scholarly journals Intersected ruralities: "Campeiro" youth and narratives of self and other in social media

Cadernos Pagu ◽  
2015 ◽  
pp. 141-170 ◽  
Author(s):  
Miriam Adelman ◽  
César Bueno Franco ◽  
Andressa Fontana Pires
Keyword(s):  
Social Media ◽  
Metropolitan Area ◽  
Young Men ◽  
The Body ◽  
Cultural Identities ◽  
Ethnographic Research ◽  
Men And Women ◽  
Self And Other ◽  
Use Of Social Media ◽  
Leisure Interests

This article presents current research on gender and identity among youth who take part in the campeiro cultural circuit in the Curitiba metropolitan area. We look specifically at the narratives that these youth formulate through use of social media, focusing on how they represent masculinity and femininity, sexuality and the body, consumption, cultural identities and leisure interests. Based on a study of young men and women and their Facebook profiles, linked to a broader project of ethnographic research, we argue that social media facilitate their participation in wider fields of discourse circulation, offering an opportunity and perhaps even encouraging them to express themselves in ways that partially disrupt conventional "traditionalist" patterns and ideals.

Brand crisis communication through social media

2016 ◽  
Vol 21 (1) ◽  
pp. 56-72 ◽  
Author(s):  
Yan Wang
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Brand Management ◽  
The Body ◽  
Advertising Campaign ◽  
Content Type ◽  
Negative Effect ◽  
Brand Crisis ◽  
Use Of Social Media ◽  
Corporate Crisis

Purpose – The purpose of this paper is to investigate how companies make use of social media communication to turn crises into opportunities and how consumers respond to this brand management strategy, and evaluate the effects of this kind of advertising campaign. Design/methodology/approach – This study uses the textual analysis method to examine the verbal fight between two brand competitors on Sina Weibo. An interpretative analysis approach is adopted to analyze a series of micro-blog messages and relevant responses and comments. A statistical analysis is conducted to reveal the public opinion on this case. Findings – The brand crisis due to trademark dispute has been successfully turned into an advertising campaign, which received eager and favorable responses from the consumers. In the name of making apologies, the company in crisis availed itself of the Weibo platform to make a veiled protest against the verdict of the Court. The technique “acting cute” was proved to be effective in diminishing the negative effect of a brand crisis and winning public sympathy and support. Research limitations/implications – The research findings may provide insights into the interplay between brand advertising and corporate crisis communication on the platform of social media. Practical implications – This study can inform practitioners of useful techniques to deal with brand crises via social media. Originality/value – The value of this study lies not only in its contribution to the body of knowledge on online crisis management with a case of Chinese companies, but also in its validation of the interplay between crisis communication and advertising.

Web 2.0

2011 ◽  
Vol 2 (4) ◽  
pp. 17-32
Author(s):  
Sumarie Roodt ◽  
Roberto Viola
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Business Models ◽  
The Body ◽  
The Internet ◽  
Advantages And Disadvantages ◽  
Body Of Knowledge ◽  
User Centric ◽  
Use Of Social Media ◽  
The Way

With the emergence of Web 2.0, new online trends and technologies will continually emerge and play an increasingly important role in the way businesses operate. As Web 2.0 has revolutionised the internet by shifting from a published web to a user centric, user-generated web, businesses needed to understand how to change and adapt in order to benefit from these changes. This paper analyses organisations across a variety of industries, in order to determine how Web 2.0 is influencing the way companies conduct business – how they benefit, and what the advantages and disadvantages are. The authors will try to determine whether the traditional business models are changing or simply evolving through the utilisation of Web 2.0 technologies. This research contributes to the body of knowledge regarding the use of social media in commercial organisations.

Youth, Gender, and the Workplace

2013 ◽  
Vol 646 (1) ◽  
pp. 233-250 ◽  
Author(s):  
Suzanne Naafs
Keyword(s):  
Family Life ◽  
Youth Culture ◽  
Young Men ◽  
Economic Restructuring ◽  
Ethnographic Research ◽  
Men And Women ◽  
Transitions To Adulthood ◽  
Masculinity And Femininity ◽  
Muslim Youth ◽  
Industrial Town

Drawing on interviews and ethnographic research conducted between 2008 and 2010, this article examines how relatively educated Muslim youths navigate employment and family life in the context of an emerging globalized Muslim youth culture and economic restructuring in the industrial town of Cilegon, Indonesia. Specifically, the article explores the aspirations of young men and women for work and marriage and their ability to achieve locally valued forms of masculinity and femininity during their transitions to adulthood. It argues that aspirations and decisions about employment are informed by, and in turn contribute to, gendered and religious expectations about marriage and future family life.

scholarly journals Constructing a Buddhist-Inspired Framework for Examining Tulkus’ use of Cyberspace

2021 ◽  
Author(s):  
◽  
Catherine Elizabeth Soper
Keyword(s):  
Social Media ◽  
Virtual Reality ◽  
Case Studies ◽  
The Body ◽  
Buddhist Tradition ◽  
Social Media Platforms ◽  
General Potential ◽  
Presence And Absence ◽  
Use Of Social Media

<p>This thesis is both, an examination of tulkus’ use of cyberspace (with a particular focus on social media); and a methodological experiment. In this thesis I construct a framework for examining tulkus’ use of social media platforms, such as: Facebook, Twitter, and YouTube. However rather than using “alien” ideas to construct the framework (such as, the ideas of Virtual Reality, and telepresence), I draw on concepts and doctrines found within the Buddhist tradition. The four ideas I draw on are: nirmāṇakāya; the yamakaprātihārya; ideas surrounding presence and absence in the Buddhist tradition; and visualization meditation. The four ideas are then applied to case studies in order to demonstrate how these ideas could potentially offer a way to view tulkus’ use of cyberspace from a “Buddhist” perspective. One of the aims of this framework is to investigate the potential (from a Buddhist perspective) for cyberspace to be sacralised by the presence of a being such as a tulku, and consider how religious functions and activities seem to be carried out “in” cyberspace. This framework is also a methodological experiment. Rather than using an “off the shelf” theory I plan to construct my methodology using ideas from within the Buddhist tradition. As far as I’m aware, the method of considering material from within the tradition being studied is relatively rare. I hope that this project will demonstrate the general potential for such an approach being used more widely in academia. NB: When I submitted this thesis for examination, I was informed that I should have obscured the names of the Facebook users in the screenshots included in this work. I have done my best to rectify this problem, by obscuring all the names of the followers of the tulkus studied, and removed any reference to them by name in the body of the thesis.</p>

Investigating social media consumption, sports enthusiasm, and gender on sponsorship outcomes in the context of Rio Olympics

2018 ◽  
Vol 19 (4) ◽  
pp. 396-414 ◽  
Author(s):  
Sunil Hazari
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Sports Participation ◽  
The Body ◽  
Purchase Behavior ◽  
Media Consumption ◽  
Content Type ◽  
Social Media Networks ◽  
And Gender ◽  
Use Of Social Media

Purpose Using the context of Rio Olympic games, the purpose of this paper is to investigate attitude toward sponsorship outcome as it relates to purchase behavior, gender, sponsor patronage, sports enthusiasm, and social media consumption. Design/methodology/approach Data were collected using an online survey of 265 participants. Questions regarding demographics, viewing habits, sports participation, enthusiasm, attitude toward Olympic events were included in the survey. The four sub-scales were sponsorship attitude, sponsor patronage, social media consumption, and sports enthusiasm. Findings The findings of the study showed that social media consumption is positively related to attitude toward event and sports patronage. There was a significant gender difference on attitude toward event, social media consumption, and sports enthusiasm. Predictors for making a purchase as a result of seeing a social media advertisement were gender, playing competitive sport, and social media consumption. Practical implications This study will add to the body of academic and practitioner research on sponsorship outcomes, and provides an opportunity for marketers to leverage social media networks for sponsorship communication. Originality/value As the use of social media networks has increased over the past few years, no previous study has investigated association of sports enthusiasm, gender, or social media consumption toward sponsor patronage which relates to consumers seeking out sponsors and being influenced to make a purchase as a result of marketing communication of sponsors.

scholarly journals PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM TERHADAP CITRA TUBUH MAHASISWA FAKULTAS USHULUDDIN ADAB DAN DAKWAH IAIN PONOROGO TAHUN 2016

Dialogia ◽  
2017 ◽  
Vol 15 (2) ◽  
pp. 333
Author(s):  
Nadia Faidatun Nasiha
Keyword(s):  
Social Media ◽  
Body Image ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
The Body ◽  
Student Body ◽  
Significance Level ◽  
Level 1 ◽  
Use Of Social Media ◽  
The Impact

Abstract: Instagram is one of social media in which photoes and videos can be shared easily. Instagram users will indirectly feel the impact of the use of this  social media. In the psychology, there is a new term called Body Image which is considered as the concept of a person in assessing appearance, perception and attitude in terms of psychological and biological perspective. Instagram is widely used by individuals and groups to present their clothes online and it is easy for a consumer to access the fashion model they intended to. This research is intended to reveal the impact of instagram on the body image of Ushuluddin Adab and Da’wah Faculty of IAIN Ponorogo. The approach of this study was quantitative research and it employed questionnaire asdata collection techniques. Then, it applied simple linear regression analysis for testing hypothesis. The findings showed that 1) The use of social media instagram of Ushuluddin Adab and Dakwah Faculty students  is in moderate category with percentage 59,37%. 2) The level of body image of Ushuluddin Adab and Dakwah Faculty Studens is in moderate category with percentage 65.62%. 3) There is significant  effect of instagram on student body image of Ushuluddin Adab and Da'wah of IAIN Ponorogo because F test (9,8550) is higher than F table (significance level 1% = 7,56 and significance level 5% = 4,17). إينستاجرام ملخص:من التطبيق الذي بشكل صورة وفيديو المثير والممتع للاهتمام وسهلة فى تطبيقه. سيشعر مستخدم إينستاجرام تأثيرا مستمرا فى استخدام هذه الوسائل الإعلام الاجتماعية. وفي نظرعلم النفس هناك مصطلح جديد يسمى بصورة الجسم، وهي حينما رأى الشخص في تقييم المظهر والمنظور من حيث النفسية والبيولوجية. كان إينستاجرام يستخدمه الأفراد والجماعات الذين يحاولون تقديم ملابسهم على الانترنت، وهذا يسهل على الزبائن الوصول إلى نموذج الأزياء التي يريدونها. وهذا البحث سيكشف عن تأثير إينستاجرام على صورة الجسم طلاب كلية أصول الدين والآداب والدعوة بالجامعة فونوروجو الإسلامية الحكومية. الدراسة المستخدمة فى هذا البحث الدراسة الكمية، وأما تقنيات جمع البيانات باستخدام منهج الاستبيان. ولاختبار صلاحية البيانات استخدمت الباحثة صيغة  ضربة العزم، واختبار الوثيقة باستخدام رمز سبيرمان برون. وفي تحليل البيانات استخدمت الباحثة تحليل الانحدار الخطي البسيط. وبعد تحليل البيانات خلصت الباحثة أن 1) مستخدم إينستاجرام طلاب كلية أصول الدين والآداب والدعوة بالجامعة فونوروجو الإسلامية الحكومية على درجة متوسطة بنسبة 59،37٪. 2) مستوى صورة الجسم لطلاب كلية أصول الدين والآداب والدعوة بالجامعة فونوروجو الإسلامية الحكومية على درجة متوسطة بنسبة (65.62٪. 3) هناك أثر بين وسائل الاعلام الاجتماعية إينستاجرام  على صورة الجسم طلاب كلية أصول الدين والآداب والدعوة بالجامعة فونوروجو الإسلامية الحكومية وهذا لأن F حساب (9.8550) أكبر من  F الجدول (مستوى الدلالة 1٪ = 7.56 ومستوى الدلالة 5٪ = 4،17). Abstrak: Instagram merupakan aplikasi berbagi foto dan video yang dikemas menarik dan mudah untuk mengaplikasikanya. Pengguna instagram secara tidak langsung akan merasakan dampak pemakaian berkelanjutan dari media sosial tersebut. Dalam ilmu psikologi ada sebuah istilah baru yang dinamakan Citra Tubuh, yaitu konsep seseorang dalam menilai penampilan, cara pandang maupun sikap dari segi psikologis maupun biologis. Instagram banyak dimanfaatkan oleh individu maupun kelompok yang mencoba mengenalkan pakaian mereka secara online dan hal itu memudahkan seorang konsumen dengan mudah dalam mengakses model fashion  yang mereka inginkan. Penelitian ini akan mengungkap pengaruh instagram terhadap citra tubuh mahasiswa Fakultas Ushuluddin Adab dan Dakwah IAIN Ponorogo. Metode yang digunakan adalah penelitian kuantitatif, teknik pengumpulan data menggunakan angket. Untuk uji validitas menggunakan rumus product momentdan uji reliabilitas menggunakan rumus Spearman brown. Sedangkan pada tahap analisis data menggunakan analisis Regresi Linier Sederhana. Dari hasil analisa data, peneliti menyimpulkan bahwa 1) Penggunaan media sosial instagram mahasiswa Fakultas Ushuluddin Adab dan Dakwah IAIN Ponorogo adalah kategori sedang dengan prosentase 59,37%. 2) Tingkat citra tubuh mahasiswa Fakultas Ushuluddin Adab dan DakwahPonorogo adalah kategori sedang dengan prosentase 65,62%. 3) Terdapat pengaruh antara media sosial instagram terhadap citra tubuh mahasiswa Jurusan  Ushuluddin Adab dan Dakwah IAIN Ponorogo karena Fhitung (9,8550) lebih besar dari Ftabel (taraf signifikansi 1% = 7,56 dan taraf signifikansi 5% = 4,17). Keywords : Media Sosial Instagram, Citra Tubuh

scholarly journals Consuming Eid Al-Adha: Constructing and Expressing the Muslim Identity

Poligrafi ◽  
2020 ◽  
Vol 25 (99/100) ◽  
pp. 117-143
Author(s):  
Amar Ahmed
Keyword(s):  
Identity Construction ◽  
The Body ◽  
Cultural Identities ◽  
Ethnographic Research ◽  
Muslim Identity ◽  
Body Of Knowledge

There is a lacuna in ethnographic research with regards to Muslims’ identity construction and expression from an internal perspective. Eid Al-Adha is an Islamic holiday which is rich in symbolism, collective rituals, and spiritual and material abundance. The article will interpret the meanings and values that consumers of Eid Al-Adha construct as parts of their identity, mainly being the religious one. It will discuss how the holiday expresses significant Muslim values like collectivism, submission to God, sacrifice, charity, patience, and sacredness. Moreover, it will explain possible differences in consumption reflecting particularism due to national and/or cultural identities. The paper furthers our understanding of what Muslims do and say during their consumption of the Day rather than referring to scriptures or scholars. It contributes to the body of knowledge of Muslim holidays, the meanings associated with them, and how celebrators utilize the symbolism within them to construct their identities.

Feelings of past Lives as Expected Perturbations within the Neurocognitive Processes That Generate the Sense of Self: Contributions from Limbic Lability and Vectorial Hemisphericity

1996 ◽  
Vol 83 (3_suppl) ◽  
pp. 1107-1121 ◽  
Author(s):  
M. A. Persinger
Keyword(s):  
Magnetic Fields ◽  
Autobiographical Memory ◽  
Generalization Gradient ◽  
Right Hemisphere ◽  
Sense Of Self ◽  
Sensory Deprivation ◽  
Young Men ◽  
The Body ◽  
Burst Firing ◽  
Men And Women

Normal, young men and women who believed they may have lived a previous life ( n = 21) or who did not endorse ( n = 52) this belief of “reincarnation” were exposed to partial sensory deprivation and received transcerebral stimulation by burst-firing magnetic fields over either the left or right hemisphere. Individuals who reported belief in reincarnation could be discriminated from nonbelievers by their more frequent report of experiences of tingling sensations, spinning, detachment of consciousness from the body, and intrusions of thoughts that were not attributed to the sense of self. The results support the hypothesis that there may be neurocognitive processes which identify experiences as originating from the sense of self (episodic or autobiographical memory) or “not self.” When anomalous experiences are beyond the boundary of the experiences contained with the generalization gradient of concurrent autobiographical memory, they are more likely to be attributed to culturally available default explanations such as living a previous life.

scholarly journals Constructing a Buddhist-Inspired Framework for Examining Tulkus’ use of Cyberspace

2021 ◽  
Author(s):  
◽  
Catherine Elizabeth Soper
Keyword(s):  
Social Media ◽  
Virtual Reality ◽  
Case Studies ◽  
The Body ◽  
Buddhist Tradition ◽  
Social Media Platforms ◽  
General Potential ◽  
Presence And Absence ◽  
Use Of Social Media

<p>This thesis is both, an examination of tulkus’ use of cyberspace (with a particular focus on social media); and a methodological experiment. In this thesis I construct a framework for examining tulkus’ use of social media platforms, such as: Facebook, Twitter, and YouTube. However rather than using “alien” ideas to construct the framework (such as, the ideas of Virtual Reality, and telepresence), I draw on concepts and doctrines found within the Buddhist tradition. The four ideas I draw on are: nirmāṇakāya; the yamakaprātihārya; ideas surrounding presence and absence in the Buddhist tradition; and visualization meditation. The four ideas are then applied to case studies in order to demonstrate how these ideas could potentially offer a way to view tulkus’ use of cyberspace from a “Buddhist” perspective. One of the aims of this framework is to investigate the potential (from a Buddhist perspective) for cyberspace to be sacralised by the presence of a being such as a tulku, and consider how religious functions and activities seem to be carried out “in” cyberspace. This framework is also a methodological experiment. Rather than using an “off the shelf” theory I plan to construct my methodology using ideas from within the Buddhist tradition. As far as I’m aware, the method of considering material from within the tradition being studied is relatively rare. I hope that this project will demonstrate the general potential for such an approach being used more widely in academia. NB: When I submitted this thesis for examination, I was informed that I should have obscured the names of the Facebook users in the screenshots included in this work. I have done my best to rectify this problem, by obscuring all the names of the followers of the tulkus studied, and removed any reference to them by name in the body of the thesis.</p>

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