scholarly journals PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM TERHADAP CITRA TUBUH MAHASISWA FAKULTAS USHULUDDIN ADAB DAN DAKWAH IAIN PONOROGO TAHUN 2016

Dialogia ◽  
2017 ◽  
Vol 15 (2) ◽  
pp. 333
Author(s):  
Nadia Faidatun Nasiha
Keyword(s):  
Social Media ◽  
Body Image ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
The Body ◽  
Student Body ◽  
Significance Level ◽  
Level 1 ◽  
Use Of Social Media ◽  
The Impact

Abstract: Instagram is one of social media in which photoes and videos can be shared easily. Instagram users will indirectly feel the impact of the use of this  social media. In the psychology, there is a new term called Body Image which is considered as the concept of a person in assessing appearance, perception and attitude in terms of psychological and biological perspective. Instagram is widely used by individuals and groups to present their clothes online and it is easy for a consumer to access the fashion model they intended to. This research is intended to reveal the impact of instagram on the body image of Ushuluddin Adab and Da’wah Faculty of IAIN Ponorogo. The approach of this study was quantitative research and it employed questionnaire asdata collection techniques. Then, it applied simple linear regression analysis for testing hypothesis. The findings showed that 1) The use of social media instagram of Ushuluddin Adab and Dakwah Faculty students  is in moderate category with percentage 59,37%. 2) The level of body image of Ushuluddin Adab and Dakwah Faculty Studens is in moderate category with percentage 65.62%. 3) There is significant  effect of instagram on student body image of Ushuluddin Adab and Da'wah of IAIN Ponorogo because F test (9,8550) is higher than F table (significance level 1% = 7,56 and significance level 5% = 4,17). إينستاجرام ملخص:من التطبيق الذي بشكل صورة وفيديو المثير والممتع للاهتمام وسهلة فى تطبيقه. سيشعر مستخدم إينستاجرام تأثيرا مستمرا فى استخدام هذه الوسائل الإعلام الاجتماعية. وفي نظرعلم النفس هناك مصطلح جديد يسمى بصورة الجسم، وهي حينما رأى الشخص في تقييم المظهر والمنظور من حيث النفسية والبيولوجية. كان إينستاجرام يستخدمه الأفراد والجماعات الذين يحاولون تقديم ملابسهم على الانترنت، وهذا يسهل على الزبائن الوصول إلى نموذج الأزياء التي يريدونها. وهذا البحث سيكشف عن تأثير إينستاجرام على صورة الجسم طلاب كلية أصول الدين والآداب والدعوة بالجامعة فونوروجو الإسلامية الحكومية. الدراسة المستخدمة فى هذا البحث الدراسة الكمية، وأما تقنيات جمع البيانات باستخدام منهج الاستبيان. ولاختبار صلاحية البيانات استخدمت الباحثة صيغة  ضربة العزم، واختبار الوثيقة باستخدام رمز سبيرمان برون. وفي تحليل البيانات استخدمت الباحثة تحليل الانحدار الخطي البسيط. وبعد تحليل البيانات خلصت الباحثة أن 1) مستخدم إينستاجرام طلاب كلية أصول الدين والآداب والدعوة بالجامعة فونوروجو الإسلامية الحكومية على درجة متوسطة بنسبة 59،37٪. 2) مستوى صورة الجسم لطلاب كلية أصول الدين والآداب والدعوة بالجامعة فونوروجو الإسلامية الحكومية على درجة متوسطة بنسبة (65.62٪. 3) هناك أثر بين وسائل الاعلام الاجتماعية إينستاجرام  على صورة الجسم طلاب كلية أصول الدين والآداب والدعوة بالجامعة فونوروجو الإسلامية الحكومية وهذا لأن F حساب (9.8550) أكبر من  F الجدول (مستوى الدلالة 1٪ = 7.56 ومستوى الدلالة 5٪ = 4،17). Abstrak: Instagram merupakan aplikasi berbagi foto dan video yang dikemas menarik dan mudah untuk mengaplikasikanya. Pengguna instagram secara tidak langsung akan merasakan dampak pemakaian berkelanjutan dari media sosial tersebut. Dalam ilmu psikologi ada sebuah istilah baru yang dinamakan Citra Tubuh, yaitu konsep seseorang dalam menilai penampilan, cara pandang maupun sikap dari segi psikologis maupun biologis. Instagram banyak dimanfaatkan oleh individu maupun kelompok yang mencoba mengenalkan pakaian mereka secara online dan hal itu memudahkan seorang konsumen dengan mudah dalam mengakses model fashion  yang mereka inginkan. Penelitian ini akan mengungkap pengaruh instagram terhadap citra tubuh mahasiswa Fakultas Ushuluddin Adab dan Dakwah IAIN Ponorogo. Metode yang digunakan adalah penelitian kuantitatif, teknik pengumpulan data menggunakan angket. Untuk uji validitas menggunakan rumus product momentdan uji reliabilitas menggunakan rumus Spearman brown. Sedangkan pada tahap analisis data menggunakan analisis Regresi Linier Sederhana. Dari hasil analisa data, peneliti menyimpulkan bahwa 1) Penggunaan media sosial instagram mahasiswa Fakultas Ushuluddin Adab dan Dakwah IAIN Ponorogo adalah kategori sedang dengan prosentase 59,37%. 2) Tingkat citra tubuh mahasiswa Fakultas Ushuluddin Adab dan DakwahPonorogo adalah kategori sedang dengan prosentase 65,62%. 3) Terdapat pengaruh antara media sosial instagram terhadap citra tubuh mahasiswa Jurusan  Ushuluddin Adab dan Dakwah IAIN Ponorogo karena Fhitung (9,8550) lebih besar dari Ftabel (taraf signifikansi 1% = 7,56 dan taraf signifikansi 5% = 4,17). Keywords : Media Sosial Instagram, Citra Tubuh

scholarly journals PENGARUH KOMPETENSI WIRAUSAHA, KREATIVITAS DAN PENGGUNAAN MEDIA SOSIAL TERHADAP PERKEMBANGAN USAHA KERAJINAN BATU PADAS BANJAR SILAKARANG, GIANYAR

2019 ◽  
Vol 13 (11) ◽  
pp. 1753
Author(s):  
Ni Ketut Arniti
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Significance Test ◽  
Significance Level ◽  
Stone Carving ◽  
Use Of Social Media ◽  
Entrepreneurial Competency

This research was conducted to determine the effect of entrepreneurial competence on the development of Padas Stone Crafts, the influence of creativity on the development of Padas Stone Crafts and the influence of the use of social media on the development of the Padas Stone Craft Business. This research was conducted on a number of Padas Stone Carving Art Crafts in the Banjar Silakarang, Sukawati, Gianyar Bali. Data collection was conducted with a questionnaire to 36 respondents. The collected data was analyzed by multiple linear regression, analysis of determination and significance test with t test. The results showed that 1) The amount of the t-count for the entrepreneurial competency variable was 4.702> t table 1.697 with a significance level of 0.000. This means that partially entrepreneurial competence has a real influence on the development of the Craft Business. 2) The amount of the tcount for the creativity variable is 2.962> ttable 1.697 with a significance level of 0.006. This means that partially creativity has a real influence on the development of the Craft Business. 3) The amount of the tcount for the variable social media use is 2.116> t table 1.697 with a significance level of 0.042. This means that partially the use of social media has a real influence on the development of the Craft Business.

scholarly journals Relationship between body image and self-acceptance of female students

2019 ◽  
Vol 3 (3) ◽  
pp. 129-136
Author(s):  
Siti Maryam ◽  
Ifdil Ifdil
Keyword(s):  
Body Image ◽  
Significant Relationship ◽  
Quantitative Methods ◽  
Sampling Technique ◽  
Female Students ◽  
The Body ◽  
Counseling Services ◽  
Significance Level ◽  
Self Acceptance ◽  
The Impact

This research is motivated by the phenomenon of female students who give a negative assessment of their body shape. The impact of the student is not being able to accept the situation that is in him. This study aims to examine the significant relationship between body image and self-acceptance of female students. This study uses quantitative methods with descriptive and correlation types. The total sample of 242 students was selected using a purpose stratified random sampling technique. The research instrument used was body image inventory and inventory of female student self-acceptance. Data were analyzed by Pearson Product Moment technique. The results revealed that there was a significant relationship between body image and self-acceptance of female students with a correlation coefficient of -0.469 which was at a significance level of 0,000. This can be interpreted that the more positive the body image, the higher the level of self-acceptance, and vice versa, the more negative the body image, the lower the level of self-acceptance. With the findings of these studies, counselors can provide guidance and counseling services such as information services, individual counseling services, group guidance services, and group counseling services specifically related to body image and self-acceptance.

scholarly journals PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI MAKANAN RINGAN KRIPIK SINGKONG DI KABUPATEN SAMPANG

2019 ◽  
Vol 4 (2) ◽  
pp. 1-20
Author(s):  
Widayati Widayati ◽  
Fedianty Augustinah
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Research Data ◽  
Simple Linear Regression ◽  
Analysis Model ◽  
Analysis Techniques ◽  
Typical Food ◽  
Use Of Social Media ◽  
Simple Regression

ABSTRAK   Sampang Regency is one of the districts located on Madura Island, originating from the abundance of cassava plants planted by the community in the area so that many residents process cassava plants into suitable processed materials to be sold as typical or superior food for the community as well as suitable as or typical food from Sampang Regency. The problem is how the use of social media as a means of promoting cassava chips in Sampang Regency can increase sales. The output target to be achieved in this study is publishing in ISSN STIA LAN Bandung Journal. This research is a type of quantitative research, viewed from the level of explanation. This research is an associative study with a form of causal relationship. To answer all research objectives, the analysis is used with a Simple Linear Regression Analysis Model and to test the significance used t test. Research data analysis techniques using simple regression. Suggestions for related offices to assist in the development of the tette chips business in Sampang Regency in optimizing social media for online businesses require training related to marketing and communication marketing through social media.   Keywords : Social Media, Promotional Facilities, Snacks, Kripik Tette

scholarly journals An exploratory study on the impact of social media of selected commercial banks in the Eastern Cape Province, South Africa

2016 ◽  
Vol 11 (2) ◽  
pp. 95-102 ◽  
Author(s):  
Khulekani Yakobi ◽  
Bethuel Sibongiseni Ngcamu
Keyword(s):  
South Africa ◽  
Social Media ◽  
Commercial Banks ◽  
Quantitative Research ◽  
Negative Impact ◽  
The Body ◽  
Eastern Cape ◽  
Body Of Knowledge ◽  
Collaboration And Communication ◽  
The Impact

The emergence of social media in financially high-risk institutions has had a negative impact on employees’ perceptions towards utilization of social media for team collaboration and communication. This study investigates social media impact in commercial banks and explores the contribution it has brought among teams, thus, ascertaining collaboration and effective communication within the banking industry. It adopted a quantitative research method whereby 194 questionnaires were distributed and 102 completed, thereby generating a response rate of 53%. The study findings revealed 60% of the research participants who agreed, 14% undecided, and 27% disagreed that social media present an opportunity for people to commit fraud and attracts hackers. This study will contribute to the body of knowledge in South Africa as there is a limited number of published studies on the impact of social media in financial institutions

Hubungan Religiusitas dengan Citra Tubuh pada Wanita Dewasa Awal

2018 ◽  
Vol 1 (1) ◽  
pp. 9-28
Author(s):  
Dessy Sumanty ◽  
Deden Sudirman ◽  
Diah Puspasari
Keyword(s):  
Body Image ◽  
Correlation Coefficient ◽  
Research Design ◽  
Calculation Result ◽  
The Body ◽  
Statistical Testing ◽  
P Value ◽  
Significance Level ◽  
Correlational Research

This research attempts to relate the body image phenomenon with the level of subject religiosity. This research used correlational research design that was involving 332 respondents. The statistical testing which is used to test the hypothesis Rank Spearman. The calculation result with the significance level of trust 95% (a = 0.05) show that the correlation coefficient is 0.083 and p-value is 0.129. It means that Ho is accepted and H1 is rejected. It can be concluded that there is no relationship between religiosity with body image.

scholarly journals Percepção da imagem corporal e indicadores antropométricos e de composição corporal associados em idosos

2019 ◽  
Vol 20 (6) ◽  
pp. 525-534
Author(s):  
Iasmim Batista Correia ◽  
Nathalie De Almeida Silva ◽  
Paulo Granges e Silva ◽  
Tarciana Nobre de Menezes
Keyword(s):  
Older Adults ◽  
Body Image ◽  
The Elderly ◽  
Body Image Dissatisfaction ◽  
Normal Weight ◽  
The Body ◽  
Image Perception ◽  
Cross Sectional ◽  
Significance Level ◽  
Body Image Perception

Aging leads to psychological losses and various physical changes that, associated with body-stereotyped patterns imposed by society, can cause disturbances in the body image perception (BIP) in the elderly. The aim of this study was to evaluate BIP in older adults living in the city of Campina Grande / PB and its relationship with different anthropometric and body composition indicators. This cross-sectional study was carried out with older adults of both sexes enrolled in the Family Health Strategy of Campina Grande, PB. BIP was considered as a dependent variable and body mass index (BMI), waist circumference (WC), triceps skinfold (TSF), and arm fat area (AFA) as independent variables. The association between BIP and anthropometric indicators was verified using the Pearson chi-square test (X²), simple and multiple logistic regression, with significance level of p <0.05. Overall, 420 older adults were interviewed (68.1% women), of whom 409 reported their actual body image perception. Regarding the perception of idealized body image, 11 individuals did not respond and 230 were satisfied, since 179 desired another silhouette. Individuals with BMI indicative of overweight / obesity were more likely of showing body image dissatisfaction compared to those with normal weight. Subjects with excessive TSF showed greater body image dissatisfaction in relation to those with normal weight. Women were more likely of showing body image dissatisfaction. Thus, it was observed that variables BMI, TSF and sex were independently associated with body image satisfaction.

PENGARUH SOSIAL MEDIA TERHADAP BRAND AWARENESS AMARIS HOTEL

2020 ◽  
Vol 14 (02) ◽  
pp. 53-61
Author(s):  
Sofiani Sofiani
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Correlation Method ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Use Of Social Media ◽  
The Impact

Social media has became one of the marketing strategies by most of the companies to deliver their brands, products and services to customer. Apart from the advantages of the use of social media for companies, it is becoming difficult for companies to raise awareness for their brand beause of the competition. The aim of this research is to determine the impact of social media on brand awareness of Amaris Hotel. The results of this research obtained from questionnaires that had been distributed to the respondents in Jakarta and processed with correlation method. The results shows that social media gives quite big and positive impact on building and estabilishing brand awareness of AYANA Amaris Hotel for 41,5%, and Instagram gives the biggest impact on brand awareness of Amaris Hotel. The level of brand awareness of Amaris Hotel has reached the highest level, Top of Mind level. Keywords: Social Media, Brand Awareness, Marketing, Amaris Hotel

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

Brand crisis communication through social media

2016 ◽  
Vol 21 (1) ◽  
pp. 56-72 ◽  
Author(s):  
Yan Wang
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Brand Management ◽  
The Body ◽  
Advertising Campaign ◽  
Content Type ◽  
Negative Effect ◽  
Brand Crisis ◽  
Use Of Social Media ◽  
Corporate Crisis

Purpose – The purpose of this paper is to investigate how companies make use of social media communication to turn crises into opportunities and how consumers respond to this brand management strategy, and evaluate the effects of this kind of advertising campaign. Design/methodology/approach – This study uses the textual analysis method to examine the verbal fight between two brand competitors on Sina Weibo. An interpretative analysis approach is adopted to analyze a series of micro-blog messages and relevant responses and comments. A statistical analysis is conducted to reveal the public opinion on this case. Findings – The brand crisis due to trademark dispute has been successfully turned into an advertising campaign, which received eager and favorable responses from the consumers. In the name of making apologies, the company in crisis availed itself of the Weibo platform to make a veiled protest against the verdict of the Court. The technique “acting cute” was proved to be effective in diminishing the negative effect of a brand crisis and winning public sympathy and support. Research limitations/implications – The research findings may provide insights into the interplay between brand advertising and corporate crisis communication on the platform of social media. Practical implications – This study can inform practitioners of useful techniques to deal with brand crises via social media. Originality/value – The value of this study lies not only in its contribution to the body of knowledge on online crisis management with a case of Chinese companies, but also in its validation of the interplay between crisis communication and advertising.

Sign in / Sign up

Export Citation Format

Share Document