scholarly journals Silicon Valley in the South

2001 ◽  
Vol 21 (4) ◽  
pp. 744-762
Author(s):  
MITSUHIRO KAGAMI ◽  
AKIFUMI KUCHIKI

ABSTRACT New trends are now taking place within manufacturing industries led by multi-national corporations (MNCs). Globalization and liberalization together with the information technology (IT) revolution has accelerated “fables” industry in the network economy, i.e. outsourcing production processes and global parts procurement by MNCs. As a consequence of this, the primary function of the MNC has changed from that of manufacturer to ‘service’ provider by outsourcing production processes to foreign contract manufacturers (CMs). NAFTA in fact mutated Mexico into a production platform toward the US and Canada as well as Latin American countries. We can observe these dramatic changes, for instance, in Guadalajara in Mexico, now called the “Silicon Valley in the South”. Since MNCs use their brand names to sell products, their business function becomes close to that of the fashion industry. They market their products in the same way as Gucci and Chanel sell products of original design carrying their brand names. Therefore, product design and marketing become highly important for MNCs to achieve success in business while domestic providers have been left behind for their parts and components supply in this new global supply chain.

Author(s):  
Jeffrey Lawrence

This chapter focuses on a paradigmatic misencounter between an American experiencer and a Latin American reader. Examining an implicit debate about the sources of Walt Whitman’s poetry and vision of the Americas, I argue that Waldo Frank, one of the twentieth century’s main literary ambassadors from the US to Latin America, positioned Whitman as the representative US writer whose antibookish experiential aesthetics could serve as a model for “American” writers both in the North and in the South. I show how Frank’s framework provided a foil for Borges’s idiosyncratic view that Whitman’s poetry about America derived entirely from his readings of European and US writers. Although much of the best scholarship on Whitman’s reception in Latin America has concentrated on poets like José Martí and Pablo Neruda, who adapted Whitman’s naturalism, I contend that Borges’s iconoclastic portrait of Whitman as a reader profoundly influenced a range of anti-experiential literary theories and practices in Latin America.


1982 ◽  
Vol 32 ◽  
pp. 23-32 ◽  
Author(s):  
Robert W. Edwardś

The Byzantine churches of Cilicia have attracted considerable attention during the last 80 years. Often scholars have focused on the urban centres of Cilicia Pedias, the coastal settlements of Cilicia Trachea, and the monasteries near the important roads. However, the Taurus mountains, those lofty barriers which surround the fertile plain, have been ignored by most modern investigators. In the late antique world Greek communities found protection and sustenance in the isolated Highlands. While not as wealthy or numerous as their more urbane cousins to the south, these Cilician Greeks also have left behind monuments of their worship.In the summer of 1979 I was fortunate to locate and survey in the Highlands two Byzantine churches which hitherto had not been published. The study of these buildings was part of a more general field survey of classical and medieval sites. Since no excavations were undertaken all descriptions and surveys are based on surface remains. The purpose of this paper is to describe the location, masonry and plan of each church and to offer rudimentary conclusions based on a comparison with the known Cilician churches.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pablo Farías ◽  
Luis Torres

PurposeThis paper explores which market and product category characteristics could influence the use of foreign language brand names (i.e. whether a brand uses a foreign language versus local language brand name) in some of the largest Latin American countries.Design/methodology/approachHypotheses are tested using 880 brands from 39 product categories and nine Latin American markets using a hierarchical logistic regression.FindingsResults revealed that foreign language brand names are more likely to be used in product categories related to local infrastructure, high-tech and global community. In contrast, local language brand names are more likely to be used in product categories associated to subscriptions. Findings also suggest that Hofstede's national cultural dimensions are significant factors. Finally, the results revealed that foreign language brand names are more likely to be used in markets with a low level of foreign language proficiency.Originality/valueThis paper shows the importance of considering market and product category characteristics and their potential influence on local versus foreign language branding in Latin America – an ignored issue in previous research.


Author(s):  
Boaventura de Sousa Santos

Postcolonialism, decoloniality, and epistemologies of the South (ES) are three main ways of critically approaching the consequences of European colonialism in contemporary social, political, and cultural ways of thinking and acting. They converge in highlighting the unmeasurable sacrifice of human life; the expropriation of cultural and natural wealth; and the destruction, by suppressing, silencing, proscribing, or disfiguring, of non-European cultures and ways of knowing. The differences among them stem in part from the temporal and geographical contexts in which they emerged. Postcolonial studies emerged in the 1960s in the aftermath of the political independence of European colonies in Asia and Africa. They focused mainly on the economic, political, and cultural consequences of decolonization, highlighting the postindependence forms of economic dependence, political subordination, and cultural subalternization. They argue that while historical colonialism had ended (territorial occupation and ruling by a foreign country), colonialism continued under different guises. Decolonial studies emerged in the 1990s in Latin America. Since the political independence of the Latin American countries took place in the early 19th century, these analytical currents assumed that colonialism was over, but it had in fact been followed by coloniality, a global pattern of social interaction that inherited all the social and cultural corrosiveness of colonialism. Coloniality is conceived of as an all-encompassing racial understanding of social reality that permeates all realms of economic, social, political, and cultural life. Coloniality is the idea that whatever differs from the Eurocentric worldview is inferior, marginal, irrelevant, or dangerous. The ES, formulated in the 2000s, aim at naming and highlighting ancient and contemporary knowledges held by social groups as they resisted against modern Eurocentric domination. They conceive of modern science as a valid (and precious) type of knowledge but not as the only valid (and precious) type of knowledge; they insist on the possibility of interknowledge and intercultural translation. ES share with postcolonialism the idea that colonialism is not over. However, they insist that modern domination is constituted not only by colonialism but also by capitalism and patriarchy. Like decolonial studies, the ES denounce the cognitive and ontological destruction caused by coloniality, but they focus on the positiveness and creativity that emerge from knowledges born in struggle and on how they translate themselves into alternative ways of knowing and practicing self-determination.


The A. C. Saunders site (41AN19) is an important ancestral Caddo settlement in the upper Neches River basin in Anderson County in East Texas. The site is one of only a few ancestral Caddo sites with mound features in the upper Neches River basin, particularly those that are known to date after ca. A.D. 1400, but this part of the upper Neches River basin, including its many tributaries, such as Caddo Creek just to the south and west, was widely settled by Caddo farmers after that time. These Caddo groups left behind evidence of year-round occupied settlements with house structures, middens, and outdoor activity areas, impressive artifact assemblages, as well as the creation of numerous cemeteries, most apparently the product of use by families or lineage groups.


Antiquity ◽  
2014 ◽  
Vol 88 (342) ◽  
pp. 1261-1274 ◽  
Author(s):  
María Beatriz Cremonte

The social complexities underlying imperial control are manifest in the material culture of everyday life encountered at archaeological sites. The Yavi-Chicha pottery style of the south-central Andes illustrates how local identities continued to be expressed in practices of pottery manufacture during the process of Inka expansion. The Yavi-Chicha style itself masks a number of distinct production processes that can be traced through petrographic analysis and that relate to the different communities by whom it was produced and consumed. The dispersion of pottery fabric types in this region may partly be attributable to the Inka practice of mitmaqkuna, the displacement and relocation of entire subject populations.


Author(s):  
Gabriel García Márquez

This chapter presents an interview with Gabriel García Márquez, who talks about his literary influences, including William Faulkner. García Márquez cites Franz Kafka's Metamorphosis as the fundamental influence on his writing. A decisive influence on him, according to García Márquez, is Oedipus Rex. He also discusses Faulkner's influence on him, claiming that they share similar experiences. In particular, García Márquez reveals that Faulkner's whole world—the world of the South which he writes about—was very like his world, that it was created by the same people. He also cites the fact that Faulkner is in a way a Latin American writer whose world is that of the Gulf of Mexico.


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