a possible direction of research, especially from a methodological standpoint, should investigate companies from different countries. Such a comparative study would examine in depth whether and to what extent the institutional framework may impact on communication strategies implemented by companies. This study only analyzed one social media (Facebook); hence, we cannot draw firm conclusions about what may constitute a successful social media communication strategy. Practical implications From this study, managers can learn how to combine the six communication strategies to have an effective impact on the corporate reputation. They can also learn how the number of interactions and the time taken to respond to questions from customers improve the corporate reputation and provide communication that is more effective. Originality/value This research extends the previous literature on corporate reputation and corporate communication, showing the relationship between them in a social media context and providing different strategies of managing this combination.

scholarly journals Coastal and marine topics and destinations during the COVID-19 pandemic in Twitter's tourism hashtags

2021 ◽  
pp. 146735842199388
Author(s):  
Orly Carvache-Franco ◽  
Mauricio Carvache-Franco ◽  
Wilmer Carvache-Franco
Keyword(s):  
Social Media ◽  
Big Data ◽  
Communication Strategies ◽  
Media Communication ◽  
Marine Tourism ◽  
Tourist Destinations ◽  
Twitter Data ◽  
Relationship Of ◽  
Social Media Communication ◽  
The Relationship

Coastal and marine tourism offer various topics discussed within social media communication during a pandemic. The present study analysed the discussion topics in the popular Twitter's tourism hashtags during the COVID-19 crisis related to coastal and marine tourism. The objectives were to (i) determine the discussion topics, (ii) identify the discussion topics of greater hierarchy, and (iii) determine the tourist destinations discussed. The data were collected from Twitter between March and April 2020. A total of 269,722 tweets were extracted in different languages and globally through the Twitter API of popular tourism hashtags about the COVID-19 pandemic using big data software. The word associations technique was used to process the Twitter data. The discussion topics were ‘travel’, ‘beach’, ‘cruise’, ‘sea’, ‘ocean’, ‘nature’, ‘sun’, ‘coast’, and others. The discussion topics of greatest hierarchy were ‘travel’, ‘beach’, ‘sea’, and ‘cruise’. These topics refer to the motivational dimensions‘ ‘escape’, and ‘sun and beach’. The geographic locations discussed were Spain, Canary, Hawaii, Australia, Caribbean, Bermuda, Florida, California, and others. The findings will contribute to the relationship of the topics with the tourist motivational dimensions, and the destinations discussed about marine and coastal tourism in the time of crisis in the COVID-2019 Pandemic in Twitter's tourism hashtags, and companies will also be able to improve their communication strategies and develop post-pandemic products.

scholarly journals Augmenting the agora: Media and civic engagement in museums

2014 ◽  
Vol 30 (56) ◽  
pp. 15
Author(s):  
Rikke Haller Baggesen
Keyword(s):  
Social Media ◽  
Civic Engagement ◽  
New Media ◽  
Digital Culture ◽  
Media Communication ◽  
The Public ◽  
Social Media Platforms ◽  
Communication Practices ◽  
Social Media Communication ◽  
New Museology

<p>Mirroring digital culture developments in society at large, museums are increasingly incorporating social media platforms and formats into their communication practices. More than merely providing additional channels of communication, this development is invested with an understanding of social media as integral to the ongoing democratisation of the museum. The confluences of new media affordances with New Museology objectives along with the underpinning of the aforementioned understanding is discussed in this article. The article will argue that development in this area is not only driven by solid results and public demand but also by collective assumptions and associations as well as by a political need for institutions to justify their relevance in society. In conclusion, the article suggests that, while the integration of social media communication may serve to market the museum as inclusive, it may also simply pay lip service to genuine civic engagement and democratic exchanges with the public.</p>

Feminist Hashtags in Pandemic Times

2022 ◽  
pp. 271-292
Author(s):  
Cássia Liandra Carvalho ◽  
Belem Barbosa ◽  
Claudia Amaral Santos
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Violence Against Women ◽  
Media Communication ◽  
Social Media Communication

Hashtags are commonly used in social media communication not only to categorize conversations but particularly to raise attention and generate debate of certain topics. Hashtag activism is one of the areas that is gaining particular attention from academics and the overall society. The focus of this chapter is hashtag attributes. Particularly, it analyses and compares four hashtags related to violence against women that circulated on social networks during the COVID-19 pandemic: #16Days, #IsolatedNotAlone, #womensupportingwomen, and #NiUnaMenos. The chapter highlights important aspects to increase the effectiveness of communication with the use of hashtags.

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