Feminist Hashtags in Pandemic Times

2022 ◽  
pp. 271-292
Author(s):  
Cássia Liandra Carvalho ◽  
Belem Barbosa ◽  
Claudia Amaral Santos
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Violence Against Women ◽  
Media Communication ◽  
Social Media Communication

Hashtags are commonly used in social media communication not only to categorize conversations but particularly to raise attention and generate debate of certain topics. Hashtag activism is one of the areas that is gaining particular attention from academics and the overall society. The focus of this chapter is hashtag attributes. Particularly, it analyses and compares four hashtags related to violence against women that circulated on social networks during the COVID-19 pandemic: #16Days, #IsolatedNotAlone, #womensupportingwomen, and #NiUnaMenos. The chapter highlights important aspects to increase the effectiveness of communication with the use of hashtags.

scholarly journals Auditing the Marketing and Social Media Communication of Natural Protected Areas. How Marketing Can Contribute to the Sustainability of Tourism

2019 ◽  
Vol 11 (15) ◽  
pp. 4014
Author(s):  
Luque-Martínez ◽  
Faraoni ◽  
Doña-Toledo
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Protected Areas ◽  
Strategic Decisions ◽  
Natural Protected Areas ◽  
Media Communication ◽  
The Usa ◽  
Integral Assessment ◽  
Social Media Communication ◽  
First Time

Natural Protected Areas face the challenge of conciliating attractions with satisfaction of their different stakeholders without compromising their own resources. Marketing can play an important role to this challenge from a macromarketing perspective. No studies are found in the literature on the integral assessment of marketing practices in Natural Protected Areas. For the first time, it proposes a marketing audit in Natural Protected Areas to fill that gap applying the Importance-Performance Analysis matrix, useful in strategic decisions, through interviews with directors of Natural Protected Areas. The main strengths, weaknesses, and deficits in the application of marketing are identified. The presence of a restricted and biased attitude towards marketing was noted among directors. In addition, the marketing behaviour is studied in two of the main social networks (Twitter/Facebook), comparisons were established in the USA, Spain, Italy and Mexico, identifying behavioural profiles in five groups in accordance with the 26 indicators under analysis.

Automating Digital Afterlives

Disentangling ◽  
2021 ◽  
pp. 115-136
Author(s):  
Robbie Fordyce ◽  
Bjørn Nansen ◽  
Michael Arnold ◽  
Tamara Kohn ◽  
Martin Gibbs
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Personal Identity ◽  
Self Presentation ◽  
Media Communication ◽  
Self Identity ◽  
Social Media Presence ◽  
Forms Of Life ◽  
The Dead ◽  
Social Media Communication

The question of how the dead “live on” by maintaining a presence and connecting to the living within social networks has garnered the attention of users, entrepreneurs, platforms, and researchers alike. In this chapter we investigate the increasingly ambiguous terrain of posthumous connection and disconnection by focusing on a diverse set of practices implemented by users and offered by commercial services to plan for and manage social media communication, connection, and presence after life. Drawing on theories of self-presentation (Goffman) and technological forms of life (Lash), we argue that moderated and automated performances of posthumous digital presence cannot be understood as a continuation of personal identity or self-presentation. Rather, as forms of mediated human (after)life, posthumous social media presence materializes ambiguities of connection/disconnection and self/identity.

Encouraging User-Generated Content with a Conceptional Social Media Communication Process Model

2012 ◽  
Vol 3 (1) ◽  
pp. 33-41 ◽  
Author(s):  
Isabel Anger ◽  
Christian Kittl
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Knowledge Management ◽  
Process Model ◽  
Communication Process ◽  
Active Part ◽  
User Generated Content ◽  
Media Communication ◽  
Exchange Of Information ◽  
Social Media Communication

Internet phenomena like Facebook or Twitter hold great potential for companies. The 21st century’s social networks are platforms for the (semi) public exchange of information that is produced and consumed by users alike. For an organisation, taking an active part in these conversations can support the efforts to gain more trust, co-shape the organisation’s image and obtain knowledge from user-generated content. User-generated content can help optimise processes and act as a testimonial for the organisation’s services and products. This work offers an outline of motivation for, types and use of user-generated content in Social Media and provides a conceptional process model facilitating external knowledge management within organisational communication measures in Social Media.

scholarly journals Tinkoff’s Social Media Communication Activities

2021 ◽  
Vol 27 (4) ◽  
pp. 28-35
Author(s):  
A. N. Ponomareva ◽  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Rapid Development ◽  
Communication Strategies ◽  
Media Communication ◽  
Social Media Communication ◽  
Advertising And Promotion ◽  
Content Marketing ◽  
Promising Avenue

The article analyses Tinkoff’s bank communication strategies in social networks. These platforms are a promising avenue for advertising and promotion in the context of rapid development of information technology. Meanwhile we can talk about transitions of the companies to social networks to promote their products. There is an increasing focus on content marketing and blogging in the new media. The study aims to show which platforms and formats the bank chooses, what content it publishes and how it communicates with the audience.

scholarly journals Today’s Usage of Neologisms in Social Media Communication

2021 ◽  
pp. 115-140
Author(s):  
Ivona Šetka Čilić ◽  
Jelena Ilić Plauc
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Media Communication ◽  
Speed Up ◽  
Morphological Processes ◽  
Social Media Communication

Referring to a newly formed word that accommodates the usage of a language at a particular time, the term neologism presents a relatively recent or isolated term, word, or phrase that may undergo the process of entering everyday usage, but that has not been fully accepted into language. They appear to be strongly influenced by changes in society, especially in culture and technology, and recently by rapid advancements in internet-based communication. However, due to their significant use, they seem to be widely and quickly accepted in social networking sites around the globe (Facebook, Twitter, Instagram and WhatsApp). These social networking sites have had a significant impact on everyone nowadays as they improve and speed up communication, foster relationships and also boost business ventures. The hypothesis of this paper states that neologisms created by different morphological processes are excessively used in internet-based communication, for which purpose the examples from four most popular social networks have been extracted and compared. The results of the analysis have shown an extremely high percentage of the usage of neologisms in social networking sites.

scholarly journals Analysis of B-2-C Social Media Communication in Germany

2018 ◽  
Vol 3 (3) ◽  
pp. 23-31
Author(s):  
Knut Linke ◽  
Torben Friedrich
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Media Marketing ◽  
User Interactions ◽  
Media Communication ◽  
Sports Clubs ◽  
Retail Business ◽  
The Social ◽  
Marketing Activities ◽  
Social Media Communication

In this research paper, social media marketing activities of social media accounts from German business are analyzed for the social networks Facebook, Twitter, Instagram, Xing and LinkedIn. As research objects were the context of the interaction, the used and targeted social network functionalities and the behavior of the companies selected. The selection of social media accounts for the research included companies which are currently member from the stock market indices DAX and MDAX, additional online and offline retail business, successful German sports clubs, celebrities and others businesses. Also and to be sure to evaluate high-class social media marketing, the German social media award winners from 2015-2017 were analyzed. Out of the results of those two analyses, the results were derivate. The results display different usage approaches between the researched networks and the business fields. As result of the research, several contexts approaches for social media posts are defined. The results contain suggestions for the standardization of those contexts and the different approaches how functions from social networks can be used for user interactions. That includes the targeted reactions and standardized reactions of user interactions.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

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