Izvestia Ural Federal University Journal Series 1. Issues in Education, Science and Culture
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175
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Published By Ural Federal University

2227-2275, 2587-7151

Author(s):  
V. I. Ovseiko ◽  

The article examines the activities of I. I. Evfimovsky-Mirovitsky-editor-publisher, journalist, owner of a private printing house, public figure of the city of Orenburg in the late XIX-early XX centuries. Editor of three publications — “Orenburg diocesan Vedomosti”, “Circular on the Orenburg educational district”, “Orenburg leaf” — Ivan Ivanovich published a private newspaper for more than 30 years, and did much for the development of private printing in Orenburg and the province.


Author(s):  
S. O. Kalganova ◽  
◽  

The article considers the semantic shifts referred to the meanings of such ideologemes as “empire”, “civilization”, “globalization” attested in media texts when a new ideological conception is being explored. The ideas of L. M. Maydanova, N. A. Kupina, N. I. Klushina provided the methodological basis for this study. The research leads to the conclusion that the official mass media often use the term “empire” towards Russia. They develop the rhetoric of “a powerful state”, “capable of defending and maintaining its sovereignty and interests”, “a powerful state as a specific way to survive for Russia’s citizens”, “a people’s empire which has much commitment to the demographics and the well-being of the population”. In order to achieve this goal, the state “plans to re-explore its territory, i.e. to build new modern cities behind the Urals”, “to develop its own industries”. “The people’s empire” is set against “the liberal Western empire” which has delegated its monitoring role to “the progressive communities” spreading terror among the dissenters. At the core of Russia as “the people’s empire”, there are traditional values of a distinct Russian civilization based on orthodoxy. Previously regarded as a flawless model, Western society is now presented as something completely odd for Russian mentality. Characteristic features of Russian civilization include “the tendency to consolidate in case of difficulty”, “value of family” and “fraternal feelings towards other ethnicities”. The semantic of “globalization” ideologeme includes the following meanings: “transnational corporations’ ambition for world domination” that implies “blurring national, cultural, political borders”, “transforming people into depersonalized perfect consumers”, “utilizing unwanted majority”, “destroying nation states through hybrid warfare”. The opposition of globalization is a strong nation state defending its sovereignty and interests. This state is able to get its region under control. Thus, there is another tendency countervailing globalization; it is regionalization, which is understood as the division of the world into macro regions, each headed by a major power responsible for reducing tensions and maintaining peace. Supposedly, the “globalization” ideologeme will soon be replaced by a new ideologeme of “macroregionalization”.


Author(s):  
S. S. Raspopova ◽  

The article examines the features of monetization in top rated Russian media. These appear to be media enterprises focused on obtaining possible profits from their activities, since today information has turned into a commodity. Taking into account that the sphere of media business does not quite fit into the traditional understanding of economic processes, it is important to clarify how information differs from ordinary goods and whether public and market interests can harmoniously exist in the modern media industry.


Author(s):  
Y. A. Rusina ◽  

The documentary basis of the article is the correspondence of two friends, poets-translators Yu. I. Abyzov (1921–2006) and V. S. Rutminskii (1926–2001), which they conducted in the 1960s–1980s. Coming out of the same Alma Mater, being adherent to the same ideas and literary predilections, sharing, in general, the fate of one “stopped writing generation”, these two talented people have implemented different behavioral models of functional socialization. The attention of the research is focused on the pages of the biography of the Ural literary critic V. S. Rutminskii.


Author(s):  
S. V. Moshkin ◽  

The review covers the collective monograph “Communicative Aggressions of the 21st Century” dedicated to the study of destructive manifestations of communicative aggression in the media sphere connected with functional specifics of the contemporary information technologies and, in particular, of Internet. The review deals with the contents of the book and its structure, evaluates the understanding by the authors of communicative aggression, its features and destructive consequences. Special emphasis is laid upon the growing aggressiveness of the political discourse as the Internet becomes more widespread and commonly available. It was concluded that in order to find tools to reduce communicative aggression in the media sphere, the authors should consider and assess the developing censorship practices of Internet communications.


Author(s):  
P. A. Ambarova ◽  
◽  
N. V. Shabrova ◽  

The article examines the socio-cultural factors that affect the educational achievements of students (schoolchildren and students) and determine their educational failure / success. The purpose of the paper is to identify and consider cognitive, axiological and behavioral factors of educational failure / success that have a socio-cultural nature. The paper is based on the data of the interdisciplinary research «Transfer of human capital of educational communities: from failure to success», carried out in 2019–2020. In the course of the empirical study, the methods of expert interviews with representatives of educational organizations of the Sverdlovsk region and secondary analysis of data from pedagogical, socio-psychological, and sociological studies reflecting the socio-cultural prerequisites of educational failure / success were used.


Author(s):  
R. L. Iskhakov ◽  

For the first time in historical science, the author turns to the origins of the theory of journalism, the first steps of the study of the creativity of newspaper authors. For many years after the destruction of the school of newspaper science in the 1930s, the topic of the first scientific schools of journalism has been ignored. The author of the monograph reveals the names of the first researchers of journalism and shares them with them the academic community.


Author(s):  
A. S. Yufereva ◽  
◽  
Iu. S. Kukharenko ◽  

This article provides a systematization and specification of the established communication technologies used by Yekaterinburg universities, public and state institutions in order to adapt students to the academic and cultural environment. The study involved a group of methods, as a result of which the features of the use of communication technologies by universities, public and social institutions when interacting with students from Central Asian countries, as well as their subsequent adaptation to the educational, social, and cultural environment in general, were revealed.


Author(s):  
M. Yu. Gudova ◽  
◽  
E. V. Rubtsova ◽  
N. A. Simbirtseva ◽  
◽  
...  

The article is based on the materials of the Fifth International Theoretical Scientific Conference “Communication trends in the post-literacy era: polylingualism, multimodality and polyculturalism as preconditions for new creativity”, which took place at the Institute of Humanities in November 26–28, 2020. The authors analyze the main communication trends that have developed under the influence of the Covid-2019 pandemic in the sociocultural space in 2020. The main trend is the use of artificial intelligence in such areas of socioculture as communication, media, education. The concept of creativity is clarified, the creative possibilities and limits of human and artificial intelligence are considered, the threats and dangers of the artificial intelligence‘s development and its implementation in various spheres of human life are analyzed, such as education, socialization and inculturation, journalism and mass information, contemporary art, museum and exhibition activity. The conclusion is made about the need for further interdisciplinary research of artificial intelligence in the humanitarian sphere.


Author(s):  
V. E. Nesterova ◽  

This article highlights to the study of the Police image linguistic modeling in Russian and American newspaper discourse and, in particular, touches on the issue of using the strategy of evaluative argumentation in news represented in the pro-government newspapers. As the result the author concludes that the image of the Police in Russian-language and English-language publications is modeled through such components as "protection", "security", "law", “professionalism”, "order", "morality" and "ethic".


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